Salesforce Distributed Marketing Content

Salesforce Distributed Marketing Content empowers you to extend dynamic content to dispersed teams, fostering safe and efficient interaction with that content.

Thank you for reading this post, don't forget to subscribe!

Integrate one or more Distributed Marketing Content Blocks seamlessly with standard or custom content areas to facilitate collaborative moments within branded email messages. For instance, enable users to personalize holiday cards with personal notes and images or provide context to market update messages.

Leverage Distributed Marketing alongside AMPscript to enable users to craft customized SMS messages.

Salesforce Distributed Marketing Content

While marketing teams retain control over message structure, ensuring coherence, brand alignment, and compliance, collaborative content augments this framework, granting distributed teams flexibility within set parameters – a concept Salesforce refers to as “flexibility within a framework.”

The usage of Distributed Marketing content is flexible and can adapt over time. Since each message is independently configurable, you can initiate with existing assets and introduce collaborative elements as needed.

Please note that Distributed Marketing employs JavaScript ES6 for message personalization, requiring the disabling of Prevent Cross-Site Tracking in Safari and third-party cookies in Chrome.

Enable Email Personalization with Distributed Marketing

Content Blocks Utilize Distributed Marketing Content Blocks within Marketing Cloud to create personalized sections of content for Distributed Marketing users.

Enable Custom SMS Messages Incorporate AMPscript into SMS messages to empower users to compose and dispatch custom SMS messages through Distributed Marketing.

Personalization Data Extension

Distributed Marketing establishes personalization data extensions in Marketing Cloud to store user-entered personalization data for email messages. A personalization data extension is automatically generated when connecting a journey to a campaign or enabling a journey for quick send. Custom SMS messages are not stored here but are accessible in the journey’s event data extension.

Improving customer experiences with Marketing Cloud Personalization

Legacy Personalization

While Legacy Personalization options like Introduction, Conclusion, and Greeting are available, their usage will be supported until End of Support is announced.