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Apex

Data Types in Salesforce

Apex assigns a data type in Salesforce to all variables and expressions, such as sObject, primitive, or enum. We use these data types as required depending on the condition. Integer, Double, Long, Date, Datetime, String, ID, or Boolean are examples of primitives. Data types in Salesforce. Salesforce Data Type Range and Description Transformation Data Type AnyType

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Salesforce Success Story

Case Study: Leading Provider of Branded, Designed Solutions Worldwide-Manufacturing-Salesforce Sales/Service/Experience Clouds

Leading provider of branded, designed solutions (laminate) for commercial and residential customers worldwide.  The company has been surfacing spaces for 110 years. Client struggled with no real ability to see a 360 degree view of the business.

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Salesforce DevOpps

Where Can I Find Release Notes and Bugs from Salesforce?

When Salesforce does a release, in addition to email notifications, you have a website you can access 24/7 to monitor release issues. This is where you can find Release Notes and Bugs. Salesforce Known Issues Site Once the Salesforce’s New Release is live, you’ll be able to see information about updates and available workarounds for

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Salesforce Success Story

Case Study: Large State Travel-Nonprofit and Hospitality/Travel-Salesforce Service/Experience Clouds

Transform into a Modern Data Driven Organization: case study nonprofit hospitality salesforce Largest Non-Profit Travel / Trade Organization moves to the cloud and adopts Salesforce and Google Cloud Platform to improve Operations and Marketing Industry: Government – Travel / Hospitality Service Cloud Experience Cloud case study nonprofit hospitality salesforce The largest nonprofit travel and Trade

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Modern Cloud Analytics

Modern Cloud Analytics

Unlocking the Power of Modern Cloud Analytics: A Tableau and AWS Initiative According to IDC research, analytics spending on the cloud is growing eight times faster than other deployment types. A comprehensive cloud technology stack supports data integration, self-service analytics, and essential use cases for digital transformation and analytics at scale. To help customers harness

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Cloud First

What is a Cloud First Strategy?

Cloud First Strategy vs. Cloud-Only: Understanding the Different Strategies A Cloud-First strategy entails the adoption of cloud technologies for all new applications, platforms, and infrastructure. It prioritizes the use of cloud computing services. Even over traditional legacy IT systems.  This approach emphasizes the integration of cloud computing technologies as the primary method for delivering IT

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Sending Emails Through Salesforce

Email List Building

Creating Your Dream Email List-Email List Building Imagine a marketer confidently standing atop a laptop, proudly showcasing her meticulously curated email list. With access to email addresses, you unlock the power to segment your audiences and deliver personalized experiences that resonate deeply with your prospects. Crafting compelling messages that resonate with recipients is just the

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SaaS Data Protection from Own

Reporting With Own

In any Salesforce organization, vast amounts of data are generated constantly from sales activities, customer interactions, marketing campaigns, and more. Summarizing and digesting this information quickly is crucial, especially when presenting the big picture to leadership. This is where Salesforce reports come into play. The Salesforce Reports feature enables organizations to analyze, visualize, and summarize

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Google Search Goes AI

Google Search Secrets

Google is a veritable plethora of information. It likely doubles weekly. But getting the best search results occasionally requires knowing some Google search secrets. There are times when a story needs to be prefaced by a story. This is one of those times. I’m old. I’m so old that I remember card catalogs and going

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Salesforce BI

Power BI and Salesforce

Does Salesforce work with Power BI? Connecting Power BI can be accomplished in several ways. The easiest way is through Power BI connectors. Depending on the data you want to connect, you can either use the Salesforce Objects or Salesforce Reports connector. Can Power BI extract data from Salesforce? Yes. Power BI is a popular

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public sector and tribal government

Subscription Models

In today’s business world, numerous companies are either adopting or considering the implementation of paid subscription models. A subscription model involves providing products or services to customers on a recurring basis, usually monthly or annually, in exchange for a regular and likely reduced fee. This approach helps companies establish predictable revenue streams, foster customer loyalty,

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Salesforce Einstein and Einstein Automate

AI Fundamentals

The concept of Artificial Intelligence (AI) has long been a fascination for storytellers and sci-fi enthusiasts. However, for a considerable period, most individuals didn’t give AI much serious consideration, perceiving it as a distant futuristic sci-fi possibility. Nevertheless, researchers and computer scientists have been actively working to transform the dream of AI into a tangible

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Sales Cloud Innovation Driven by UX Design Principles

Enhance UX With Keyboard Accessibility

Enhancing User Experience (UX) with Keyboard Accessibility Keyboard accessibility plays a crucial role in creating more inclusive and scalable products. While many individuals can navigate a computer using a mouse, there are those with mobility- or dexterity-related accessibility needs who rely on alternative devices like head wands or switch controls. The foundation of these alternative

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Keys to Writing Meaningful Email Content

By Tectonic’s Salesforce Marketing Consultant, Shannan Hearne Email marketing remains a powerful tool for businesses to engage with their prospects and customers. Writing meaningful email content takes time and practice. It’s essential to recognize that your recipients and subscribers face a constant barrage of emails. The challenge becomes making your email stand out in the

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