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Salesforce Marketing Intelligence

Salesforce Marketing Intelligence

Introducing Marketing IntelligenceYour AI-powered marketing analytics solution built on the Salesforce Platform to enhance campaign performance and eliminate wasted spend. OverviewAccessing, harmonizing, and analyzing marketing data remains a highly manual and time-intensive process. Many marketers spend up to a week each month collecting, cleansing, and modeling data for reporting and analysis. As a result, nearly 41% of marketers’ time is consumed by repetitive tasks, leading to delayed performance reporting—when it’s too late to make optimizations that reduce waste and enhance customer value. Marketing Intelligence, our native Salesforce marketing analytics solution, addresses these challenges. Leveraging Data Cloud, Agentforce, Einstein AI, and Tableau Next, it continuously integrates, harmonizes, and transforms third-party marketing performance data into actionable insights—enabling marketers to optimize campaign spend and performance effortlessly. How Marketing Intelligence WorksMarketing Intelligence empowers marketers to seamlessly manage, analyze, and act on performance data—ensuring data-driven decisions that maximize ROI with minimal manual effort. Manage Your Data Marketing Intelligence automates data management with prebuilt connectors, AI-powered enrichment, and a marketing-specific semantic data model. Marketers can connect and harmonize performance data in just three clicks. See a full demo Understand Your Data Marketing Intelligence accelerates insights with out-of-the-box dashboards, built-in attribution reporting, and Agentforce-powered campaign optimization. Act on Your Data Leverage Agentforce to autonomously optimize campaigns around your business goals, 24/7. “We see potential with the future of Marketing Intelligence to drive faster results and deeper analysis by utilizing AI and Agentforce to enhance the platform’s analytical capabilities.”— Spike Therrien, Performance Marketing Lead, Land O’Lakes What’s NextWe’re expanding our unified data and Agentforce capabilities to provide a holistic view of marketing performance across paid, owned, and earned media—directly within the app. Upcoming enhancements include: Stay ahead of the curve with Marketing Intelligence—your AI-powered marketing analytics solution designed to drive efficiency and maximize campaign impact. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Goodbye Skype

Microsoft to Shut Down Skype After 20 Years Microsoft has announced plans to shut down Skype on May 5, marking the end of a 20-year journey for the once-pioneering internet communications platform. This may be the perfect time to re-evaluate your internal comms tools. Launched in 2003, Skype revolutionized online communication by enabling free audio and video calls worldwide. The platform quickly gained popularity, amassing hundreds of millions of users and even becoming a verb — people would often say they would “Skype” someone. The Rise and Fall of Skype Founded by Swede Niklas Zennström and Dane Janus Friis, with software developed by Estonians Ahti Heinla, Priit Kasesalu, Jaan Tallinn, and Toivo Annus, Skype was initially based in Luxembourg. Its innovative approach to online communication made it a household name in the early 2000s. In 2011, Microsoft acquired Skype for $8.5 billion, outbidding tech giants like Google and Facebook. At the time, Skype had around 150 million active users. However, by 2020, the user base had dropped to 23 million, though the platform experienced a temporary resurgence during the pandemic. Decline Amid Growing Competition Microsoft faced challenges integrating Skype into its ecosystem. In 2017, the company launched Teams, a collaboration platform, which gradually overshadowed Skype. Additionally, growing competition from Apple’s FaceTime, Google’s communication apps, Zoom, and Salesforce-owned Slack further diminished Skype’s prominence. Transition to Teams Microsoft confirmed that Skype users will be transitioned to Teams, with all chats and contacts migrating automatically. The company emphasized that there would be no job losses resulting from the shutdown and highlighted Teams’ growing popularity, which currently boasts 320 million monthly active users. While Microsoft did not disclose Skype’s current user count, the company stated that it remains committed to supporting seamless communication through Teams. This shift signifies the end of an era for Skype but reinforces Microsoft’s focus on integrating advanced communication tools into its product suite. The closure of Skype marks the conclusion of a significant chapter in internet communication, as users transition to more modern, collaborative platforms like Slack. There are many alternatives to Skype, including Viber, Zoom, Slack, Microsoft Teams, Jitsi, WhatsA[[, Google Meet, FaceTime, and Google Hangouts. For sending video messages check out Marco Polo.  Features Other considerations Learn how Slack elevates team performance here Learn how Slack integrates with Salesforce here To migrate to Salesforce Slack, or discuss your options, contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Agentforce Unveiled

