Salesforce Health Cloud Archives - gettectonic.com

07Jun

ABM for Healthcare and Life Sciences

Navigating the Complex Landscape of Healthcare Marketing and ABM By Tectonic Salesforce Marketing Consultant, Shannan Hearne Marketing healthcare products and services, particularly within the health information technology domain, poses intricate challenges that demand sophisticated solutions. Tectonic and I address these challenges by aiding healthcare marketers in personalizing their strategies, simultaneously reaching diverse key stakeholders, and ensuring compliance with state-specific regulations. Alignment through account based marketing provides a data-driven strategy that aligns both teams and initiatives with a personal, relevant, and interactive approach. A powerful solution to these challenges is the adoption of an account-based marketing (ABM) strategy. This approach leverages real-time data, content, inbound and outbound methods to target key accounts and decision-makers, ensuring compliance. ABM proves particularly effective in engaging high-value hospitals and integrated delivery networks. Account Based Marketing allows you to identify and target your highest potential deals. By utilizing an account based marketing approach, healthcare companies can effectively reach and interact with key decision makers, driving better results and ROI. What if you could speed up the velocity of your healthcare sales cycle and improve the results of your B2B marketing strategy? ABM can help you do just that. Think of it like a close the deal pass to engaging (and winning) high-value prospects. Personalized marketing efforts are the practice of hand-crafting marketing messages to the needs and wants of an individual or group. This can include personalized email campaigns, direct mail, and customized content and messages on landing pages. Implementing ABM in healthcare and life sciences requires marketers to identify their target audience based on parameters such as business size, profitability, region, growth rate, and the traits of their most profitable customers. Crafting an ideal customer profile (ICP) prevents wasteful efforts on unprofitable or unattainable accounts. Enhancing engagement through ABM campaigns involves investing in sales enablement tools, including cloud-based CRMs, APIs, email marketing technology, and digital asset management. The integration of digital marketing systems into daily processes facilitates personalized advertising, fostering buyer engagement, trust, and customer loyalty. The Salesforce ecosystem of sales and marketing platforms is the preferred choice of Tectonic and many healthcare organizations. Successful ABM implementation hinges on the ability to track the customer’s buying journey for both prospective and current clients. ABM analytics, encompassing overall account engagement and website lift metrics, refine marketing and sales outreach, generate high-quality leads, and spur new growth. ABM emerges as a highly effective marketing strategy to land ideal healthcare customers, empowering healthcare marketers to overcome the industry’s complex challenges. Account based marketing outperforms other marketing investments 87% of the time. A 97% higher return on investment resulting in incorporating account based marketing is attainable in the healthcare and life sciences industries. I look forward to working with your Tectonic Salesforce Implementation team to incorporate account based marketing into your overall investment in Salesforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

04May

What is Health Cloud?

