Marketing Cloud Growth Edition - gettectonic.com
July Changes to Marketing Cloud
04Aug

July Changes to Marketing Cloud Growth

You now have access to the new Marketing app, which includes the latest version of Marketing Cloud Growth. This new app replaces the previous Marketing app, now named Marketing (Original). July Changes to Marketing Cloud Growth. What do I need to do – July Changes to Marketing Cloud? To access the new Marketing app, open the App Launcher and select Marketing. For all accounts provisioned prior to Summer ’24, the new Marketing app will be created and it will maintain most of the settings from the Marketing (Original) app. It includes access to all your campaigns and reports. However, you must reconfigure the user access and recreate the customizations that you want to keep. After finishing the setup of the new Marketing app, remove user access to the Marketing (Original) app to avoid using outdated tools. The new Marketing app retains most settings from the Marketing (Original) app, including access to all your campaigns and reports. However, you will need to reconfigure user access and recreate any customizations you want to keep. Learn more in Help. After setting up the new Marketing app, remove user access to the Marketing (Original) app to avoid using outdated tools. Why is this change happening? Beginning Summer ’24 release, Marketing Cloud Growth customers will have access to a new Marketing app. This app replaces the previous Marketing app for Marketing Cloud Growth, which will be renamed Marketing (Original). Newly provisioned accounts will have the Marketing app only.We’ve improved the back end to provide a more streamlined user experience. What if I don’t take action? We will eventually stop supporting the Marketing (Original) app, which may impact your business. Further details will be announced later. How can I get more information? If you have questions regarding the changes to the Marketing app, contact Salesforce Customer Support. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 4, 2024in Salesforce Marketing Cloud, Salesforce Optimization
Salesforce Campaign Flows
30Jul

Salesforce Campaign Flows: A New Era of Automation

Salesforce’s Flow has long been a powerful automation tool, democratizing access to sophisticated automation for non-coders. It also drives the automation behind Marketing Cloud Growth Edition, including email dispatch. Salesforce Campaign Flows mark a significant step toward making automation more accessible for marketers. For the first time, Salesforce introduces what are termed “non-admin flows,” which offer a streamlined interface for managing Flow automation without dealing with complex nodes and elements. This marks a significant development, as no other Salesforce products currently feature this simplified approach. Marketers now have direct access to Flow’s capabilities. Introduction to Salesforce Campaign Flows Campaign Flows in Salesforce provide a user-friendly interface for setting up email content, applying actions to records triggered by events, and more. This functionality closely parallels tools like Engagement Studio in Account Engagement and Journey Builder in Marketing Cloud. However, the timeline for incorporating features such as Journey Builder’s goals and exit criteria into Campaign Flows remains undisclosed. Flow now supports shorter wait periods, a sought-after feature for orchestrating marketing journeys more effectively. Branching logic with Decision elements allows users to create “yes/no” paths based on lead or contact criteria, adding flexibility to the marketing automation process. Types of Campaign Flows Currently, there are two types of Campaign Flows: Segment-triggered Flows and Form-triggered Flows. The key differences between these Campaign Flows and traditional Salesforce Flows include: Available Elements Campaign Flows are a simplified version of Salesforce Flows, with some elements unavailable in this reduced interface. Key elements such as Wait and Decision elements are included, which are essential for marketing use cases. The following table compares available elements: Element Name Salesforce Flow Segment-triggered Flows Form-triggered Flows Action ✅ ❌ ❌ Add Prompt Instructions ✅ ❌ ❌ Apex Action ✅ ❌ ❌ Assignment ✅ ✅ ✅ Collection Filter ✅ ✅ ✅ Collection Sort ✅ ✅ ✅ Create Records ✅ ✅ ✅ Custom Error ✅ ❌ ❌ Decision ✅ ✅ ✅ Delete Records ✅ ✅ ✅ Email Alert ✅ ❌ ❌ Get Records ✅ ✅ ✅ Loop ✅ ✅ ✅ Recommendation Assignment ✅ ❌ ❌ Screen ✅ ❌ ❌ Send Email Message * ✅ ❌ Send SMS Message * ✅ ❌ Start ✅ ✅ ✅ Subflow ✅ ❌ ❌ Transform ✅ ❌ ❌ Update Records ✅ ✅ ❌ Wait ✅ ✅ ✅ Wait Until Event * ✅ ✅ *Only with Marketing Cloud Growth Wait vs. Wait Until Event Elements The “Wait” element allows for fixed pauses, such as waiting for three days. The “Wait Until Event” element, available in Marketing Cloud Growth, holds Leads/Contacts until a specified event makes them eligible to proceed. This mirrors functionality found in Engagement Studio. User Access and Capabilities In Marketing Cloud Growth, Campaign Flow sharing is set to private by default, with visibility influenced by associated records, sharing rules, and manual sharing settings. This means Campaign Flows are generally private unless additional sharing rules are established. Creating and Editing Campaign Flows Campaign Flows in Marketing Cloud Growth have a simplified user interface compared to Salesforce’s traditional flows. Summary The introduction of non-admin flows in Salesforce marks a significant step toward making automation more accessible for marketers. These simplified interfaces enable the creation of effective marketing campaigns while maintaining the option to integrate with more complex flows in Marketing Cloud Growth Edition. Future developments will likely expand the use cases and capabilities of these streamlined flows. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 30, 2024in Marketing Automation
Marketing Cloud Growth Extends The Platform
20Feb

