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Salesforce in Education

Salesforce in Education

Salesforce for Education encompasses a suite of products that seamlessly integrate insights across recruitment, admissions, and student success, providing a comprehensive view of each learner’s journey—from prospective students to engaged alumni-and every step between. Our collaboration spans K-12 schools, community colleges, universities, and graduate schools, catering to institutions of all sizes, ensuring they are well-equipped with the education CRM necessary to thrive in the future. Education Cloud expedites time-to-value and fosters personalized experiences for every lifelong learner. Key Features: Learner-Centric Data Foundation:Begin your journey with education-specific objects, logic, and automation embedded in the #1 CRM platform. Core Capabilities for Your Entire Institution:Optimize faculty and staff impact using versatile features like scheduling and case management applicable across various departments. Pre-Built Apps Powering the Learner Lifecycle:Enhance productivity with ready-to-use, customizable apps tailored for each stage of the learner journey. From Insights to Action with Education Cloud:Realize improvements based on feedback from Salesforce.org customers, including the Hayward Unified School District, Austin Achieve Public Schools, and San Diego COE, achieving a 38% faster response to student needs and a 10% increase in enrollment. Access a Single Source of Truth:Consolidate student and family data into a unified view, enabling personalized interactions at every stage of the education journey. Innovate with a Scalable Platform:Education Cloud for K-12 serves as a CRM platform designed for schools, facilitating quick innovation to meet the evolving needs of constituents. Education Cloud for Community Colleges: Integrated Solutions to Maximize Impact:Built on the #1 CRM, Education Cloud serves as the digital foundation empowering institutions for the future. Tailored products and solutions for enrollment management, student support, workforce development, donor engagement, and marketing and communications enable community and technical colleges to leverage a single source of truth for transforming experiences into lifelong relationships. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Role of First-Party Identity

The Crucial Role of First-Party Identity in Customer Experience

The Crucial Role of First-Party Identity in Customer Experience Customer identity is key in differentiating between a great and a poor – or even negative – customer experience. Without accurately identifying your customers, true success is pretty unattainable. However, for identity resolution to be effective, it must be conducted in a first-party manner. Most identity resolution vendors operate as third parties, often downplaying the importance of first-party identity. They claim they can do better, but there’s a reason they ask for your data and expect you to fill in the gaps. They can’t provide the same level of service and rely on customers to supplement their incomplete identity profiles. Here are 11 things vendors don’t want you to know about first-party identity: Understanding Third-Party vs. First-Party Identity Just like data types, identity resolution can be either third-party or first-party. Third-party data is purchased or licensed from vendors who don’t have direct relationships with the consumers. This data is aggregated from various sources and sold to brands. In contrast, first-party data is collected directly from your customers through your owned domains, platforms, and apps. First-party identity follows the same principle: it’s captured, assembled, and owned by you. Third-party identity, however, is built and controlled by an external vendor. This distinction is critical because, with third-party identity resolution, you don’t own or control the data, nor do you know its original source or quality. Think of the impact that has on customer trust! 11 Truths About First-Party Identity Role of First-Party Identity The perceived “free” nature of third-party identity solutions often comes with hidden costs and risks. The investment in a premium first-party identity solution, while initially costly, provides substantial benefits through accurate, real-time data and robust features. This gives your brand a competitive edge, making the investment well worth it. Don’t risk your brand’s success on inferior third-party tools—they cost more than you think. Content updated February 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Business Card Scanner App for Salesforce

