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Caseworker Productivity Dashboard

Caseworker Productivity Dashboard in Salesforce

Gain Insights into Caseworker Efficiency and Community Impact Leverage Caseworker Productivity analytics to effectively manage workloads and make data-driven staffing decisions based on caseloads and case patterns. Provide supervisors with valuable insights into caseload distribution, caseworker performance, and case processing times to enhance overall caseworker productivity and efficiency. Visualize the community impact of your team by showcasing the number of beneficiaries assisted and the total benefits disbursed. Where: This enhancement is applicable to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions with enabled Public Sector Solutions. Case Management Reports and Dashboards Utilize reporting functionalities to extract meaningful data regarding Clients and Programs. You can duplicate reports, filter them to include the Clients and Programs under your management, and subsequently add them to personalized dashboards for efficient progress tracking. Case Management comprises three report folders: Case Management Reports, Program Management Embedded Reports, and Program Management Reports (Unpackaged). Access to reports can be controlled through folder sharing to manage permissions effectively. Caseworker Productivity Dashboard The Case Management Reports folder includes reports such as: The Program Management Embedded Reports folder encompasses reports like: The Program Management Reports (Unpackaged) folder incorporates reports like: Access Case Management Reports To access Case Management reports: View Dashboards Two dashboard folders under Case Management include the Contacts Who May Require Followup and Intake Summary dashboards. In the Program Management Dashboards folder, you’ll find the Sample Program Management and Program Management Home Page dashboards. The Contacts Who May Require Followup dashboard incorporates reports such as: The Intake Summary dashboard encompasses reports like: The Sample Program Management dashboard includes reports like: The Program Management Home Page dashboard incorporates reports such as: To view Case Management dashboards: When you install the caseworker productivity analytics app via Guided Setup, the auto-install process seamlessly adds the Workload Management Analytics dashboard to the Public Sector: Benefit Management app. To make the Case Analytics dashboard accessible to users, embed it in the case record page after the auto-install process completes. Caseworker Productivity Dashboard has Intake Summary Dashboards. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more Salesforce Inbox Explained Salesforce Inbox explained. Enhance the productivity of sales reps with Inbox features, enabling efficient management of every email message, whether Read more

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Big Data and Data Visualization

Big Data and Data Visualization Explained

Data Visualization: Turning Complex Data into Clear Insights Data visualization is the practice of converting information into visual formats, such as maps or graphs, to make data more accessible and understandable. The primary purpose of data visualization is to highlight patterns, trends, and outliers within large data sets, allowing users to quickly glean insights. The term is often used interchangeably with information graphics, information visualization, and statistical graphics. The Role of Data Visualization in Data Science Data visualization is a crucial step in the data science process. After data is collected, processed, and modeled, it must be visualized to draw meaningful conclusions. It’s also a key component of data presentation architecture, a discipline focused on efficiently identifying, manipulating, formatting, and delivering data. Importance Across Professions Data visualization is essential across various fields. Teachers use it to display student performance, computer scientists to explore AI advancements, and executives to communicate information to stakeholders. In big data projects, visualization tools are vital for quickly summarizing large datasets, helping businesses make informed decisions. In advanced analytics, visualization is equally important. Data scientists use it to monitor and ensure the accuracy of predictive models and machine learning algorithms. Visual representations of complex algorithms are often easier to interpret than numerical outputs. Historical Context of Data Visualization Data visualization has evolved significantly over the centuries, long before the advent of modern technology. Today, its importance is more pronounced, as it enables quick and effective communication of information in a universally understandable manner. Why Data Visualization Matters Data visualization provides a straightforward way to communicate information, regardless of the viewer’s expertise. This universality makes it easier for employees to make decisions based on visual insights. Visualization offers numerous benefits for businesses, including: Advantages of Data Visualization Key benefits include: Challenges and Disadvantages Despite its advantages, data visualization has some challenges: Data Visualization in the Era of Big Data With the rise of big data, visualization has become more critical. Companies leverage machine learning to analyze vast amounts of data, and visualization tools help present this data in a comprehensible way. Big data visualization often employs advanced techniques, such as heat maps and fever charts, beyond the standard pie charts and graphs. However, challenges remain, including: Examples of Data Visualization Techniques Early computer-based data visualizations often relied on Microsoft Excel to create tables, bar charts, or pie charts. Today, more advanced techniques include: Common Use Cases for Data Visualization Data visualization is widely used across various industries, including: The Science Behind Data Visualization The effectiveness of data visualization is rooted in how humans process information. Daniel Kahneman and Amos Tversky’s research identified two methods of information processing: Visualization Tools and Vendors Data visualization tools are widely used for business intelligence reporting. These tools generate interactive dashboards that track performance across key metrics. Users can manipulate these visualizations to explore data in greater depth, and indicators alert them to data updates or important events. Businesses might use visualization of data software to monitor marketing campaigns or track KPIs. As tools evolve, they increasingly serve as front ends for sophisticated big data environments, assisting data engineers and scientists in exploratory analysis. Popular data visualization tools include Domo, Klipfolio, Looker, Microsoft Power BI, Qlik Sense, Tableau, and Zoho Analytics. While Microsoft Excel remains widely used, newer tools offer more advanced capabilities. Data visualization is a vital subset of the broader field of data analytics, offering powerful tools for understanding and leveraging business data across all sectors. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Lightning and Hyperforce

