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Cloud First

What is a Cloud First Strategy?

Cloud First Strategy vs. Cloud-Only: Understanding the Different Strategies A Cloud-First strategy entails the adoption of cloud technologies for all new applications, platforms, and infrastructure. It prioritizes the use of cloud computing services. Even over traditional legacy IT systems.  This approach emphasizes the integration of cloud computing technologies as the primary method for delivering IT

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Sending Emails Through Salesforce

Email List Building

Creating Your Dream Email List-Email List Building Imagine a marketer confidently standing atop a laptop, proudly showcasing her meticulously curated email list. With access to email addresses, you unlock the power to segment your audiences and deliver personalized experiences that resonate deeply with your prospects. Crafting compelling messages that resonate with recipients is just the

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Google Search Goes AI

Google Search Secrets

Google is a veritable plethora of information. It likely doubles weekly. But getting the best search results occasionally requires knowing some Google search secrets. There are times when a story needs to be prefaced by a story. This is one of those times. I’m old. I’m so old that I remember card catalogs and going

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Salesforce BI

Power BI and Salesforce

Does Salesforce work with Power BI? Connecting Power BI can be accomplished in several ways. The easiest way is through Power BI connectors. Depending on the data you want to connect, you can either use the Salesforce Objects or Salesforce Reports connector. Can Power BI extract data from Salesforce? Yes. Power BI is a popular

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public sector and tribal government

Subscription Models

In today’s business world, numerous companies are either adopting or considering the implementation of paid subscription models. A subscription model involves providing products or services to customers on a recurring basis, usually monthly or annually, in exchange for a regular and likely reduced fee. This approach helps companies establish predictable revenue streams, foster customer loyalty,

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Salesforce Einstein and Einstein Automate

AI Fundamentals

The concept of Artificial Intelligence (AI) has long been a fascination for storytellers and sci-fi enthusiasts. However, for a considerable period, most individuals didn’t give AI much serious consideration, perceiving it as a distant futuristic sci-fi possibility. Nevertheless, researchers and computer scientists have been actively working to transform the dream of AI into a tangible

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Sales Cloud Innovation Driven by UX Design Principles

Enhance UX With Keyboard Accessibility

Enhancing User Experience (UX) with Keyboard Accessibility Keyboard accessibility plays a crucial role in creating more inclusive and scalable products. While many individuals can navigate a computer using a mouse, there are those with mobility- or dexterity-related accessibility needs who rely on alternative devices like head wands or switch controls. The foundation of these alternative

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Keys to Writing Meaningful Email Content

By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne Email marketing remains a powerful tool for businesses to engage with their prospects and customers. Writing meaningful email content takes time and practice. It’s essential to recognize that your recipients and subscribers face a constant barrage of emails. The challenge becomes making your email stand out in the

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Sending Emails Through Salesforce

Writing Attention Grabbing Emails

Attention Grabbing Emails By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne The ability to compose compelling emails is a valuable skill honed over time by most professionals. Email serves as one of the primary modes of professional communication, and poorly crafted emails can significantly lessen the impact your message has. To help you enhance your email

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Einstein GPT Announced

Einstein GPT Announced

Salesforce is intensifying its focus on artificial intelligence (AI) with the announcement of a new collaboration with OpenAI and the introduction of the Einstein GPT generative AI service. Read on to learn more about Einstein GPT Announced! Although AI has long been a part of Salesforce’s strategy, with the development of its Einstein AI platform

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Sales Cloud Einstein

Einstein GPT from Salesforce

Salesforce, the leading global CRM provider, has unveiled Einstein GPT, the world’s first generative AI CRM technology. Engineered to craft personalized content across sales, service, marketing, commerce, and IT interactions, Einstein GPT aims to enhance employee productivity and elevate customer experiences. While Salesforce had previously integrated AI into its ecosystem with Einstein AI, the introduction

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Tectonic at a Glance

Tectonic delivered over 500 successful implementations. Tectonic at a Glance 4.9 Customer Satisfaction Rating Salesforce partner delivering innovative business results through Sales, Service,  Marketing, & Experience Clouds. Tectonic at a Glance We help our customers transform their organizations to be more data-driven through: Contact Tectonic today. ​ Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond

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Tectonic Salesforce implementation partner

Salesforce Implementation Company

Salesforce implementation partners are organizations licensed by Salesforce to assist CRM users in selecting and implementing Salesforce’s CRM solutions within their organizations. These partners often specialize in specific industries and use cases, aiming to drive Salesforce adoption rates across teams. Salesforce implementation services cover a range of activities, including consulting, configuration, customization, migration, integration, support,

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Cloud Technology Providers

Cloud Technology Providers

Exploring Cloud Computing and the Leading Cloud Technology Providers The concept of cloud computing has evolved significantly over the past 60 years, with its modern form emerging in 2002 when Amazon, seeking efficient marketplace expansion, laid the groundwork for what we know today. Amazon Web Services (AWS), its cloud services subsidiary launched in 2006, now

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