Salesforce Marketing Archives - gettectonic.com

17Mar

What is Email Studio in Marketing Cloud?

Salesforce Email Studio is a robust email marketing tool within Salesforce Marketing Cloud that maximizes the potential of data and automation to establish meaningful customer relationships. This platform enables the automation of transactional communication and facilitates the sending of personalized messages to specific target groups. Customize Account Branding with Sender Authentication Package (SAP): Enhance your account branding through the Sender Authentication Package (SAP), a tool provided by Marketing Cloud. SAP features include custom account branding, a private domain for email sending, a custom domain for CloudPages, a dedicated IP address, and reply mail management. Upon purchasing SAP, you will receive an email from [email protected] 1–2 days after your contract activation. This email includes the SAP Quick Start Guide and a personalized form to set up your SAP. IP Address Warming: When you become a Salesforce Marketing Cloud customer, the assigned sending IP addresses have not been previously used for email delivery. Email service providers are wary of emails from IP addresses lacking a sending history. To establish trust, it is recommended to warm up or ramp up new IP addresses gradually. Microsoft notes that 80% of unrecognized connections attempt to deliver spam or malware, making senders guilty until proven innocent. Warming involves slowly increasing email volume to build around 30 days of sending history, allowing ISPs to recognize and trust the new IP address. Tectonic assists our clients with proper IP warming. Warming Guidance: During the warming period, focus on sending to the most active and engaged subscribers. The initial sends are crucial for ISPs to determine sender IP address reputation. Factors such as list size, quality, and subscriber engagement influence the warming period’s duration. Recommended volume targets can be achieved by splitting large sends, migrating smaller-volume campaigns, or creating non-time-sensitive campaigns specifically for warming. Important Considerations: Adhering to warming guidance is essential to mitigate deliverability risks. It is advised to follow the recommended volume targets and adjust sending practices during warming to avoid suboptimal delivery, deferrals, bulk folder placement, or email blocking. Target Audience Expansion: During the first three weeks, focus on new or actively engaged subscribers. In the fourth week, expand to subscribers with engagement in the last 60 days. Around week six, add subscribers who engaged in the last six months. Beyond six months, consider suppressing unengaged subscribers to minimize spam trap risks. Email Studio Navigation: Use Email Studio’s primary navigation toolbar and navigation pane to access various features. The toolbar is located under the Marketing Cloud header, and the navigation pane can be hidden or resized as needed. Custom navigation allows the creation of horizontal tabs for a more tailored user experience. Email Studio Capabilities: With Email Studio, create and send personalized emails, ranging from basic newsletters to complex campaigns. Deliver promotional, transactional, and triggered messages while tracking and optimizing performance. After setting up domains and importing subscribers, Email Studio empowers users to craft high-quality content for their email campaigns. For more information on Salesforce’s Email Studio, contact a Tectonic representative today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

March 17, 2021in Salesforce Marketing Cloud

02Mar

Progressive Profiling in Salesforce Marketing Cloud

In the world of marketing, the primary focus revolves around data accumulation. The more data collected, the deeper the understanding of prospects or customers, leading to the creation of a more comprehensive individual profile. Enter Progressive Profiling in Salesforce Marketing Cloud. Progressive profiling emerges as an effective method for data collection, enabling the gradual enrichment of an individual’s profile over time. This approach prevents overwhelming data collection methods that could potentially drive prospects away. Or at least prevent them from filling out your forms. While Progressive Profiling is a built-in feature in Pardot, Marketing Cloud Consultants and Admins often seek ways to implement it. In this insight, we’ll demonstrate how to achieve Progressive Profiling in Marketing Cloud through a custom solution on CloudPages, deviating from conventional Smart Capture Forms. Progressive Profiling in Salesforce Marketing Cloud: Use Case Let’s outline the use case: a landing page/cloud page that unfolds as follows: First Visit: Display a simple form with fields for First Name, Last Name, and Email Address. Second Visit: Present the same form but accompany it with a ‘Welcome Back’ message. Third Visit: If the prospect submits the form and returns later, showcase a different form with additional fields like company name and service feedback, posing the question, “do you like our service?” How Progressive Profiling Works First Visit: Set a cookie when a user visits the landing page. Second Visit: Check for the existence of a cookie; if present, display the welcome message with the form. Third Visit and Beyond: Upon form submission, add values to a data extension (including the cookie). Subsequent visits involve checking for the cookie’s presence in the data extension, revealing different form fields if applicable. Setting Up Progressive Profiling in Marketing Cloud Step 1: Create a Data Extension Establish a data extension to store form values. Step 2: Create the CloudPage Utilize the provided code snippet. Step 3: Test the Progressive Profiling A demo video showcases the testing process. Considerations GDPR and Privacy: Adhere to GDPR laws; ensure explicit consent for placing cookies and tracking individuals. Consult your legal team for additional disclaimer requirements. Google Chrome Same Site Cookie Change: Be mindful of changes in Google Chrome’s Same Site Cookie policy, adjusting the code in SSJS accordingly to comply with Chrome version 76 or later. Cache and Browser Changes: Note that clearing the cache or switching browsers generates a new cookie, displaying the original form. This insight hopes to elucidate the implementation of Progressive Profiling in Marketing Cloud through a custom solution on CloudPages, leveraging SSJS and other elements. While gaining Progressive Profiling functionality, strategic consideration of the fields to request at each stage is crucial before implementing any technology. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