Difference Between Salesforce Lightning and Hyperforce

Salesforce Lightning Platform and Hyperforce: An Overview The Lightning Platform forms the core infrastructure of Salesforce, while Hyperforce is a new infrastructure model provided by the CRM platform. Salesforce Lightning Salesforce Lightning elevates customization with its modern and flexible framework. It offers a powerful drag-and-drop interface called the Lightning App Builder, enabling users to design custom homepages, record pages, and dashboards effortlessly. Salesforce Hyperforce Introduced at Dreamforce in December 2020 and recently made generally available, Hyperforce is an architectural enhancement to Salesforce’s platform designed for the public cloud. It offers several benefits, including scalability, global reach, and increased control over data residency. As part of the Salesforce Customer 360 platform, Hyperforce brings enhanced flexibility, scalability, and performance to the cloud. Key Benefits of Hyperforce: Hyperforce Migration Migrating to Hyperforce does not require additional costs. Once migrated, organizations will not experience significant changes, and non-Hyperforce services will continue to run. This code-based offering enhances speed, reliability, and global performance. Reasons to Migrate to Hyperforce: Hyperforce and Public Cloud Platforms Hyperforce can run on public cloud platforms like AWS, GCP, and Azure, representing a shift from traditional Salesforce-hosted data centers. The Data Cloud and Marketing Cloud are also built on Hyperforce, offering businesses a powerful platform for customer interactions and relationship management. Hyperforce vs. Shield Hyperforce provides volume-level encryption by default for data at rest, while Shield Platform Encryption operates in parallel, offering additional encryption features. Hyperforce Migration: Mandatory Upgrade Migrating to Hyperforce is not optional, as Salesforce has declared this architecture as its future. The migration process will occur over time, and organizations will need to prepare for it. If migration timing is not suitable, businesses should contact their Salesforce account agent. Data Residency and Migration Issues: While Hyperforce is expanding, more countries need to support data residency to have a truly international impact. Some migration issues may include Einstein loading problems, bot disruptions, and glitches with the Smartcomm managed package. Basic troubleshooting can resolve minor issues, but technical considerations like manual endpoint management may be time-consuming and costly. Hyperforce Assistant The Hyperforce Assistant provides a step-by-step guide to upgrade from Salesforce-managed physical data centers to Hyperforce, ensuring admins feel confident about the migration process. By adopting Hyperforce, businesses can enhance their customer data management with innovative solutions, ensuring robust security, scalability, and efficiency in their operations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Backup and Recovery

Salesforce Backup: A Complete Guide for IT Admins

Salesforce Backup: Safeguarding Your Data with Confidence-Salesforce Backup A Complete Guide for IT Admins In a rapidly evolving digitally-based landscape, protecting your Salesforce data is crucial to ensuring business continuity and maintaining customer trust. Salesforce Backup offers a comprehensive solution to prevent permanent data loss, seamlessly manage system upgrades, and mitigate the impact of cyberattacks, all while meeting compliance and legal requirements. Key Benefits of Salesforce Backup: Why Choose Salesforce Backup? Salesforce Backup goes beyond data protection—it promises swift data restoration, top-tier performance, and robust data resilience, setting the standard for reliability in a native Salesforce solution. How Salesforce Backup Works: For Salesforce Admins: Salesforce Backup was crafted with Salesforce Admins in mind, offering streamlined implementation and configuration within Salesforce’s trusted infrastructure. Say goodbye to complex integrations and custom coding—protect your organization’s data efficiently and securely. What’s Next for Admins? Salesforce Backup is now generally available (GA), offering powerful features, a simple user interface, and high-scale technology to empower IT leaders and admins to recover from data loss incidents with ease. Attend the Salesforce webinar on August 29 to explore Salesforce Backup’s capabilities firsthand and redefine data protection strategies for your organization. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Backup