Scale Your Marketing with Agentforce

Scale Your Marketing with Agentforce: AI-Powered Automation for Modern Campaigns Traditional marketing systems struggle to keep pace with today’s demand for precision, personalization, and scale. With marketing teams managing complex, multi-platform campaigns, repetitive work quickly becomes a challenge—41% of employee time is spent on low-impact tasks, and 65% of desk workers believe AI will help them focus on more strategic work. Enter Agentforce for Marketers, built with the Atlas Reasoning Engine. These AI-powered agents help businesses scale their workforces on demand, analyzing data, making decisions, and taking proactive action on tasks like answering customer inquiries and qualifying leads. If you’re ready to embrace a new level of efficiency, this Tectonic insight explores how Agentforce can revolutionize your marketing efforts. What is Agentforce for Marketing? Introduced at Dreamforce 2024, Agentforce represents Salesforce’s next evolution in AI. Powered by the Atlas Reasoning Engine, it enhances automation with retrieval-augmented generation (RAG) and contextual decision-making. Salesforce CEO Marc Benioff calls Agentforce “the third wave of AI—moving beyond copilots to highly accurate, low-hallucination customer service agents that actively drive success.” For marketers, this means automation that analyzes vast datasets, connects customer interactions across teams, and provides real-time insights—all while optimizing campaigns, streamlining workflows, and generating personalized content. The Core of Agentforce: Agentforce combines Agent Builder, Model Builder, and Prompt Builder, allowing marketers to: These tools enable seamless, personalized experiences while reducing manual effort. Key Autonomous AI Agents in Agentforce Agentforce’s AI-powered agents cover a wide range of marketing and sales functions, including: Core Features of Agentforce for Marketing Agentforce transforms marketing by delivering AI-driven insights, automating workflows, and personalizing customer experiences at scale. 1. AI-Driven Campaign Insights Agentforce integrates Salesforce Data Cloud and Marketing Cloud Intelligence to analyze customer behavior patterns, optimize targeting strategies, and improve campaign performance. 💡 Only 32% of marketers say they effectively use customer data for personalization. Agentforce closes this gap by providing real-time, actionable insights. 2. Real-Time Data Integration By consolidating insights from CRM records, external platforms, and unstructured sources, Agentforce ensures AI-driven recommendations power marketing automation and personalization. ✅ Example: OpenTable used Agentforce’s data-driven insights to boost customer engagement and increase case resolution rates. 3. Automated Campaign Workflows Agentforce eliminates repetitive tasks like email follow-ups, social media posts, and ad placements, allowing teams to focus on strategy. 💡 Marketers can set up automated email sequences that trigger based on customer behavior—without manual intervention. Use Cases: How Marketers Leverage Agentforce 1. Personalized Email Campaigns Agentforce analyzes customer interactions to send hyper-targeted emails based on past purchases, browsing history, and engagement. ✅ Example: An online retailer sends tailored product recommendations based on recent searches, increasing conversion rates. 2. Omnichannel Campaign Management Agentforce synchronizes messaging across email, social media, and ads, ensuring consistency across platforms like Marketing Cloud and Facebook Ads Manager. ✅ Example: A product launch campaign can automatically schedule email announcements, social media posts, and search ads—all aligned in messaging. 3. Advanced Audience Segmentation Using AI-powered behavioral analysis, Agentforce creates refined audience segments to deliver hyper-personalized marketing. ✅ Example: A luxury retailer identifies VIP customers likely to attend exclusive events and sends personalized invitations. 4. Performance Tracking & Optimization Agentforce continuously monitors engagement metrics, offering AI-driven recommendations for campaign improvements. 💡 This allows marketers to adjust strategies in real time, maximizing impact. Challenges & Considerations 1. Adapting to AI-Powered Marketing Many professionals feel unprepared for AI-driven tools. Organizations should invest in training programs to ease adoption and leverage Salesforce’s low-code tools for a smoother transition. 2. Ethical & Sustainable AI Implementation Responsible AI use is critical. Agentforce includes features to:✅ Mitigate bias in AI-driven processes.✅ Reduce environmental impact by optimizing hardware usage.✅ Ensure accuracy with real-time, dynamic data. 💡 Salesforce’s AI Red Teaming and Ethical AI Maturity Model help businesses implement AI responsibly. The Future of Marketing with Agentforce Agentforce is redefining marketing automation, eliminating repetitive tasks, enhancing personalization, and driving smarter decision-making. If you’re ready to scale your marketing with AI-powered efficiency, Agentforce is your next competitive advantage. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Service Cloud or Sales Cloud for Service

4 Reasons to Use Salesforce Service Cloud Over Sales Cloud’s Standard Case Functionality When businesses aim to elevate their customer support operations, Salesforce is often their platform of choice. While Sales Cloud and Service Cloud both help manage customer interactions, their core purposes differ. Sales Cloud focuses on managing the sales pipeline, whereas Service Cloud is specifically designed to optimize customer service and support processes. Here are four compelling reasons to choose Service Cloud for your customer support needs. 1. Advanced Case Management Features Service Cloud offers robust tools to manage customer cases with efficiency, far surpassing the basic case functionality available in Sales Cloud. Key Service Cloud Features: While Sales Cloud does support basic case management, it lacks these advanced features. Attempting to replicate them in Sales Cloud often requires extensive customization and development. 2. Omni-Channel Support for Seamless Customer Communication Modern customer service spans multiple channels, including chat, email, phone, and social media. Service Cloud provides powerful omni-channel capabilities to unify communication across all these touchpoints—something Sales Cloud does not offer. Key Service Cloud Features: Sales Cloud’s functionality centers on sales processes, leaving it without native support for omni-channel routing or social media integrations for customer support. 3. Knowledge Base for Self-Service and Agent Efficiency Service Cloud enables organizations to build and maintain a knowledge base, empowering both customers and agents with quick access to solutions. Key Service Cloud Features: Sales Cloud does not include tools for creating a knowledge base, self-service portals, or case deflection, as it is designed primarily for sales teams. 4. Entitlements and Service Contracts for Enhanced Customer Support Service Cloud provides specialized tools for managing entitlements and service contracts, ensuring customers receive the level of support they’re entitled to. Key Service Cloud Features: Sales Cloud does not offer dedicated features for managing entitlements or service contracts, limiting its utility for businesses focused on structured customer support. Why Service Cloud is the Better Choice for Customer Support While Sales Cloud is a powerful tool for managing sales pipelines, it falls short in addressing the complex needs of modern customer support. Service Cloud provides: If your priority is delivering exceptional customer support and enhancing customer satisfaction, Service Cloud is the clear choice. With its comprehensive features, your support team will be empowered to work more efficiently, resolve issues faster, and provide outstanding service across all channels. Invest in Service Cloud to transform your support operations and create seamless, satisfying experiences for your customers. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Meta Joins the Race to Reinvent Search with AI

