Digital Transformation Archives - gettectonic.com

13Feb

What is GovSlack?

GovSlack: Streamlined, Secure Collaboration for Government GovSlack brings together your team, tools, and partners into one secure platform, specifically designed to meet government regulations for processing and storing sensitive data. By integrating GovSlack, organizations can eliminate internal and external communication silos while empowering employees with the flexibility to excel in their roles. What is GovSlack?GovSlack is a tailored version of Slack that allows agencies, contractors, citizens, and partners to collaborate in a centralized, secure workspace. It complies with the strictest security and operational standards required by public sector clients. Is Slack FedRAMP approved?Yes, Slack holds FedRAMP Moderate authorization to meet public sector compliance needs. GovSlack goes further, earning FedRAMP JAB High authorization and is actively pursuing DoD CC SRG IL4 compliance to cater to defense sector clients. Does the federal government use Slack?Security is crucial for public sector agencies and their partners. Federal agencies trust Slack as their secure digital HQ, helping teams from the U.S. Department of Veterans Affairs to the GSA’s 18F office enhance collaboration while meeting stringent data privacy requirements. GovSlack Key FeaturesGovSlack, launched in July 2022 after extensive testing and feedback from government clients, offers several features to ensure secure and compliant collaboration: GovSlack integrates seamlessly with other government-specific tools such as Salesforce Government Cloud Plus, creating a powerful CRM and collaboration ecosystem to accelerate agency goals and improve constituent services. Case Study: Army Software Factory (SWF)The Army SWF, using agile methods to upskill soldiers and develop cutting-edge digital solutions, required a flexible and secure collaboration platform. By adopting GovSlack, they fostered improved collaboration without compromising compliance with stringent DoD policies. Partner IntegrationsLeading companies such as Lockheed Martin and Box are leveraging GovSlack to streamline collaboration while maintaining compliance with federal regulations. For example, Lockheed Martin is using GovSlack to manage projects with government partners while ensuring sensitive data remains protected. ThoughtsGovSlack is built for secure, government-specific collaboration, providing agencies and their partners with the flexibility to work more effectively while meeting compliance needs. By integrating with key tools and offering enhanced security features, GovSlack supports the digital transformation efforts of public sector organizations across the globe. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

February 13, 2024in Data, Enterprise, Hyperforce, Salesforce Government Cloud, Salesforce Optimization, Salesforce Public Sector Solutions, Salesforce Slack

30Jan

Organizational AI Change Management

The Future of AI: Transforming Organizational Culture and Decision-Making When envisioning the future, the greatest impact and necessary changes from AI will occur within organizations, not just through technology. Organizational AI Change Management will be a top down, but all the way down, process. AI’s influence extends beyond procedural steps, fundamentally altering organizational decision-making. Rethinking Organizational Structure AI demands a new perspective on organizational structure rather than just focusing on process or technology. This isn’t about achieving “AGI” or other speculative advancements, but about understanding AI’s true role in organizational change. Many companies aim to become “Data & AI Driven,” but what does that entail? Fundamentally, it means integrating technology into the business, where data reflects organizational reality, and AI is interwoven with roles and responsibilities. Cultural Shift Towards a 50% AI World Transitioning to a 50% AI-driven world involves more than adopting new technology or processes; it requires a profound cultural shift within the organization. People, Process, and Technology: A Holistic View A traditional Venn diagram of “People,” “Process,” and “Technology” illustrates governance, service models, and automation at their intersections. However, achieving true AI integration necessitates focusing on the overlaps and cultural changes, not just the components themselves. Cultural Foundations First For AI to succeed, organizations must start with cultural transformation. Changing how people think is the biggest challenge in any transformation process. AI’s Role in Decision-Making AI primarily impacts decisions, not just processes or technology. Processes, while essential, are merely tools for execution. AI calls for a paradigm shift, as it assumes decision-making roles, traditionally held by humans, within clear boundaries and domains of control. Organizational Accountability and AI Businesses must adapt to a model where AI operates under delegated authority from specific individuals, necessitating a shift in accountability and management. This approach redefines AI as a partner in decision-making rather than a mere tool. Digital Transformation and AI Integration Incorporating AI requires a new digital framework, moving beyond ad-hoc data and historical knowledge to a dynamic, organizationally-centric data platform. This “metamirror” provides a digital representation of the business, necessary for AI to function effectively. AI-Driven Organizational Models In this new model, both people and AIs operate within defined roles, with AIs accountable to their human counterparts. Organizational changes, such as promotions or departures, directly impact AI roles and responsibilities. The Organization as an Organism Richie Etwaru’s concept of an organization as an “organism” highlights the dynamic, interactive nature of AI-driven entities. This model integrates roles, processes, and technology into a cohesive, responsive system. Managing Change in an AI-Integrated World Managing change in an AI-driven world blurs the lines between technology and business functions. AI skills become integral to organizational roles, fundamentally altering how change is approached and managed. Preparing for a 50% AI Future A shift towards a 50% AI-driven world necessitates rethinking business culture. Being “Data & AI Driven” means the business takes responsibility for its data and integrates AI as a strategic partner. This requires a cultural transformation where data accuracy and AI alignment with business objectives are paramount. Embracing a Data & AI Culture To thrive in a 50% AI world, organizations must embrace a Data & AI culture. This involves taking accountability for data, ensuring AI’s decisions reflect reality, and aligning AI with business goals. Without this cultural shift, businesses risk merely using AI technology without fully integrating it into their strategic framework. aIn summary, achieving true AI integration means transforming the organizational culture, redefining roles and responsibilities, and creating a robust digital infrastructure that supports AI’s dynamic decision-making capabilities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

