Salesforce Customer 360 Archives - gettectonic.com - Page 2
Turtle Bay Salesforce Journey
25Feb

Proud to Be A Part of the Turtle Bay Salesforce Journey

Turtle Bay a featured Success story at Salesforce TralblazerDX and more. Proud to be part of the Turtle Bay Salesforce journey! Learn how Tectonic can help you increase bookings. Proud to be part of the Turtle Bay Salesforce journey Travel Transportation Salesforce Tectonic has helped hospitality clients create a real-time view of their guests to surprise and delight them with personalized service across every interaction. Salesforce provides tailored solutions for the hospitality, tourism, resort and travel industry, helping businesses in this sector deliver exceptional customer experiences, streamline operations, and drive growth. These solutions leverage the power of the Salesforce Customer 360 platform to centralize data, enhance communication, and provide a personalized experience for guests. Salesforce provides technologies that digitally transform travel, tourism, and hospitality businesses. About the Company Nestled on O‘ahu’s legendary North Shore, Turtle Bay Resort spans 1,300 pristine acres with 12 miles of nature trails, seven secluded beaches, 408 ocean-view rooms, 42 Ocean Bungalows, a 468-acre Kuilima Farm, championship golf course, and Nalu Spa, with activities including surfing, kayaking, horseback riding, biking, helicopter tours, and more. Turtle Bay Resort is a sustainable and completely self-sufficient resort, cultivating all of the ingredients for its restaurants directly from the property. “We are dedicated to delivering the most incredible experience for each and every single one of our guests, personalizing their stays to their needs and wants. The Salesforce Einstein platform makes it easy for us to achieve this.” Lynette EugenioDirector of Marketing, Turtle Bay Resort Like2 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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February 25, 2024in Marketing Automation, Salesforce, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Personalization, Salesforce Sales Cloud
Einstein 1 Unveiled
19Jan

Salesforce Einstein 1 Platform

Welcome to the dawn of a bold new era in enterprise Artificial Intelligence, where the world demands a platform unlike any other. Enter Salesforce Einstein 1, the pinnacle of innovation, designed to navigate terabytes of disparate data seamlessly, offer freedom in AI model selection, and integrate directly into your workflow—all while upholding customer trust. Einstein 1 Platform serves as the nexus of your data, AI, CRM, development, and security needs, consolidating them into a singular, robust framework. This empowers IT, administrators, and developers alike with an adaptable AI platform, facilitating rapid development of transformative applications and automation. Within Einstein 1 lies an array of artificial intelligence tools, reflecting the modular architecture of the core Salesforce platform. From standardized to custom solutions, Einstein 1 caters to diverse needs. Examples include out-of-the-box AI features like sales email generation in Sales Cloud and service replies in Service Cloud. Since its unveiling as Genie, now Data Cloud, at Dreamforce ‘22, Salesforce has propelled this product to the forefront of its mission. The conversation has shifted from Customer 360 to encompass AI + CRM + Data—a strategic pivot poised for success in 2024 and beyond. But what does this transformation entail? Data Cloud has been a focal point of Salesforce’s narrative, hailed as a groundbreaking CDP innovation. The recent Q4 earnings call unveiled remarkable achievements: Gartner’s endorsement further solidifies Salesforce’s position, elevating it as a leader in the Magic Quadrant, surpassing rivals like Twilio and Adobe. This achievement is remarkable given Salesforce’s relatively recent CDP certification from the CDP Institute. However, understanding the significance of Data Cloud amidst a sea of CRM solutions may elude many. Yet, the resurgence of data underscores its importance. CRMs, while pivotal for sales, support, and marketing functions, fall short in managing the breadth of modern data collection, storage, and dissemination. Enter the CDP—a dedicated platform for aggregating customer data across every touchpoint throughout the customer lifecycle. Unlike CRMs, which traditionally served as the single source of truth, CDPs offer a comprehensive view, ingesting data from myriad sources. Two key attributes distinguish CDPs and Data Cloud: Yet, amidst this data revolution, the role of artificial intelligence cannot be understated. Einstein 1, formerly known as Salesforce Customer 360, epitomizes this synergy between AI, CRM, and Data. Einstein 1 boasts a diverse array of AI tools, from pre-built features to customizable solutions housed within the Einstein 1 Studio. This enables users to craft tailored AI functionality, seamlessly integrated with Salesforce’s ecosystem. Moreover, Salesforce’s agnostic approach to LLMs empowers users to harness the full potential of AI. Whether leveraging Salesforce’s proprietary LLM or integrating third-party or proprietary models, Einstein 1 ensures flexibility and innovation. As AI continues to permeate every facet of business and personal life, Salesforce’s strategic focus on Data Cloud and Einstein could propel the company to unprecedented growth. In the ever-evolving landscape of enterprise AI, Salesforce remains at the forefront, poised to redefine the future of customer engagement and business intelligence. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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January 19, 2024in AI Tools, Artificial Intelligence, Data, Einstein 1 Platform, Enterprise, Google, Salesforce, Salesforce Einstein, Snowflake
Salesforce Data Cloud
08Sep