Meta Joins the Race to Reinvent Search with AI

Meta Joins the Race to Reinvent Search with AI Meta, the parent company of Facebook, Instagram, and WhatsApp, is stepping into the evolving AI-driven search landscape. As vendors increasingly embrace generative AI to transform search experiences, Meta aims to challenge Google’s dominance in this space. The company is reportedly developing an AI-powered search engine designed to provide conversational, AI-generated summaries of recent events and news. These summaries would be delivered via Meta’s AI chatbot, supported by a multiyear partnership with Reuters for real-time news insights, according to The Information. AI Search: A Growing Opportunity The push comes as generative AI reshapes search technology across the industry. Google, the long-standing leader, has integrated AI features such as AI Overviews into its search platform, offering users summarized search results, product comparisons, and more. This feature, now available in over 100 countries as of October 2024, signals a shift in traditional search strategies. Similarly, OpenAI, the creator of ChatGPT, has been exploring its own AI search model, SearchGPT, and forging partnerships with media organizations like the Associated Press and Hearst. However, OpenAI faces legal challenges, such as a lawsuit from The New York Times over alleged copyright infringement. Meta’s entry into AI-powered search aligns with a broader trend among tech giants. “It makes sense for Meta to explore this,” said Mark Beccue, an analyst with TechTarget’s Enterprise Strategy Group. He noted that Meta’s approach seems more targeted at consumer engagement than enterprise solutions, particularly appealing to younger audiences who are shifting away from traditional search behaviors. Shifting User Preferences Generational changes in search habits are creating opportunities for new players in the market. Younger users, particularly Gen Z and Gen Alpha, are increasingly turning to platforms like TikTok for lifestyle advice and Amazon for product recommendations, bypassing traditional search engines like Google. “Recent studies show younger generations are no longer using ‘Google’ as a verb,” said Lisa Martin, an analyst with the Futurum Group. “This opens the playing field for competitors like Meta and OpenAI.” Forrester Research corroborates this trend, noting a diversification in search behaviors. “ChatGPT’s popularity has accelerated this shift,” said Nikhil Lai, a Forrester analyst. He added that these changes could challenge Google’s search ad market, with its dominance potentially waning in the years ahead. Meta’s AI Search Potential Meta’s foray into AI search offers an opportunity to enhance user experiences and deepen engagement. Rather than pushing news content into users’ feeds—an approach that has drawn criticism—AI-driven search could empower users to decide what content they see and when they see it. “If implemented thoughtfully, it could transform the user experience and give users more control,” said Martin. This approach could also boost engagement by keeping users within Meta’s ecosystem. The Race for Revenue and Trust While AI-powered search is expected to increase engagement, monetization strategies remain uncertain. Google has yet to monetize its AI Overviews, and OpenAI’s plans for SearchGPT remain unclear. Other vendors, like Perplexity AI, are experimenting with models such as sponsored questions instead of traditional results. Trust remains a critical factor in the evolving search landscape. “Google is still seen as more trustworthy,” Lai noted, with users often returning to Google to verify AI-generated information. Despite the competition, the conversational AI search market lacks a definitive leader. “Google dominated traditional search, but the race for conversational search is far more open-ended,” Lai concluded. Meta’s entry into this competitive space underscores the ongoing evolution of search technology, setting the stage for a reshaped digital landscape driven by AI innovation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Autonomous Agents on the Agentforce Platform

Leveraging Agentforce

At Dreamforce 2024, Salesforce customers showcased the power of Agentforce by creating over 10,000 autonomous agents, each designed to address specific business challenges. The message was clear: “If you can describe it, Agentforce can do it.” By leveraging Agentforce, customers are able to create a flexible, on-demand digital workforce that operates without limitations, making it easy to build and deploy agents using familiar Salesforce tools and language. Why This Matters: Recent Salesforce research reveals that U.S. consumers often spend up to nine hours interacting with customer service to resolve a single issue. Moreover, 67% of consumers are frustrated when their issues aren’t resolved immediately and may abandon one-third of customer service interactions. This presents a massive opportunity to enhance the customer experience with AI-powered agents. “Piloting Agentforce made a noticeable difference during our busiest period — back-to-school season. We saw a 40% increase in case resolution, surpassing the performance of our old bot. Agentforce helps manage routine tasks, allowing our service teams to focus on more complex cases.” – Kevin Quigley, Director of Process Improvement, Wiley What’s New: Several new solutions are now available to all customers: Going Deeper: Agentforce is fully integrated into the Salesforce Platform, combining powerful data, AI, and the Salesforce Customer 360 ecosystem. This integration unlocks infinite agent capacity and proactive actions across all roles and channels, with full context on every customer interaction. Industry-Specific Examples: Agentforce’s flexibility allows it to serve various industries with tailored solutions: Customer & Analyst Quotes: “Agentforce is enhancing Saks’ ability to provide personalized customer support, automating routine tasks like order tracking, which allows our teams to focus on delivering a high-touch experience.” – Mike Hite, Chief Technology Officer, Saks Global “With Agentforce, OpenTable is automating routine tasks, saving time for our reps to focus on strengthening customer relationships and providing exceptional service to diners and restaurants worldwide.” – George Pokorny, Senior VP of Global Customer Success, OpenTable “By integrating Agentforce with Data Cloud and MuleSoft, we’re unlocking the full potential of our data, driving faster decisions and reimagining how we serve clients.” – Caroline Basyn, Chief Digital & IT Officer, The Adecco Group “Agentforce will revolutionize ezCater’s food management services, blending AI and human interaction to ensure seamless, personalized experiences for every customer.” – Erin DeCesare, CTO, ezCater Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Where LLMs Fall Short