Business Card Scanner App for Salesforce

Can I Scan a Business Card into Salesforce? Yes, you can scan a business card into Salesforce if your scanning system can create a CSV file or import data into Excel, which can then be saved as a .csv file. This resulting file can be uploaded to Salesforce. And there are several Business Card Scanner App for Salesforce solutions. Business Card Scanner App for Salesforce Does Salesforce Have a Business Card Scanner? Yes, Salesforce can utilize CamCard for Salesforce, a top OCR software that allows you to batch scan and digitize multiple business cards with unrivaled accuracy. Does CamCard Sync with Salesforce? Yes, CamCard perfectly integrates with customized Salesforce fields, making lead and contact management easier and more efficient on mobile. With a standard subscription, you can save unlimited cards to your Salesforce account. Is the CamCard App Free? CamCard offers many features, such as dating when you received a card, grouping cards received at one location, writing notes on each card, and searching by keywords, locations, or dates. The app is free, which is an added benefit. Is Scan to Salesforce Free? Yes, Scan to Salesforce allows you to instantly and accurately scan business cards and upload data to Salesforce for free. You can keep contacts in the iOS/Android app or sync them to your phone. How Do I Install Scan to Salesforce? Other Business Card Scanning Solutions: Using Outlook for Business Card Scanning: If you prefer more tools, consider those that import to Outlook and then use Salesforce’s Outlook integration tool to sync with Salesforce. This adds an extra step but offers more flexibility in choosing business card scanning software. Direct Integration with Salesforce: These options provide a variety of ways to seamlessly integrate business card data into Salesforce, ensuring efficient and accurate data management. Content updated March 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce SOQL Tools and AI