Salesforce Data Cloud Evolution

Data Cloud stands as the fastest-growing organically built product in Salesforce’s history, signifying a significant milestone in solving the enduring data problem within Customer Relationship Management (CRM). Salesforce Data Cloud Evolution since its beginnings is an interesting story. With an average of 928 systems per company, identity resolution becomes challenging, especially when managing more than one system. Salesforce’s expansion into AI-powered CRM emphasizes the synergy between AI and data, recognizing that AI’s optimal functionality requires robust data support. Data Cloud acts as the foundation accelerating connectivity across different ‘clouds’ within the Salesforce platform. While it’s available for purchase, even Salesforce customers without licensed Data Cloud still benefit from its foundational advantages, with increased strength when utilized as a personalization and data unification platform. The history of Data Cloud reflects its evolution through various iterations, from Customer 360 Audiences to Salesforce Genie, ultimately settling as Data Cloud in 2023. This journey marked significant developments, expanding from a marketer’s tool to catering for sales, service, and diverse use cases across the Salesforce platform. Data harmonization with Data Cloud simplifies the complex process, requiring fewer efforts compared to traditional methods. It comes pre-wired to Salesforce objects, reducing the need for extensive data modeling and integration steps. The technical capability map showcases a comprehensive integration of various technologies, making Data Cloud versatile and adaptable. Data Cloud’s differentiators include being pre-wired to Salesforce objects, industry-specific data models, prompt engineering capabilities, and the inclusion of the Einstein Trust Layer, addressing concerns related to generative AI adoption. Looking ahead, Data Cloud continues to evolve with constant innovation and features in Salesforce’s major releases. The introduction of Data Cloud for Industries, starting with Health Cloud, signifies ongoing enhancements to cater to industry-specific needs. Closing the skills gap is crucial for effective Data Cloud implementation, requiring a blend of developer skills, data management expertise, business analyst skills, and proficiency in prompt engineering. Salesforce envisions Data Cloud, combined with CRM and AI, as the next generation of customer relationship management, emphasizing the importance of sound data and skillful implementation. Data Cloud represents the ‘Holy Grail of CRM,’ offering a solution to the long-standing data challenges in CRM. However, its success as an investment depends on the organization’s readiness to demonstrate return on investment (ROI) through solid use cases, ensuring unified customer profiles and reaping the rewards of this transformative technology. FAQ When did Salesforce introduce data cloud? Customer 360 Audiences: Salesforce’s initial CDP offering, launched in 2020. Salesforce CDP: The name changed in 2021 to align with how the blooming CDP market was referring to this technology. Does Salesforce data cloud compete with Snowflake? They offer distinct capabilities and cater to diverse business needs. Salesforce Data Cloud specializes in data enrichment, personalization, and real-time updates, while Snowflake boasts scalable data warehousing and powerful analytics capabilities. What is the data cloud in Salesforce? Deeply integrated into the Einstein 1 Platform, Data Cloud makes all your data natively available across all Salesforce applications — Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, and MuleSoft — to power automation and business processes and inform AI. Is Salesforce Genie now data cloud? Announced at Dreamforce ’22, Salesforce Genie was declared the greatest Salesforce innovation in the company’s history. Now known as Data Cloud, it ingests and stores real-time data streams at massive scale, and combines it with Salesforce data. This paves the way for highly personalized customer experiences Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more