March 2, 2021in Salesforce Marketing Cloud

08Feb

Marketing Cloud Digital Marketing Solution

Salesforce Marketing Cloud is a specialized CRM platform equipped with a range of marketing tools tailored for remote marketers, facilitating effective management of marketing strategies. Marketing Cloud Digital Marketing Solution empowers digital marketers to deliver timely, personalized messages to the right audience across diverse channels. Offering a unique cloud-based marketing platform, Marketing Cloud enables the creation of end-to-end personalized customer experiences, fostering robust marketing automation strategies to enhance sales. Key Features: Marketing Cloud Einstein: Marketing Cloud Einstein builds upon Salesforce Einstein AI, providing modern tools and analytics within the CRM framework. This smart AI suite aids digital marketers in accessing and analyzing real-time customer data. Features include predictive scoring to forecast customer engagement and predictive audiences for targeted segmentation based on behavioral patterns. Platforms in Marketing Cloud: Products in Marketing Cloud: Benefits of Marketing Cloud: Salesforce Marketing Cloud stands out as a comprehensive solution for digital marketers seeking to elevate their strategies and drive sales. With its array of features, platforms, and products, Marketing Cloud offers unparalleled benefits and competitive advantage in the market landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

February 8, 2021in Marketing Automation, Salesforce Marketing Cloud

13Jan

What is the Difference in Lists and a Data Extensions in Salesforce Marketing Cloud

There are two different methods to store and segment subscriber data within Marketing Cloud: Lists and Data Extensions. Lists have limited functionality, whereas Data Extensions provide full flexibility to store and relate subscriber information. Salesforce Marketing Cloud lists and data extensions are the primary ways to manage your subscriber data. What is the difference between data extension and list in Marketing Cloud? In short, lists are best used for specific email sends lacking advanced data or segmentation, whereas data extensions can be used for basically any type of communication or data management need. If the goal is to organize data with simplicity, go for lists. What is data extension in Marketing Cloud? A data extension is a table that contains your data. With Marketing Cloud Connect, push tracking data from the Marketing Cloud back to your Sales or Service Cloud orgs using Salesforce data extensions (SFDEs). Data extensions are also filterable. What are the data extension limits for Marketing Cloud? There is currently no limit for the amount of rows that can exist within a Data Extension. This means that, without Row Based Data Retention, a Data extension can grow exponentially without any real upper limit. What is a list in Marketing Cloud? Lists are a default way of storing data in Marketing Cloud Email Studio. You can set different attributes for your customers by using lists, which represent a collection of customers and provide a simple method for audience segmentation. These attributes are used to store the position of the customer in a given list. List can be configured to send a welcome email when a subscriber opts in, and can have double opt-in. You will also hear groups mentioned. Groups are smaller segments of a list. When to Opt for Marketing Cloud Data Extensions There are two primary scenarios that distinctly indicate the need for utilizing a data extension rather than a list: Fluctuating Values Over Time: Data Relationship via a 3rd Data Point: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

