Experience Builder Archives

02Dec

Empowering Digital Experiences

Salesforce Experience Cloud: Empowering Digital Experiences Salesforce Experience Cloud is a robust digital experience platform that enables businesses to create beautifully designed, CRM-powered online sites. Previously known as Community Cloud, the rebranding reflects its versatility in supporting a wide range of connected digital experiences. What is an Experience Cloud Site? An Experience Cloud site serves as an online hub to connect with customers, foster collaboration, and streamline business processes. These sites are customizable through Experience Builder, which allows users to design visually compelling and functional spaces based on their unique needs. Experience Builder SitesFormerly called Lightning Communities, Experience Builder sites are template-based and built on one of two frameworks: Introducing Lightning Web Runtime (LWR) LWR is the core framework powering modern Experience Cloud sites. It leverages Lightning Web Components (LWC) for enhanced performance, scalability, and customizability. Key advantages of LWR include: New LWR-Based Experience Cloud Templates The latest Experience Cloud templates are built exclusively on Lightning Web Components, making them faster and more efficient than Aura-based alternatives. The templates are designed for customers using Salesforce CMS and feature: Page Layouts and Slots Experience Cloud enables dynamic page structuring with: Slots play a crucial role in defining placeholders for content or markup. Metadata configuration allows these layouts to be integrated seamlessly into the Experience Cloud. CSS and Styling in Experience Cloud In Experience Cloud, Synthetic Shadow DOM replaces the native Shadow DOM. This allows global CSS to be applied across web components, ensuring design consistency. For example, custom buttons inherit background colors directly from the site theme, regardless of where they’re used. Navigation Options Experience Cloud sites support two types of navigation: For more advanced customization, Salesforce provides access to open-source codebases, such as the LWR Demo Agent site available on GitHub. Future-Ready Digital Experiences By leveraging the latest advancements in Lightning Web Components and the flexibility of LWR, Salesforce Experience Cloud empowers organizations to build connected, fast, and beautifully designed digital experiences tailored to their specific needs. Whether you’re enhancing customer engagement, building AI-enabled workflows, or streamlining collaboration, Experience Cloud serves as a powerful foundation for success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

December 2, 2024in Data, Mulesoft, Salesforce, Salesforce Experience Cloud

14Nov

Gamification in Experience Cloud

Setting Up Gamification in Salesforce Experience Cloud to Boost Engagement When someone mentions “gamification,” many think of “games,” “fun,” and “entertainment.” While this is true, in the context of Salesforce, it takes on new dimensions. Here, it’s not just about fun; it’s about enhancing user engagement, productivity, and overall experience. Keep reading as we explore the intricacies of implementing gamification in Salesforce Experience Cloud and how you can leverage this game-changing experience for your organization (pun intended). Gamification, Fully Explained Gamification employs game-like mechanics to motivate users while they interact with your website, application, or service through engaging content. The essence of gamification lies in rewarding users with points and badges for completing specific actions. Examples include: A prime example of gamification in Salesforce is Trailhead, where users earn badges and points for completing various trails and modules. As a proud Triple Star Ranger with 566 badges, 162,075 points, and 89 trails completed, I’m a trailblazing fool. Time to put in the work! Using Gamification in Salesforce Experience Cloud: Common Benefits When implemented correctly, gamification can significantly enhance user engagement and experience. Here are some common advantages of using gamification in Salesforce Experience Cloud: Main Gamification Functionality in Salesforce Gamification in Salesforce Experience Cloud revolves around three key pillars: Recognition Badges, Missions, and Reputation Leaderboards. Before exploring the setup, let’s understand these key elements: How to Set Gamification Up in Salesforce Experience Cloud: Your Step-by-Step Tutorial Now that we’ve covered the basics, let’s walk through the process of implementing gamification in a Salesforce Experience Cloud site. Follow these simple steps—it’s straightforward! Step 1: Locating Gamification in the Experience Builder Step 2: Turning the Thanks Settings On Step 3: Creating a Recognition Badge Step 4: Creating a Mission Badge Step 5: Enabling Reputation on an Experience Cloud Site Step 6: Adjusting Reputation Levels and Points Step 7: Assembling Gamification Components on the Site’s Layout Step 8: Enjoying Gamification from a User’s Perspective Final Thoughts Implementing gamification in Salesforce Experience Cloud is straightforward. While it involves several steps, the benefits are well worth the effort. A couple of tips as you embark on your gamification journey: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