LLM Economies

Throughout history, disruptive technologies have been the catalyst for major social and economic revolutions. The invention of the plow and irrigation systems 12,000 years ago sparked the Agricultural Revolution, while Johannes Gutenberg’s 15th-century printing press fueled the Protestant Reformation and helped propel Europe out of the Middle Ages into the Renaissance. In the 18th century, James Watt’s steam engine ushered in the Industrial Revolution. More recently, the internet has revolutionized communication, commerce, and information access, shrinking the world into a global village. Similarly, smartphones have transformed how people interact with their surroundings. Now, we stand at the dawn of the AI revolution. Large Language Models (LLMs) represent a monumental leap forward, with significant economic implications at both macro and micro levels. These models are reshaping global markets, driving new forms of currency, and creating a novel economic landscape. The reason LLMs are transforming industries and redefining economies is simple: they automate both routine and complex tasks that traditionally require human intelligence. They enhance decision-making processes, boost productivity, and facilitate cost reductions across various sectors. This enables organizations to allocate human resources toward more creative and strategic endeavors, resulting in the development of new products and services. From healthcare to finance to customer service, LLMs are creating new markets and driving AI-driven services like content generation and conversational assistants into the mainstream. To truly grasp the engine driving this new global economy, it’s essential to understand the inner workings of this disruptive technology. These posts will provide both a macro-level overview of the economic forces at play and a deep dive into the technical mechanics of LLMs, equipping you with a comprehensive understanding of the revolution happening now. Why Now? The Connection Between Language and Human Intelligence AI did not begin with ChatGPT’s arrival in November 2022. Many people were developing machine learning classification models in 1999, and the roots of AI go back even further. Artificial Intelligence was formally born in 1950, when Alan Turing—considered the father of theoretical computer science and famed for cracking the Nazi Enigma code during World War II—created the first formal definition of intelligence. This definition, known as the Turing Test, demonstrated the potential for machines to exhibit human-like intelligence through natural language conversations. The test involves a human evaluator who engages in conversations with both a human and a machine. If the evaluator cannot reliably distinguish between the two, the machine is considered to have passed the test. Remarkably, after 72 years of gradual AI development, ChatGPT simulated this very interaction, passing the Turing Test and igniting the current AI explosion. But why is language so closely tied to human intelligence, rather than, for example, vision? While 70% of our brain’s neurons are devoted to vision, OpenAI’s pioneering image generation model, DALL-E, did not trigger the same level of excitement as ChatGPT. The answer lies in the profound role language has played in human evolution. The Evolution of Language The development of language was the turning point in humanity’s rise to dominance on Earth. As Yuval Noah Harari points out in his book Sapiens: A Brief History of Humankind, it was the ability to gossip and discuss abstract concepts that set humans apart from other species. Complex communication, such as gossip, requires a shared, sophisticated language. Human language evolved from primitive cave signs to structured alphabets, which, along with grammar rules, created languages capable of expressing thousands of words. In today’s digital age, language has further evolved with the inclusion of emojis, and now with the advent of GenAI, tokens have become the latest cornerstone in this progression. These shifts highlight the extraordinary journey of human language, from simple symbols to intricate digital representations. In the next post, we will explore the intricacies of LLMs, focusing specifically on tokens. But before that, let’s delve into the economic forces shaping the LLM-driven world. The Forces Shaping the LLM Economy AI Giants in Competition Karl Marx and Friedrich Engels argued that those who control the means of production hold power. The tech giants of today understand that AI is the future means of production, and the race to dominate the LLM market is well underway. This competition is fierce, with industry leaders like OpenAI, Google, Microsoft, and Facebook battling for supremacy. New challengers such as Mistral (France), AI21 (Israel), and Elon Musk’s xAI and Anthropic are also entering the fray. The LLM industry is expanding exponentially, with billions of dollars of investment pouring in. For example, Anthropic has raised $4.5 billion from 43 investors, including major players like Amazon, Google, and Microsoft. The Scarcity of GPUs Just as Bitcoin mining requires vast computational resources, training LLMs demands immense computing power, driving a search for new energy sources. Microsoft’s recent investment in nuclear energy underscores this urgency. At the heart of LLM technology are Graphics Processing Units (GPUs), essential for powering deep neural networks. These GPUs have become scarce and expensive, adding to the competitive tension. Tokens: The New Currency of the LLM Economy Tokens are the currency driving the emerging AI economy. Just as money facilitates transactions in traditional markets, tokens are the foundation of LLM economics. But what exactly are tokens? Tokens are the basic units of text that LLMs process. They can be single characters, parts of words, or entire words. For example, the word “Oscar” might be split into two tokens, “os” and “car.” The performance of LLMs—quality, speed, and cost—hinges on how efficiently they generate these tokens. LLM providers price their services based on token usage, with different rates for input (prompt) and output (completion) tokens. As companies rely more on LLMs, especially for complex tasks like agentic applications, token usage will significantly impact operational costs. With fierce competition and the rise of open-source models like Llama-3.1, the cost of tokens is rapidly decreasing. For instance, OpenAI reduced its GPT-4 pricing by about 80% over the past year and a half. This trend enables companies to expand their portfolio of AI-powered products, further fueling the LLM economy. Context Windows: Expanding Capabilities

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AI Customer Service Agents Explained

AI Customer Service Agents Explained

AI customer service agents are advanced technologies designed to understand and respond to customer inquiries within defined guidelines. These agents can handle both simple and complex issues, such as answering frequently asked questions or managing product returns, all while offering a personalized, conversational experience. Research shows that 82% of service representatives report that customers ask for more than they used to. As a customer service leader, you’re likely facing increasing pressure to meet these growing expectations while simultaneously reducing costs, speeding up service, and providing personalized, round-the-clock support. This is where AI customer service agents can make a significant impact. Here’s a closer look at how AI agents can enhance your organization’s service operations, improve customer experience, and boost overall productivity and efficiency. What Are AI Customer Service Agents? AI customer service agents are virtual assistants designed to interact with customers and support service operations. Utilizing machine learning and natural language processing (NLP), these agents are capable of handling a broad range of tasks, from answering basic inquiries to resolving complex issues — even managing multiple tasks at once. Importantly, AI agents continuously improve through self-learning. Why Are AI-Powered Customer Service Agents Important? AI-powered customer service technology is becoming essential for several reasons: Benefits of AI Customer Service Agents AI customer service agents help service teams manage growing service demands by taking on routine tasks and providing essential support. Key benefits include: Why Choose Agentforce Service Agent? If you’re considering adding AI customer service agents to your strategy, Agentforce Service Agent offers a comprehensive solution: By embracing AI customer service agents like Agentforce Service Agent, businesses can reduce costs, meet growing customer demands, and stay competitive in an ever-evolving global market. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Marketing Cloud Website Activity Collection

