Salesforce unveiled Salesforce Spiff yesterday, introducing incentive compensation management directly into the world’s leading AI CRM to automate commissions and boost seller motivation. With this enhancement, Sales Cloud now offers sellers and sales leaders a comprehensive growth platform covering the entire journey from pipeline development to paycheck delivery.

Recently integrated into Salesforce’s ecosystem through acquisition, Spiff empowers organizations to increase revenue by aiding sales leaders in managing intricate incentive compensation plans and understanding the multiple factors influencing revenue performance. This product boasts an intuitive user interface, real-time visibility, transparency into critical financial data, comprehensive analytics and reporting capabilities, and seamless integration with other Salesforce applications.

Significance of Salesforce Spiff:

Many organizations struggle with setting accurate quotas for sales compensation programs, with 64% citing this as a major challenge. Incentive-based pay is a fundamental component of total compensation, with 90% of top-performing companies employing incentive programs to reward sales associates. Overcoming these hurdles is vital for optimizing sales performance and achieving organizational objectives. Additionally, incentive packages often vary by level and business objective, posing manual management challenges without compensation management technology.

Lindsey Sanford, Senior Director of Sales and Marketing at RadNet

Innovative Features of Salesforce Spiff:

Salesforce Spiff Commission Estimator: Sales reps can view estimated commissions and align them with business objectives while creating customer quotes in Sales Cloud.

Salesforce Spiff Rep Dashboards & Mobile App: Real-time dashboards allow sales reps to track commission trajectories seamlessly within their workflows.

Time-saving Tools for Commission Administrators:

Salesforce Spiff Commission Designer: Employ a low-code commission builder to visualize the potential impact of various plan amendments.

Salesforce Spiff Assistant: Leverage a conversational AI assistant to gain quick insights into sales plans, rules, and calculations. This tool provides logic, error, and filter explanations as well as formula optimization in natural language, simplifying plan building and management.

Lindsey Sanford, Senior Director of Sales and Marketing at RadNet

Salesforce’s Perspective on Spiff:

“Sales leaders understand the critical role of compensation in driving sales rep behavior. The challenge lies in aligning compensation plans with desired outcomes while navigating data across fragmented point solutions,” stated Ketan Karkhanis, EVP & GM of Sales Cloud. “Spiff bridges the gap between what sellers desire—transparent compensation—and what sales leaders seek—compensation planning integrated into CRM that aligns behaviors with strategic outcomes.”

“One of our biggest challenges was engaging our sales reps with their compensation plans to motivate them to achieve their goals. Spiff has provided us with a platform to showcase our commitment to our culture and employees. Spiff has truly transformed our commission program,”

Lindsey Sanford, Senior Director of Sales and Marketing at RadNet


Salesforce Spiff will be accessible as an add-on for Sales Cloud customers in the upcoming months. Non-Salesforce customers can also purchase the product by visiting

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