Salesforce Health Cloud, a specialized platform designed for healthcare organizations, aims to streamline operations and provide personalized care. By leveraging cloud technology, mobile capabilities, and social integration, Health Care Cloud enhances productivity, reduces costs, and offers a comprehensive view of patient data. Salesforce keeps electronic personal health information (ephi) safe and secure. Since its inception, Salesforce Health Cloud has evolved significantly to meet the unique and challenging needs of the healthcare sector. The introduction of Customer 360 for Health marks a milestone in fostering empathetic care and promoting collaboration among healthcare teams. What is Salesforce Health Cloud? At its core, Health Cloud facilitates seamless collaboration among healthcare teams to ensure optimal patient care. With robust security measures in place, patient data remains secure and accessible only to authorized personnel. Salesforce Health provides care teams with convenient access to both clinical and non-clinical patient information, including health conditions, medications, appointment history, communication preferences, and data from Electronic Health Records (EHRs). Categorized under Salesforce Industry Clouds, Health Cloud combines CRM capabilities with specialized features tailored for healthcare providers, payers, medical device companies, and pharmaceutical manufacturers. Its goal is to deliver personalized, connected care across the entire, sometimes disjointed healthcare ecosystem. Why Use Salesforce Health Cloud? Salesforce Health offers benefits to various stakeholders within the healthcare industry, including providers, payers, manufacturers, and research organizations. In a challenging healthcare landscape, Health Cloud addresses concerns such as managing complex patient data and enhancing patient experiences effectively. Success stories from organizations like New England Biolabs and John Muir Health highlight the impact of Health Salesforce in streamlining operations, improving customer satisfaction, and enhancing care coordination. Despite its transformative potential, widespread adoption and success require rebuilding patient trust, delivering empathetic care, and prioritizing data security. Tools like Health Cloud play a crucial role in achieving these goals. The Health Cloud Data Model Central to Salesforce Health is the flexible Health Cloud Data Model, built atop the Salesforce Platform. This model organizes diverse healthcare data sources, leveraging standard objects like Accounts and Contacts alongside custom objects tailored for healthcare applications. The data model revolves around organizing data around the patient, providing care teams with a holistic view for informed decision-making and personalized care. It supports interoperability and adheres to healthcare data standards like HL7 and FHIR, enabling seamless integration with EHRs and other healthcare applications. Key Features of Salesforce Health Salesforce Health Cloud offers a suite of robust features, including: Patient 360: Provides a unified view of the patient, consolidating demographics, clinical data, and interactions for informed decision-making and personalized care. Care Plans: Enables care teams to create, track, and manage personalized care plans, incorporating goals, tasks, and milestones to monitor patient progress. Care Coordination: Facilitates collaboration among care teams, supporting secure messaging and information sharing across providers. Health Timeline: Offers an interactive visualization of a patient’s medical history, including encounters, lab results, and medications, aiding in understanding and decision-making. Einstein Analytics for Healthcare: Utilizes AI to deliver advanced insights and predictions, empowering organizations to enhance patient outcomes and operational efficiency. Patient 360 for Health In addition to existing features, Salesforce introduces new innovations under Patient 360 for Health, powered by AI. These updates include: Advanced Therapy Management: Streamlines treatment processes for pharmaceutical companies, offering full visibility into patient treatment. Salesforce Genie for Healthcare: Integrates real-time clinical and non-clinical data to create comprehensive patient profiles. AI-Supported Health Timeline: Enhances navigation and accessibility of patient records and journeys through AI. Home Health: Automates intake and scheduling for in-home treatment, optimizing patient preferences. Data Cloud for Healthcare: Connects clinical and non-clinical patient data from multiple sources into a real-time patient profile. MuleSoft Direct for Health Cloud: Provides out-of-the-box connectors to access EHR data, facilitating smoother integration. Tableau Accelerators for Health Cloud: Offers ready-to-use dashboards for various use cases, empowering teams with data-driven insights. Integration With MuleSoft Salesforce Health seamlessly integrates with MuleSoft, enabling organizations to connect with existing EHRs, billing systems, and healthcare applications. MuleSoft’s Anypoint Platform provides pre-built connectors and APIs to simplify integration and unlock the full potential of healthcare data. Salesforce Health Cloud is not only a powerful platform for healthcare organizations but also a catalyst for positive change in patient care and operational efficiency. By leveraging HC’s capabilities, healthcare organizations can deliver exceptional patient experiences, streamline processes, and ensure data security and compliance. With continuous integration and innovation within the Salesforce ecosystem, Health Cloud remains positioned to drive transformative change in the healthcare industry, addressing challenges and paving the way for a brighter future in healthcare. Considering Salesforce Health Cloud for your practice? Contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 4, 2023in Salesforce Health Cloud