Implementing Salesforce Backup

You need to purchase Salesforce Backup to be able to assign the Backup and Restore User Permission Set License and utilize the app. The Salesforce Backup app is a managed package that you can install in your Salesforce org and set up in as little as 10 minutes! The first step is assigning the necessary licenses and permissions to the users who will manage the app. Each Salesforce Backup user needs: Step 1: Assign the Backup and Restore Permission Set License The Backup and Restore Permission Set License gives users the permissions they need to use the Backup managed package. Step 2: Assign Backup and Restore Permissions Next, assign users permission to access the Salesforce Backup application. Step 3: Assign Object Permissions to Users Users who manage backup policy or initiate restore jobs also need object permissions to ensure that they have the correct access to data. (We dive deeper into how Backup respects object rules next.) Admins must identify the objects they want to include in their backup policy, and then make sure that they had the necessary object permissions.   The Salesforce Backup application respects object access rules and only acts on objects that you have access to. Without full object access, backups don’t complete or aren’t available for restoration later. Most backup and restore issues stem from incorrect object access settings. For objects you wish to include in your backup policy: Make sure that you’ve enabled Oauth for the app to have access to them, and assign read access to all objects you plan to back up. Also ensure that you meet all special access rules. For example, some objects are only available in specific products or when features within those products are enabled. Review the Special Access Rules section of the Object Reference documentation for the licenses, permissions, and preferences that each object requires. Salesforce Backup Doesn’t Support Certain Objects Here is a list of objects and items that are not currently supported by the Backup app: Other key considerations: Install and Set Up the Salesforce Backup Managed Package You’ve set up your users with everything they need to use Salesforce Backup. Your last step is installing the managed package. 8. In the Set Up Your Connection section, click Connect. This action creates a secure connection using OAuth 2.0 Web Server Flow between Salesforce and the data storage location in AWS. 9. Click Test Connection. When the test is successful, you’re ready to create a backup policy. This is the application’s backup tab, which includes a list of available objects. This is the application’s setting tab, which includes settings relating to trusted IP addresses and connection status. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Why Your Company Isn’t Like a Baseball Team Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder Read more Why We Love Pie But Not Pie Charts At Tectonic, we help you align your desired business results with the events and activities in your business. Everybody loves Read more Salesforce and Zendesk Integration Zendesk Connection Salesforce and Zendesk integration. Create a remote connection using the Zendesk connector to sync data from Zendesk to Read more

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Data Quality A Challenge and A Priority

Data Quality A Challenge and A Priority

Data accuracy — and confidence in data accuracy — is a key component of trusted data. This makes Data Quality A Challenge and A Priority. Departments closest to the data, like data and analytics teams, have the highest confidence in their data accuracy. Confidence among line-of-business leaders is lower, revealing an opportunity to instill data confidence across marketing, sales, and service teams. 57% of data and analytics leaders have complete confidence in their data’s accuracy. Overall, there is room for improvement. Increased tracking of critical metrics, such as data quality, data utilization, data management and costs, data services delivery, and the ROI of data initiatives, could be one giant leap forward in making such an improvement. Surging Data Overwhelms Users — And Poses an Opportunity Business leaders’ second biggest data challenge, dealing with overwhelming volumes of data, shows no signs of abating. Over two-thirds of analytics and IT leaders expect data volumes to increase 22% on average over the next year. They expect similar growth rates across a variety of sources including third-party data and device data. For data leaders, increasing and diverse data sources require more effort to standardize data. This is likely to worsen a major challenge for analytics and IT leaders: lack of data harmonization (i.e., standardizing data from different sources). Overcoming this challenge presents an opportunity for differentiation. Almost two-thirds (65%) of customers say they expect companies to adapt experiences to match their changing needs, yet 80% of business leaders say personalization is difficult to scale. For companies looking to serve more tailored experiences, mature data management capabilities are a key competitive advantage. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce the Pioneer of CRM

What Does Salesforce Do?

