Einstein Opportunity Insights - gettectonic.com
Salesforce Einstein
05Apr

Einstein Opportunity Scoring Explained

Utilize Artificial Intelligence to Optimize Opportunity Management: Einstein Opportunity Scoring Explained Let artificial intelligence (AI) empower you and your team to focus on the most promising opportunities and maximize deal closure rates. Each opportunity is assigned a score ranging from 1 to 99, providing valuable insights into its potential outcome. These scores are readily available on opportunity records and list views, ensuring easy access to critical information. Moreover, if you utilize Collaborative Forecasts, opportunity scores are also integrated into the forecasts page, enhancing visibility and forecasting accuracy. Einstein Opportunity Scoring is a versatile tool accessible to users with or without a Sales Cloud Einstein license. It provides a predictive assessment of the likelihood that an opportunity will result in a successful deal. For each opportunity score generated by Einstein, users gain visibility into the key factors influencing the score, both positively and negatively. In the Lightning Experience interface, opportunity scores are conveniently displayed on the compact layout of opportunity records or on the Details tab. Hovering over the score reveals a breakdown of the contributing factors, allowing users to understand why a particular score was assigned. For instance, a high score may indicate that the opportunity is progressing rapidly through the sales stages compared to others. For users navigating Salesforce Classic, the opportunity score is presented on the record detail of opportunity records, accompanied by the contributing factors. Customizing Opportunity Management with Opportunity Scores: Admins have the flexibility to incorporate the Opportunity Score field into various opportunity list views, empowering users to prioritize and manage opportunities effectively. In Lightning Experience, hovering over the score in list views provides insights into the factors influencing the score. However, in Salesforce Classic, users need to navigate to the opportunity record detail page to access this information. Furthermore, for organizations leveraging Collaborative Forecasts, admins can seamlessly integrate opportunity scores into the opportunity list on the forecasts page, enhancing forecasting accuracy and sales planning. Understanding Opportunity Score Criteria: The opportunity score is derived from a comprehensive analysis of various factors, including market demand, competitive landscape, potential return on investment, and resource requirements. By considering these criteria, Einstein Opportunity Scoring provides actionable insights to guide decision-making and resource allocation. Exploring Einstein Lead Scoring Criteria: In addition to opportunity scoring, Einstein offers lead scoring functionality to identify high-quality leads. By analyzing past leads, Einstein determines which current leads share similarities with those that have previously converted. Admins can customize lead scoring criteria by including or excluding specific lead fields based on their relevance to lead quality. Sales Cloud Einstein Scoring Hierarchy: Einstein Opportunity Scoring is part of Sales Cloud Einstein Scoring, which encompasses both opportunity and lead scoring capabilities. In this hierarchy, Einstein Lead Scoring falls under the broader umbrella of Salesforce’s Sales Cloud Einstein model. Together, these scoring mechanisms empower sales teams with predictive insights to optimize their sales processes and drive success. Einstein Opportunity Scoring equips sales professionals with predictive analytics to assess opportunity viability accurately. By leveraging AI-driven scoring, organizations can streamline opportunity management, prioritize resources effectively, and ultimately, enhance sales performance and revenue growth. Like1 Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Sales Cloud Einstein Forecasting Salesforce, the global leader in CRM, recently unveiled the next generation of Sales Cloud Einstein, Sales Cloud Einstein Forecasting, incorporating Read more

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April 5, 2024in Einstein Insights, Salesforce Einstein
Salesforce Einstein
25Mar