17Oct

Announcing MuleSoft Direct for Salesforce Industry Clouds

MuleSoft provides the easy-to-use tools you need to automate your way to higher productivity and lower costs. Announcing MuleSoft Direct for Salesforce Industry Clouds! Salesforce and MuleSoft have introduced a groundbreaking connectivity solution, MuleSoft Direct for Industry Clouds, designed to expedite project delivery and foster innovation within specific industries. This solution empowers both business and IT professionals to swiftly implement industry-standard integration use cases, enhancing critical business operations. The initial rollout of MuleSoft is now accessible for Salesforce Communications Cloud and Energy & Utilities Cloud. Key Significance: In the post-pandemic landscape, the demand for quicker and more efficient project delivery is paramount. Industries face increased pressure to adopt interoperability standards such as Fast Healthcare Interoperability Resources (FHIR), Banking Industry Architecture Network (BIAN), and TeleManagement Forum (TM Forum). MuleSoft Direct for Industry Clouds addresses these demands by delivering turnkey connectivity solutions tailored for specific industries, streamlining the integration of systems and data. Leverage pre-built solutions in industry standard for business critical operations to accelerate time to value. Innovation Highlights: With MuleSoft Direct, industry-leading connectivity is accelerated in the following ways: MuleSoft Direct for Salesforce Industry Clouds MuleSoft Direct simplifies connectivity by offering pre-built industry-specific use cases that cater to unique and complex business requirements. Use cases for Communications and Energy & Utilities include validating addresses and services during quoting and ordering, submitting new orders to order management systems, and streamlining billing processes. Future Steps: MuleSoft Direct solutions are set to expand to Health Cloud and Financial Services Cloud in the coming year, addressing integration needs related to Prior Authorization and fee reversals. There are plans to onboard additional industries in the future. Perspective from Salesforce and MuleSoft: “MuleSoft helps you automate any system and connect to any data, anywhere,” emphasizing the embedding of modern, industry-compliant connectivity and automation into industry clouds. Liam Doyle, SVP, Product Management, Mulesoft Jujhar Singh, EVP & GTM, Salesforce Industries, emphasized the significance of MuleSoft Direct in accelerating the implementation of industry cloud solutions, pre-building and packaging critical connectivity use cases to hasten customers’ time to value. Connectivity made easy for… Health Cloud Speed up Prior Authorization and power patient 360 initiatives with FHIR integrations directly in Health Cloud. Financial Services Cloud Modernize legacy systems to deliver digital-first experiences with BIAN integrations directly in Financial Services Cloud. Communications Cloud Streamline service and order operations with TM Forum integrations directly in Communications Cloud. Energy & Utilities Cloud Expedite key service processes with packaged billing and pricing integrations directly in Energy & Utilities Cloud. Consumer Goods Cloud Implement key initiatives like trade promotion management faster with pre-built integrations directly in Consumer Goods Cloud. Media Cloud Enhance key media & entertainment operations with pre-built integrations directly in Media Cloud. If you’re a beginner in data integration tools, this could be a reason why Mulesoft may not be right for you. It has a vast number of integrations and capabilities that can make it difficult for beginners to use. Contact Tectonic today for assistance. Content updated January 2024. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

October 17, 2022in Mulesoft, Salesforce Automotive Cloud, Salesforce Communications Cloud, Salesforce Financial Services Solutions, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Manufacturing Automotive Energy

15Jul

Healthcare Technology Solutions

Healthcare institutions have the golden opportunity to enhance the technology systems implemented over the past few pandemic years, particularly in the realm of virtual rounding—where clinicians utilize collaboration technologies to interact with patients remotely. This approach gained significant traction during the pandemic and is now poised for further growth and refinement. Healthcare Technology Solutions. Healthcare technology solutions refer to the use of technology to improve both healthcare delivery and outcomes. These solutions encompass a wide range of technologies from electronic health records to wearable devices to mobile applications. Many believe the solution to better healthcare is data and collaboration. The right software can help. Healthcare Technology Solutions Here are ways to maximize the impact of virtual rounding specifically in your healthcare organization: Devices: Collaboration Software: Telehealth Peripherals: Electronic Medical Records: Patient Experience APIs: Asset Tracking: Business Intelligence: Mobility Management: Whether your organization requires healthcare technology hardware, software, or cloud-based solutions, Tectonic is well-equipped to expedite the implementation process with numerous healthcare implementations under our belt. Five Exciting and emerging healthcare technology solutions coming in 2023 and beyond: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 15, 2022in Salesforce Development Services, Salesforce Government Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Public Sector Solutions