January 30, 2024in Salesforce

15Jan

How to Implement AI for Business Transformation

Harnessing the Power of AI for Business Transformation The age of artificial intelligence (AI) is here. How to Implement AI for Business Transformation? Once a niche technology confined to research labs and the realm of science fiction, AI has now become a mainstream force. Today, an estimated 35% of businesses are leveraging AI to enhance products, boost efficiency, and gain a competitive edge. However, for companies yet to begin their AI journey, the path to implementation can seem daunting. So how can organizations navigate the complexities of AI and unlock its potential to drive success? This comprehensive guide is designed to empower businesses to confidently adopt AI. We’ll break down what AI is, assess your organization’s readiness, help you develop a robust AI strategy, and explore how to implement and integrate AI across operations. Ultimately, this insight will show you how to embrace AI for continuous innovation, helping automate tasks, uncover insights, and future-proof your business. AI Era Demands an Intelligent Data Infrastructure AI consulting services and digital transformation partners like Tectonic underscore the technology’s immense value, helping organizations evaluate, implement, and scale AI initiatives. However, knowing where to start and who to trust can be challenging. This guide will provide best practices for planning and executing AI projects, helping you make informed decisions when selecting solutions and partners. By the end, your organization will be equipped with the knowledge and confidence needed to make AI a powerful competitive advantage. Understanding the AI Landscape Before diving into AI implementation, it’s important to understand what artificial intelligence is and the wide array of applications it offers. What is Artificial Intelligence? Artificial intelligence (AI) refers to software and machines designed to perform tasks that typically require human intelligence—such as visual perception, speech recognition, decision-making, and language translation. AI is already deeply integrated into many everyday products and services, including: Machine Learning Basics At the core of most AI systems is machine learning (ML), which involves training algorithms on vast datasets, enabling them to learn from examples without being explicitly programmed for every scenario. There are three main types of machine learning: Beyond ML, fields like natural language processing (NLP) focus on understanding human language, while computer vision analyzes visual content such as images and video. Real-World AI Applications Understanding the fundamentals of AI helps organizations align their needs with its capabilities. Common business use cases for AI include: Armed with this knowledge, businesses can better evaluate how AI fits into their goals and operations. Developing a Comprehensive AI Strategy Once you understand the AI landscape, the next step is developing a strategic plan to guide implementation. Establishing an AI Vision and Objectives AI adoption must align with clear financial and operational goals. Leadership teams should identify: Aligning stakeholders and executive leaders around specific use cases will drive urgency, investment, and commitment. AI Ethics and Governance AI adoption also requires guidelines for ethical usage, transparency, and accountability. Organizations should consider: Establishing these frameworks early ensures responsible and transparent AI usage. Resourcing an AI Program AI implementation requires the right talent and resources. Budget considerations should include: A Phased AI Adoption Roadmap Rather than attempting to scale AI all at once, organizations should adopt a phased approach: This roadmap balances short-term impact with long-term scalability. Choosing the Right AI Implementation Approach With your strategy in place, the next decision is how to implement AI. Three primary approaches are: The choice depends on your organization’s internal capabilities, desired level of customization, and timeline. Integrating AI into Your Operations Successful AI implementation requires careful planning and integration with existing operations. Develop an Integration Plan Consider how AI will interact with existing systems and workflows: Address Security and Privacy Ensure that AI systems comply with data privacy regulations and security protocols, especially when handling sensitive information. Drive Adoption Through Training Help staff understand how AI will augment their roles by providing training on how the algorithms work and how to interact with AI systems effectively. Monitor for Model Decay Implement processes to monitor and retrain models as needed to ensure continued performance and reliability. Embracing AI for Continuous Improvement AI should be viewed as an ongoing investment, driving continuous improvement across the organization. Encourage a Data-Driven Culture Empower teams to identify new AI use cases and experiment with AI-driven solutions. Provide the tools and frameworks to facilitate this culture of innovation. Foster Responsible AI Ensure that AI systems are transparent, accountable, and designed to augment human decision-making responsibly. Commit to Reskilling As AI capabilities evolve, continually upskill employees to ensure your workforce remains at the forefront of technological advancements. Unlocking the Future of AI The potential of AI to revolutionize businesses is clear. However, achieving success requires more than just technical capabilities. It demands thoughtful planning, strategic alignment, and a commitment to continuous improvement. By following this guide, your organization can confidently implement AI to unlock powerful data-driven insights, automate tasks, and achieve lasting competitive advantage. The future of AI is full of possibilities—are you ready to seize them? Tectonic is ready to help. How to Implement AI for Business Transformation Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