Salesforce SOQL Tools and AI

Salesforce Object Query Language (SOQL) is a robust instrument empowering users to retrieve data from Salesforce efficiently. With SOQL, you can interrogate any Salesforce object, spanning from custom objects to user permissions like profile and permission set perms. Salesforce SOQL Tools and AI. As a seasoned Salesforce Admin, crafting SOQL queries can often prove cumbersome. Not only must you master the syntax, but you must also ensure the queries are both effective and precise. Salesforce SOQL Tools and AI Fortunately, the advent of generative artificial intelligence (AI) tools offers a solution to this challenge. Generative AI tools, capable of producing text, code, and creative content, have emerged as invaluable aids in generating SOQL queries. Among these, Bard and ChatGPT have emerged as particularly helpful tools for crafting SOQL queries. In this discourse, I’ll illustrate how to leverage prompts to generate SOQL queries using these generative AI tools, providing query examples and resources to kickstart your journey with SOQL in your organization. Initiating SOQL Queries with Generative AI Tools To start, it’s essential to furnish the generative AI tool with pertinent information about the intended query. For instance, one might instruct the tool to generate a query retrieving all open opportunities. Subsequently, upon prompting: “Write SOQL that returns all open opportunities in Salesforce.” ChatGPT furnishes the following response: “SELECT Id, Name, StageName, CloseDate, Amount FROM Opportunity WHERE IsClosed = false” This query selects Opportunity records and retrieves their pertinent attributes, filtering the results to include only open opportunities based on the IsClosed field. Bard echoes a similar sentiment with its rendition of the query: “SELECT Id, Name, StageName, Amount, CloseDate FROM Opportunity WHERE IsClosed = false” However, the essence of prompt writing and critical thinking lies in refining the generated response. For instance, by slightly altering the prompt to include additional criteria: “Write SOQL that returns all open opportunities in Salesforce, including all standard fields and filtering results by StageName.” ChatGPT furnishes an adapted query: “SELECT Id, Name, AccountId, Amount, CloseDate, CreatedBy.Name, CreatedDate, LastModifiedBy.Name, LastModifiedDate, StageName FROM Opportunity WHERE StageName != ‘Closed Won’ AND StageName != ‘Closed Lost’” It’s worth noting that ChatGPT lacks insight into the specifics of your organization’s structure, necessitating occasional guidance to accommodate custom fields. However, through conversational cues, you can educate it accordingly: “My Salesforce org includes a custom field with the API name of NonProfit__c for Opportunity. It’s a boolean field. Please include it in all future SOQL queries on Opportunity.” To which ChatGPT responds: “Certainly! To include the custom field NonProfit__c in all future SOQL queries on Opportunity, you can modify the query as follows: SELECT Id, Name, AccountId, Amount, CloseDate, CreatedBy.Name, CreatedDate, LastModifiedBy.Name, LastModifiedDate, StageName, NonProfit__c FROM Opportunity WHERE StageName != ‘Closed Won’ AND StageName != ‘Closed Lost’” By incorporating NonProfit__c into the SELECT statement, the custom field is seamlessly integrated into the query results. Leveraging SOQL for User Permissions Reporting One particularly advantageous application of SOQL for Salesforce Admins is reporting on user permissions. By utilizing the SOQL Query tool in Code Builder or the Developer Console, admins can scrutinize permissions assigned to users via permission sets, profiles, objects, and fields. Here are a few illustrative examples of user permission SOQL queries, collaboratively devised with the assistance of ChatGPT: Check user permissions on an object: SELECT PermissionsRead, PermissionsCreate, PermissionsEdit, PermissionsDelete FROM ObjectPermissions WHERE ParentId IN (SELECT Id FROM PermissionSet WHERE PermissionSet.Name = ‘Your_Permission_Set_Name’) AND SObjectType = ‘Your_Object_Name’ AND PermissionsRead = true Check user permissions on a field: SELECT PermissionsRead, PermissionsEdit FROM FieldPermissions WHERE ParentId IN (SELECT Id FROM PermissionSet WHERE PermissionSet.Name = ‘Your_Permission_Set_Name’) AND SObjectType = ‘Your_Object_Name’ AND Field = ‘Your_Field_Name’ AND PermissionsRead = true Determine which permission sets grant Edit access for a specific field: SELECT ParentId, Parent.Name, Parent.Type, Field, PermissionsEdit, PermissionsRead, SobjectType FROM FieldPermissions WHERE Parent.IsOwnedByProfile = true AND Field = ‘ADM_Work__c.Subject__c’ AND PermissionsEdit = True Identify users assigned managed packages: SELECT Id, UserId, PackageLicense.NamespacePrefix FROM UserPackageLicense WHERE PackageLicense.NamespacePrefix = ‘YOUR_PREFIX_HERE’ Embark on Efficient SOQL Query Generation Today With generative AI tools, initiating sample SOQL queries becomes a n easier process, alleviating the need to grapple with syntax intricacies. For admins who occasionally require SOQL queries and find themselves toggling between documentation and references to commence, leveraging generative AI represents a compelling alternative. Here are some additional pointers for harnessing generative AI tools to craft SOQL queries effectively: Be precise: Furnish the tool with specific instructions to ensure accuracy and efficiency in query generation. Provide examples: Supplying the tool with query examples aids in generating more tailored queries. Test rigorously: Following query generation, ensure thorough testing to verify the returned results align with expectations. Ultimately, by harnessing the power of generative AI, admins can streamline the process of crafting SOQL queries, thereby enhancing productivity and efficiency in Salesforce data management endeavors. Data analysis serves as a cornerstone of business strategy, yet crafting custom SOQL queries to import specific Salesforce data can prove complex and time-consuming, particularly for those without coding expertise. When you add the necessity to amalgamate data from various systems, the process becomes even more cumbersome and inefficient. Coefficient Salesforce SOQL Tools and AI In this insight, we’ll demonstrate how Coefficient’s Formula Builder, powered by GPT, streamlines the creation of custom SOQL functions, and how Coefficient facilitates direct data imports from Salesforce within Google Sheets, all seamlessly integrated into your workflow without ever leaving your spreadsheet. To get started, launch the Coefficient add-on directly within your Google Sheets. If you haven’t already installed Coefficient, simply navigate to the Google Workspace Marketplace to acquire it. Here’s how to install Coefficient: Now that you have Coefficient installed, you can effortlessly import your live Salesforce data. In the Coefficient sidebar within Google Sheets, follow these steps: To do this, follow these steps: The Formula Builder will promptly generate a custom SOQL query based on your specifications. Simply copy this query, and you’re ready to go. With Coefficient, data analysis becomes more efficient and accessible, empowering users of all skill levels to harness the power of Salesforce data seamlessly within Google

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marketing cloud utm parameters