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September 8, 2023in Salesforce Data Cloud, Salesforce Einstein
Salesforce Lightning and Hyperforce
19Aug

Difference Between Salesforce Lightning and Hyperforce

Salesforce Lightning Platform and Hyperforce: An Overview The Lightning Platform forms the core infrastructure of Salesforce, while Hyperforce is a new infrastructure model provided by the CRM platform. Salesforce Lightning Salesforce Lightning elevates customization with its modern and flexible framework. It offers a powerful drag-and-drop interface called the Lightning App Builder, enabling users to design custom homepages, record pages, and dashboards effortlessly. Salesforce Hyperforce Introduced at Dreamforce in December 2020 and recently made generally available, Hyperforce is an architectural enhancement to Salesforce’s platform designed for the public cloud. It offers several benefits, including scalability, global reach, and increased control over data residency. As part of the Salesforce Customer 360 platform, Hyperforce brings enhanced flexibility, scalability, and performance to the cloud. Key Benefits of Hyperforce: Hyperforce Migration Migrating to Hyperforce does not require additional costs. Once migrated, organizations will not experience significant changes, and non-Hyperforce services will continue to run. This code-based offering enhances speed, reliability, and global performance. Reasons to Migrate to Hyperforce: Hyperforce and Public Cloud Platforms Hyperforce can run on public cloud platforms like AWS, GCP, and Azure, representing a shift from traditional Salesforce-hosted data centers. The Data Cloud and Marketing Cloud are also built on Hyperforce, offering businesses a powerful platform for customer interactions and relationship management. Hyperforce vs. Shield Hyperforce provides volume-level encryption by default for data at rest, while Shield Platform Encryption operates in parallel, offering additional encryption features. Hyperforce Migration: Mandatory Upgrade Migrating to Hyperforce is not optional, as Salesforce has declared this architecture as its future. The migration process will occur over time, and organizations will need to prepare for it. If migration timing is not suitable, businesses should contact their Salesforce account agent. Data Residency and Migration Issues: While Hyperforce is expanding, more countries need to support data residency to have a truly international impact. Some migration issues may include Einstein loading problems, bot disruptions, and glitches with the Smartcomm managed package. Basic troubleshooting can resolve minor issues, but technical considerations like manual endpoint management may be time-consuming and costly. Hyperforce Assistant The Hyperforce Assistant provides a step-by-step guide to upgrade from Salesforce-managed physical data centers to Hyperforce, ensuring admins feel confident about the migration process. By adopting Hyperforce, businesses can enhance their customer data management with innovative solutions, ensuring robust security, scalability, and efficiency in their operations. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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August 19, 2023in Hyperforce
Benefits of Salesforce Experience Cloud
11Aug