January 15, 2024in Artificial Intelligence, Data, Google, Technology

24Oct

Salesforce Life Sciences Cloud

Salesforce has unveiled Life Sciences Cloud, a secure and trusted platform tailored for pharmaceutical (pharma) and medical technology (medtech) organizations. This innovative solution aims to expedite drug and device development, streamline patient enlistment and retention throughout the clinical trial journey, and harness AI capabilities to deliver personalized customer experiences. The significance of this announcement lies in the life sciences industry’s urgent need for accurate and accessible data to advance research and development efforts and enhance clinical trials. Despite this need, the industry has been slow to adopt digital tools, with a staggering 88% of healthcare and life sciences organizations yet to achieve their digital transformation objectives. Amit Khanna, SVP & GM of Health and Life Sciences at Salesforce, emphasized the necessity for integrated, compliant, and data-driven solutions in the life sciences industry. He highlighted Salesforce’s commitment to enhancing stakeholder engagement across the R&D and commercialization spectrum by leveraging data, AI, and CRM capabilities. The Salesforce solution encompasses: Commercial Operations, available now, provides insights into the commercial lifecycle, including contract compliance, pricing, and inventory management. AI-powered bots offer timely alerts to field representatives and forecasting insights to optimize sales strategies. Clinical Operations offers tools to set up and execute efficient trials, including Data Cloud for Health, Chain of Custody Management, and Participant Management features, aiming to enhance patient recruitment, safety, and engagement. Pharma CRM facilitates personalized engagement with stakeholders, managing interactions and digital content while ensuring compliance with regulations. Features like Healthcare Professional (HCP) Engagement and Einstein for Life Sciences enhance engagement and automate tasks for streamlined operations. Customer testimonials, such as from SI-BONE, highlight the tangible benefits of digitizing processes and improving efficiency with Salesforce solutions. Availability details for various features are provided, with some features already generally available and others set to roll out in the coming months and years. To learn more about Salesforce’s offerings for healthcare and life sciences, access industry insights, and explore the potential of CRM and AI in this sector, interested parties are encouraged to dig into the available resources or contact Tectonic today. Additionally, it’s noted that sales automation functionality for pharma/biotech customers will be available from mid-2025 onward. Learn about Salesforce for healthcare and life sciences Learn more about Salesforce Life Sciences Cloud Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

October 24, 2023in Life Sciences Cloud, Salesforce Einstein, Salesforce Health and Life Sciences Solutions, Salesforce Implementation Services

07Oct

Modern Cloud Analytics

Unlocking the Power of Modern Cloud Analytics: A Tableau and AWS Initiative According to IDC research, analytics spending on the cloud is growing eight times faster than other deployment types. A comprehensive cloud technology stack supports data integration, self-service analytics, and essential use cases for digital transformation and analytics at scale. To help customers harness the power of cloud-based self-service analytics, Tableau continues to invest in its Modern Cloud Analytics initiative, launched at the Tableau Conference in 2019. What is Modern Cloud Analytics? Modern Cloud Analytics (MCA) combines the expertise and resources of Tableau, Amazon Web Services (AWS), and their partner networks. This collaboration maximizes the value of end-to-end data and analytics investments, from data strategy and migration to operational optimization. MCA helps organizations at any digital transformation stage securely deploy and scale cloud analytics, delivering faster time to value and reduced costs with validated migration processes that mitigate risk. Core Product Integration and Connectivity Tableau integrates seamlessly with AWS services, providing a complete solution for analyzing data stored in Amazon’s infrastructure. Key integrations include: Amazon S3 Connector: Leveraging Tableau’s Hyper in-memory data engine, this connector reads Parquet or CSV files directly from Amazon S3, eliminating the need for Hyper extracts. Available in Tableau Cloud and Tableau Exchange.Amazon Athena Connector: Now supports third-party identity providers (IdP) like Azure AD and Okta, offering secure and flexible authentication with multi-factor options.Amazon OpenSearch Connector: Developed by the Amazon OpenSearch Service team, available on Tableau Exchange.Amazon DocumentDB Connector: Created by the Amazon DocumentDB Service team, featured on Tableau Exchange.Amazon Neptune Connector: Developed by the Amazon Neptune Service team, available on Tableau Exchange. Skip Server Administration with Tableau CloudTableau Cloud, hosted on AWS, offers significant cost savings and performance improvements. “With Tableau Cloud, we’re saving over $300,000 annually in server and platform administration costs, with dashboard performance improving by 2x,” said Raj Seenu, Senior Director of Data Technologies at Splunk. This platform allows IT and data engineers to focus on other critical tasks, demonstrating a cloud-first approach. Splunk anticipates doubling its enterprise analytics adoption by the end of 2021. Getting Started with Modern Cloud AnalyticsThe MCA program assists customers in migrating data and analytics workloads to AWS, unlocking the benefits of a cloud-based analytics strategy. *Source: IDC InfoBrief, sponsored by Tableau and AWS, Cloud Business Intelligence and Analytics, doc #US46135420TM, April 2020. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

October 7, 2023in Salesforce, Salesforce Tableau

13Aug

Why Do We Use OmniStudio in Salesforce?