What Are UTM Parameters in Marketing Cloud

What Are UTM Parameters in Marketing Cloud? UTM parameters are essential for tracking the effectiveness of your marketing messages by linking user clicks to actions on your website within Marketing Cloud. Once set up, the Marketing Cloud Engagement tool automatically adds these parameters to the URLs in your messages, enabling detailed performance tracking. You can track five key UTM parameters: source, medium, campaign, term, and content. These parameters are captured in Google Analytics reports, offering insights into your marketing efforts, such as total goal conversions, bounce rate, and average time spent on your site. What is a UTM Code? A UTM (Urchin Tracking Module) code is a text string appended to a URL to help monitor the performance of digital marketing campaigns. UTM codes include up to five key parameters: Campaign, Source, Medium, Content, and Term. UTM Parameter Channel Support: Example URL with UTM Parameters: arduinoCopy codehttps://www.example.com?utm_source=sfmc&utm_medium=email&utm_campaign=TestCampaign&utm_term=MyLink123&utm_content=123456&utm_id=f521708e-db6e-478b-9731-8243a692c2d5&sfmc_id=245678&sfmc_activityid=598741568 Parameter Breakdown: For more on UTM parameters, refer to the Google Analytics documentation. Configuring UTM Parameters in Marketing Cloud Engagement In Google Analytics 4 (GA4), UTM parameters are automatically appended to links in all sent messages unless the domain or subdomain is not on the allowlist in Journey Builder Settings. They will also not apply if click tracking is disabled. Adding UTM Parameters in Salesforce To track UTM parameters in Salesforce, follow these steps: Tracking UTM Parameters in Salesforce There are four primary methods to track UTM parameters and attribution data within Salesforce: Content updated March 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Progressive Profiling in Salesforce Marketing Cloud

Progressive Profiling in Salesforce Marketing Cloud

In the world of marketing, the primary focus revolves around data accumulation. The more data collected, the deeper the understanding of prospects or customers, leading to the creation of a more comprehensive individual profile. Enter Progressive Profiling in Salesforce Marketing Cloud. Progressive profiling emerges as an effective method for data collection, enabling the gradual enrichment of an individual’s profile over time. This approach prevents overwhelming data collection methods that could potentially drive prospects away. Or at least prevent them from filling out your forms. While Progressive Profiling is a built-in feature in Pardot, Marketing Cloud Consultants and Admins often seek ways to implement it. In this insight, we’ll demonstrate how to achieve Progressive Profiling in Marketing Cloud through a custom solution on CloudPages, deviating from conventional Smart Capture Forms. Progressive Profiling in Salesforce Marketing Cloud: Use Case Let’s outline the use case: a landing page/cloud page that unfolds as follows: First Visit: Display a simple form with fields for First Name, Last Name, and Email Address. Second Visit: Present the same form but accompany it with a ‘Welcome Back’ message. Third Visit: If the prospect submits the form and returns later, showcase a different form with additional fields like company name and service feedback, posing the question, “do you like our service?” How Progressive Profiling Works First Visit: Set a cookie when a user visits the landing page. Second Visit: Check for the existence of a cookie; if present, display the welcome message with the form. Third Visit and Beyond: Upon form submission, add values to a data extension (including the cookie). Subsequent visits involve checking for the cookie’s presence in the data extension, revealing different form fields if applicable. Setting Up Progressive Profiling in Marketing Cloud Step 1: Create a Data Extension Establish a data extension to store form values. Step 2: Create the CloudPage Utilize the provided code snippet. Step 3: Test the Progressive Profiling A demo video showcases the testing process. Considerations GDPR and Privacy: Adhere to GDPR laws; ensure explicit consent for placing cookies and tracking individuals. Consult your legal team for additional disclaimer requirements. Google Chrome Same Site Cookie Change: Be mindful of changes in Google Chrome’s Same Site Cookie policy, adjusting the code in SSJS accordingly to comply with Chrome version 76 or later. Cache and Browser Changes: Note that clearing the cache or switching browsers generates a new cookie, displaying the original form. This insight hopes to elucidate the implementation of Progressive Profiling in Marketing Cloud through a custom solution on CloudPages, leveraging SSJS and other elements. While gaining Progressive Profiling functionality, strategic consideration of the fields to request at each stage is crucial before implementing any technology. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Sensitive Information De-identification