January 13, 2021in Data, Salesforce, Salesforce Marketing Cloud

18Nov

Account Based Marketing

Account-based marketing (ABM) stands out as a highly effective B2B strategy concentrating on specific or key customers or accounts. Rather than casting a widespread net to generate leads for campaigns, ABM opts for personalized approaches to engage accounts uniquely, fostering trust and amplifying the lifetime value of customer relationships. ABM reaches beyond the confines of the marketing team, requiring close collaboration across marketing, sales, and service teams to target accounts effectively and ensure a seamless experience. Three distinct ABM programs—1-to-1, 1-to-few, and 1-to-many—allow flexibility aligned with specific business goals. To execute a winning ABM strategy, the essential components include a customer relationship management (CRM) solution and a marketing automation platform, delivering personalized and timely messages to designated accounts at optimal moments. Salesforce CRM, coupled with Salesforce Marketing Cloud or Salesforce Account Engagement, are robust toolsets for account-based marketing. Incorporating AI tools like Salesforce Einstein enhances the efficiency of identifying target accounts, offering valuable insights and a clear framework for engaging the most promising accounts. After pinpointing the desired accounts and comprehending their needs and preferences, these accounts can serve as templates to construct lookalike audiences for one-to-few or one-to-many ABM programs. At its very core, ABM revolves around being account-centric, placing your buyers at the focal point of each interaction. For businesses ready to embrace account-based marketing, Tectonic is ready to assist in tailoring your CRM and marketing automation platform. Offering optimization, implementation, and ongoing managed services for the Salesforce platform, Tectonic ensures a seamless integration of ABM into your business strategy. Contact us today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

November 18, 2020in Salesforce

09Nov

Tips for Awesome SFMC Email Templates

Tips for Awesome SFMC Email Templates. Email design doesn’t have to be hard-unlock the potential of Salesforce Marketing Cloud (SFMC) with these 5 tips for crafting exceptional email templates on the Salesforce Marketing Cloud platform: Implement these strategies to unlock Salesforce Marketing Cloud’s potential and create captivating, personalized email campaigns that connect with your audience and deliver meaningful results. Content updated February 2022. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

November 9, 2020in Salesforce Marketing Cloud

06Aug

What is Kiosk Mode in Salesforce Marketing Cloud Account Engagement?

Kiosk mode is a Salesforce Marketing Cloud Account Engagement form setting that stops a tracking cookie being placed on your browser when you submit a form. With Kiosk Mode enabled, no one gets cookied. A prospect’s form submissions are related to a prospect record via a unique browser cookie. However, sometimes you don’t want to cookie every visitor because it can cause one prospect’s information to be related to another prospect’s cookie. For example: you want to manually enter prospect data into a form from a signup sheet or have prospects fill out forms at a tradeshow booth. You can submit a form multiple times without causing visitor association changes by using Kiosk Mode, because it doesn’t cookie visitors. Enable Kiosk Mode on a per-form basis on the Advanced tab of the Look and Feel step. Locate KM You can find Kiosk Mode in MCAE by going to the “Look and Feel” section then selecting the “Advanced” settings. Just check the box to make sure it’s switched on. Utilize Salesforce Kiosk Mode Utilize kiosk mode when at live events and multiple people are completing your Marketing Cloud Account Engagement forms from the same device. Make sure all users who attend live events such as trade shows know how to enable this feature. Here is another example of Kiosk Mode. Imagine a convention hall where convention attendees scan their badge for entry. The convention organizers have set up an entry point with a row of tablets, and on each tablet screen is a check-in application, displaying both a scanner view and instructions prompting attendees to scan their badge. Attendees can easily hold their badge up to the scanner view, after which they receive a confirmation message (indicating that they may enter) or a warning message (indicating that there is an issue with their badge, and that they should head over to the information booth to get help). At the same conference, presenters at each booth in the convention hall need a way to collect leads and stay connected with conference attendees who express interest in their product or service. Each booth is outfitted with a tablet with a scanner view. Similar to what the attendees encountered when entering the conference. These scanners, however, scan an attendee’s badge for the purpose of collecting their information and sharing it with the booth presenter, so that after the conference the two parties can stay connected, finalize purchase discussions, and more. To implement these self-service scanning stations, conference organizers and booth presenters used BarcodeScanner in their applications. To seamlessly integrate their check-in and lead collection processes with Salesforce. Once scanned, the check-in application processes the barcode to find the associated registration record and verify that the person scanning the barcode is a registered conference attendee. The booth scanner scans barcodes, extracts embedded attendee data, and uses it to create leads in Salesforce. Whether you want to update an existing LWC component to use the self-service features of BarcodeScanner, or you’re creating a brand-new component, you only need to keep a few things in mind to get started. Content modified November 2022 to reflect Pardot’s name change. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