OmniStudio in Salesforce offers significant advantages over traditional custom code and Lightning Web Components (LWC), providing a low-code development platform that accelerates application development, simplifies maintenance, and reduces costs. Why Do We Use OmniStudio in Salesforce? OmniStudio enables Salesforce organizations to achieve the following: Moreover, OmniStudio facilitates integration with enterprise data and external applications, simplifying the incorporation of diverse data sources into Salesforce environments. OmniStudio Action in Salesforce refers to its capability to rapidly develop and deploy digital-first experiences tailored to specific industries and channels. It enhances Salesforce’s ecosystem by extending functionality through its suite of tools. Differences Between OmniStudio and Vlocity: OmniStudio is developed by Salesforce and serves as an integrated low-code development environment within Salesforce’s platform. In contrast, Vlocity was a separate company offering industry-specific cloud and mobile software solutions built on the Salesforce platform before its acquisition by Salesforce. Vlocity solutions were deeply integrated but maintained a distinct focus on specific industry needs. Differences Between LWC and OmniStudio: While LWC involves traditional coding for building applications, providing flexibility and control over customization, OmniStudio operates within a visual development environment that emphasizes rapid application development without extensive coding. OmniStudio thus prioritizes speed and ease of use over the granular control offered by LWC. Disadvantages of OmniStudio: While OmniStudio simplifies development and maintenance, organizations must carefully manage project architecture and component naming conventions to avoid complexity and ensure project clarity. Additionally, older component versions may become obsolete if not managed properly within Salesforce’s development lifecycle tools. In summary, OmniStudio in Salesforce represents a robust toolset for organizations seeking agile application development and enhanced digital experiences without the overhead of extensive custom coding. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

August 13, 2023in Salesforce Optimization

20Jul

Case Study: Service Cloud Experience Cloud Federal Nonprofit Talent Acquisition

Military congressionally chartered, federally supported non-profit corporation that sustains and equips the armed forces. Client employs nearly 170,000 professionals to support and sustain the global mission of the armed forces. Service Cloud Experience Cloud Federal Nonprofit Talent Acquisition. Industry: Federal – Military Process Gaps: Client’s lack of a digital processes for talent acquisition hindered their ability to find and develop top-tier employees. The repository was incomplete, inaccurate, disconnected from other departments within the business ecosystem with no checks & balances in place – resulting into inefficient talent acquisition lifecycle that could not be tracked. Implemented : Technologies integrated : Our solution? Tectonic assisted with the successful implementation of Salesforce Sales Cloud, Experience Cloud, API Integrations and Advanced SF Security. Key activities included: Results: With Salesforce Public Sector Solutions, you can improve the provision of public services, expedite processes, and promote community trust and well-being. These solutions, which are specifically designed for government enterprises, use state-of-the-art technology to streamline workflows, guarantee compliance, and expedite operations. Discover the revolutionary potential of Salesforce in the areas of emergency program Salesforce offers digital transformation technology for government and public sector industries. If you are considering a Salesforce recruiting solution, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 20, 2023in Public Sector Solutions, Salesforce, Salesforce Development Services, Salesforce Experience Cloud, Salesforce for Nonprofits, Salesforce Implementation Services, Salesforce Public Sector Solutions, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Success Stories

05Jul

Case Study: Google Cloud and Tableau Ecommerce Success

An industry leader in lifesciences research and ecommerce, is tasked with integrating recent acquisitions, standardizing processes, and improving marketing return-on-investment. Ecommerce company moves to the cloud and adopts Google Cloud and Tableau to improve sales and operational efficiency. Google Cloud and Tableau Ecommerce Success to the rescue. Industry: Lifesciences and Biotechnology Research Problem: Leadership requested help driving an improved culture of proactive decision-making, rather than reactive. Implemented : Our solution? Results: Salesforce offers customized solutions for the ecommerce industry, assisting companies in this field to provide outstanding customer experiences, optimize workflows, and spur growth and brand loyalty. Salesforce offers digital transformation technology for life sciences, ecommerce, and biotechnology research industries. If you are considering a Salesforce health and life sciences implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 5, 2023in Salesforce, Salesforce Commerce Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Implementation Services, Salesforce Optimization, Salesforce Success Stories, Salesforce Tableau