Use AI to Prep for Meetings

Sales is fundamentally a relationship-oriented endeavor, where representatives invest substantial time delving into lead interests, needs, and behaviors to fortify connections. What if you could Using AI to prep for meetings? Imagine a tool that assumes this responsibility, endowing you with the ability to swiftly acquaint yourself with pertinent information. Here’s what AI can accomplish: it undertakes the arduous research, analyzing both public and CRM data to succinctly encapsulate vital prospect details essential for pre-meeting preparation. If you have specific queries, just pose a question, and AI promptly provides a powered response. Consider this scenario: A sales representative steps in for a colleague on leave, aiming to catch up on major accounts. They leverage Einstein in Sales Cloud, filtering deals with a revenue exceeding $100,000. Many of these deals boast extensive historical data, a formidable amount to sift through. Einstein streamlines the process by presenting deal summaries encompassing crucial information such as involved parties, recent activities, potential risks, and recommended next steps. How to use AI to prep for meetings Einstein goes a step further, flagging an email from a customer with pricing queries awaiting a response. The rep seeks guidance: “What key information should I know about this customer before addressing the email?” Einstein synthesizes the deal in plain language, offering key account details and insights from past meetings to seamlessly resume the conversation. In other words, Einstein answers the reps question – in seconds. Sales Summaries for Sales Cloud becomes the go-to solution for instant meeting preparation, enabling sellers to navigate meetings with agility. Elevate your selling velocity with integrated AI directly in your CRM. Provide each seller with an AI assistant to turbocharge sales across the cycle, automating tasks, expediting decisions, and steering sellers towards swift closures. Einstein 1 allows effortless customization and integration of AI into various workspaces. Here are some key functionalities: 1. Call Summaries & Exploration: Bid farewell to tedious note-flipping. Ask Einstein to synthesize critical call information swiftly, generating concise summaries or identifying pivotal takeaways and customer sentiment from sales calls. 2. Prospect and Account Research: Streamline research on prospects and accounts. Summarize CRM records to gauge deal viability, competitor involvement, and more. Fetch real-time data updates from the news, and direct Einstein to update lead or opportunity records effortlessly. 3. Call Insights: Identify crucial moments from sales conversations. Instantly recognize objections, pricing attitudes, and questions asked without sifting through entire calls. Accelerate deal progression with conversation insights related to opportunities. 4. Relationship Graphs: Discern relationship networks effortlessly. Grasp prospect and customer networks for each deal, with automatic population of contacts and relevant details to fortify relationships with decision-makers. 5. Relationship Insights: Unearth new relationship insights with support from external data. Gain vital context from diverse sources across the web, seamlessly integrated into your CRM, and automatically update existing records with newfound information. Generative AI for Sales: Generative AI employs straightforward prompts to craft copy (e.g., prospecting emails) and provide recommendations (e.g., suggestions for quick-win deals). It analyzes existing sales and customer data to assist in drafting emails and determining messages or resources that would propel a sales conversation forward. Integration into a CRM, the hub of sales and customer data, is the likely destination for these capabilities. And while we’re at it – Real-Time Improvement of Sales Presentations: Crafting compelling presentations demands significant time and effort. Generative AI, activated through text-based prompts in presentation tools, facilitates the creation of customized decks and pitches within minutes. Early versions of real-time coaching are emerging, where AI-based guidance, embedded in video conferencing tools, evaluates live presentations to ensure they address the prospect’s pain points effectively. This advanced system, triggered by specific keywords, can recommend prospect-specific information, transforming your presentation into a tailored and impactful experience. Like Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Sales Cloud Einstein Forecasting Salesforce, the global leader in CRM, recently unveiled the next generation of Sales Cloud Einstein, Sales Cloud Einstein Forecasting, incorporating Read more

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March 25, 2024in Einstein Insights, Generative AI, Salesforce Einstein
Sales Cloud Einstein
29Jul

Einstein Opportunity Insights

What is Salesforce Einstein Opportunity Insights? Opportunity Insights provides predictions on potential deal success, reminders for follow-ups, and notifications for key milestones in a deal. Each insight is accompanied by relevant metrics that explain why it is being displayed. Where do Opportunity insights appear? Opportunity insights are visible in the Einstein Insights component on both the Home page and opportunity records. Important Changes: Einstein Account Insights and Opportunity Insights will be retired in all Salesforce orgs as of Summer ’23, effective August 16, 2023. Salesforce is directing its development efforts towards features like Pipeline Inspection and Einstein Relationship Insights. Affected Editions and Availability: This change impacts Lightning Experience in Enterprise, Unlimited, and Performance editions with the Sales Cloud Einstein add-on. After August 16, 2023, Opportunity Insights and Account Insights will no longer be accessible. Specific Retirement Date: Opportunity Insights will be officially retired on November 14, 2023. It is recommended to transition to Einstein Deal Insights for Pipeline Inspection. Reason for Retirement: Salesforce is retiring Einstein Opportunity Insights to concentrate on the development of Einstein Deal Insights for the future. Implications for Users: After November 14, 2023, Einstein Insights will be discontinued. Recommended Action: It is advisable to enable Einstein Deal Insights for Pipeline Inspection to leverage new features and enhancements. Detailed information can be found in the provided article. Consequences of Inaction: If no action is taken, Opportunity Insights will cease to appear in the component after November 14, 2023. Identifying Affected Users: Users assigned with the Sales Cloud Einstein user permission set are likely to be affected. Content updated August 2023. Like2 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more