You might have glimpsed CEO Marc Benioff on CNBC or CNN or come across Salesforce’s cloud logo, friendly characters, or the distinctive headquarters dominating San Francisco. However, due to the diverse nature of theirr work, a common question arises: What does Salesforce do? In essence, Salesforce provides technology and services to help cultivate robust, enduring customer relationships, positioning itself as the customer company. The following sections will delve into what this entails. What does Salesforce do? For businesses with customers, managing customer data is a crucial challenge. Salesforce addresses this by offering customer relationship management (CRM) software. This software serves as a centralized hub for storing, tracking, and managing customer information, breaking down silos between different departments. Referred to as Customer 360, this portfolio encompasses products and services that unite various teams—sales, service, marketing, commerce, and IT—around a shared, AI-driven, real-time view of customers. The result is a seamless flow of customer information, enabling personalized experiences and fostering trust. Customer 360 contributes to lowering costs, increasing productivity, and driving efficient growth across organizations. It is adaptable to every industry and business size, providing flexibility for customization and integration with third-party partners. How does Salesforce work? Salesforce’s CRM operates in the cloud, facilitating online connectivity for teams, regardless of their physical locations. The cloud infrastructure, known as Hyperforce, allows Salesforce applications to scale rapidly and run globally. The cloud-based approach reduces maintenance costs, facilitates remote work, and opens up pay-as-you-go business opportunities. Harnessing the power of data is integral to modern business, yet many companies struggle with scattered data across numerous applications. Salesforce’s Data Cloud addresses this issue by providing access to and harmonization of various data sources, enabling a comprehensive view of customers and their histories. This clean data, coupled with Einstein AI, facilitates personalized customer interactions and creates a foundation for AI applications. How do you use Salesforce for sales? How Does Salesforce assist with sales? Originally designed for sales teams, Salesforce’s Sales Cloud aims to reduce costs, boost productivity, and increase deal success rates. By automating and scaling manual sales processes, Sales Cloud streamlines the entire sales cycle. Einstein for Sales integrates AI into sales workflows, automating tasks such as composing emails and scheduling meetings. Real-time insights and recommendations empower sellers, and integration with other departments enhances opportunities and customer experiences. What about customer service? Are there Salesforce tools for that? How Does Salesforce help customer service? Service Cloud, another facet of Salesforce, helps customers decrease support costs while enhancing service interactions. AI-driven tools, like Einstein, expedite service interactions by delivering knowledge articles and generating chat replies. Service Cloud covers critical touchpoints, from traditional customer service to self-service channels, field service, and digital channels like chat and SMS. How can you use Salesforce for marketing? How Does Salesforce work with marketing? Marketing Cloud is designed to save time, increase efficiency, and engage customers across various channels. Unified analytics and AI insights optimize campaign performance, leading to increased customer engagement and reduced acquisition costs. Marketing Cloud Customer Data Platform provides real-time data for understanding customers, while Einstein AI for Marketing dynamically generates personalized content for optimal customer engagement. Can Salesforce also be used for B2C and B2B shopping and commerce? Certainly. Commerce Cloud caters to both business-to-consumer (B2C) and business-to-business (B2B) commerce experiences. It simplifies the creation of personalized shopping experiences, maximizing revenue and removing friction from the buying process. Commerce Cloud users experience decreased order placement costs and increased online revenue. What about IT? Salesforce’s integrated IT tools assist organizations in automating processes, building intelligent apps, and securing data across Customer 360. This leads to increased productivity by improving scale, transparency, and security, resulting in a 19% decrease in IT costs for organizations. See an example of Salesforce at work A notable example is L’Oréal, the world’s leading beauty company, which utilizes Salesforce Customer 360 to deepen customer relationships through personalized beauty journeys. By integrating Marketing Cloud Personalization and Commerce Cloud with Einstein AI, L’Oréal achieves double-digit increases in average order value and improves agent satisfaction scores by 70%. What is Salesforce best known for? Salesforce pioneered placing business software in the cloud, eliminating the need for expensive custom-built computer infrastructures. It has since evolved into the world’s #1 CRM, continually innovating CRM with generative AI and real-time data to redefine customer-company connections. Why is Salesforce obsessed with customers? As the customer company, Salesforce has always been customer-obsessed, considering customer success as one of its core values. Recognizing that customer experience is as crucial as products and services, Salesforce focuses on helping businesses become customer-centric. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Why Do We Use OmniStudio in Salesforce

Why Do We Use OmniStudio in Salesforce?