Marketing Cloud Growth Extends The Platform

Marketing Cloud Growth extends the platform capabilities to enhance your team’s marketing endeavors. It allows you to integrate multiple data sources with Data Cloud, create content using Digital Experiences, orchestrate complex customer journeys with Flow Builder, and optimize campaigns with Einstein AI. Required Editions: Available in Salesforce Enterprise and Unlimited Editions with Marketing Cloud Growth Edition. Marketing Cloud Growth Extends The Platform Today, Salesforce unveiled Marketing Cloud Growth, a new edition tailored for small businesses to drive efficient growth through CRM, AI, and data integration. Marketing Cloud Growth integrates marketing automation with sales, service, and commerce functionalities on Salesforce’s trusted customer platform, Einstein. Furthermore, Salesforce announced that marketers can leverage Data Cloud at no cost, enabling them to access trusted first-party data crucial for AI-driven, personalized customer experiences. Why it matters: Studies show that 51% of marketers use generative AI to streamline tasks like content creation, copywriting, and market data analysis. However, without high-quality first-party data, AI-generated content lacks the accuracy necessary for businesses to trust and utilize it effectively. AI has significant potential to benefit small businesses, which spend nearly 11 hours per week drafting emails—time that could be saved through AI-driven automation for content creation, personalization, and optimized customer communication timing. By consolidating CRM, AI, and data within a unified platform, these innovations empower businesses to deliver compelling, interconnected customer experiences. Steve Hammond, EVP and GM, Marketing Cloud, Salesforce perspective: “Marketers want to leverage AI to fuel creativity, drive efficiency, and grow their business, but often lack the necessary data for accurate, trustworthy results. By consolidating CRM, AI, and data within a single platform, these innovations empower businesses to deliver the compelling connected experiences customers expect.” With Marketing Cloud Growth, small businesses gain access to Data Cloud and generative AI directly within their workflow, integrating multi-channel marketing with sales, service, and commerce on a single platform. New customers can easily start leveraging data and generative AI to: Additionally, Data Cloud, available at no cost to Salesforce customers, enables: Go deeper: Data Cloud enables companies to consolidate trapped data into Salesforce, creating a comprehensive 360-degree view of customers across products, services, and interactions. Einstein 1 seamlessly integrates with Data Cloud to unlock organizational data for superior customer experiences, AI-driven employee augmentation, and enhanced profitability. Manage Your Marketing App: Salesforce admins, Data Cloud admins, and marketing admins configure and manage Marketing Cloud Growth. Determine whether these roles are consolidated or managed by multiple individuals. Increase Productivity with AI: Predictive and generative AI tools from Einstein in Marketing Cloud Growth enhance work outcomes and day-to-day productivity. Comply with Privacy Regulations: Stay compliant with privacy and consent regulations using Marketing Cloud Growth’s consent management tools, including default marketing communication subscriptions and a built-in email preference page. Target Audiences with Marketing Cloud Growth: Utilize Data Cloud data to filter segments, ensuring your campaigns reach the right audience. Manage Marketing Efforts with Campaigns: Design and automate campaigns in a centralized hub with templated options for content creation. Manage Content in Marketing Cloud Growth: Organize and create various content types within the Content tab powered by Salesforce CMS. Measure Success in Marketing Cloud Growth: Monitor performance and campaign success with Data Cloud reports available in the Analytics tab. Marketing Cloud Growth will initially launch in the United States and Canada, with plans to expand to EMEA by year-end and additional regions thereafter. Salesforce customers with Sales or Service Enterprise Edition (EE) or above can access Data Cloud at no cost. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 20, 2024in Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Einstein
Marketing Cloud Growth and Advanced Editions
22Dec

Marketing Cloud Growth and Advanced Editions

While Growth Edition is tailored to small businesses looking to get started with robust marketing automation, Advanced Edition caters to companies that need more sophisticated tools to scale personalization efforts, improve customer engagement, and streamline workflows. It offers additional features, including real-time journey testing, predictive AI for customer scoring, and advanced SMS capabilities, allowing businesses to enhance every touchpoint with their customers.

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December 22, 2023in Data, Enterprise, Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Implementation Services, Salesforce Marketing Automation, Salesforce Marketing Cloud, Technology

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