Benefits of Salesforce Experience Cloud

Salesforce Experience Cloud: Transforming Digital Customer Engagement To understand the Benefits of Salesforce Experience Cloud we must understand what a customer or partner portal is intended to do. Salesforce Experience Cloud, previously known as Community Cloud, is a powerful digital experience platform (DXP) designed to help organizations create and deliver exceptional, customer-centric experiences across multiple channels. This platform goes beyond community management, offering tools for building and managing websites, portals, mobile apps, and integrating social media. Benefits of Salesforce Experience Cloud explored. Built on Salesforce Customer 360, Experience Cloud gives businesses a comprehensive view of their customers by connecting data from various sources. With these insights, businesses can create personalized experiences tailored to each customer’s preferences and needs. Organizations can use Experience Cloud to design portals, websites, and communities, providing seamless access to relevant information, collaboration tools, and resources. The platform’s flexibility allows businesses to enhance customer satisfaction, improve partner collaboration, and boost employee productivity. Key Benefits of Salesforce Experience Cloud Salesforce Experience Cloud offers numerous benefits that help businesses deliver seamless experiences across the customer journey. Here are some of its key advantages: 1. Seamless Integration Experience Cloud integrates effortlessly with other Salesforce products like Sales Cloud and Service Cloud, providing a unified platform for comprehensive customer management. 2. Scalability and Customization The platform is highly scalable, allowing businesses to expand their communities as they grow. With extensive customization options, businesses can tailor the platform to meet their specific needs and branding requirements. 3. Security and Trust Salesforce is known for its robust security features, ensuring customer data is protected at all times. Businesses can confidently manage sensitive customer information within Experience Cloud. 4. Extensive AppExchange Ecosystem Salesforce’s AppExchange marketplace provides access to a wide range of pre-built integrations and apps that enhance the functionality of Experience Cloud, allowing businesses to customize and extend their platform capabilities. Real-World Uses of Salesforce Experience Cloud Salesforce Experience Cloud is used by businesses across various industries to improve customer engagement, enhance collaboration, and boost productivity. Some key use cases include: 1. Partner Portals Experience Cloud enables businesses to create dedicated partner portals where partners can collaborate with internal teams, access resources, and share leads. This accelerates partner engagement and streamlines business processes. 2. Self-Service Portals Businesses can offer 24/7 self-service portals, allowing customers to access product information, troubleshoot common issues, and track their interactions. These portals help reduce the workload on support teams and enhance customer satisfaction. 3. Customer Communities Experience Cloud allows businesses to create customer communities where users can find personalized content, engage with other users, and access self-service resources. This promotes collaboration and reduces the strain on customer support teams. 4. Employee Communities Internal employee communities serve as hubs for company-wide communication, training, and collaboration. Employees can access resources, share knowledge, and seek support, ultimately boosting engagement and productivity. 5. Branded Mobile Apps Businesses can use Experience Cloud to develop branded mobile apps that give customers, partners, and employees convenient access to services, resources, and information on the go. 6. Social Media Integration Experience Cloud integrates with popular social media platforms, allowing businesses to engage with customers directly, share content, and respond to inquiries. Top Features of Salesforce Experience Cloud Salesforce Experience Cloud is packed with features that enhance customer engagement, streamline operations, and improve overall efficiency: Companies Using Salesforce Experience Cloud Nike and PUMA leverage Experience Cloud for personalization. Nike’s loyalty program and Puma’s mobile shopping experience are enhanced by the platform’s built-in mobile UX design and technical architecture, resulting in better customer engagement and increased sales. Bank of America and Wells Fargo use Experience Cloud to offer customer support through self-service portals and community forums, improving customer satisfaction and gathering valuable feedback. IBM uses the platform to create collaborative communities for employees and customers alike. With integrated tools like Salesforce Einstein and IBM Watson, the company has enhanced internal collaboration and customer service. Hulu uses Salesforce to power its Help Center, where customers can find answers, engage with other viewers, and leave feedback that shapes Hulu’s content. OpenTable relies on Experience Cloud for its Diner Help portal, a one-stop shop for dining-related queries, enhancing the user experience and operational efficiency. Choosing the Right Salesforce Experience Cloud Partner for Implementation When implementing Salesforce Experience Cloud, choosing the right partner is crucial to ensure success. Look for a partner with: With the right partner, like Tectonic, businesses can fully grasp the power of Salesforce Experience Cloud to deliver exceptional digital experiences that foster customer loyalty, drive business growth, and improve operational efficiency. Content updated October 2024. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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August 11, 2023in Data, Salesforce, Salesforce Development Services, Salesforce Einstein, Salesforce Experience Cloud
Marketing Cloud 360
25Jul