21May

Personalized Experiences in Healthcare

Customization plays a pivotal role in elevating engagement and fostering trust between healthcare providers and patients. By crafting personalized communications and experiences grounded in patient demographics, health status, and preferences, healthcare organizations can position themselves as reliable partners in their patients’ health journeys. The arrival of Salesforce Personalization brings a whole new set of tools to create engaging, personalized experiences in healthcare. Salesforce Health Cloud extends Service Cloud’s capabilities by allowing healthcare practitioners to form Care Teams composed of patients’ care community members. Primary care physicians, specialists, household caregivers, and anybody involved in a patient’s healthcare journey could make up this group. Personalized Healthcare Experiences with Salesforce 360-Degree Customer View An effective approach to achieve personalization involves leveraging data insights to access comprehensive audience information, optimize physician relationships, and enhance acquisition. Salesforce’s Health Cloud facilitates the connection of disparate systems, enabling healthcare providers to establish a 360-degree view of their patients and deliver more individualized care. Furthermore, marketing automation tools can efficiently deliver personalized communications to the physician community at scale. Tailoring journeys, employing omni-channel communication, and automating workflows emerge as effective strategies for personalizing the healthcare experience. Through the utilization of these methods, healthcare providers can enhance trust and customer retention, ultimately leading to improved health and business outcomes. In essence, personalization stands as a key tool for healthcare providers to cultivate trust and enhance patient outcomes. The ideal digitally supported personalized patient experience includes: Patients’ care needs are clearly identified based on their demographic, clinical, and psychosocial data as well as past behaviors, so that they are matched with the right set of services. Connect everyone in the ecosystem around the patient to increase efficiencies. Surface insights by integrating data silos across R&D, manufacturing, and supply chain to deliver therapies. Create, scale, and track therapy-specific support programs with personalized experiences and real-time analytics. Research shows that personalized care does indeed improve patient experience and outcomes. The same study showed that as much as one-third of high-cost unplanned follow-up care was preventable. What is personalization in healthcare? A personalized approach requires a dynamic customization of care that is specifically relevant to the individual, based on factors such as medical conditions, genome, needs, values, and circumstances. Today’s most innovative providers personalize every facet of patient care at every stage of the wellness journey. Here’s how you can deliver personalized experiences that are secure, compliant, agile, and interoperable — for every moment that matters. Get patients on therapy faster. Raise trial awareness and create trusted relationships through personalized interactions. Collaborate to improve outcomes. Connect teams to improve productivity and efficiency as you ensure compliance with trusted and advanced integrations. Make data-driven improvements and drive cross-team efficiencies. Find new opportunities to make program improvements with valuable patient and healthcare provider insights. Book coordinated appointments easily. Built-in lead times and site capacity information let you schedule apheresis, manufacturing entry, and infusion appointments smoothly. Reschedule full appointment chains effortlessly. Respond to adjustments in manufacturing turnaround times and the patient’s availability to keep development and administration progressing. Configure multiple therapies on one flexible platform. Allow multiple organizations to configure, deliver, and scale various therapies, while maintaining regulatory compliance. Contact Tectonic today to discover how Salesforce can improve your personalized experiences in health care and life sciences. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 21, 2022in Life Sciences Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Personalization

07May

Salesforce FAQ

Salesforce FAQ – Salesforce CRM: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

May 7, 2022in Life Sciences Cloud, Marketing Automation, Mulesoft, Salesforce Commerce Cloud, Salesforce Communications Cloud, Salesforce Data Cloud, Salesforce Experience Cloud, Salesforce Financial Cloud, Salesforce Government Cloud, Salesforce Health Cloud, Salesforce Manufacturing Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud Advertising, Salesforce Nonprofit Cloud, Salesforce Revenue Cloud, Salesforce Sales Cloud, Salesforce Tableau