15Jun

Scale Data and Analytics in the Cloud

Winning in the Data Economy In the rapidly growing data economy, enterprises are eager to gain a competitive edge. This data economy, which revolves around the global supply and demand for data and data-driven applications, continues to expand as more organizations seek critical insights to drive their success. Scale Data and Analytics in the Cloud. The value of data isn’t a new concept. Companies acquired other companies for the sole purpose of obtaining their data – customers, prospects, etc. The value of actionable data is a bit newer. Whereas we once marketed to prospects based primarily on historical data, data-driven applications let us market at the right time on the right channel with the right message. To understand what it takes to excel in the new data economy, Tableau partner Snowflake surveyed business and technology leaders. Their research highlighted the characteristics of the leaders and laggards, emphasizing the importance of a strong data strategy for achieving successful outcomes. Industries like financial services, health and life sciences, and retail are still struggling to fully benefit from the data economy, often finding it challenging to unlock the full value of their data. Here are four key actions that can help organizations win in today’s data economy and achieve tangible results: 1. Create a Strong Data Culture A robust data culture is foundational for realizing the value of data. Organizations that prioritize becoming data-driven see significant benefits: Jennifer Belissent, Principal Data Strategist at Snowflake, emphasizes how a cloud-enabled data culture accelerates time-to-value by breaking down organizational silos. Tableau offers a playbook to help organizations build, expand, and mature their data capabilities. 2. Adopt an AI-Driven, Enterprise-Ready Analytics Platform Data leaders utilize AI-driven enterprise analytics platforms like Tableau, which provide trusted predictions and insights to scale decision-making. Traditional solutions often fall short in delivering speed to insight and self-service capabilities. Tableau, particularly with Tableau Cloud, offers an easy-to-scale solution that manages and analyzes data across various sources, supporting meaningful impact and agility. Tableau Cloud’s Advanced Management capabilities enhance security, usability, and scalability. Additionally, Tableau Accelerators—over 100 ready-to-use, in-product dashboard starters—support various industries, enabling comprehensive analysis and problem-solving. 3. Migrate to the Cloud Cloud adoption is accelerating as organizations pursue data-driven digital transformations. The cloud offers flexibility, agility, scalability, reduced IT overhead, and increased resilience and performance. Key considerations for cloud migration include: Whether opting for on-premise, hybrid, or full cloud migration, Tableau connects to data wherever it resides, fueling insights across the business. Tableau’s own journey to the cloud involved evaluating criteria, enhancing collaboration, and applying new data management processes, resulting in a unified source of truth. 4. Choose the Right Partners to Scale Cloud-Native Analytics Selecting partners that facilitate cloud-native analytics is crucial. Ideal partners should offer: Snowflake and Tableau exemplify these qualities, addressing data and organizational demands. Snowflake provides extensive data storage and processing, while Tableau offers intuitive, self-service analytics. This partnership has helped enterprises like Cart.com achieve significant revenue growth by embedding Tableau analytics in Snowflake’s platform. Embrace the Data Economy with Cloud-Native Analytics Regardless of where your organization stands in the data economy, taking steps to leverage cloud-native analytics can unlock numerous opportunities. Tableau continues to invest in its platform to help organizations thrive with data in the cloud, offering expert advice, solutions, and valuable partnerships. By adopting these strategies, your organization can become a leader in the data economy and achieve remarkable results. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 15, 2023in Salesforce Data Cloud, Snowflake

19May

Amaze Your Customers With Slack and Service Cloud For Improved Customer Service

Surpass your customers’ expectations with the combined power of Service Cloud and Slack. Drive down operating costs, enhance team productivity, and exceed customer expectations by leveraging the capabilities of Service Cloud and Slack. Understanding the current service landscape: The digital transformation, accelerated by the pandemic, has propelled customers and businesses into a new era, marked by the extensive use of diverse tools for day-to-day operations. Since 2020, Salesforce’s data indicates that achieving transparency and fostering active engagement are crucial to meeting heightened customer expectations, evident in a notable 47% surge in video support. However, a significant number of organizations face a challenge as their technology systems do not fully align with these evolving expectations. We all know it’s hard to make a good paper mache airplane if you only have a piece of paper. And technology is no different. According to Intercom, 46% of support leaders express that their tech stack acts as a hindrance to achieving organizational goals. Operating across various applications diminishes team productivity and hinders business expansion. To effectively cater to your customers, service teams must innovate and adapt to the multitude of tools, contact channels, isolated teams, and fragmented data. Support operations personnel need to address key questions: The solution lies in adopting Slack as the productivity hub, coupled with Salesforce’s Service Cloud integration. This dynamic combination unlocks your full productivity potential, fostering increased customer loyalty. Break down organizational silos and expedite case resolution for enhanced customer experiences. In the ever-evolving digital marketplace, customers demand seamless service without being transferred between agents or repeating their information. A staggering 83% of customers expect complex issues to be addressed by a single point of contact. However, traditional tiered-support models fall short of meeting these expectations. The solution lies in providing teams with a comprehensive view of the entire customer journey. By leveraging the combined capabilities of Service Cloud and Slack, organizations can achieve significant cost reductions and enhance service team productivity. Service Cloud has been shown to lower support costs by 27%, while Slack increases employee productivity by 26%, according to the 2022 Salesforce Success Metrics Global Highlights study. Swarming Swarming, facilitated by Service Cloud and Slack, revolutionizes the support approach. Unlike traditional tiered support, swarming brings service agents, engineers, and issue analysts together in real-time, eliminating the need for case escalations and customer department bouncing. The swarm team collaborates efficiently, sharing information with customers proactively. The Field Service mobile app further facilitates instant connections with experts, reducing the need for unnecessary on-site visits. Service Cloud and Slack, working together, use out-of-the-box workflows to automatically assemble cross-functional experts and create Slack channels for collaborative efforts on complex cases. This approach eliminates messy handoffs and siloed decision-making, promoting transparency. Swarming ensures that everyone involved can access the entire conversation, participate in Slack huddles, and search for resolutions to similar cases. Automation and streamlined collaboration are paramount for providing exceptional service experiences. The time factor, particularly time to resolution and time on hold, is a significant barrier. Many service agents (78%) struggle to balance speed and quality due to the challenge of working across multiple systems. The integration of Service Cloud and Slack addresses this issue by extending workflows throughout the organization. Soon, Slack GPT will further enhance CRM and conversational data, providing AI-generated summaries and enabling the creation of no-code workflows. Workflow Builder and Flow Builder, no-code tools from Slack and Salesforce, respectively, collaborate seamlessly to automate daily tasks and enhance transparency, agility, and cross-team collaboration. Successful Integration The success of this integration is evident in the substantial improvements seen by service organizations using Slack, including a 32% increase in Net Promoter Score, 27% decrease in service/support costs, 30% increase in agent productivity, and a 30% increase in customer retention. The ever-changing level of customer expectations underscores the importance of service professionals as frontline ambassadors for your brand. With 88% of customers valuing their experience with a company as much as its products, swarming becomes a strategic approach to surpass expectations. Slack Connect facilitates direct access to support for partners, vendors, and B2B customers through a dedicated channel, fostering collaborative issue resolution. Slack clips and white-glove service further enhance the support process. Clips allow users to record audio, video, and screen shares, creating a searchable database of demonstrations. Private support channels in Slack provide key customers with white-glove service, allowing them to record and upload technical issues for prompt resolution. slack and service cloud In the current remote and decentralized business workforce, Service Cloud and Slack offer an opportunity to exceed customer expectations, transform service cases into lasting relationships, cut costs, and boost team productivity. If your average call handle time is too long, if your data is too siloed, or if your customer service teams are overwhelmed, contact Tectonic today to explore a Slack and Salesforce Service Cloud Integration. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

