Salesforce Marketing Intelligence

Introducing Marketing Intelligence
Your AI-powered marketing analytics solution built on the Salesforce Platform to enhance campaign performance and eliminate wasted spend.

Overview
Accessing, harmonizing, and analyzing marketing data remains a highly manual and time-intensive process. Many marketers spend up to a week each month collecting, cleansing, and modeling data for reporting and analysis.

As a result, nearly 41% of marketers’ time is consumed by repetitive tasks, leading to delayed performance reporting—when it’s too late to make optimizations that reduce waste and enhance customer value.

Marketing Intelligence, our native Salesforce marketing analytics solution, addresses these challenges. Leveraging Data Cloud, Agentforce, Einstein AI, and Tableau Next, it continuously integrates, harmonizes, and transforms third-party marketing performance data into actionable insights—enabling marketers to optimize campaign spend and performance effortlessly.

How Marketing Intelligence Works
Marketing Intelligence empowers marketers to seamlessly manage, analyze, and act on performance data—ensuring data-driven decisions that maximize ROI with minimal manual effort.

Manage Your Data

Marketing Intelligence automates data management with prebuilt connectors, AI-powered enrichment, and a marketing-specific semantic data model. Marketers can connect and harmonize performance data in just three clicks.

Prebuilt Connectors
Today, our library includes 13 prebuilt connectors, with additional connectors added at each release.
Data Pipelines
Effortlessly connect and harmonize marketing data within Data Cloud using our prebuilt connector library, universal AI connector (TotalConnect), and marketing-focused semantic data model.
Data Enrichment
Einstein AI automatically normalizes, enriches, and extends marketing data by detecting and creating new data categories, attributes, and fields—seamlessly integrating third- and first-party data for robust attribution reporting.

See a full demo

Understand Your Data

Marketing Intelligence accelerates insights with out-of-the-box dashboards, built-in attribution reporting, and Agentforce-powered campaign optimization.

Campaign Performance & Insights
Instantly assess program health with prebuilt Tableau Next dashboards, AI-driven campaign summaries, and Agentforce recommendations. Set custom KPIs and monitor performance at any level—audience, campaign, channel, or goal—to maximize efficiency.
Attribution Modeling
Gain a complete view of your paid media impact with built-in attribution modeling. Marketing Intelligence seamlessly links third-party campaign data to Salesforce CRM objects, providing full-funnel visibility into every ad touchpoint.

Act on Your Data

Leverage Agentforce to autonomously optimize campaigns around your business goals, 24/7.

Agentforce Skills for Marketing Intelligence
Agentforce continuously analyzes KPIs, identifies underperforming ads, pauses them, and recommends optimizations—automating performance improvements with minimal manual input.

“We see potential with the future of Marketing Intelligence to drive faster results and deeper analysis by utilizing AI and Agentforce to enhance the platform’s analytical capabilities.”
— Spike Therrien, Performance Marketing Lead, Land O’Lakes

What’s Next
We’re expanding our unified data and Agentforce capabilities to provide a holistic view of marketing performance across paid, owned, and earned media—directly within the app. Upcoming enhancements include:

Segment Performance
Gain detailed insights into campaign performance by audience segment to optimize spend and content for target audiences.
Multi-Channel Data Model
Integrate owned, earned, and paid media data for a comprehensive view of marketing performance and its financial impact.
Custom Attribution
Measure marketing impact using custom objects and external data sources for deeper insights.
Agentforce Enhancements
Enable agents to pause ads across multiple channels simultaneously and recommend ad creative variations based on segment insights.
Expanded Prebuilt Connectors
Adding 10 new API connectors per release to our existing 13 supported platforms, including Google Ads, Facebook Ads, LinkedIn Ads, Snapchat Ads, YouTube Ads, TikTok Ads, Bing Ads, Google DFA, X Ads, Pinterest Ads, The Trade Desk, Google Analytics, and Amazon DSP.

Stay ahead of the curve with Marketing Intelligence—your AI-powered marketing analytics solution designed to drive efficiency and maximize campaign impact.

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