August 6, 2020in Data, Google, Salesforce, Salesforce Implementation Services, Salesforce Marketing Cloud Account Engagement (Pardot)

24Jun

Salesforce Mobilepush

Salesforce MobilePush is included in Corporate and Enterprise editions. Salesforce Marketing Cloud’s MobilePush feature powers the creation and delivery of notifications to encourage app usage. To effectively target your notifications, leverage user data from various channels. Push notifications, resembling SMS text messages and mobile alerts, are exclusive to users who have installed your app. Each mobile platform – iOS, Android, Fire OS, Windows, and BlackBerry – has its own services supporting push functionality. To send a push notification in Salesforce Marketing Cloud (SFMC), utilize the Outbound Message template in MobilePush. You can send push messages to mobile devices based on demographic attributes, including rich media content like images or videos. Push notifications operate as brief messages sent directly from app publishers to users’ mobile devices. Users don’t need to actively use the app or their phones to receive these notifications. They serve as a prompt and efficient means for brands to convey important information. In Salesforce, you can employ push notifications to notify sales managers of changes in opportunities or alert service agents to cases requiring immediate attention. These notifications can be configured for any object based on criteria set up in Salesforce Flow automation. The key distinction between a push notification and an app notification lies in their impact on users. A push notification brings users to the application, initiating engagement, while an in-app notification guides users within the app. The working principle is that push notifications can be received at any time, while in-app notifications are effective only when the application is open. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 24, 2020in Salesforce

03Jun

What Is Pardot’s Evolution?

Pardot’s evolution (rebranded to Marketing Cloud Account Engagement) is a B2B (Business-to-Business) marketing automation solution that was created by David Cummings and Adam Blitzer in 2007. It was purchased by ExactTarget in 2012 and then was finally acquired by Salesforce in 2013. “Pardot” in Latvian means “to market or sell,” which illustrates its main purpose best. It helps companies build meaningful connections, generate more robust pipelines, and empower sales teams to close more deals faster. In 2018 Salesforce built the Pardot Lightning App to align better marketing and sales activities and easily integrate Pardot with another Salesforce product – Sales Cloud. Another Pardot evolution. In the same year, Salesforce launched another product version – Pardot Einstein. It is powered up with AI (Artificial Intelligence) features for: Pardot Add-On Products: Pardot’s Evolution continues at Salesforce. Pardot (also known as Marketing Cloud Account Engagement) is a marketing automation and lead generation tool from Salesforce. It helps marketers identify prospective customers and convert them into actual customers. Pardot has more advanced features for launching and managing email marketing campaigns as well as some social media functionalities, although it doesn’t cover all social platforms. In addition, Pardot includes lead scoring as a standard feature that Salesforce Marketing Cloud doesn’t provide. Content updated April 2022 to reflect name change. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 3, 2020in Artificial Intelligence, Marketing Automation, Salesforce, Salesforce Development Services, Salesforce Implementation Services, Salesforce Marketing Cloud Account Engagement (Pardot)