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July 29, 2022in Einstein Insights, Salesforce Sales Cloud
Salesforce AI
09Apr

Einstein Opportunity Scoring

Let Salesforce’s artificial intelligence help you and your team focus on the right opportunities so you can close more deals with Einstein Opportunity Scoring. Each opportunity in Salesforce is given a score, from 1 to 99, which is available on opportunity records and list views. Sales reps use these opportunity scores to identify top opportunities. If you use Collaborative Forecasts, opportunity scores are also available on the forecasts page. Plus, use scores with reports, Process Builder, and workflows. Einstein Opportunity Scoring is available to users with or without a Sales Cloud Einstein license. Opportunity scores tell you the likelihood that an opportunity will be closed won. For each opportunity score, Einstein shows the factors that have contributed the most to the score, both positively and negatively. Einstein uses your team’s past closed opportunities, won and lost, to create a predictive scoring model.  This model helps identify which opportunities are most likely to result in a win. Einstein Opportunity Scoring in Lightning In Lightning Experience, the score is shown on the compact layout of opportunity records or on the Details tab. Hover over the score to see a list of factors that contribute to the score. For example, a score could be relatively high because the opportunity is moving quickly through the stages compared to other opportunities. In Salesforce Classic, the score is shown on the record detail of opportunity records. The contributing factors are shown. You can add the Opportunity Score field to any of your opportunity list views. If you don’t see the score on public list views, ask your Salesforce admin to add it. In Lightning Experience, hover over the score in the list view to see the factors that contribute to the score. In Salesforce Classic, the contributing factors aren’t available from the list views. Instead, navigate to the opportunity record detail page. The opportunity score can be calculated using a variety of factors, such as market demand, competitive landscape, the potential ROI, and the resources required to pursue the opportunity. Einstein Opportunity Scoring provides an unbiased, objective prediction on the likelihood of a deal closing, based on data patterns from previously closed deals. Then, take the guesswork out of forecasting. Einstein Forecasting uses AI technology to bring more certainty and visibility to your forecasts. Improve forecasting accuracy, get forecast predictions, and track how sales teams are doing. What is the difference between Einstein Lead Scoring and opportunity scoring? Einstein Opportunity Scoring is part of Sales Cloud Einstein Scoring, which also includes Einstein Lead Scoring. In the hierarchy, Einstein Lead Scoring comes under Salesforce’s Sales Cloud Einstein model. Opportunity scores tell the salesperson the likelihood of an opportunity to be won. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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April 9, 2021in Einstein 1 Platform, Einstein Insights, Salesforce Einstein, Salesforce Sales Cloud
Opportunity Scoring with Einstein
18Feb

Opportunity Scoring with Einstein

Salesforce has placed significant emphasis on developing their new Artificial Intelligence engine, Einstein, in recent years. One standout feature that has garnered attention is Einstein Opportunity Scoring, which will become available for free following the Summer ’20 release. This feature is offered to all Salesforce customers. So, what exactly is Einstein Opportunity Scoring? It’s a system that leverages data science and machine learning to score sales opportunities, enabling users to prioritize their actions effectively. Here’s how it works: The advantages of opportunity scoring are manifold: So, how does Einstein Opportunity Scoring operate? To implement Einstein Opportunity Scoring, certain prerequisites must be met: Building the prediction set involves defining positive and negative examples based on various criteria such as past outcomes, opportunity progress, and account activity. Implementation entails setting up the prediction using the Einstein Prediction Builder, defining the segment, specifying prediction outcomes, and selecting relevant fields. After deployment, users can monitor the prediction set status and review the predictions to ensure they align with business objectives. Over time, real-life data can be analyzed to assess the accuracy and effectiveness of the predictions. To enhance opportunity scores, users are advised to maintain accurate data, progress opportunities through stages promptly, and ensure completeness of opportunity records. Access to Einstein Opportunity Scoring is included in the Sales Cloud Einstein product suite at no additional cost, accessible through the Sales Cloud Einstein For Everyone permission set. By leveraging Einstein Opportunity Scoring, Salesforce customers can optimize their sales processes, improve efficiency, and make more informed decisions to drive business success. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 18, 2021in Einstein Insights

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