25Mar

Healthcare CRM to Enable Consumers and Build Trust

To transform the healthcare industry and enhance the experiences of all stakeholders requires the right tools. Making a paramount focus on building trust through personalization is imperative. Patients no longer desire to be perceived merely as a number or a chart. They seek a personalized treatment approach. Using the right healthcare CRM to enable trust with consumers makes good sense. The Goal of a Healthcare CRM This goal can be accomplished by seamlessly integrating electronic health records (EHRs) and claims data, establishing a 360-degree view of each healthcare consumer. A unique view of each consumer. Leveraging the capabilities of application programming interfaces (APIs), organizations can access comprehensive consumer information in real-time. By facilitating effective collaboration, informed care decisions, and the prevention of care gaps. The incorporation of state-of-the-art healthcare customer relationship management (CRM) platforms, equipped with AI and advanced analytics, can yield actionable insights. Insights that enhance interactions with patients and members. For instance, Community Health Choice (CHC) in Texas has embraced Salesforce’s Health Cloud, fully integrating clinical and claims data to create a holistic view of each patient, enabling the delivery of comprehensive care. What is a CRM system in healthcare? A healthcare CRM is a customer relationship management system designed specifically for use in the healthcare industry. Salesforce Health Cloud is a top choice to enable trust. CRM in healthcare not only stores patients’ contact information, it also gives a comprehensive overview of their medical history, appointments, and prescriptions. With a healthcare CRM system, you can customize your patient management plans so that each patient gets precisely the amount of care they need. A Healthcare CRM to Build Trust Connected experiences contribute to strengthening trust, increasing retention, and ultimately fostering improved health outcomes and business results for healthcare organizations. Implementing these strategies allows healthcare organizations to enhance the overall quality of care, providing a more positive experience for patients, providers, and other stakeholders. Salesforce is the right healthcare CRM to enable trust with your patients and community. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

March 25, 2022in Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud

07Feb

How is Salesforce Utilized in Healthcare?

Salesforce in healthcare is a growing application. Salesforce Health Cloud serves as a comprehensive platform to aggregate and display fragmented patient data in a unified system. By facilitating more personalized and scalable patient care. Salesforce helps providers build stronger, 1-to-1 relationships; make smarter care decisions; and connect with their patients anywhere, on any device. In today’s complex medical industry, providers face challenges in delivering comprehensive and personalized care due to competing priorities. Cost-saving tools that enhance operational efficiencies reduce administrative tasks. They are essential for healthcare teams to dedicate more time to patient relationships. Salesforce in Healthcare An integrated healthcare platform addresses these challenges by consolidating data from diverse systems and by offering a singular view of individual patients. A singular view of an individual patient that is available to everyone involved in the delivery of his or her’s care. This unified approach enables care teams to access data. Health records, social determinants of health, and communication preferences in one location, streamlining the coordination of appropriate care. This saves time and money! Using Salesforce’s highly-customizable interface, organizations can automate much of that data entry, allowing providers to save that time and refocus on caring for their patients. The Salesforce Healthcare CRM alleviates the documentation burden by offering simpler patient data management and analytic options. Salesforce is widely adopted in the health and life sciences sectors. Recognized for catering to healthcare payers, pharmaceuticals, medtech, and other related industries. Salesforce Health Cloud The Salesforce Health Cloud, introduced in 2015, was designed to assist providers in managing patients by integrating health data from electronic medical records, devices, and wearables. Positioned as a “patient relationship management tool,” Salesforce Health Cloud provides a holistic view of each patient,. By contributing to more informed and personalized care. Salesforce serves as a solution for healthcare payers, providers, manufacturers, and entities across various healthcare verticals to meet the increasing demands of customers while enhancing overall health outcomes. Is Salesforce considered an EHR system? Customer Relationship Management (CRM) platforms like Salesforce offer the capability to engage with patients and enhance the patient experience. Through integration with an Electronic Health Record (EHR) system, providers can consolidate data from all patient interactions. They gain a comprehensive view of the patient, and create a connected healthcare journey. Which healthcare organizations utilize Salesforce? Companies leveraging Salesforce Health Cloud for Customer Engagement include Humana, a U.S.-based insurance organization with 67,100 employees and revenues of $92.87 billion, and Northwestern Mutual Life Insurance Company, Inc., a U.S.-based banking and financial services organization with 6,400 employees. Salesforce is equipped with features conducive to Health Insurance Portability and Accountability Act (HIPAA) compliance, including encryption, access control, and auditing. Salesforce also provides a business associate agreement outlining the company’s responsibilities for safeguarding Protected Health Information (PHI). Contact Tectonic today to learn more about how Salesforce can be a fit for your healthcare company. Like Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more