Sensitive Information De-identification

Using Google Cloud Data Loss Prevention with Salesforce for Sensitive Data Handling This insight discusses the transition from detecting and classifying sensitive data to preventing data loss using Google Cloud Data Loss Prevention (DLP). Sensitive Information De-identification for Salesforce is used as the data source to demonstrate how personal, health, credential, and financial information can be de-identified in unstructured data in near real-time. Overview of Google Cloud DLP Google Cloud DLP is a fully managed service designed to help discover, classify, and protect sensitive data. It easily transitions from detection to prevention by offering services that mask sensitive information and measure re-identification risk. Objective The goal was to demonstrate the ability to redact sensitive information in unstructured data at scale. Specifically, it aimed to determine whether sensitive data, such as credit card numbers, tax file numbers, and health care numbers, entered into Salesforce communications (Emails, Files, and Chatter) could be detected and redacted. Constraints Tested De-identifying Data with Google Cloud DLP API Instead of detailing the setup, this section focuses on the key areas of design. Google Design Decisions Supporting Disparate Data Sources with Multiple Integration Patterns and Redundant Design Salesforce Data Source De-identification targets include email addresses, Australian Medicare card numbers, GCP API keys, passwords, and credit card numbers. Credit card numbers are masked with asterisks, while other sensitive data is replaced with information types for readability (e.g., [email protected] becomes [redacted-email-address]). Sample Requests to Google De-identification Service JSON Structure to De-identify Text Using Google Cloud DLP API jsonCopy code{ // JSON structure } JSON Structure to De-identify Images Using Google Cloud DLP API jsonCopy code{ // JSON structure } Salesforce Design Decisions Redundancy and Batch Processing A scheduled batch job allows for recovery by polling unprocessed records. To handle large data volumes (e.g., 360,000 records over 5 days), the Salesforce BULK API is used to process queries and updates in large batch sizes, reducing the number of API calls. Sensitive Information De-identification Google Cloud Data Loss Prevention allows detecting and protecting assets with sensitive information, supporting a wide range of use cases across an enterprise. Proven Capabilities: Considerations and Lessons Learned Enhanced Email: Redacting tasks and EmailMessage records, handling read-only EmailMessage records by deleting and recreating them. Files: The architecture assumes files with sensitive data can be deleted and replaced with redacted versions. Audit Fields: Ensure setting CreatedDate and LastModifiedDate fields using original record dates. Field History Tracking: Avoid tracking fields intended for de-identification, tracking shadow fields instead. Image De-identification: Limited to JPEG, BMP, and PNG formats, with DOCX and PDF not yet supported. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Vaccine Cloud