Marketing Cloud Website Activity Collection

Leveraging Website Activity Data in Salesforce Marketing Cloud Understanding how users interact with your website is essential for delivering personalized customer experiences. Salesforce Marketing Cloud (SFMC) offers robust tools to capture website activity and transform this data into actionable insights, enhancing your marketing strategies. This guide walks you through the process of collecting website activity data in SFMC. Marketing Cloud Website Activity Collection Before diving into the setup process, it’s important to understand the benefits of collecting website activity data: Now, let’s explore how to set up website activity tracking in Salesforce Marketing Cloud. Set Up Marketing Cloud Website Activity Collection Step 1: Install Salesforce Marketing Cloud Tracking Code To begin collecting website activity, install the Salesforce Marketing Cloud tracking code on your website. Known as the “Web Collect” code, this script captures visitor behavior data and sends it to SFMC. Step 2: Configure Data Extensions After installing the tracking code, set up data extensions in SFMC to store the website activity data you collect. Step 3: Set Up Behavioral Triggers To maximize the value of your data, set up behavioral triggers in SFMC. These triggers can automatically send personalized communications based on specific website actions. Step 4: Leverage Advertising Studio for Retargeting To further enhance your marketing efforts, use Advertising Studio to create retargeting campaigns based on website activity data. Step 5: Monitor and Optimize After setting up website activity tracking, regularly monitor the performance of your campaigns and the quality of your collected data. Final Thoughts Collecting website activity data in Salesforce Marketing Cloud enables you to understand customer behavior better and deliver more personalized experiences. By following these steps—installing the tracking code, configuring data extensions, setting up behavioral triggers, and leveraging retargeting—you can effectively harness website activity data to elevate your marketing efforts. Start implementing these strategies today to unlock the full potential of Salesforce Marketing Cloud and drive deeper engagement and conversions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Vonage Premier for Salesforce Service Cloud Voice

Vonage Premier for Salesforce Service Cloud Voice

HOLMDEL, N.J., Sept. 18, 2024 /PRNewswire/ — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson (NASDAQ: ERIC), is one of the first contact center providers to join Salesforce’s Bring Your Own Channel for Contact Center as a Service (BYOC for CCaaS) pilot program. With BYOC for CCaaS, Vonage Premier for Salesforce Service Cloud Voice customers will have the ability to integrate Vonage omnichannel and AI-powered capabilities into their existing contact center solutions, including voice, SMS, chat, social messaging apps like WhatsApp, and more – delivering faster resolution times and creating a more native, personalized and meaningful experience for customers by connecting with them on their channel of choice. “We are very excited to have Vonage, a leading Salesforce Service Cloud Voice partner, take this very important step to expand its deep Salesforce integration through BYOC for CCaaS, delivering the omnichannel capabilities – and the APIs to enable them – that create the kind of customer experiences that drive meaningful engagement,” said Tony Flores, Senior Director of Product Management for Salesforce. With BYOC for CCaaS, Vonage Premier for Service Cloud Voice customers will now be able to connect with customers across various communications channels, as well as access data insights and AI-based agent productivity tools, to create a better overall customer journey and a more productive and efficient agent experience. The solution’s single routing and agent capacity model also increases contact center capacity, leading to more customer interactions being resolved better and faster. Workforce Engagement Management (WEM) is also provided through Vonage’s seamless integrations with leading WEM solutions Verint, Calabrio Teleopti, Playvox and injixo, ensuring optimum planning, scheduling, tracking, and management of the contact center workforce. “Today’s contact center agents play a vital role in support of the businesses they represent and in meeting the increasing demands of tech-savvy customers who want to connect from anywhere, on their preferred communications channels,” said Reggie Scales, Acting Head of Applications for Vonage. “These agents are also frequently working from anywhere and need the tools to access critical information to troubleshoot common customer issues and provide real-time customer support. Having all of these capabilities in a single user interface – omnichannel modes of communication coupled with a 360 view of customer information and key knowledge bases – this is the contact center of the future.” A key differentiator for Vonage as a pilot partner in this program is its ability to source a single AI-based Virtual Agent solution for self-service automations across voice and digital channels using Vonage AI studio – while also leveraging Salesforce for all Live Agent Assist and Analytics needs. Vonage can also integrate its own Vonage Communications APIs to power pre-built programmable capabilities for voice, SMS, social and chat, directly into the contact center – all on one combined Salesforce and Vonage platform. This singular view also enhances efficiency by keeping agents and supervisors in a single Salesforce desktop to eliminate application switching and the need to toggle between screens. “Modern contact centers are experiencing increasing pressure and demand to deliver better, more personalized, omnichannel interactions, as well as quicker and more accurate responses to customer issues,” said Jim Lundy, CEO, Founder & Lead Analyst, Aragon Research. “With BYOC for CCaaS, Vonage aims to address the increasing demand for a unified and customizable customer experience across all communication channels, leveraging existing Salesforce platforms and AI-powered insights and automation.” Vonage Premier for Service Cloud Voice is currently available on the Salesforce AppExchange with Salesforce BYOC for CCaaS integrated capabilities now available for customers to pilot. To find out more about Vonage Premier for Service Cloud Voice, visit www.vonage.com. Salesforce, AppExchange, Service Cloud Voice, Einstein and others are among the trademarks of Salesforce, inc. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage’s Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage’s fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely – providing the flexibility required to create meaningful engagements. Vonage is headquartered in New Jersey, with offices throughout the United States, Europe, Israel and Asia and is a wholly-owned subsidiary of Ericsson (NASDAQ: ERIC), and a business area within the Ericsson Group called Business Area Global Communications Platform. To follow Vonage on X (formerly known as Twitter), please visit twitter.com/vonage. To follow on LinkedIn, visit linkedin.com/company/Vonage/. To become a fan on Facebook, go to facebook.com/vonage. To subscribe on YouTube, visit youtube.com/vonage. SOURCE Vonage Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Autonomous AI Service Agents