May 19, 2023in Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Public Sector Solutions, Salesforce Service Cloud, Salesforce Slack

18Apr

Salesforce Announces Public Sector Compliance Certifications

Salesforce’s new Government Cloud certification marks a significant step for the U.S. Department of Defense in embracing cloud technology for secure app development and deployment. This certification enables government agencies to harness Salesforce’s suite of tools including CRM, AI, automation, and data management, thereby enhancing staff productivity, reducing operational costs, and fostering citizen engagement. Salesforce Announces Public Sector Compliance Certifications. Today, Salesforce introduced enhanced capabilities and compliance certifications for Customer 360 in the Public Sector. These advancements empower government organizations to modernize their services with tailored features designed to meet rigorous compliance standards within a unified, automated, and intelligent platform. Addressing compliance concerns: As digitalization becomes increasingly prevalent in government operations, ensuring security remains paramount. With over half of government employees reporting increased digitization and a rise in security threats, Salesforce’s Government Cloud Plus – Defense achieves DISA Impact Level 5 provisional authorization. This accreditation enables the U.S. Department of Defense and authorized defense contractors to leverage Salesforce for their mission-critical tasks. Furthermore, Government Cloud Plus already holds FedRAMP High and DISA Impact Level 4 authorizations, permitting federal and local government agencies to develop and deploy apps containing controlled unclassified information. Dave Rey, President of Global Public Sector at Salesforce, underscores the significance of these compliance certifications. He states, “With these compliance certifications, Salesforce continues to demonstrate commitment to meet the evolving U.S. government security needs.” Rey emphasizes the transformative potential of these environments, enabling the U.S. DoD to expedite digital transformation initiatives with the aid of CRM, data management, and automation tools, thereby enhancing operational efficiency on a significant scale. Salesforce Announces Public Sector Compliance Certifications The need for Customer 360: With post-pandemic labor and budget shortages, government organizations need to find a way to do more with less — without compromising cybersecurity or the constituent experience. What’s new in Customer 360 for Public Sector: Only 16% of constituents believe that the government has successfully used technology to improve their experiences. Agencies need to be able to tap into cutting-edge technology, including real-time data, AI, and automation, to deliver proactive personalized experiences citizens are asking for while helping them understand and access public services quickly and easily with proactive delivery of personalized programs. Automation, analytics, and intelligence capabilities purpose-built for the public sector include: “In an increasingly digital world, citizens expect to be able to engage with government agencies, anywhere they are, without friction. And, agencies of all sizes are being asked to do more with less, so they need automated, intelligent solutions to help them modernize service and deliver experiences that are secure, efficient, and easy. With Salesforce, agencies can achieve faster time to value and accelerate digital service delivery, helping to improve mission outcomes and better engage with citizens,” said Nasi Jazayeri, EVP and GM, Public Sector, Salesforce. Learn more about Customer 360 for Public Sector Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

April 18, 2023in Salesforce, Salesforce for Nonprofits, Salesforce Implementation Services, Salesforce Public Sector Solutions