Salesforce Vaccine Cloud

Vaccine Cloud for Providers helps to connect people with thousands of vaccination sites. A scalable workflow simplifies vaccine administration. Vaccine Cloud was built to play a central role in connecting vaccines to people equitably and efficiently. Vaccine Cloud will help health authorities, healthcare providers, and organizations more safely and efficiently manage vaccine programs at scale. With Vaccine Cloud, customers will be able to design, build, integrate, and manage their vaccine programs end-to-end, with a platform that is trusted, flexible, and can be deployed quickly. Vaccine Cloud provides solutions like Health Command Center, Vaccine Inventory Management, Vaccination Appointment Scheduling, Clinical Vaccine Administration, Vaccination Outcome Monitoring, Public Health Notifications, and Digital Health Credentials to help customers build and scale their vaccine administration management capabilities to address the next phase of this global pandemic. Work.com for Vaccines has now become Vaccine Cloud. Work.com for Vaccines was developed and launched to support public sector customers and their vaccination management needs. Work.com for Vaccines was critical in helping governments and public health agencies scale vaccine management and distribution as vaccines were waiting to be approved for use around the world. As authorized COVID-19 vaccines have become available, there is shifting demand for vaccine management technology that can address all the needs of customers at scale, not just across public sector but also among healthcare providers, retail pharmacies, businesses, nonprofits, educational institutions, and other organizations. Vaccine Cloud is our solution to address these growing needs across industries and organizations. Vaccine Cloud is a set of solutions aimed at addressing a variety of challenges that governments, healthcare providers and employers will face for vaccine administration. Vaccine Cloud includes capabilities across the Salesforce Customer 360 portfolio including technology powered by Tableau and MuleSoft that can be leveraged by our AppExchange ecosystem of partners to support vaccine administration needs, including: Salesforce has implemented technical and administrative security measures to protect our services and our customers’ data. We strongly encourage customers to follow security best practices and use available tools to strengthen the security of their Salesforce instance. Security does not start and end with Salesforce — it is a trusted partnership with our customers. Salesforce offers our customers controllable features that permit them to configure the security settings of their respective instances as they deem appropriate for the sensitivity of their data. Customers can implement features such as field-level security, profiles and permission sets, two-factor authentication, and IP whitelisting. For more information on the application security features Salesforce provides, please refer to this help article on Protecting Your Salesforce Organization. Salesforce designs products with privacy in mind, so that our products not only comply with our own legal obligations, but also can be used by our customers while they comply with their own legal obligations. Compliance is always a shared partnership between Salesforce and its customers, meaning that while Salesforce commits to complying with its own obligations, customers are responsible for ensuring that their use of our products is appropriate for their own legal requirements. To help customers meet their compliance goals, we have created a number of dedicated resources for customers to learn more about their obligations, such as Salesforce’s privacy website, which includes FAQs on local and industry-specific privacy laws, and additional resources, such as Data Protection Impact Assessments, to help enable customer success. Being a trusted advisor to our customers is a top priority for Salesforce. However, it remains the responsibility of each customer to get their own legal advice when implementing and using Salesforce products, including Work.com. It is important for customers to take into account their own particular use cases to ensure compliance with local healthcare laws, certification requirements, and any other applicable laws or guidance. Vaccine Cloud helps public health authorities, healthcare providers, and nonprofits quickly scale vaccine operations, from recipient registration and scheduling to inventory management and public health outreach. San Francisco — January 27, 2021 — Salesforce, [NYSE: CRM], the global leader in CRM, today announced Vaccine Cloud, technology to help government agencies, healthcare organizations, businesses, nonprofits and educational institutions more rapidly, safely and efficiently deploy and manage their vaccine programs. Today, international, federal, state and local agencies, healthcare providers and nonprofits worldwide are using Salesforce technology specifically for vaccine administration, including Northwell Health, Illinois’ Lake County, University of Massachusetts Amherst, Gavi, the Vaccine Alliance and more.  Now that safe and effective COVID-19 vaccines are available, every country, state and city is rapidly establishing vaccination programs to get shots in the arms of billions of people. However, many government agencies and healthcare organizations don’t have the technology infrastructure in place to handle the complexity, speed and scale necessary for vaccine administration, such as inventory and logistics management, getting people registered and scheduled for their vaccines, and recipient outreach and vaccine outcome monitoring. Governments are also partnering with private sector companies to help manage this mass vaccination effort, and these businesses need the same technology infrastructure to help deliver safe, efficient and effective vaccine administrations and programs. “The biggest challenge the world faces right now is orchestrating the distribution of billions of vaccine doses. Technology can play a critical role in ensuring it’s done efficiently, effectively, and equitably,” said Bret Taylor, President and COO of Salesforce. “We’re proud to be supporting organizations through their recovery and helping to protect people from the effects of COVID-19.” President Biden moves COVID-19 vaccine availability deadline for American adults to April 19; Salesforce Vaccine Cloud adds asynchronous bookings on more channels to meet surge. Salesforce on Thursday released a free update to Vaccine Cloud users that enables preregistration for COVID-19 appointments to meet a coming sign-up rush as most U.S. adults will be eligible for their shots April 19. The Salesforce vaccine distribution system, released in January, now can accept preregistrations for COVID-19 vaccinations. The site will notify people as appointments become available, and process them through a personalized, single-use link. The system also can create appointments and push notifications through multiple channels such as text and email, where before it was web-based. The asynchronous appointment bookings come as President Joe Biden

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Digital BSS for Telecom Profits