Marketing Cloud 360

Make every moment with prospects and customers count with Salesforce Marketing Cloud 360. In today’s competitive landscape, personalized experiences are essential for meeting customer expectations and fulfilling their unique needs. Understanding customer behavior and preferences is not just a bonus insight but a critical requirement for businesses looking to market products and services effectively. Salesforce Customer 360 plays a pivotal role in enabling seamless customer journeys for both B2B and B2C companies by optimizing internal and external channels. Customer 360 is a comprehensive Salesforce technology suite—a unified CRM platform that bridges the gap between customers and businesses. It provides a 360-degree view of customer data based on their past interactions. Salesforce Marketing Cloud is an essential component. Marketers face challenges in applying insights to marketing strategies, and the speed of gaining insights is crucial. A significant percentage of marketers monitor cross-channel performance monthly or less. They find it too time consuming. They don’t have dedicated resources or tools. In recent years, data privacy regulations have driven businesses towards a consumer-first, consent-based approach to data collection. Technology plays a crucial role in helping marketers adapt to these changing standards and expectations. Salesforce Customer 360 offers an integrated CRM platform that organizes user data and provides a consolidated view of customers’ perceptions of businesses. It allows you to better identify users and make data-driven decisions. Customer 360 enables businesses to establish strong connections with data sources and other applications. It’s a flexible platform designed to meet the essential needs of companies in understanding their customers. Organizations can access a centralized database of user information to develop targeted multi-touch campaigns, track campaign effectiveness, evaluate sales opportunities, and gain actionable insights. However, a significant percentage of marketers evaluate cross-channel marketing performance in silos, either at the channel or platform level, instead of using a centralized view. Data integration and management remain challenges in achieving a cohesive view of cross-channel performance. Marketers encounter obstacles in connecting data from different business units and preparing data across sources. Marketing Cloud 360 Salesforce Customer 360 offers key components that facilitate deeper customer connections: Salesforce Customer 360 empowers organizations to leverage customer data effectively, drive personalized experiences, and optimize marketing campaigns. Key features of Salesforce Customer 360 include: Salesforce Customer 360 integrates seamlessly with other systems through MuleSoft, facilitating data integration and enabling personalized customer experiences. By implementing Salesforce Customer 360 and Salesforce Marketing Cloud, businesses can unify customer data, drive more meaningful interactions, and gain a competitive advantage through superior customer experiences and data-driven decision-making. Like1 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 25, 2023in Mulesoft, Salesforce, Salesforce Marketing Cloud
Salesforce Success Story
05Jul

Case Study: Google Cloud and Tableau Ecommerce Success

An industry leader in lifesciences research and ecommerce, is tasked with integrating recent acquisitions, standardizing processes, and improving marketing return-on-investment. Ecommerce company moves to the cloud and adopts Google Cloud and Tableau to improve sales and operational efficiency. Google Cloud and Tableau Ecommerce Success to the rescue. Industry: Lifesciences and Biotechnology Research Problem: Leadership requested help driving an improved culture of proactive decision-making, rather than reactive. Implemented : Our solution? Results: Salesforce offers customized solutions for the ecommerce industry, assisting companies in this field to provide outstanding customer experiences, optimize workflows, and spur growth and brand loyalty. Salesforce offers digital transformation technology for life sciences, ecommerce, and biotechnology research industries. If you are considering a Salesforce health and life sciences implementation, contact Tectonic today. Like2 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 5, 2023in Salesforce, Salesforce Commerce Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Implementation Services, Salesforce Optimization, Salesforce Success Stories, Salesforce Tableau
Slack and AI
01Jun