09Sep

Salesforce Customer 360

Salesforce Customer 360 is a family of Salesforce products and services that help businesses manage and connect with their customers across all touchpoints. With Customer 360, businesses can access a comprehensive view of their customers, including all their interactions and data, in one unified platform. This centralized data model allows businesses to deliver personalized and connected experiences to their customers across all channels and platforms. Customer 360 fully integrates marketing, sales, commerce, service, IT, and analytics into one unified platform, enabling businesses to streamline processes, improve decision-making, automate workflows, and enhance communication and collaboration. With the help of Salesforce solutions partners like Tectonic, businesses can customize Customer 360 to fit their specific needs and business model. Customer 360 is a framework that consolidates all existing customer insights from various tables and models within your data warehouse. In addition, Customer 360 provides real-time insights and metrics through customizable dashboards and reports, helping businesses track key performance indicators and make data-driven decisions. Salesforce Customer 360 can help businesses drive innovation, increase efficiency, and deliver a better customer experience, enabling them to digitally transform their operations. 85% of customers expect consistent interactions across all departments. With Salesforce’s Customer 360, important customer data from every step of their journey is captured and stored in one place. Adding more than one app to your Customer 360 solution has measurable benefits: Salesforce and Tectonic will kickstart your business’s digital transformation in 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

September 9, 2022in Data, Google, Salesforce, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy

02Sep

Digital Transformation Consulting

Empower Digital Evolution — Traditional tools like shared spreadsheets and physical paper fall short in the face of modern digital solutions. At Tectonic, we specialize in delivering compelling digital experiences to both our clients and their customers. Our team of digital transformation consultants collaborates closely with you to conceive, construct, and expand genuinely transformative digital enterprises. Digital Transformation Consulting is a key. Digital transformation consultants are seasoned professionals dedicated to aiding organizations in implementing digital technologies and strategies that enhance operations, elevate customer experiences, and boost profitability. These consultants play a vital role in future-proofing businesses, pinpointing areas requiring more effective management for sustained future success. Digital transformation involves the integration of technologies across companies to instigate profound change, resulting in increased efficiency, heightened business agility, and the creation of new value for employees, customers, and shareholders. Market research indicates a continuous growth in the digital transformation market, projected to achieve a CAGR of 23.6% until 2030. This trend underscores the proactive approach companies are taking to seek assistance in navigating these processes and maximizing their return on investment. A digital and AI transformation is the ongoing development of organizational and technology-based capabilities enabling a company to consistently enhance customer experiences, lower unit costs, and maintain a competitive advantage over time. The “5 A’s of digital transformation” — Audience, Assets, Access, Attribution, and Automatization — serve as guiding principles. Additionally, there are four types of digital transformation: Process, Business Model, Domain, and Cultural/Organizational transformations. The six pillars of digital transformation include people, leadership, experience, culture, change, and innovation. These elements form the foundation for cultivating a digital transformation mindset. Hiring a digital transformation consultant is helpful, as these experts adeptly execute transformations that maximize positive impacts on people and processes while minimizing operational disruptions and optimizing resource allocation. Given that nearly 70% of digital transformation efforts face some degree of failure, partnering with a consultant can significantly contribute to success. The challenges of digital transformation are substantial, often stemming from organizational and technology complexity. This complexity can make it challenging to coordinate and manage efforts effectively. Overcoming these challenges is essential for a smooth and seamless transition to a digital future. Real-world business examples, such as Netflix, NIKE, Starbucks, AUDI, Adobe, and Airbnb, highlight successful digital transformations, showcasing the impact of embracing digital evolution in diverse industries. Tectonic specializes in Digital Transformation Consulting as a part of our Salesforce implementation and consulting services. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

September 2, 2022in Data, Enterprise, Salesforce, Salesforce Managed Services, Technology