Digital Business Support Systems (BSS) play a critical role in managing essential functions such as billing, rating and charging, customer experience, CRM, fulfillment, and revenue management within communications service providers (CSPs). However, the scope of a comprehensive digital BSS stack extends beyond these core functionalities to enable, monetize, and manage new digital services and partnerships. This transformation is particularly crucial for CSPs transitioning into digital service providers (DSPs), especially in anticipation of the 5G era. Let’s delve into how a robust digital BSS transformation solution can drive profitability. Anticipating Customer Churn Telecom companies can leverage advanced analytics across BSS, OSS, CRM, and other systems to extract actionable insights from customer usage, transactions, complaints, billing, and social media data. Predictive modeling identifies potential churners, enabling targeted offers, promotions, and services aimed at retaining and nurturing loyal customers. Personalizing Customer Experiences Today’s digital consumers expect personalized interactions. Implementing a digital BSS stack empowers telecom companies to capture and utilize interaction data for tailored customer engagements. Whether resolving network issues, rewarding loyalty, or suggesting relevant offers, AI and deep learning algorithms ensure real-time responses that enhance customer satisfaction and increase ARPU (Average Revenue Per User). Innovating Service Offerings Cloud-based services are increasingly popular among consumers and businesses. A robust BSS solution allows operators to seamlessly integrate these services with traditional offerings, fostering innovation and boosting ARPU. Driving Agility and Efficiency A cloud-based BSS solution enhances business agility to support emerging technologies such as IoT and M2M systems. It streamlines partnership management and product launches in complex market landscapes, enabling providers to swiftly seize new opportunities. Retaining Profitable Customers Customer acquisition costs highlight the importance of retaining profitable customers. Integrated BSS and OSS applications provide telecom companies with comprehensive insights into customer behavior, facilitating convergent billing, tiered pricing models, and targeted incentives that enhance customer loyalty and lifetime value. Boosting Average Revenue Per User (ARPU) Telecom companies strive to increase ARPU by introducing compelling new services. Integration of customer-facing BSS systems with service delivery mechanisms accelerates provisioning and enables the launch of innovative offerings that drive revenue growth. In conclusion, a modernized and robust BSS infrastructure is indispensable for telecom companies looking to differentiate their services, elevate customer experiences, and capitalize on evolving market dynamics. By harnessing advanced analytics, embracing cloud-based solutions, and integrating diverse systems, telcos can unlock growth opportunities and enhance profitability in a competitive marketplace. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud Filters

Marketing Cloud Filters

You have the option to define a data filter on the Subscribers tab within Email Studio, where you can choose to segment either a subscriber list or a data extension. When creating a data filter for segmenting a subscriber list, you can utilize various types of information, including profile attributes, preference attributes (excluding HTML email preference), and both created and predefined measures. The selection of these types dictates whether a subscriber satisfies the specified conditions. Marketing Cloud Filters. It’s worth noting that you aren’t required to specify a subscriber list in the filter definition, and you can associate the same data filter with multiple lists by employing different filter activities or groups. Alternatively, if you opt to create a data filter for segmenting a data extension, you utilize the field columns within that data extension to determine whether a record satisfies the conditions. Given that different data extensions may have distinct field columns, you need to specify the data extension when creating the data filter. When crafting a filter, you establish conditions that the system assesses for each subscriber or data extension row to determine qualification for the segment. For each condition, you can choose the profile attribute, field column, or measure to evaluate, specify the operator for comparing values, and define the value for comparison. For instance, segmenting a subscriber list based on the condition that subscribers must be 18 or older means only those meeting this age requirement are added to the segment. Multiple conditions can be grouped using AND or OR operators, and these groupings can further be combined into an outer grouping with additional AND or OR operators. The use of OR operator implies that meeting one or more conditions satisfies the grouping, while the AND operator requires meeting all conditions for grouping satisfaction. The data filter creation interface offers graphical tools for crafting conditions and groupings, with the SQL generated from these graphical tools displayed in the Filter Text section for reference. In the context of Marketing Cloud, a filter is a set of criteria that segments either a subscriber list or a data extension. It enables the application of complex segmentation rules to precisely target messages to specific subscribers. This aids in the creation of more tailored and targeted marketing campaigns. To access the filter activity in Marketing Cloud, you can find it within the Interactions tab on the Filter Activity screen when using interactions in Email Studio. Utilize data filters to segment subscriber lists or data extensions when creating filter activities to enhance the precision of your marketing strategies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Salesforce Einstein Vision