November 14, 2024in Salesforce Experience Cloud

01Nov

Winter 25 Release Experience Cloud

Salesforce Winter ’25 Release: 6 Key Enhancements to Experience Cloud The Salesforce Winter ’25 Release brings a fresh suite of updates to Experience Cloud, focusing on design customization, SEO optimization, and streamlined navigation for enhanced user engagement. We’ve summarized six major updates and additional enhancements that make this release a significant step forward for Experience Cloud sites. 1. Enhanced Design Options for LWR Sites Winter ’25 empowers site designers with more granular control over the look and feel of LWR (Lightning Web Runtime) sites. New customization options in the Experience Builder Theme panel now allow for specific styling of individual components like columns and buttons, offering a new level of precision in visual design. Additional features include a Scoped Header and Footer layout that allows fixed positioning for headers and footers, enhancing user experience with persistent navigation elements. Site admins can define unique color palettes for buttons across various states (default, hover, focus), and apply color schemes to individual columns, which can now be set in the Theme panel. Further text customizations for headings have also been added, allowing a personalized touch for every element on LWR sites. 2. SEO-Friendly URLs for Accounts and Contacts (Generally Available) To drive organic traffic, the Winter ’25 Release introduces SEO-friendly URL slugs for Account and Contact pages, replacing traditional record IDs with easily readable URLs. This enhancement allows search engines to better index content, making it easier for users to find your pages. Site managers can configure SEO-friendly URLs directly in the Administration panel and import slugs in bulk for faster setup. 3. Data Providers for LWR Sites (Beta) Experience Cloud now includes an option to configure data providers on LWR site pages, enabling seamless integration with data from various sources, including Apex and Record providers. Admins can specify data sources within Experience Builder, allowing for real-time data updates across components and pages, providing a more dynamic and responsive experience for users. 4. Revamped Navigation and New Components The Navigation Menu component has been revamped, allowing admins to design a more intuitive navigation experience for both desktop and mobile users. The beta Site Header component further enhances branding with logo placement and customizable headers, while the Grid component now ensures consistent cell height, improving the visual balance of page layouts. Tailored navigation menus for desktop and mobile screens can be customized for color, spacing, text styles, and more to provide an optimized experience across devices. 5. Expanded Data Cloud Integration for Event Tracking Winter ’25 expands Data Cloud integration to capture checkout, order, and cart events on enhanced LWR sites. Ecommerce-focused organizations can now record user interactions—like checkout initiation and address input—automatically, giving businesses richer insights into customer behavior. Data captured through these events can be viewed within Data Cloud, allowing admins to understand user engagement and optimize site design accordingly. 6. Salesforce File Linking for LWR Sites (Beta) The new File Upload Lightning Web Component enables file uploads directly from an LWR site to Salesforce, an option previously available only on Aura sites. This update streamlines the file transfer process, allowing guest users to upload files securely, which are then accessible within Salesforce. Additional Experience Cloud Enhancements In addition to the primary updates, Winter ’25 introduces several valuable, albeit smaller, features: Availability of Features Some Winter ’25 features will be accessible immediately after release, while others require setup by admins. Consider notifying users about these updates to ensure a smooth transition and to leverage the full potential of new functionalities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

November 1, 2024in Data, Marketing Automation, Salesforce Development Services, Salesforce Experience Cloud

15Sep

Flow and Validation Rules

Salesforce Flow and Validation Rules are essential tools that every Salesforce admin frequently uses. In certain scenarios, you may need to create Flows or Validation Rules specifically for the Salesforce mobile app or exclude them from it. Additionally, you might want to implement different logic depending on whether the user is on the mobile app or desktop. To achieve this, you can configure a flow that behaves differently based on the user’s device. However, keep in mind that this approach only works in screen flows, as it involves a local action, and local actions are supported only within screen flows. It’s also important to note that this method cannot be applied to Validation Rules, as actions are not compatible with them. Using the User Global Variable to Detect Mobile App Usage Global variables in Salesforce provide general information about the current user and your organization. One particularly useful global variable, $User, stores data like the user’s ID, email, Profile ID, and more. A lesser-known but valuable property, $User.UIThemeDisplayed, identifies the Salesforce interface the user sees. This variable enables you to design Flows and Validation Rules specifically for the Salesforce mobile app or desktop experience. The $User.UIThemeDisplayed variable can be used to detect the CSS theme applied to Salesforce web pages for a user. Below are the possible values: To detect if a user is on the Salesforce mobile app, check if $User.UIThemeDisplayed equals ‘Theme4t’. This allows you to apply different logic depending on the theme being used, such as differentiating between Salesforce Classic and Lightning Experience. Examples By leveraging the $User.UIThemeDisplayed global variable, you can customize the behavior of your flows and validation rules, ensuring a tailored user experience on the Salesforce mobile app or desktop. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 15, 2024in Salesforce