Autonomous AI Service Agents

Salesforce Set to Launch Autonomous AI Service Agents. Considering Tectonic only first wrote about Agentic AI in late June, its like Christmas in July! Salesforce is gearing up to introduce a new generation of customer service chatbots that leverage advanced AI tools to autonomously navigate through various actions and workflows. These bots, termed “autonomous AI agents,” are currently in pilot testing and are expected to be released later this year. Autonomous AI Service Agents Named Einstein Service Agent, these autonomous AI bots aim to utilize generative AI to understand customer intent, trigger workflows, and initiate actions within a user’s Salesforce environment, according to Ryan Nichols, Service Cloud’s chief product officer. By integrating natural language processing, predictive analytics, and generative AI, Einstein Service Agents will identify scenarios and resolve customer inquiries more efficiently. Traditional bots require programming with rules-based logic to handle specific customer service tasks, such as processing returns, issuing refunds, changing passwords, and renewing subscriptions. In contrast, the new autonomous bots, enhanced by generative AI, can better comprehend customer issues (e.g., interpreting “send back” as “return”) and summarize the steps to resolve them. Einstein Service Agent will operate across platforms like WhatsApp, Apple Messages for Business, Facebook Messenger, and SMS text, and will also process text, images, video, and audio that customers provide. Despite the promise of these new bots, their effectiveness is crucial, emphasized Liz Miller, an analyst at Constellation Research. If these bots fail to perform as expected, they risk wasting even more customer time than current technologies and damaging customer relationships. Miller also noted that successful implementation of autonomous AI agents requires human oversight for instances when the bots encounter confusion or errors. Customers, whether in B2C or B2B contexts, are often frustrated with the limitations of rules-based bots and prefer direct human interaction. It is annoying enough to be on the telephone repeating “live person” over and over again. It would be trafic to have to do it online, too. “It’s essential that these bots can handle complex questions,” Miller stated. “Advancements like this are critical, as they can prevent the bot from malfunctioning when faced with unprogrammed scenarios. However, with significant technological advancements like GenAI, it’s important to remember that human language and thought processes are intricate and challenging to map.” Nichols highlighted that the forthcoming Einstein Service Agent will be simpler to set up, as it reduces the need to manually program thousands of potential customer requests into a conversational decision tree. This new technology, which can understand multiple word permutations behind a service request, could potentially lower the need for extensive developer and data scientist involvement for Salesforce users. The pricing details for the autonomous Einstein Service Agent will be announced at its release. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI in scams