19Aug

Digital Transformation for Life Sciences

In hindsight, one remarkable aspect of the COVID crisis was the speed with which vaccines passed through regulatory approval processes to address the pandemic emergency. Approvals that would typically take years were expedited to mere months, a pace not usually seen in the life sciences industry. It was an extraordinary situation, as Paul Shawah, Senior Vice President of Commercial Strategy at Veeva Systems, notes: “There were things that were unnaturally fast during COVID. There was a shifting of priorities, a shifting of focus. In some cases, you had the emergency approvals or the expedited approvals of the vaccines that you saw in the early days, so there was faster growth. Everything was kind of different in the COVID environment.” Today, the industry is not operating at that same rapid pace, but the impact of this acceleration remains significant: “What it did do is it challenged companies to think about why can’t we operate faster at a steady state? There was an old steady state, then there was COVID speed. The industry is trying to get to a new steady state. It won’t be as fast as during COVID because of unique circumstances, but expectations are now much higher. This drives a need to modernize systems, embrace the cloud, become more digital, and improve efficiency.” Companies like Veeva, alongside enterprise giants such as Salesforce, SAP, and Oracle, specialize in this market and play crucial roles in life sciences digitization. According to a McKinsey study, about 45% of tech spending in life sciences goes to three key technologies: applied Artificial Intelligence, industrialized Machine Learning, and Cloud Computing. Over 80% of the top 20 global pharma and medtech companies are operating in the cloud to some extent. However, a study by Accenture found that life sciences firms are among the lowest in achieving benefits from cloud investments, with only 43% satisfied with their results and less than a quarter confident that cloud migration initiatives will deliver the promised value within expected time frames. This presents both a challenge and an opportunity. Frank Defesche, SVP & GM of Life Sciences at Salesforce, sees it as the latter, stating: “The life sciences industry faces increased competition, evolving patient expectations, and ongoing pressure to bring devices and drugs to market faster. With rising drug costs, frustrated doctors, and varying regulatory scrutiny, life sciences organizations must find ways to do more with less.” The industry also contends with an unprecedented influx of data and disparate systems, making it difficult to move quickly. Addressing changes one by one is too slow and costly. Defesche believes that a systemic solution, fueled by connected data and Artificial Intelligence (AI), is key to overcoming these challenges. Paul Shawah of Veeva emphasizes the unique challenges of the life sciences sector: “Life sciences firms primarily do two things: discover and develop medicines, and commercialize them by educating doctors and getting the right drugs to patients. The drug development cycle includes clinical trials, managing everything related to drug safety, the manufacturing process, and ensuring quality. They also manage regulatory registrations. On the commercial side, it’s about reaching out to doctors and healthcare professionals.” Veeva’s Vault platform is designed for life sciences, with customers like Merck, Eli Lilly, and Boehringer Ingelheim. Shawah acknowledges it’s “still relatively early days” for cloud computing adoption but notes successes in areas like CRM, where Veeva achieved over 80% market share by standardizing processes and reducing technical debt. Other areas, like parts of the clinical trials process, remain largely untapped by cloud computing. Shawah sees opportunities to improve patient experiences and make the process more efficient. AI represents a significant area of opportunity. Shawah explains Veeva’s approach: “I’ll break AI into two categories: traditional AI, Machine Learning, and data science, which we’ve been doing for a long time, and generative AI, which is new. We’re focusing on finding use cases that create sustainable, repeatable value. We’re building capabilities into our Vault platform to support AI.” Joe Ferraro, VP of Product, Life Sciences at Salesforce, emphasizes AI’s critical role: “We are born out of the data and AI era, and we’re taking that philosophy into everything we do from a product standpoint. We aim to move from creating a system of record to a system of insight, using data and AI to transform how users interact with software.” Ferraro highlights the need for change: “Organizations told us, ‘Please don’t build the same thing we have now. We are mired in fragmented experiences. Our sales and marketing teams aren’t talking, and our medical and commercial teams don’t understand each other.’ Life Sciences Cloud aims to move the industry from these fragmented experiences to an end-to-end, AI-powered experience engine.” The COVID crisis highlighted the critical role of the life sciences industry. There’s a massive opportunity for digital transformation, whether through specialists like Veeva or enterprise players like Salesforce, Oracle, and SAP. Data must be the foundation of any solution, especially amidst the current AI hype cycle. Ensuring this data is well-managed is a crucial starting point for industry-wide change. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

August 19, 2022in Generative AI, Life Sciences Cloud

24Jul

Digital Marketing Roadmap

Digital transformation is becoming a mantra in business, but how do you embark on this journey? What is the goal? What does it look like? Begin with a digital marketing roadmap. What is the roadmap for digital marketing? A digital marketing roadmap lays out your major areas of focus and ensures iterations stay grounded in that strategy. As you build your digital marketing roadmap, remember the goal is to facilitate: Alignment: A strategy-driven roadmap rallies the team around the work that needs to be done. What are the four phases of digital marketing? Awareness – Content focused on educating your audience. Evaluation – Customers determine whether they need your product. Conversion – Reasons to buy your product. Delight – Keeping your audience engaged. The initial draft is likely straightforward, conceived by visionaries in your organization, outlining the roadmap’s initial steps: This initial draft is a good start but needs refinement before presentation to management for buy-in. The key is to make metrics SMART, following the framework proposed by management theorist Peter F. Drucker: Now, let’s transform the draft into a presentation-worthy strategic roadmap: Strategic Plan Vision Statement: Provide a seamless omnichannel customer experience to become the number 1 seller of our industry. This refined roadmap is more achievable, being both measurable and time-bound. For added effectiveness, consider SMARTER goals, where “E” stands for engagement evaluator and “R” stands for reward. Have an evaluator determine goal achievement and showcase how it impacts the organization in the long run. What are the 5 key elements of digital marketing? The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. What is 4Ps vs the 4Cs of digital marketing? 4Ps is Product, Price, Place, and Promotion. On other hand 4Cs is Customer Value, Cost, Conveniece, and Communication. 4Ps is more company centered in other hand 4Cs is more customer focused. Note: For expert assistance with your assessment and strategic roadmap, contact your account executive at Tectonic to explore how our Salesforce team can assist with your planning. Once completed, revisit and tweak your roadmap to ensure customer experience is at its core and goals are SMARTER. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 24, 2022in Salesforce

Digital Transformation

Case Study: Service Cloud Experience Cloud Federal Nonprofit Talent Acquisition

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