Salesforce Einstein Vision

Einstein Vision: Enhancing Document Personalization with AI Introduction to Einstein Vision Harness the power of artificial intelligence (AI) to personalize documents with Salesforce Einstein Vision. The latest updates allow you to extract structured data from custom forms and invoices using Einstein OCR (beta), revolutionizing how you handle and process documents. Extract Data from Custom Forms with Einstein OCR (Beta) Einstein OCR (Optical Character Recognition) now enables rapid data extraction from custom forms such as insurance, mortgage, and healthcare documents into Salesforce records. The OCR model analyzes the layout and content of your custom forms, extracting values based on user-defined fields. Extract Data from Invoices with Einstein OCR (Beta) Similarly, Einstein OCR can quickly extract structured data from invoices, converting it into Salesforce records. The OCR model identifies and extracts values from predefined fields such as invoice number, date, due date, purchase order, total amount, total tax amount, and amount due. New Capabilities in Einstein OCR What is Einstein Vision? Einstein Vision, part of the Einstein Platform, is more than just a tool for recognizing images. It combines ease of use with powerful technology to enable innovative use cases in various Salesforce Clouds. Einstein Vision includes functionalities like Image Classification, Object Detection, and OCR, each with distinct capabilities. Setting Up Einstein Vision Applications of Einstein Vision Einstein Vision is applicable across various Salesforce Clouds: Conclusion Einstein Vision simplifies and enhances document processing and image analysis. By focusing on defining clear use cases and maintaining high data quality, you can unlock the full potential of Einstein Vision. Embrace AI to streamline your workflows and drive creative solutions in your Salesforce environment. Content updated February 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Summary Formulas and Row Level Formulas

Summary Formulas and Row Level Formulas

Salesforce report formulas serve various purposes, from grouping records to performing calculations and comparing data. In the Salesforce Report Builder, you’ll encounter two distinct types of formulas: Summary Formulas and Row-Level Formulas. Although they may sound similar, they serve different functions. Summary Formulas operate across multiple records, displaying their results at the bottom of a column. Conversely, Row-Level Formulas pertain to a single record and display their results directly on the corresponding row. Let’s dip into examples of both Row-Level and Summary Formulas to understand their applications in Salesforce reports. Example 1: Total Opportunity Amount Suppose your boss requests a report showing the total Opportunity Amount broken down by Country. In this scenario, you wouldn’t require a Summary Formula field. Instead, simply select the Opportunity Amount field and check the SUM checkbox. If you include a grouping based on Country, the report will automatically generate a summary line. Example 2: Average Monthly Case Volume for a Specific Product Now, imagine the support team asks for a report indicating the monthly average of Cases for a specific Product over the past year. Here, you’d utilize a Summary Formula. Ensure the Product field is set as a ‘Group By Row’ field, then select Summary Formula from the Columns drop-down. Create the formula by dividing the Record Count by 12 (the number of months in a year), and assign a column name, such as “Monthly Avg Cases.” Example 3: Checking Field Value Matches For another scenario, let’s say you’re tasked with verifying that at the Case level, the Billing State matches the Shipping State of the associated Account. With Row-Level formulas, you can accomplish this without creating a new field. Add a Row-Level Formula from the Columns drop-down, then create an IF statement comparing the Billing State to the Shipping State, resulting in either 0 (not matching) or 1 (matching). It’s valuable to note some considerations regarding Row-Level formulas, such as the limitation of one Row-Level formula per report and a maximum of five referenced fields. Additionally, Row-Level formulas cannot be used for cross-filters or buckets. Refer to Salesforce documentation for more details on restrictions. In conclusion, understanding the distinction between Row-Level and Summary Formulas empowers you to leverage the appropriate formula type effectively in Salesforce reports, optimizing your data analysis and decision-making processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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