Content Personalization Archives - gettectonic.com
Personalization With Customized AI-Driven Journeys
28Feb

Personalization With Customized AI-Driven Journeys

AI-Enabled Triggers for Guiding Customer Journeys – Personalization With Customized AI-Driven Journeys Initiate timely and relevant customer experiences that seamlessly lead individuals through their purchasing journey. Employ AI-powered decision-making to identify the most suitable next steps for customers, offering personalized suggestions based on real-time behavior, historical data, and business-specific datasets such as pricing and inventory.

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February 28, 2024in Generative AI, Salesforce Marketing Cloud, Salesforce Personalization
Customer Experience
01Feb

Improving Customer Experiences (CX)

In 2024, maintaining competitiveness requires businesses to prioritize personalization and agility within their customer experience (CX) strategy. Here are strategies for improving customer experiences with programs from Tectonic: By focusing on these key areas, organizations can navigate the continually evolving CX landscape and deliver exceptional customer experiences. Tectonic is ready to collaborate, customizing your Salesforce

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February 1, 2024in Salesforce Implementation Services, Salesforce Managed Services, Salesforce Personalization
MC Personalization Tips and Tricks
08Nov

MC Personalization Tips and Tricks

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, offers incredible power for personalization. MC Personalization Tips and Tricks below will help you level up your game. Einstein Recipes: Enhancements and Challenges Multiple Dimensional Variations for Products in Einstein Recipes Einstein Recipes offer powerful and flexible tools for creating recommendations. However, the fourth step, Variations, falls short

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November 8, 2023in Salesforce Development Services, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Personalization
10May

Keys to Writing Meaningful Email Content

By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne Email marketing remains a powerful tool for businesses to engage with their prospects and customers. Writing meaningful email content takes time and practice. It’s essential to recognize that your recipients and subscribers face a constant barrage of emails. The challenge becomes making your email stand out in the

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May 10, 2023in Salesforce
data cloud and marketing cloud personalization
30Mar

Data Cloud and Marketing Cloud Personalization

Choosing the correct Customer Data Platform (CDP) for your organization is crucial for adapting to challenges and capitalizing on opportunities in the evolving marketing technology landscape. While AI, behavioral patterns, and infrastructure play pivotal roles in this decision-making process, it’s essential to understand the landscape. However, the same factors, including AI, behavioral habits, and infrastructure,

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March 30, 2023in Salesforce Data Cloud, Salesforce Marketing Cloud
Data Collection
13Mar

Marketing Cloud Personalization Explained

Marketing Cloud Personalization introduces an advanced level of customization for both you and your clients. By tracking customer interactions on your website, the system can adjust messaging on web pages and customize experiences based on the products and services that interest your customer. With Marketing Cloud Personalization (formerly Interaction Studio), visualize, track, and manage customer

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March 13, 2023in Marketing Automation, Salesforce Financial Services Solutions, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Personalization
Data Collection
06Nov

What is Personalization?

Understanding Personalization in Marketing At its core, personalization can be categorized into two main aspects: personalization for marketing and personalization for communication. This insight will delve into the realm of personalization for marketing, with a forthcoming discussion on personalization for communication. Marketing personalization is a strategy that uses data to target and retarget leads with

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November 6, 2022in Salesforce Personalization
Salesforce Distributed Marketing
28Jul

Salesforce Distributed Marketing

Salesforce Distributed Marketing bridges the gap between corporate marketing, employees, channel partners, and your brand, ensuring consistent experiences across various networks. Corporate marketers can create and share collaborative, on-brand content in Marketing Cloud Engagement, which distributed teams like advisers and partners can access, personalize, and send directly from CRM experiences such as Sales, Service, Financial

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July 28, 2022in Distributed Marketing, Salesforce
Salesforce Content Management System
21Apr

Salesforce Content Management System

Salesforce CMS: A Comprehensive Overview Salesforce Content Management System empowers organizations to build sites, portals, and forums effortlessly through a user-friendly, declarative builder, offered at a subscription rate of $10,000 per org/month. Users leverage its capabilities to publish and manage various content types such as blogs and banners across multiple channels like emails, websites, mobile

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April 21, 2022in Salesforce

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