OmniStudio in Salesforce offers significant advantages over traditional custom code and Lightning Web Components (LWC), providing a low-code development platform that accelerates application development, simplifies maintenance, and reduces costs. Why Do We Use OmniStudio in Salesforce? OmniStudio enables Salesforce organizations to achieve the following: Moreover, OmniStudio facilitates integration with enterprise data and external applications, simplifying the incorporation of diverse data sources into Salesforce environments. OmniStudio Action in Salesforce refers to its capability to rapidly develop and deploy digital-first experiences tailored to specific industries and channels. It enhances Salesforce’s ecosystem by extending functionality through its suite of tools. Differences Between OmniStudio and Vlocity: OmniStudio is developed by Salesforce and serves as an integrated low-code development environment within Salesforce’s platform. In contrast, Vlocity was a separate company offering industry-specific cloud and mobile software solutions built on the Salesforce platform before its acquisition by Salesforce. Vlocity solutions were deeply integrated but maintained a distinct focus on specific industry needs. Differences Between LWC and OmniStudio: While LWC involves traditional coding for building applications, providing flexibility and control over customization, OmniStudio operates within a visual development environment that emphasizes rapid application development without extensive coding. OmniStudio thus prioritizes speed and ease of use over the granular control offered by LWC. Disadvantages of OmniStudio: While OmniStudio simplifies development and maintenance, organizations must carefully manage project architecture and component naming conventions to avoid complexity and ensure project clarity. Additionally, older component versions may become obsolete if not managed properly within Salesforce’s development lifecycle tools. In summary, OmniStudio in Salesforce represents a robust toolset for organizations seeking agile application development and enhanced digital experiences without the overhead of extensive custom coding. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud Tik Tok

Marketing Cloud Tik Tok

TikTok Introduces No-Code Integration for Salesforce Marketing Cloud TikTok has launched a no-code integration for Salesforce Marketing Cloud, designed to help advertisers transfer leads generated by their campaigns to Salesforce in real-time. This new integration ensures that leads captured on TikTok are automatically synced to Salesforce Marketing Cloud, eliminating the need for manual lead downloads by advertisers. Benefits of the Integration: Salesforce first enabled Commerce Cloud users to sell through TikTok in July 2022, positioning TikTok alongside other major social media channels like Facebook, Instagram, and Snapchat. This broadened the marketing and sales avenues for merchants. The new TikTok integration is available on Salesforce’s enterprise cloud marketplace, AppExchange, for businesses utilizing the Salesforce Marketing Cloud. Why This Integration Matters: Introducing TikTok AdZ: Filling the Gap in Salesforce Marketing Cloud Salesforce Marketing Cloud’s Advertising Studio did not previously integrate with TikTok, leaving a significant gap in the market. The new app, TikTok AdZ, created by Cezium, fills this gap by integrating TikTok advertising with marketing and CRM data, adding value in four key ways: 1. Acquisition: 2. Nurturing: 3. Retention: 4. Media Bidding Optimization: Key Features of TikTok AdZ: Target Using First-Party Data:With third-party cookies depreciating, TikTok AdZ allows advertisers to use first and second-party data for targeted ads, ensuring compliance with consumer privacy laws. Growth of Brand Awareness:Build a strong follower base on TikTok by creating custom audiences from existing customers or email subscribers and targeting them with exclusive promotions, influencer campaigns, and product demos. Audience Matching:Utilize TikTok’s lookalike audience feature to target users similar to your existing audience, increasing the likelihood of conversion. Audience Suppression:Optimize advertising spend by suppressing ads for unsatisfied customers or recent complainers, focusing on audiences more likely to convert. Use TikTok in Journey Builder:Leverage unified data to create personalized, contextual, and human engagements across marketing, commerce, service, and sales through multi-step automation in Journey Builder. Hyper-Personalization:Enhance personalization efforts with features like geotargeting, upselling and cross-selling, seasonal promotions, abandoned browse retargeting, and abandoned cart recovery. Summary As one of the largest social platforms globally, TikTok is essential for modern advertising strategies. TikTok AdZ streamlines the process, offering the tools needed to create personalized and effective ads that target the right audience on TikTok. Embrace this powerful integration to stay ahead of the competition, streamline lead generation, and watch your conversion rates soar. Reach out to your TikTok Rep or Salesforce Account Executive to get started today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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multi-channel campaigns