AIs Role in Scams

How Generative AI is Supporting the Creation of Lures & Scams A Guide for Value Added Resellers Copyright © 2024 Gen Digital Inc. All rights reserved. Avast is part of Gen™. A long, long time ago, I worked for an antivirus company who has since been acquired by Avast.  Knowing many of the people involved in this area of artificial intelligence, I pay attention when they publish a white paper. AI in scams is something we all should be concerned about. I am excited to share it in our Tectonic Insights. Executive Summary The capabilities and global usage of both large language models (LLMs) and generative AI are rapidly increasing. While these tools offer significant benefits to the general public and businesses, they also pose potential risks for misuse by malicious actors, including the misuse of tools like OpenAI’s ChatGPT and other GPTs. This document explores how the ChatGPT brand is exploited for lures, scams, and other social engineering threats. Generative AI is expected to play a crucial role in the cyber threat world challenges, particularly in creating highly believable, multilingual texts for phishing and scams. These advancements provide more opportunities for sophisticated social engineering by even less sophisticated scammers than ever before. Conversely, we believe generative AI will not drastically change the landscape of malware generation in the near term. Despite numerous proofs of concept, the complexity of generative AI methods still makes traditional, simpler methods more practical for malware creation. In short, the good may not outweigh the bad – just yet. Recognizing the value of generative AI for legitimate purposes is important. AI-based security and assistant tools with various levels of maturity and specialization are already emerging in the market. As these tools evolve and become more widely available, substantial improvements in their capabilities are anticipated. AI-Generated Lures and Scams AI-generated lures and scams are increasingly prevalent. Cybercriminals use AI to create lures and conduct phishing attempts and scams through various texts—emails, social media content, e-shop reviews, SMS scams, and more. AI improves the credibility of social scams by producing trustworthy, authentic texts, eliminating traditional phishing red flags like broken language and awkward addressing. These advanced threats have exploited societal issues and initiatives, including cryptocurrencies, Covid-19, and the war in Ukraine. The popularity of ChatGPT among hackers stems more from its widespread recognition than its AI capabilities, making it a prime target for investigation by attackers. How is Generative AI Supporting the Creation of Lures and Scams? Generative AI, particularly ChatGPT, enhances the language used in scams, enabling cybercriminals to create more advanced texts than they could otherwise. AI can correct grammatical errors, provide multilingual content, and generate multiple text variations to improve believability. For sophisticated phishing attacks, attackers must integrate the AI-generated text into credible templates. They can purchase functional, well-designed phishing kits or use web archiving tools to replicate legitimate websites, altering URLs to phish victims. Currently, attackers need to manually build some aspects of their attempts. ChatGPT is not yet an “out-of-the-box” solution for advanced malware creation. However, the emergence of multi-type models, combining outputs like images, audio, and video, will enhance the capabilities of generative AI for creating believable phishing and scam campaigns. Malvertising Malvertising, or “malicious advertising,” involves disseminating malware through online ads. Cybercriminals exploit the widespread reach and interactive nature of digital ads to distribute harmful content. Instances have been observed where ChatGPT’s name is used in malicious vectors on platforms like Facebook, leading users to fraudulent investment portals. Users who provide personal information become vulnerable to identity theft, financial fraud, account takeovers, and further scams. The collected data is often sold on the dark web, contributing to the broader cybercrime ecosystem. Recognizing and mitigating these deceptive tactics is crucial. YouTube Scams YouTube, one of the world’s most popular platforms, is not immune to cybercrime. Fake videos featuring prominent figures are used to trick users into harmful actions. This strategy, known as the “Appeal to Authority,” exploits trust and credibility to phish personal details or coerce victims into sending money. For example, videos featuring Elon Musk discussing OpenAI have been modified to scam victims. A QR code displayed in the video redirects users to a scam page, often a cryptocurrency scam or phishing attempt. As AI models like Midjourney and DALL-E mature, the use of fake images, videos, and audio is expected to increase, enhancing the credibility of these scams. Typosquatting Typosquatting involves minor changes in URLs to redirect users to different websites, potentially leading to phishing attacks or the installation of malicious applications. An example is an Android app named “Open Chat GBT: AI Chat Bot,” where a subtle URL alteration can deceive users into downloading harmful software. Browser Extensions The popularity of ChatGPT has led to the emergence of numerous browser extensions. While many are legitimate, others are malicious, designed to lure victims. Attackers create extensions with names resembling ChatGPT to deceive users into downloading harmful software, such as adware or spyware. These extensions can also subscribe users to services that periodically charge fees, known as fleeceware. For instance, a malicious extension mimicking “ChatGPT for Google” was reported by Guardio. This extension stole Facebook sessions and cookies but was removed from the Chrome Web Store after being reported. Installers and Cracks Malicious installers often mimic legitimate tools, tricking users into installing malware. These installers promise to install ChatGPT but instead deploy malware like NodeStealer, which steals passwords and browser cookies. Cracked or unofficial software versions pose similar risks, hiding malware that can steal personal information or take control of computers. This particular method of installing malware has been around for decades. However the usage of ChatGPT and other free to download tools has given it a resurrection. Fake Updates Fake updates are a common tactic where users are prompted to update their browser to access content. Campaigns like SocGholish use ChatGPT-related articles to lure users into downloading remote access trojans (RATs), giving attackers control over infected devices. These pages are often hosted on vulnerable WordPress sites or sites with

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Conversational Commerce Explained

Conversational Commerce Explained

Conversational Commerce is a modern approach to customer engagement and sales that leverages chat-based interfaces (like messaging apps, chatbots, and voice assistants) to facilitate seamless, personalized, and real-time interactions between businesses and customers. It combines the power of conversational AI with e-commerce to create a more natural and interactive shopping experience. 1. What is Conversational Commerce? Conversational commerce allows customers to interact with brands through text or voice conversations instead of traditional methods like browsing websites or using apps. It enables businesses to engage with customers in a more personalized, immediate, and convenient way, often using tools like: 2. How Does Conversational Commerce Work? Conversational commerce uses Artificial Intelligence (AI), Natural Language Processing (NLP), and machine learning to understand and respond to customer queries. Here’s how it typically works: 3. Key Features of Conversational Commerce a) Personalization b) Real-Time Interaction c) Omnichannel Support d) Automation e) Seamless Transactions 4. Benefits of Conversational Commerce a) Improved Customer Experience b) Higher Engagement c) Increased Sales d) Cost Efficiency e) 24/7 Availability 5. Examples of Conversational Commerce a) Chatbots b) Voice Assistants c) Social Media Messaging d) In-App Messaging 6. Technologies Powering Conversational Commerce a) Artificial Intelligence (AI) b) Natural Language Processing (NLP) c) Machine Learning d) APIs and Integrations 7. The Future of Conversational Commerce 8. Challenges of Conversational Commerce In summary, conversational commerce is transforming the way businesses interact with customers by making shopping more conversational, personalized, and convenient. It’s a key trend in the future of e-commerce and customer engagement! Content updated February 2025. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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UncannyAutomator Salesforce Integration