February 7, 2022in Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Optimization, Salesforce Sales Cloud

13May

Salesforce Health Cloud for Payers

Utilization Management (UM) has been a familiar term since the 1970s, but its significance has grown considerably as a tool for managing medical costs. The pressure to contain costs amid overutilization and resource waste has intensified, prompting health insurers (payers) and employers to seek ways to control premiums and claims trends. Salesforce Health Cloud for Payers explained. What started as a rudimentary pre-hospitalization check has evolved into a multifaceted utilization review process involving prospective, concurrent, and retrospective evaluations. Modernizing a decades-old process, addressing fragmented UM systems, and establishing a unified source of truth for care management pose significant challenges. Enter Salesforce Health Cloud. Salesforce Health Cloud streamlines care requests, enabling payers to manage precertification and prior authorization efficiently. The Care Request feature in Health Cloud supports various payer UM processes, including prescription drug preauthorizations, service preauthorizations, and admissions review, facilitating informed decision-making and ensuring patients receive necessary care. How Tectonic can help: Tectonic specializes in providing solutions to payers facing UM challenges. Leveraging Salesforce products, we assist health and life sciences clients in maximizing authorizations, creating member service solutions, and deriving actionable insights from captured data. With our industry expertise and tailored consultation, we offer a blueprint for success across all functional areas within payer organizations. Discover how Tectonic can empower your organization to overcome UM challenges and achieve operational excellence. Contact us today. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Case Study: Health Payer/Provider Onboarding/Network Growth After doing their initial Sales Cloud implementation and SAP integration over 12 years ago, this company was only leveraging Salesforce Read more

May 13, 2021in Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud

12Nov

Salesforce Health Cloud Information

Salesforce Health Cloud is a specialized platform tailored for health industry organizations, offering an automated approach to streamline practices and deliver personalized care to patients and providers. By harnessing the security of cloud technology, coupled with mobile and social capabilities, Health Cloud strives to reduce costs and enhance productivity, providing a comprehensive 360-degree view of patients and their individual needs. Since its inception in 2016, Salesforce Health Cloud has evolved significantly, adapting to the intricacies of the sensitive and dynamic health industry. The latest addition to its offerings, Customer 360 for Health, represents a strategic move towards more empathetic care, bolstering patient trust and fostering team collaboration. CPQ Incorporating Salesforce CPQ – Teal P into the mix, Salesforce Health Cloud fundamentally links diverse teams to ensure patients receive optimal care, regardless of the hands through which their care passes. Data security is a paramount concern, with Salesforce’s multi-layered security approach guaranteeing that patient information is shared only with the healthcare professionals who require it. As part of Salesforce’s Industry Clouds, Health Cloud combines CRM capabilities with advanced features tailored specifically for healthcare providers, payers, medical device companies, and pharmaceutical manufacturers. Its overarching goal is to facilitate personalized, connected care across the entire healthcare ecosystem, spanning patient engagement, care coordination, and beyond. Salesforce Health Cloud caters to various entities within the healthcare industry, including healthcare providers, payers, medical device manufacturers, pharmaceutical companies, and clinical research organizations. In an ever-evolving healthcare landscape, the platform addresses challenges such as managing complex patient data, coordinating care across teams, and delivering personalized patient experiences. Notable success stories include organizations like New England Biolabs and John Muir Health, which have leveraged Health Cloud to streamline processes, improve customer satisfaction, and enhance care coordination. Put the patient at the center of their care. Deliver more efficient care and improve outcomes when you connect clinical data, social determinants, preferences and more. At the core of Salesforce Health Cloud’s architecture lies the Health Cloud Data Model, a flexible and extensible framework accommodating diverse healthcare data sources. This model organizes data around the patient, creating a 360-degree view to aid healthcare professionals in making informed decisions and delivering personalized care. Key features of Salesforce Health Cloud include Patient 360, Care Plans, Care Coordination, Health Timeline, and Einstein Analytics for Healthcare. These features collectively empower healthcare providers to enhance patient outcomes, streamline operations, and optimize financial performance. The platform continues to evolve with new features, such as Advanced Therapy Management, Salesforce Genie for Healthcare, AI-Supported Health Timeline, Home Health, Data Cloud for Healthcare, MuleSoft Direct for Health Cloud, and Tableau Accelerators for Health Cloud. These innovations aim to further streamline processes, enhance patient profiles, and provide actionable insights. Scale patient-centric experiences across your organization. Deliver personalized patient and provider engagement and support programs while accelerating R&D innovation on a connected platform. Integration with MuleSoft ensures seamless connectivity with existing electronic health records, billing systems, and healthcare applications, unlocking the full potential of data for informed decision-making and streamlined workflows. Salesforce Health Cloud is a powerful and versatile platform that not only addresses the unique needs of healthcare organizations but also offers additional benefits to revolutionize patient care and operational efficiency. With continuous integration into the Salesforce ecosystem and a wealth of developer resources, Health Cloud stands as a promising force for positive change in the healthcare industry, providing a pathway towards a brighter future. Content updated July 2022. Like2 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Best CPQ for Salesforce Many businesses, once they select the best Salesforce CPQ tool for their business, turn to an implementation partner like Tectonic Read more