Multi-Channel Campaigns

Leveraging Salesforce for Multi-Channel Campaign Management with Tectonic In today’s dynamic marketing landscape, businesses need to connect with their audience across multiple channels—email, social media, web, and beyond. Managing these campaigns effectively can feel like juggling too many balls at once, especially when aiming to maintain consistent messaging, track performance, and maximize ROI. That’s where Salesforce, paired with expertise from Tectonic, makes all the difference. Salesforce simplifies multi-channel campaign management, helping businesses stay organized, boost engagement, and achieve measurable results. Let’s dive into how this powerful platform, supported by Tectonic’s expertise, takes campaign management to the next level. The Challenge Marketing teams often face obstacles like: The Solution: Streamlined Multi-Channel Campaign Management Salesforce, with Tectonic as your trusted partner, transforms the complexity of multi-channel campaigns into a streamlined and effective process. By integrating channels, automating workflows, and delivering real-time insights, businesses can engage their audience and achieve exceptional results. 1. Centralized Campaign Planning Salesforce Marketing Cloud provides a centralized platform for planning and managing campaigns across channels—email, SMS, social media, and paid ads—all from one dashboard. This unified view ensures messaging and branding stay consistent while fostering seamless collaboration across teams. Tectonic enhances this process by ensuring your Salesforce environment is optimized for your specific needs. 2. Personalized Messaging at Scale Salesforce’s AI-powered tools, such as Einstein AI, analyze customer data to craft personalized content for every audience segment. These tools allow businesses to create tailored emails, ads, and social media posts that resonate with specific groups. With Tectonic’s guidance, you can implement personalization strategies that drive engagement and conversions to new heights. 3. Real-Time Performance Tracking Salesforce consolidates campaign performance data into a single platform, providing real-time metrics like open rates, click-through rates, social engagement, and conversions. Customizable dashboards allow your team to monitor results at a glance, enabling quick adjustments for maximum impact. Tectonic can help design these dashboards for clarity and actionable insights. 4. Automation for Efficiency Managing multi-channel campaigns involves countless tasks, but Salesforce automates processes such as scheduling, triggering emails, and personalizing messaging based on user behavior. By streamlining these repetitive tasks, your team can focus on creativity and strategy. Tectonic’s expertise ensures these automations are tailored to fit your business workflows perfectly. 5. Seamless Integration Across Channels Salesforce integrates with platforms like Google Ads, Facebook, LinkedIn, and Instagram, consolidating data into one ecosystem. This eliminates the need for manual data collection, saving time and improving accuracy. Tectonic ensures these integrations are set up seamlessly, so you can focus on running impactful campaigns. Strategies for Success with Salesforce Why Tectonic + Salesforce? Tectonic combines deep Salesforce expertise with a keen understanding of marketing challenges to help you fully unlock the platform’s potential. Together, Salesforce and Tectonic empower businesses to achieve more efficient, impactful, and ROI-driven campaigns. Ready to revolutionize your multi-channel marketing strategy? Let Tectonic guide you to Salesforce success. Content updated December 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Record Triggered Automation