01Jun

Salesforce Marketing Cloud Cloudpages

Utilize the CloudPages builder in Marketing Cloud Engagement to effortlessly publish targeted marketing content across multiple channels. CloudPages, a feature within Salesforce Marketing Cloud, offers drag-and-drop tools and pre-built templates for creating and publishing landing pages, preference center pages, and more. Salesforce Marketing Cloud empowers efficient marketing processes and streamlined customer relationship management. It enables the creation of customer profiles and tracking of interactions across various channels, including email, social media, and web interactions. CloudPages facilitates the automatic saving of Smart Capture block data, addition of default content versions to multiple destinations, and the design and preview of content in the audience’s format. For customer experience, CloudPages ensures a seamless process where prospects view and convert on pages using capture forms, with their data instantly updated in relevant Data Extensions. They are efficiently added to Journey Builder flows and receive tailored marketing communications promptly. Organize information for specific destinations, such as landing pages or microsites, with a Cloud Pages collection. Landing pages, created with Cloud Pages, can include custom forms with Ampscript and can be embedded in emails and websites. CloudPages smart capture forms can be used as a Journey Builder Entry Event. The difference between landing pages and CloudPages lies in CloudPages being an application within Marketing Cloud that can publish to various destinations, including Landing Pages. Marketing Cloud Engagement, with the inclusion of Cloud Pages, aids in conversions by providing a drag-and-drop interface for easy creation of landing pages, eliminating the need for complex coding. To create a landing page in Marketing Cloud, navigate to Web Studio > Cloud Pages, create a new collection, and within it, click ‘Create’ and select ‘Landing Page.’ Building CloudPages is user-friendly, featuring a drag-and-drop interface with templated layouts, content blocks, and dynamic content options. It allows easy insertion of text, images, buttons, forms, and more. Salesforce Marketing Cloud differs from Pardot, with Pardot being closely integrated with sales on the Salesforce core platform, while Marketing Cloud operates as a separate application. Landing pages are still crucial, as research indicates that businesses with more landing pages tend to experience higher conversion rates. The term “landing page” refers to a campaign-specific page with a single call to action and no website navigation. Insider tips for using Cloud Pages include making content relevant with Dynamic Content blocks, avoiding information overload, ensuring mobile-friendliness, and experimenting with different page versions for optimal performance. Content updated September 2023. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 1, 2020in Salesforce Marketing Cloud

11May

Tips For Organizing Campaign Hierarchy in Salesforce

There are lots of recommenfded campaign hierarchy structures. Here are Tips For Organizing Campaign Hierarchy in Salesforce. Link Related Campaigns Use Campaign Record Types Develop a Naming Convention Use Three Levels Additional Tips Advantages of Setting Up a Campaign Hierarchy Tips For Organizing Campaign Hierarchy in Salesforce Common Number of Levels in a Campaign Hierarchy Creating a Campaign Hierarchy in Salesforce Sorting Campaign Members in Salesforce Currency Settings in Campaign Hierarchies Information Visible in a Campaign Hierarchy Best Practices for Defining Campaign Member Statuses Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 11, 2020in Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Sales Cloud

13Mar

Salesforce Marketing Cloud Brand Builder

Enhance Your Marketing Cloud Presence with BrandBuilder-Salesforce Marketing Cloud Brand Builder BrandBuilder in Marketing Cloud empowers you to personalize your account’s color scheme to align with your company’s logo colors. This enhancement ensures a unified brand experience for both users and subscribers across various platforms, including: To start using BrandBuilder: Creating a new brand in your account is now simpler with BrandBuilder, thanks to recent changes in the Setup menu. Salesforce Marketing Cloud Brand Builder. Here’s how: With BrandBuilder, maintaining brand consistency and enhancing the visual appeal of your Marketing Cloud account has never been easier. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

March 13, 2020in Salesforce, Salesforce Marketing Cloud

13Feb

Salesforce Marketing Cloud Email Studio Explained

While Journey Builder guides your customers’ journey, Salesforce Marketing Cloud Email Studio empowers you with the tools needed to craft the email content for your campaigns and journeys. Featuring robust functionalities, Email Studio facilitates the creation of polished emails, offering customizable elements, scripting languages, and personalized real-time content. With Salesforce Marketing Cloud Email Studio, you can effortlessly build and send personalized emails, ranging from basic newsletters to intricate campaigns. It allows you to deliver various types of messages, including promotional, transactional, and triggered messages, while also providing tracking and optimization tools to enhance performance. What does Email Studio offer? Email Studio enables you to automate transactional communication and send personalized messages to specific target groups. It also supports the delivery of timely triggered messages aligned with customer journey milestones across digital channels. Effortlessly manage content across distribution channels by tagging, searching, and sharing within Email Studio. Additionally, the platform simplifies the creation of a comprehensive customer view by integrating data from any source through powerful contact management. What sets Email Studio apart from Contact Builder? Email Studio introduces the capability of creating folders within your Synchronized Data Extension folder, a feature not available in Contact Builder. This distinction allows you to organize your Synched Data Extensions efficiently by moving them into subfolders. Distinguishing Email Studio from Content Builder: Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

February 13, 2020in Salesforce Marketing Cloud

16Sep

What is the Contact Key in Salesforce?