25Aug

Winter 25 Release Developer Enhancements

Developer Enhancements Salesforce Flow Enhancements Flow Orchestrator Enhancements How to Access and Use Key Salesforce Features View the Automation Lightning App: Manage Steps in an Orchestration Stage: Customize the Flow Orchestration Work Guide Component: Customize SMS One-Time Password Delivery for Experience Cloud Sites: Control Authenticated Callouts Permissions: Improve Data Transmission Speed and Security with TLS 1.3: Enable LWC Stacked Modals: Additional Enhancements: Salesforce Mobile App Enhancements Resolve Sync Issues with Offline Drafts: Access Hyperlinks in Enhanced Reports: Messaging in the Salesforce Mobile App: Seller-Focused Sales Mobile Experience: Stay Informed About Upcoming Releases: Check Out Resources: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

August 25, 2024in Salesforce Shield

23Aug

Winter 25 Updates and Retirements

The Winter ’25 updates and retirements are available through the pre-release program. On August 30, 2024, Sandboxes will be upgraded, providing your organization with the Winter ’25 release experience. Connecting Unified Knowledge to Third-Party SystemsSteps to Implement: Before adding a connector, review the connector requirements in the Zoomin documentation. Then, in Setup, enter “Unified Knowledge” in the Quick Find box and select it. Click “Add a Source” and choose your desired connector. Help Agents Prioritize Cases with Milestone TrackingEnhance your agents’ ability to prioritize cases and maintain high service standards by tracking the time remaining for case milestones. With the “Time to Next Milestone” column in the case list view, agents can easily identify overdue, nearly due, or paused cases. This feature previously lacked a clear prioritization indicator, especially when managing multiple cases.Steps to Implement: Open the case list view and check the “Time to Next Milestone” column to see the time left for the current milestone and when the next one begins. Use sorting and filtering options to focus on cases with overdue or paused milestones. Feature Renaming and Retirement Developer’s Point of View Quickly Develop Lightning Web Components with Real-Time Preview (Beta)Speed up LWC development using Local Dev (beta), which provides a real-time preview of your Lightning app or Experience Cloud site. The preview updates automatically as you make code changes, helping you iterate faster without needing to deploy or refresh manually. This new experience is an improvement over the limited capabilities of the LWC Local Development Server.Steps to Implement: To enable Local Dev, go to Setup, search for “Local Dev” in the Quick Find box, and select it. Then, enable Local Dev (Beta) for all users in your org. Gain Insight into Component Code with LWS DistortionsDebug your Lightning Web Security (LWS) components by toggling specific distortions on and off to observe different behaviors. Steps to Implement: Enable debug mode in your Salesforce org. With your component loaded in a browser, open the developer console, list flags using $LWS.namespaces.c.distortions, and toggle distortions by setting their associated flags. Develop Lightning Web Components with TypeScript (Developer Preview)Improve productivity and code quality by developing LWCs with TypeScript. This new capability allows you to write and convert components using TypeScript. Steps to Implement: Install TypeScript v5.4.5 or later. Ensure your project has a tsconfig.json file with target set to “ESNext”. Configure the paths option for each LWC module. The Lightning Language Server extension for VS Code can automate this setup for Salesforce DX projects. Prepare for Native Shadow DOM in Base Lightning ComponentsSalesforce is updating base Lightning components to support native shadow DOM for better performance and standards compliance. Ensure your tests do not depend on the previous internal DOM structure of these components. Track Apex Exceptions with Free-Tier Event MonitoringNow, you can track unhandled exceptions in Apex code using free-tier Event Monitoring, which provides detailed logs for troubleshooting.Steps to Implement: Review and analyze Apex Unexpected Exception event logs instead of relying on email alerts. Understand SOQL Error ChangesRecent updates may affect Apex code that parses SOQL error messages, particularly dynamic SOQL code.Steps to Implement: Review these changes and update your code as necessary to handle new error messages. Consistent Behavior When Iterating SetsIn API version 62.0 and later, modifying set elements during iteration will throw an exception, providing more consistent behavior.Example Code: apex Copy code Set<String> set_string = new Set<String>{‘one’, ‘two’, ‘three’}; for (String str : set_string) { System.debug(str); set_string.remove(str); // This will throw an exception in API 62.0+ } Write Mock SOQL Tests for External ObjectsIncrease your Apex test coverage and quality by mocking SOQL queries for external objects using the new SOQL stub methods.Steps to Implement: Create mock test classes by extending the System.SoqlStubProvider class and overriding the handleSoqlQuery() method. Register the mock provider using Test.createSoqlStub(). Process Platform Events at Scale with Parallel SubscriptionsImprove the processing of high-volume platform events in Apex triggers by using parallel subscriptions, allowing simultaneous event processing.Steps to Implement: Use the Tooling API or Metadata API to configure parallel subscriptions by specifying the event field for partitioning and the number of partitions in PlatformEventSubscriberConfig. Salesforce Flow Enhancements Flow Orchestrator Enhancements Customize the Flow Orchestration Work Guide Component Overview: Tailor how the Flow Orchestration Work Guide component appears to users based on their assigned tasks. You can customize the component differently for each record page it’s added to. Note that changes you make will not affect the component’s appearance in Lightning App Builder. Features: Availability: Applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions. Customize SMS One-Time Password Delivery for Experience Cloud Sites Overview: Enhance identity verification for external users by creating an Apex handler to send one-time passwords (OTPs) via SMS. Personalize the content and short code of the message as needed. Updates: Implementation Steps: Note: Enabling this feature affects all Experience Cloud sites, so ensure you create an Apex handler for each site to avoid disruptions. Control Authenticated Callouts More Easily Overview: Simplify configuring permissions for named credentials, allowing users to make authenticated callouts to external systems more efficiently. Most standard permission sets and profiles now include access to the User External Credentials object by default. Note: For guest user profiles and custom permission sets, manual access to User External Credentials is still required. Availability: Applies to Lightning Experience and Salesforce Classic (not available in all orgs) in all editions. Improve Data Transmission Speed and Security with TLS 1.3 Overview: Salesforce now supports TLS 1.3 for outbound HTTPS callouts, enhancing security with stronger encryption and faster connection establishment. Note: Existing callouts using TLS 1.2 are not impacted. Availability: Applies to Lightning Experience, Salesforce Classic (not available in all orgs), and all mobile app versions in all editions. Enable LWC Stacked Modals Overview: As part of the internal migration from Aura to LWC, Lightning Experience now uses LWC for more modals, improving performance, especially for record creation and editing. Changes: Availability: First available in Summer ’24. Applies to Lightning Experience in all editions. Additional Enhancements Salesforce Platform Login License: Provides flexible