Just When You Thought We Were GPT’d Out, Here Comes Slack and Generative AI

Since its public introduction in 2014, Slack has transformed from its original concept, a searchable log of all conversation and knowledge, into a comprehensive productivity platform that has reshaped how work and co-working is conducted. Get ready! Here comes Slack and Generative AI! In a recent release, Salesforce Slack unveiled a next-generation platform. A platform designed to facilitate seamless automation and integration for users of all technical levels, regardless of coding proficiency. This platform simplifies the utilization of data within Slack, offering enhanced automation and intelligence, allowing for the creation of no-code workflows, custom integrations, and the incorporation of generative AI. Steve Wood, Slack’s SVP of Product and Platform, highlights the significance of placing automation and generative AI tools directly into users’ hands as a pivotal step in Slack’s journey to redefine not only how people work but also how machines and humans interact in the future. Wood delves into the unique features of the new Slack platform, emphasizing its modular architecture grounded in building blocks like functions, triggers, and workflows. These components are remixable, reusable, and seamlessly integrate with the data flow within Slack. The platform enables developers to create tailored solutions, such as integrating with Salesforce, fostering more efficient collaboration, and automating workflows across various business functions. The introduction of generative AI, like Slack GPT, further enhances the platform’s capabilities.  Slack GPT can use Einstein GPT to gain actionable data from Salesforce Customer 360 and Data Cloud.  Wood underscores the potential of this combination to revolutionize work interactions by simplifying automation into reusable building blocks, accessible to both humans and machines. He emphasizes the transformative power of pairing data with AI and automation, anticipating a significant shift in how technology is leveraged in the workplace. Slack and GPT Wood also explains the recent Slack GPT news, detailing its native integration into the Slack user experience. Slack GPT brings generative AI directly into the platform, allowing users to summarize conversations, catch up on missed messages, and edit content effortlessly. The integration of Einstein GPT into Slack expands the conversational interface to Customer 360, providing real-time customer insights directly in Slack. This can be used to automatically generate case summaries based on data from Service Cloud AND Slack. As AI evolves over time, Wood shares his excitement about observing how people utilize Slack GPT in real-world scenarios. The focus remains on empowering platform users through native generative AI and leveraging data and behaviors to enhance the product continuously. Historical Content Wood emphasizes the historical context stored within Slack, highlighting the collective past as a valuable resource for future decision-making. Integrating AI technologies into this rich dataset within Slack presents a substantial opportunity for improving workflows and tools. Regarding the integration of Slack with Salesforce Customer 360, Wood stresses the importance of having relevant information easily accessible in one place. Slack serves as the hub where work occurs, and by incorporating generative AI, the platform aims to enhance transparency, alignment, and effectiveness in decision-making. Drawing in and analyzing the data from Slack as well as the other Salesforce platforms provides vital customer information. In reflection on the rapid adoption of this technology, Wood acknowledges the unique challenges presented by the unknown behavior of generative AI. Stability, accuracy, and safety are top concerns, with ethical and responsible development practices crucial for building trust. The future, as Wood sees it, hinges on maintaining a commitment to ethical development, ensuring customers feel confident in trusting the transformative capabilities of generative AI in the workplace and the Slack platform. Like1 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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June 1, 2023in Salesforce Data Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Slack
Salesforce Announces Public Sector Compliance Certifications
18Apr

Salesforce Announces Public Sector Compliance Certifications

Salesforce’s new Government Cloud certification marks a significant step for the U.S. Department of Defense in embracing cloud technology for secure app development and deployment. This certification enables government agencies to harness Salesforce’s suite of tools including CRM, AI, automation, and data management, thereby enhancing staff productivity, reducing operational costs, and fostering citizen engagement. Salesforce Announces Public Sector Compliance Certifications. Today, Salesforce introduced enhanced capabilities and compliance certifications for Customer 360 in the Public Sector. These advancements empower government organizations to modernize their services with tailored features designed to meet rigorous compliance standards within a unified, automated, and intelligent platform. Addressing compliance concerns: As digitalization becomes increasingly prevalent in government operations, ensuring security remains paramount. With over half of government employees reporting increased digitization and a rise in security threats, Salesforce’s Government Cloud Plus – Defense achieves DISA Impact Level 5 provisional authorization. This accreditation enables the U.S. Department of Defense and authorized defense contractors to leverage Salesforce for their mission-critical tasks. Furthermore, Government Cloud Plus already holds FedRAMP High and DISA Impact Level 4 authorizations, permitting federal and local government agencies to develop and deploy apps containing controlled unclassified information. Dave Rey, President of Global Public Sector at Salesforce, underscores the significance of these compliance certifications. He states, “With these compliance certifications, Salesforce continues to demonstrate commitment to meet the evolving U.S. government security needs.” Rey emphasizes the transformative potential of these environments, enabling the U.S. DoD to expedite digital transformation initiatives with the aid of CRM, data management, and automation tools, thereby enhancing operational efficiency on a significant scale. Salesforce Announces Public Sector Compliance Certifications The need for Customer 360: With post-pandemic labor and budget shortages, government organizations need to find a way to do more with less — without compromising cybersecurity or the constituent experience. What’s new in Customer 360 for Public Sector: Only 16% of constituents believe that the government has successfully used technology to improve their experiences. Agencies need to be able to tap into cutting-edge technology, including real-time data, AI, and automation, to deliver proactive personalized experiences citizens are asking for while helping them understand and access public services quickly and easily with proactive delivery of personalized programs. Automation, analytics, and intelligence capabilities purpose-built for the public sector include: “In an increasingly digital world, citizens expect to be able to engage with government agencies, anywhere they are, without friction. And, agencies of all sizes are being asked to do more with less, so they need automated, intelligent solutions to help them modernize service and deliver experiences that are secure, efficient, and easy. With Salesforce, agencies can achieve faster time to value and accelerate digital service delivery, helping to improve mission outcomes and better engage with citizens,” said Nasi Jazayeri, EVP and GM, Public Sector, Salesforce. Learn more about Customer 360 for Public Sector  Like1 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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April 18, 2023in Salesforce, Salesforce for Nonprofits, Salesforce Implementation Services, Salesforce Public Sector Solutions
Salesforce CDP
21Feb

When Was Salesforce CDP Released?

