Salesforce Industries Acronyms

Here is a helpful glossary of terms you are likely to encounter when discussing Salesforce Industries (formerly Vlocity). Salesforce Industries Acronyms.

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Salesforce Industries Acronyms

Acronym	Meaning	Industry Cloud	Definition
AAR	Account-Account Relationships	Financial Services Cloud	A feature to relate households with businesses and organizations. For example, it can be a relationship between a household and their trust.
ABM	Account Based Marketing	Marketing Cloud and Account Engagement	Account based marketing is a marketing strategy targeting accounts that are look-alikes to existing customers of a high value, marketing to a group of individuals in the account.
ACR	Account-Contact Relationships	Financial Services Cloud	A feature to build Account-Contact Relationships between their clients and households. For example, it can be a relationship between a household and a member of the household.
AUM	Assets Under Management	Financial Services Cloud	“The total market value of the investments that a person or entity manages on behalf of clients.” (source) AUM is featured in the pre-defined reports and dashboards within Salesforce Financial Services Cloud.
CCR	Contact-Contact Relationships	Financial Services Cloud	A feature to relate members of the household with other contacts. For example, it can be a member of the household related to their attorney or accountant.
CSRD	Corporate Sustainability Reporting Directive	Net Zero Cloud	A prominent regulation mandated by the EU to encourage Net Zero practices. Net Zero Cloud’s CSRD report builder supports companies to comply.
DPE	Data Processing Engine	Financial Services Cloud	“The Data Processing Engine is an “Enhanced Rollup-by-Lookup (RBL) framework that uses [the] superior processing power of Tableau CRM for faster calculation of RBL rules.” – an optimized way to transform and update records in Salesforce that is also being utilized as a framework for the RBLs.
E&U	Energy & Utilities Cloud	Energy & Utilities Cloud	A solution designed for power and utilities, oil and gas, and even further to green energy options.
EDA	Education Cloud Architecture	Education Cloud	Education Cloud is built on the EDA (Education Data Architecture) a pre-built data model, designed for the education sector. This supports institutes to connect each student account to an administrative account, and shows a clear record of any student addresses, relationships, and affiliations. This superseded the Higher Education Pack (HEDA).
EPC	Enterprise Product Catalog	Energy & Utilities Cloud	“Introduce and effectively manage a portfolio of products that are relevant to customers, released at the most opportune time, and at a low cost.” READ MORE: Salesforce Help
ERM	Emergency Response Management	Work.com	One of the four pillars of Work.com, this app is designed to allocate health, public and private sector resources (program management and incident resolution) aimed towards the public sector and health industries. Perhaps less relevant now than in Covid times, this app still can empower certain sectors (i.e. Public Sector and Nonprofits) for crisis management.
ESG	Environmental Social Governance	Net Zero Cloud	Salesforce has developed Net Zero Cloud to be an ESG platform. ESG reporting is typically complex and time-consuming to collate and disclose reports. With this solution, Einstein suggests report content, which alleviates the burden from ESG professionals and is suitable for companies of all sizes and industries.
FSC	Financial Services Cloud	Financial Services Cloud	Salesforce developed a set of industry products to enhance and extend the functionality of its core products – the Financial Services Cloud is one example. This Salesforce managed package enhances and extends the functionality of Sales Cloud and Service Cloud combined to meet the needs of wealth management firms, insurance companies, and banks.
HEDA	Higher Education Data Architecture	Education Cloud	Education Cloud is built on the EDA (Education Data Architecture). This superseded the Higher Education Pack (HEDA). HEDA is a community-driven data architecture and set of best practices designed to configure Salesforce out of the box for Higher Education.
ITSC	IT Service Center	Work.com	Part of Work.com, this tool helps IT teams better support employees from anywhere – a cross-team, cross-company initiative leveraging Tanium’s real-time asset management capabilities, Service Cloud’s case management technology, and the power of the Salesforce Platform for automation, integration, and personalization.
NPSP	Nonprofit Success Pack	Nonprofit Cloud	The Nonprofit Success Pack was specifically designed to meet the “unique” needs of Nonprofits, aka NGOs or charities, to aid them in being successful with their mission. There is a lot to unpack just in the name itself! It’s a “Pack” because it consists of several puzzle pieces to meet those needs, sitting on top of Sales Cloud.
NZC	Net Zero Cloud	Net Zero Cloud	A solution for carbon accounting, emissions tracking, calculating building energy intensity, and more.
PSS	Public Sector Solutions	Government Cloud	The group of applications built on an Experience Cloud infrastructure to enable citizens and institutions log in to a portal and manage their data.
RBL	Rollup by lookup	Financial Services Cloud	“Rollup-by-Lookup (RBL) is a feature of Salesforce Financial Services Cloud (FSC) that allows you to aggregate client financial data and rollup to the individual or group level using configuration rules.” Salesforce are moving away from RBL to the Data Processing Engine (DPE).
SFI	Salesforce Industries	–	The umbrella term for all industry-specific solutions that Salesforce has released. There are approximately 12 Industry Clouds, which are pre-built data models that enable Salesforce customers operating in these industries to get up and running faster.
SID	Shared Information Data	Communications Cloud	“Provides an information/data reference model along with a common vocabulary for implementing business processes. This business model is independent of platform, language or protocol and can help identify business entities that are important to the Communications Service Provider.”(source)
VPL	Vlocity Process Library	–	A library of pre‐built business processes that can be used with Vlocity (Salesforce Industry) OmniStudio. (source)