Record Triggered Automation

Record Triggered Automation – Key Takeaways: Additional Insights: By adhering to these takeaways and insights, organizations can streamline their automation processes and enhance overall efficiency within the Salesforce platform. High-Performance Batch Processing For intricate batch processing requiring high performance and complex logic evaluation, Apex stands out with its configurable nature and robust debugging capabilities. Here’s why Apex is recommended for such scenarios: While before-save flow triggers might not match the performance of Apex triggers in simplistic speed comparisons, their overhead impact is mitigated within broader transactions. Before-save flow triggers still offer significant performance advantages over Workflow Rules, making them suitable for most non-complex batch scenarios, especially for same-record field updates. For batch processing that doesn’t require immediate execution during the initial transaction, Flow provides some capabilities, albeit less feature-rich compared to Apex. Scheduled Flows and Scheduled Paths in record-triggered flows offer options for batch operations, albeit with certain limitations. However, for extensive batch processing needs, Apex remains the preferred choice due to its flexibility and performance capabilities. Cross-Object CRUD Performing CRUD operations on different records necessitates database operations, making Apex triggers the go-to option for such cross-object operations. While Flow triggers support cross-object CRUD post-save, they lack support in the before-save context. Apex outperforms Flow in raw database operation speed, ensuring quicker preparation, execution, and processing of database calls. However, optimizing user implementations, such as consolidating multiple DML statements, often yields more significant performance improvements than solely focusing on lower-level operations. Efficiently managing DML operations and minimizing unnecessary database transactions are crucial for optimizing performance. Strategies like consolidating DML operations, using temporary record variables, and adhering to design standards aid in enhancing performance and maintaining data integrity across complex use cases. Complex List Processing Flow presents limitations in list processing capabilities, hindering tasks like in-place data transforms, sorts, and filters, which are more efficiently achieved in Apex. Flow’s basic list processing operations and serial execution of loops contribute to challenges in handling complex lists effectively. Extending flows with invocable Apex allows leveraging Apex’s robust list processing functionalities while retaining the usability of Flow for business-facing users. Apex developers can create efficient, modular list processing methods, making them accessible to Flow users through invocable actions. When implementing invocable Apex methods, ensuring proper bulkification and handling multiple invocations in a batch scenario is essential. Leveraging generic sObject inputs and dynamic Apex facilitates reusable and elegant implementations across multiple triggers and sObjects. While Flow has introduced some list processing capabilities, it still lags behind Apex in functionality, emphasizing the continued relevance of Apex for complex list processing tasks. Asynchronous Processing Asynchronous processing offers flexibility in executing logic outside the initial transaction context, providing benefits like minimal database transactions and consistent rollbacks. Both Flow and Apex offer solutions for asynchronous processing, catering to use cases requiring separate transactions, external callouts, or prolonged processing times. Flow’s After-Save Flow Trigger and Apex triggers support asynchronous processing, enabling the execution of logic independently from the initial transaction. While Flow offers a low-code solution through the Run Asynchronously path, Apex provides more control and customization options, especially regarding callouts and error handling. When choosing between Flow and Apex for asynchronous processing, consider factors like control over callouts, error handling customization, and the complexity of the solution. Apex’s more extensive error handling capabilities and direct control over callouts may be advantageous for complex scenarios requiring meticulous error management. Testing asynchronous solutions, particularly those involving callouts, necessitates careful consideration of error handling and edge cases. Apex’s advanced error handling features and flexibility in managing callouts make it suitable for handling complex scenarios effectively. In summary, both Flow and Apex offer viable options for asynchronous processing, with the choice depending on factors like control requirements, error handling preferences, and the complexity of the solution. Record Triggered Automation Exploring Other Solutions In the realm of low-code administration, administrators have historically employed various methods, often considered “hacks,” to achieve asynchronous processing. One such method involved setting up time-based workflows in Workflow Rules, scheduled actions in Process Builder, or Scheduled Paths in Flow to run immediately after a trigger execution. While effective, these approaches had their limitations. The introduction of dedicated paths, like the Run Asynchronously path in Flow, offers distinct advantages over these makeshift solutions. The “zero-wait pause” technique, another common workaround, entailed adding a Pause element with a zero-minute wait time through an autolaunched subflow, triggered by Process Builder. Although this method effectively separated transactions, its scalability and performance were compromised, leading to potential issues with flow interview limits and performance degradation over time. Consequently, it’s not recommended, especially for subflows called from record-triggered flows. Data Transfer and State Management Between Processes An enticing aspect of the “zero-wait pause” approach was the perceived ability to maintain a stateful relationship between synchronous and asynchronous processing. However, this method contradicts the underlying principles of asynchronous processing, which aim for flexibility and performance control by separating processes. While flow variables may persist before and after the pause, relying on them for extended periods risks data inconsistency. To ensure data integrity, particularly across independent processes, it’s advisable to store relevant information in persistent storage, such as custom fields on the triggering record. Summary Asynchronous processing introduces complexities in designing record-triggered automation, especially concerning external callouts or state persistence between processes. While the Run Asynchronously path in Flow addresses many low-code requirements, scenarios involving custom errors or configurable retries may necessitate Apex. It’s crucial to consider the specific needs of your organization and weigh the benefits of each solution accordingly. Custom Validation Errors Flow currently lacks native support for preventing DML operations or throwing custom errors, although upcoming releases are expected to address this limitation. Until then, Validation Rules and Apex triggers remain viable options for handling complex validation scenarios. Designing Record-Triggered Automation Designing effective record-triggered automation involves considering various best practices and organizational needs. Performance, troubleshooting, ordering, and orchestration are key aspects to address, each offering its own set of challenges and solutions. Striking a balance between consolidation and modularization of automation components is essential

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Benefits of Salesforce Experience Cloud