August 23, 2024in Unified Knowledge

25Apr

Salesforce Experience Cloud Summer 24 Release Notes

Customization is key, and Experience Cloud is here to help you deliver. Salesforce Experience Cloud Summer 24 Release Notes. Integrate enhanced LWR sites with Data Cloud to gain deeper insights into site visitor interactions. Elevate your site with new styling features for forms and buttons, streamlined search options, and increased control over the layout and spacing of your LWR sites. Improve your visitor login experience with a new integration framework for headless login and guest user identity flows. Stay productive on the go with a collection of updates to the Mobile Publisher app. Salesforce Experience Cloud Summer 24 Release Notes Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

April 25, 2024in Salesforce, Salesforce Experience Cloud

05May

Is Salesforce Experience Cloud Salesforce Communities?

The Salesforce ecosystem is in a constant state of evolution, and the introduction of the Salesforce Experience Cloud is a significant development aimed at delivering connected digital experiences to consumers rapidly. Is Salesforce Experience Cloud Salesforce Communities? In a recent update, Salesforce announced that the Community Cloud will now be rebranded as the Salesforce Experience Cloud. This renaming reflects the platform’s evolution to meet the diverse needs of consumers and highlights Salesforce’s commitment to creating exceptional digital experiences. The Salesforce Experience Cloud serves as a digital experience platform, enabling organizations to create scalable digital experiences for partners, consumers, and employees. Leveraging features from Salesforce CRM, Experience Builder, and CMS, the platform empowers organizations to swiftly develop websites, portals, and personalized content, all with just a few clicks. So, why did Salesforce decide to rename the Community Cloud to the Experience Cloud? The renaming signifies Salesforce’s dedication to enhancing people’s lives and transforming businesses. By shifting the focus from building communities to creating community experiences, Salesforce aims to underscore the importance of data-powered digital experiences that foster collaboration, automation, and real business value. The transition from Community to Experience Cloud represents a step into the future, where the platform integrates data and content seamlessly to provide meaningful solutions. This evolution brings added flexibility and efficiency to user journeys, enhancing the overall digital experience. But how does the Salesforce Experience differ from the Salesforce Community? With the rebranding, you’ll notice changes and improvements in the tools used to design sites. For instance, the Site built using the Experience Cloud, formerly known as the Community, can now be developed using either Visualforce or Experience Builder. This change in terminology signifies a broader shift in the platform’s capabilities. Moreover, other components within the Digital Experiences menu have been simplified and replaced, emphasizing the evolution from the Community Cloud to the Experience Cloud. Understanding the transition from Community to Experience Cloud is necessary for anyone embarking on the journey as an Experience Cloud Consultant. Whether you’re an existing user or a newcomer, grasping the significant differences between the two platforms is crucial. And to further explore the impact of this transition on your organization, consider joining industry-led courses like those offered by saasguru. Frequently Asked Questions (FAQ): Content updated March 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 5, 2022in Salesforce Experience Cloud

