Salesforce CPQ Is Fading: What You Need to Know
Salesforce has officially stopped selling CPQ (formerly Steelbrick CPQ) to new customers, signaling a major shift in strategy. While there hasn’t been a formal “end of life” announcement, the writing is on the wall. Many businesses may assume they have time to decide, but the reality is starkly different.
With no new customers, Salesforce has effectively cut off a key revenue stream that would sustain CPQ’s development. The product has seen no major updates in over four years, lacks an AI roadmap, and has no clear future innovation path. It’s clear that Salesforce is prioritizing other solutions—most notably, Revenue Lifecycle Management (RLM).
The Shift to Revenue Lifecycle Management (RLM)
Salesforce is positioning RLM as the future, offering a broader revenue management ecosystem that integrates CPQ-like functionality. While CPQ customers aren’t yet being forced to migrate, it’s only a matter of time before continued use of CPQ becomes impractical due to:
- Outdated features and lack of innovation
- Slower support and bug fixes
- Increasing integration challenges with the Salesforce ecosystem
Eventually, Salesforce will likely sunset CPQ altogether, leaving businesses scrambling for a replacement.
Why Waiting Is a Risk
Companies that delay planning may face a rushed and costly migration when Salesforce officially phases out CPQ. Instead of reacting to a sudden shift, businesses should take proactive steps now:
- Assess CPQ reliance – Map out how critical CPQ is to your sales and quoting workflows.
- Evaluate alternative solutions – While RLM is an option, third-party CPQ solutions might offer a better fit.
- Plan your transition – Avoid last-minute disruption by developing a strategic migration roadmap now.
Get Ahead of the Change
Salesforce CPQ is already fading from relevance. The smartest businesses are taking action before they’re forced into a reactive transition. Now is the time to review your Salesforce setup, explore scalable CPQ alternatives, and future-proof your revenue operations.
Let’s discuss your options and ensure your CPQ strategy is built for long-term success.
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