The contact key in Salesforce, also known as a subscriber key, is a unique identifier for a contact in Marketing Cloud MobilePush. Use this value to associate cross-channel addresses and subscriptions for a single contact. You can use the same key for a contact across multiple channels, such as email, SMS, and push messaging. What are contact keys? An immutable object that stores information about a single contact, such as the contact’s first name, phone numbers, and addresses. What is a Salesforce Subscriber key? A subscriber key is a text field that contains a value that uniquely identifies a subscriber in your Marketing Cloud account. A subscriber key is limited to 254 English characters. Avoid using email addresses as subscriber keys. What is the difference between subscriber key and contact key? This key is used to identify a single person across multiple channels inside of Marketing Cloud. In Email Studio, that key is called the “Subscriber Key”. In other channels, such as Mobile Connect or Mobile Push, that value is called “Contact Key”. What is the difference between contacts and subscribers? A subscriber in SFMC primarily represents an individual’s email communication preferences and is associated with email campaigns, while a contact represents a broader customer profile that includes information beyond email, allowing you to engage with customers across various channels. What is the difference between contact ID and contact key? The Contact Key gives you this ability and consistence. Existence of the contact key gives you the consistence of sending messages thru multiple channels and identify your contacts. Email and Text Message channels in our case. Contact ID is a unique number for your contacts in Salesforce Marketing Cloud. What is a subscriber key in Marketing Cloud? A subscriber is a person who has opted to receive communications from your organization. You can track information about subscribers using profile and preference attributes. Use the subscriber key to identify your subscribers in Marketing Cloud. Create lists or data extensions to store your subscribers. What is the difference between contact and subscriber in Marketing Cloud? Key Differences: Purpose: Contacts store customer data and facilitate segmentation and personalization efforts. Subscribers represent individuals who have subscribed to receive communications from your organization. Primary key is a column or set of columns that uniquely identifies the record in the table. When a primary key is defined using multiple columns, the data from each column is used to determine whether a record/row is unique. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

September 16, 2019in Data, Salesforce, Salesforce Marketing Cloud

12Apr

Salesforce DAM

Is there a digital asset management system integrated with Salesforce? Empower Salesforce Marketing Cloud (SFMC) users with the capabilities of an enterprise Digital Asset Management (DAM) system, providing a unified source of truth that includes approved, branded campaigns, and assets for Marketing and Sales utilization. Salesforce DAM options existing from other sources as well. What is digital asset management? A digital asset management solution is a software and systems solution that provides a systematic approach to efficiently storing, organizing, managing, retrieving and distributing an organization’s digital assets. Digital asset management (DAM) can refer to both a business process and a form of information management technology or a digital asset management system. DAM functionality helps many organizations create a centralized place where they can access their media assets. The digital asset is a key component of the DAM process. It is any file type of value that is owned by an enterprise or individual, comes in a digital format, is searchable via metadata and includes access and usage rights. There are many types of digital assets, including but not limited to: A DAM solution streamlines asset management and optimizes the production of rich media, particularly within sales and marketing organizations, by creating a centralized management system for digital assets. It enables brand consistency through automatic asset updates and reinforcement of brand guidelines, providing a single source of truth within businesses and a more consistent user experience to external audiences. Modern digital content management teams and marketers also rely on DAM to repurpose content, reducing unnecessary production costs and duplicate workstreams with its invaluable search features. While Salesforce itself is not a DAM, an alternative like S3 can be considered for storing images, with the image relationships managed in Salesforce. Bynder’s cutting-edge digital asset management (DAM) platform facilitates cloud collaboration for teams, expedites content to market, and enhances the impact of marketing assets. Our philosophy revolves around technology being user-friendly, scalable to individual needs, and backed by personalized customer service and support. Explore digital asset management systems for Salesforce available on the AppExchange. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

April 12, 2019in Data, Enterprise, Salesforce, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Technology

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