02May

What is Salesforce Next Best Action?

Einstein Next Best Action Efficiently present tailored recommendations to the right individuals at the right moment with Einstein Next Best Action. Correspondingly craft and showcase offers and actions personalized to your specific criteria. Formulate a strategy applying your business logic to refine these recommendations. Then distilling them into key suggestions like repairs, discounts, or add-on services. Display the final recommendations seamlessly within your Lightning app or Experience Builder site. Einstein Next Best Action (ENBA) is an innate Salesforce Platform feature empowering users to configure business rules and filters, especially surfacing the optimal course of action for any user. This tool seamlessly offers a range of recommended actions accessible directly within Salesforce. Next Best Action (NBA) is a strategic approach aiding businesses in identifying the most effective marketing actions to guide customers towards desired conversion events lest they veer off the desired path. It optimizes marketing efforts by enhancing the return on investment (ROI) of marketing campaigns. Key Features: FAQs: Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 2, 2022in Data, Marketing Automation, Salesforce, Technology

21Apr

Salesforce Content Management System

Salesforce CMS: A Comprehensive Overview Salesforce Content Management System empowers organizations to build sites, portals, and forums effortlessly through a user-friendly, declarative builder, offered at a subscription rate of $10,000 per org/month. Users leverage its capabilities to publish and manage various content types such as blogs and banners across multiple channels like emails, websites, mobile apps, and portals. Key Features of Salesforce CMS Benefits of Salesforce CMS Salesforce CMS functions as a hybrid content management system, facilitating seamless content creation and delivery for teams of all skill levels. It integrates deeply with customer data, enabling personalized and efficient content distribution. Real-World Application Andy Jones from NOW, a streaming service by Sky in the U.K., praises Salesforce CMS for accelerating content creation. According to Jones, content creators transition swiftly from novice to mastery without relying on IT or design teams, resulting in visually appealing content. Integration of CRM with CMS enhances customer experiences significantly. Features and Flexibility Tools for Building Experiences Delivering Content to Third-Party Platforms Utilize Salesforce headless APIs to seamlessly deliver content to third-party sites, experiences, or mobile apps. Personalization and Customer-Centric Content Salesforce CMS enhances content personalization by leveraging customer data, enabling teams to craft content that effectively addresses customer pain points, needs, questions, and desires. Turning Data into Content Transform CRM records into visually compelling content such as banners, tile menus, or engaging promotional CTAs, empowering every team member to contribute to enhanced customer experiences. Salesforce CMS stands as a robust, adaptable, and user-friendly solution for organizations aiming to deliver personalized, data-driven content across all customer touchpoints. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

April 21, 2022in Data, Salesforce

18Mar

Brandbuilder

BrandBuilder:Enhance the visual identity of your Marketing Cloud account by incorporating your company logo and adjusting the default color scheme. In Enterprise 2.0, the flexibility extends to creating multiple brands that can be assigned to distinct business units. When crafting your email template, leverage the chosen color scheme to ensure consistent brand representation. Additionally, Experience Builder provides branding options, allowing the creation of Branding Sets. These sets serve as comprehensive collections, encompassing images, fonts, and colors, profoundly transforming the appearance of your site. The Experience Builder‘s Theme panel serves as the focal point for managing Branding Sets. Utilizing these sets, you can swiftly modify the site’s look for diverse audiences, seamlessly transitioning between brands or presentations for various campaigns or events. It’s noteworthy that if you are using a pre-built theme, the branding set won’t impact the header and hero areas of your site. Brandbuilder Each site can be associated with multiple branding sets, offering the flexibility to maintain and manage various collections of colors and elements. These sets can be applied manually or programmatically through Audiences. Should you not find options to control specific aspects of your site in the Theme panel or component properties, you have the ability to create custom CSS overrides. Content updated September 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

March 18, 2019in Enterprise, Salesforce

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