UncannyAutomator Salesforce Integration

Integrating WordPress with Salesforce With the Uncanny Automator Elite Integrations addon, connecting your WordPress site to Salesforce is a breeze. Steps to Connect Uncanny Automator to Your Salesforce Account 1. Install the Elite Integrations Addon First, ensure you have the Elite Integrations addon for Uncanny Automator installed on your WordPress site. 2. Connect Uncanny Automator to Salesforce To establish the connection, follow these steps: You will be prompted to log into Salesforce. After logging in, you will need to allow Uncanny Automator to manage your Salesforce data by clicking Allow. You will then return to the app connection screen on your WordPress site. Using Salesforce Actions in Recipes Once connected to Salesforce, you can use Uncanny Automator to create and update contacts and leads based on user actions on your WordPress site. Here’s how: Final Steps That’s it! Your recipe will now automatically run whenever users complete the selected trigger(s), sending the desired updates directly to your Salesforce account. Installing Uncanny Automator Install the free version The free version of Uncanny Automator is hosted in the WordPress.org repository, so installing it on your WordPress site couldn’t be easier. Sign into your website as an administrator, and in /wp-admin/, navigate to Plugins > Add New. In the search field, enter “Uncanny Automator”. See the image below for more context. In the Search Results, click the Install Now button for Automator. Once it finishes installing, click Activate. That’s it! Uncanny Automator is installed and ready for use. Please note that you must have the free version installed first to use Uncanny Automator Pro. The setup wizard After activation, you will be redirected to the Uncanny Automator dashboard. From here, you can connect an account, watch tutorials or read articles in our Knowledge Base. Connecting a free account is an optional step allows you to try out some of the App non-WordPress Automator integrations (like Slack, Google Sheets and Facebook) but it is not required to use anything else in the free version. Install Uncanny Automator Pro Uncanny Automator Pro is a separate plugin from our free version, and to use Pro features, you must have both Uncanny Automator AND Uncanny Automator Pro installed and active. If you don’t yet have a copy of Automator Pro, you can purchase one from https://automatorplugin.com/pricing/. Once purchased, you can download the latest version of Uncanny Automator Pro inside your account on our website at https://automatorplugin.com/my-account/downloads/. To install the Pro version after downloading the zip file, navigate to Plugins > Add New in /wp-admin/. At the top of the page, click the Upload Plugin button. Click Choose File to select the Pro zip file, the Install Now and Activate the plugin. Once activated, be sure to visit Automator > Settings in /wp-admin/ to enter your license key. This unlocks access to automatic updates and unlimited use of non-WordPress integrations in your recipes. UncannyAutomator special triggers can be found here. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Einstein Service Agent

Einstein Service Agent

Introducing Agentforce Service Agent: Salesforce’s Autonomous AI to Transform Chatbot Experiences Accelerate case resolutions with an intelligent, conversational interface that uses natural language and is grounded in trusted customer and business data. Deploy in minutes with ready-made templates, Salesforce components, and a large language model (LLM) to autonomously engage customers across any channel, 24/7. Establish clear privacy and security guardrails to ensure trusted responses, and escalate complex cases to human agents as needed. Editor’s Note: Einstein Service Agent is now known as Agentforce Service Agent. Salesforce has launched Agentforce Service Agent, the company’s first fully autonomous AI agent, set to redefine customer service. Unlike traditional chatbots that rely on preprogrammed responses and lack contextual understanding, Agentforce Service Agent is dynamic, capable of independently addressing a wide range of service issues, which enhances customer service efficiency. Built on the Einstein 1 Platform, Agentforce Service Agent interacts with large language models (LLMs) to analyze the context of customer messages and autonomously determine the appropriate actions. Using generative AI, it creates conversational responses based on trusted company data, such as Salesforce CRM, and aligns them with the brand’s voice and tone. This reduces the burden of routine queries, allowing human agents to focus on more complex, high-value tasks. Customers, in turn, receive faster, more accurate responses without waiting for human intervention. Available 24/7, Agentforce Service Agent communicates naturally across self-service portals and messaging channels, performing tasks proactively while adhering to the company’s defined guardrails. When an issue requires human escalation, the transition is seamless, ensuring a smooth handoff. Ease of Setup and Pilot Launch Currently in pilot, Agentforce Service Agent will be generally available later this year. It can be deployed in minutes using pre-built templates, low-code workflows, and user-friendly interfaces. “Salesforce is shaping the future where human and digital agents collaborate to elevate the customer experience,” said Kishan Chetan, General Manager of Service Cloud. “Agentforce Service Agent, our first fully autonomous AI agent, will revolutionize service teams by not only completing tasks autonomously but also augmenting human productivity. We are reimagining customer service for the AI era.” Why It Matters While most companies use chatbots today, 81% of customers would still prefer to speak to a live agent due to unsatisfactory chatbot experiences. However, 61% of customers express a preference for using self-service options for simpler issues, indicating a need for more intelligent, autonomous agents like Agentforce Service Agent that are powered by generative AI. The Future of AI-Driven Customer Service Agentforce Service Agent has the ability to hold fluid, intelligent conversations with customers by analyzing the full context of inquiries. For instance, a customer reaching out to an online retailer for a return can have their issue fully processed by Agentforce, which autonomously handles tasks such as accessing purchase history, checking inventory, and sending follow-up satisfaction surveys. With trusted business data from Salesforce’s Data Cloud, Agentforce generates accurate and personalized responses. For example, a telecommunications customer looking for a new phone will receive tailored recommendations based on data such as purchase history and service interactions. Advanced Guardrails and Quick Setup Agentforce Service Agent leverages the Einstein Trust Layer to ensure data privacy and security, including the masking of personally identifiable information (PII). It can be quickly activated with out-of-the-box templates and pre-existing Salesforce components, allowing companies to equip it with customized skills faster using natural language instructions. Multimodal Innovation Across Channels Agentforce Service Agent supports cross-channel communication, including messaging apps like WhatsApp, Facebook Messenger, and SMS, as well as self-service portals. It even understands and responds to images, video, and audio. For example, if a customer sends a photo of an issue, Agentforce can analyze it to provide troubleshooting steps or even recommend replacement products. Seamless Handoffs to Human Agents If a customer’s inquiry requires human attention, Agentforce seamlessly transfers the conversation to a human agent who will have full context, avoiding the need for the customer to repeat information. For example, a life insurance company might program Agentforce to escalate conversations if a customer mentions sensitive topics like loss or death. Similarly, if a customer requests a return outside of the company’s policy window, Agentforce can recommend that a human agent make an exception. Customer Perspective “Agentforce Service Agent’s speed and accuracy in handling inquiries is promising. It responds like a human, adhering to our diverse, country-specific guidelines. I see it becoming a key part of our service team, freeing human agents to handle higher-value issues.” — George Pokorny, SVP of Global Customer Success, OpenTable. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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