Benefits of Salesforce Experience Cloud

Salesforce Experience Cloud: Transforming Digital Customer Engagement To understand the Benefits of Salesforce Experience Cloud we must understand what a customer or partner portal is intended to do. Salesforce Experience Cloud, previously known as Community Cloud, is a powerful digital experience platform (DXP) designed to help organizations create and deliver exceptional, customer-centric experiences across multiple channels. This platform goes beyond community management, offering tools for building and managing websites, portals, mobile apps, and integrating social media. Benefits of Salesforce Experience Cloud explored. Built on Salesforce Customer 360, Experience Cloud gives businesses a comprehensive view of their customers by connecting data from various sources. With these insights, businesses can create personalized experiences tailored to each customer’s preferences and needs. Organizations can use Experience Cloud to design portals, websites, and communities, providing seamless access to relevant information, collaboration tools, and resources. The platform’s flexibility allows businesses to enhance customer satisfaction, improve partner collaboration, and boost employee productivity. Key Benefits of Salesforce Experience Cloud Salesforce Experience Cloud offers numerous benefits that help businesses deliver seamless experiences across the customer journey. Here are some of its key advantages: 1. Seamless Integration Experience Cloud integrates effortlessly with other Salesforce products like Sales Cloud and Service Cloud, providing a unified platform for comprehensive customer management. 2. Scalability and Customization The platform is highly scalable, allowing businesses to expand their communities as they grow. With extensive customization options, businesses can tailor the platform to meet their specific needs and branding requirements. 3. Security and Trust Salesforce is known for its robust security features, ensuring customer data is protected at all times. Businesses can confidently manage sensitive customer information within Experience Cloud. 4. Extensive AppExchange Ecosystem Salesforce’s AppExchange marketplace provides access to a wide range of pre-built integrations and apps that enhance the functionality of Experience Cloud, allowing businesses to customize and extend their platform capabilities. Real-World Uses of Salesforce Experience Cloud Salesforce Experience Cloud is used by businesses across various industries to improve customer engagement, enhance collaboration, and boost productivity. Some key use cases include: 1. Partner Portals Experience Cloud enables businesses to create dedicated partner portals where partners can collaborate with internal teams, access resources, and share leads. This accelerates partner engagement and streamlines business processes. 2. Self-Service Portals Businesses can offer 24/7 self-service portals, allowing customers to access product information, troubleshoot common issues, and track their interactions. These portals help reduce the workload on support teams and enhance customer satisfaction. 3. Customer Communities Experience Cloud allows businesses to create customer communities where users can find personalized content, engage with other users, and access self-service resources. This promotes collaboration and reduces the strain on customer support teams. 4. Employee Communities Internal employee communities serve as hubs for company-wide communication, training, and collaboration. Employees can access resources, share knowledge, and seek support, ultimately boosting engagement and productivity. 5. Branded Mobile Apps Businesses can use Experience Cloud to develop branded mobile apps that give customers, partners, and employees convenient access to services, resources, and information on the go. 6. Social Media Integration Experience Cloud integrates with popular social media platforms, allowing businesses to engage with customers directly, share content, and respond to inquiries. Top Features of Salesforce Experience Cloud Salesforce Experience Cloud is packed with features that enhance customer engagement, streamline operations, and improve overall efficiency: Companies Using Salesforce Experience Cloud Nike and PUMA leverage Experience Cloud for personalization. Nike’s loyalty program and Puma’s mobile shopping experience are enhanced by the platform’s built-in mobile UX design and technical architecture, resulting in better customer engagement and increased sales. Bank of America and Wells Fargo use Experience Cloud to offer customer support through self-service portals and community forums, improving customer satisfaction and gathering valuable feedback. IBM uses the platform to create collaborative communities for employees and customers alike. With integrated tools like Salesforce Einstein and IBM Watson, the company has enhanced internal collaboration and customer service. Hulu uses Salesforce to power its Help Center, where customers can find answers, engage with other viewers, and leave feedback that shapes Hulu’s content. OpenTable relies on Experience Cloud for its Diner Help portal, a one-stop shop for dining-related queries, enhancing the user experience and operational efficiency. Choosing the Right Salesforce Experience Cloud Partner for Implementation When implementing Salesforce Experience Cloud, choosing the right partner is crucial to ensure success. Look for a partner with: With the right partner, like Tectonic, businesses can fully grasp the power of Salesforce Experience Cloud to deliver exceptional digital experiences that foster customer loyalty, drive business growth, and improve operational efficiency. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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