How to Create a Winning AI Strategy for Your Business To maximize the value of AI, organizations must align their AI projects with strategic business objectives. Here’s a 10-step guide to crafting an effective AI strategy, including sample templates to support your planning. While AI adoption is on the rise, many companies still struggle to
In the evolving world of AI, retrieval-augmented generation (RAG) systems have become standard for handling straightforward queries and generating contextually relevant responses. However, as demand grows for more sophisticated AI applications, there is a need for systems that move beyond simple retrieval tasks. Enter AI agents—autonomous entities capable of executing complex, multi-step processes, maintaining state
Enterprise interest in artificial intelligence has surged in the past two years, with boardroom discussions centered on how to capitalize on AI advancements before competitors do. Generative AI has been a particular focus for executives since the launch of ChatGPT in November 2022, followed by other major product releases like Amazon’s Bedrock, Google’s Gemini, Meta’s
AI customer service agents are advanced technologies designed to understand and respond to customer inquiries within defined guidelines. These agents can handle both simple and complex issues, such as answering frequently asked questions or managing product returns, all while offering a personalized, conversational experience. Research shows that 82% of service representatives report that customers ask
What Our Dreamforce Marketing Cloud and Commerce Cloud Innovations Mean for You This year’s Dreamforce was nothing short of amazing. It was exciting to reconnect with fellow Trailblazers, exchange brilliant ideas, and showcase the innovations we’ve been crafting at Salesforce. A recurring theme throughout the event was how businesses can leverage data and AI to
Agentforce stole the spotlight at Dreamforce, but it’s not just about replacing human workers. Equally significant for Service Cloud was the focus on how AI can be leveraged to make agents, dispatchers, and field service technicians more productive and proactive. Join a conversation to unpack the latest Sales Cloud innovations, with a spotlight on Agentforce for sales
FedEx has officially launched its e-commerce platform, fdx, which is now available to U.S. customers. Originally introduced in January and accessible to select shippers through a private preview, fdx is designed to help online businesses increase demand, optimize fulfillment, and streamline returns management. The platform integrates with major providers like Shopify, Etsy, Salesforce, and others,
Agentforce stole the spotlight at Dreamforce, but it’s not just about replacing human workers. Equally significant for Service Cloud was the focus on how AI can be leveraged to make agents, dispatchers, and field service technicians more productive and proactive. During the Dreamforce Service Cloud keynote, GM Kishan Chetan emphasized the dramatic shift over the
From Science Fiction to Reality: AI’s Game-Changing Role in Service and Sales AI for service and sales has reached a critical tipping point, driving rapid innovation. At Dreamforce in San Francisco, hosted by Salesforce we explored how Salesforce clients are leveraging CRM, Data Cloud, and AI to extract real business value from their Salesforce investments.
Salesforce has launched the next generation of Commerce Cloud, delivering a unified platform that connects B2C, DTC, and B2B commerce, along with Order Management, Payments, and more, to drive seamless customer experiences and revenue growth. With these innovations, businesses can scale across digital and physical channels while leveraging trusted AI and enterprise-wide data for smarter
How to Force a Refresh of the Einstein Next Best Action Component User Question: “Hi folks, is there a way to force a refresh of the Einstein Next Best Action component in the service console? I tried re-executing my recommendation strategy flow, but the recommendation didn’t change, even though the flow picked a new one.
Salesforce’s AI Agents: Revolutionizing Enterprise Sales and Service for the Future In the rapidly evolving landscape of artificial intelligence (AI), Salesforce continues to lead the charge, transforming enterprise operations with cutting-edge AI agents. With the introduction of Agentforce, Salesforce is not just enhancing sales and service departments but reshaping business processes across sectors. This comprehensive
U.S. policymakers have yet to pass comprehensive AI legislation through Congress, but several AI-related bills are now making their way to the Senate floor, presenting new opportunities for regulation. In late July, the U.S. Senate Committee on Commerce, Science, and Transportation advanced eight AI-focused bills aimed at enhancing the transparency and safety of AI systems.
Salesforce is set to acquire data protection and management vendor Own Co. for approximately $1.9 billion in cash. This move aligns with Salesforce’s ongoing investment in artificial intelligence (AI) and its efforts to bolster cybersecurity amidst rising data security concerns. The San Francisco-based CRM giant expects to finalize the acquisition of Own by the fourth
Value-conscious consumers are increasingly opting for lower-cost options, waiting strategically for discounts, and turning to budget-friendly Chinese shopping apps, leading to a projected 2% year-over-year (YoY) growth in holiday sales both in the U.S. and globally, according to the Salesforce Shopping Index. This index analyzes data from over 1.5 billion global consumers on retail sites.