Customer Data Platforms (CDPs) allow marketing organizations to have a single and complete source of truth around their customer data.  Salesforce CDP Released to address this need. Salesforce CDP Released In May 2021, Salesforce launched their own Customer Data Platform (CDP), an enhancement of the product formerly known as Customer Audience 360 (CA360). The customer data platform (CDP) is one of the fastest-growing categories of marketing technology today. Customer Data Platform, formerly Salesforce CDP, helps you connect and unify customer data. Across systems, power the connected and personalized marketing experiences that your customers expect, and analyze cross-channel engagement behavior. Activate loyalty, transaction, engagement attributes, and more from Customer Data Platform. Marketers can send additional customer profile information to marketing platforms, like Marketing Cloud Engagement, to enhance personalized communications. As a developer, you can use the CDP Python connector to leverage the power of Query API to extract data from Customer Data Platform into your environment. What is the difference between Salesforce CRM and CDP? Ultimately the difference between a CDP and CRM comes down to who primarily uses these tools and how each collects data. In short, CRMs organize and manage customer-facing interactions with your team while CDPs collect data from across your tech stack to understand customer behavior and traits more broadly. Is Salesforce Genie the same as CDP? Although Salesforce CDP and Genie are both beneficial tools for organizations, they have different functions. Salesforce CDP is certainly a superior option if you’re trying to increase your marketing and sales activities. Salesforce CDP Is Now Customer Data Platform The name change doesn’t change the functionality of Customer Data Platform. Is Salesforce CDP now data cloud? Salesforce Data Cloud is not a replacement for formerly Salesforce CDP – you will still be able to purchase, and use, Salesforce CDP. No doubt that there’s plenty on the horizon for Data Cloud, arguably Salesforce’s hottest product. Salesforce’s CDP offering was has been renamed a few times: Customer 360 Audiences → Salesforce CDP → Marketing Cloud Customer Data Platform → Salesforce Data Cloud. Content updated November 2023. Like1 Related Posts CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more

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February 21, 2023in Salesforce Data Cloud
Salesforce Genie
20Sep

Salesforce Announces Genie

San Francisco – September 20, 2022 – Salesforce (NYSE: CRM), the global leader in CRM, today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time. Today, 71% of customers expect every interaction with a business to be personalized. However, data remains siloed and duplicative across most companies. Companies on average have 976 separate applications to run their business — that’s potentially 976 versions of a single customer, leading to disconnected digital experiences. Responding to customer needs in real time is more critical than ever, but is becoming more challenging as the amount of data created, captured, replicated, and consumed each year is expected to more than double by 2026. Companies must seamlessly connect digital and real-world customer interactions in order to provide the most relevant, personalized, and compelling experiences, in every moment. A sales rep can no longer rely on in-person communication to close a large deal — reps need real-time insights about every customer, based on real-time and historical data, to act on the most relevant information in the moment, every time. A service agent runs the risk of losing a valuable customer if they lack a complete, real-time view across every touchpoint — every agent needs a source of real-time customer truth. With real-time patient data, healthcare providers can deliver proactive guidance and care recommendations.  “Genie makes every part of Customer 360 more automated, intelligent, and real time.” DAVID SCHMAIER, PRESIDENT AND CHIEF PRODUCT OFFICER, SALESFORCE “Every business leader wants to take advantage of real-time data to create compelling, personalized customer experiences — milliseconds matter in this new digital-first world,” said David Schmaier, President and Chief Product Officer, Salesforce. “That’s why we built Genie, our most significant innovation ever on the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent, and real time.” Salesforce Genie: Unify data to build a real-time customer graph and single source of truth As the heart of real-time Customer 360, Salesforce Genie ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data. Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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September 20, 2022in Mulesoft, Salesforce, Salesforce Einstein

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