November 12, 2019in Mulesoft, Salesforce CPQ, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Public Sector Solutions

02Sep

Health Cloud Brings Healthcare Transformation

Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series of industry clouds: Salesforce Health Cloud. This new cloud CRM offering aims to become a catalyst for positive change in the healthcare industry, shifting focus from traditional critical care to a more holistic patient-centric approach. Salesforce identifies a gap in existing systems, which are heavily centered around electronic medical record (EMR) systems designed primarily for billing rather than comprehensive patient care. Health Cloud Brings Healthcare Transformation by bringing a patient-focused tool kit to medical care. Industry Transformation The healthcare sector is reorienting itself around health outcomes rather than billing outcomes. Joshua Newman, a former primary care doctor and current Chief Medical Officer and General Manager of Salesforce Health Care and Life Sciences, elaborated on this transformation in a recent blog post: “Because of the Affordable Care Act and new outcome-based reimbursements, healthcare providers are treating patients like customers for the first time. This shift is beneficial for patients as it places patient relationships — not records or revenue-cycle management systems — at the center of care delivery.” This shift is echoed by industry leaders like Jeroen Tas, CEO of Philips Healthcare Informatics Solutions and Services, who described the transformation in healthcare as connecting previously unlinked data to make it actionable and improve patient outcomes. Key Components of Salesforce Health Cloud Set to be available from February 2016, Salesforce Health Cloud is built on the Salesforce Service Cloud platform and includes: How Health Cloud Brings Healthcare Transformation Building on Experience Health Cloud benefits from having a qualified physician at the helm, enhancing its industry relevance. Salesforce has leveraged the experience of long-term health customers such as Centura Health, DJO Global, Radboud University Medical Center, and the University of California, San Francisco, in designing the solution. Exploiting Scale Salesforce is targeting its industry cloud solutions at volume market opportunities, aiming for solutions that both clinicians and patients can interact with. This aligns with the broader strategy outlined in the Financial Services Cloud launch. Working with Partners Pre-built integrations into EMR and other data sources are key components of the Healthcare Cloud, facilitated by ecosystem integration partners Mulesoft and Persistent Systems. Philips provides connectivity to medical devices and applications leveraging its HealthSuite digital platform. Integration partners are delivering services for implementation, connectivity, and content management. Showcasing the Platform Salesforce is emphasizing the proactive approach to healthcare demanded by a new generation of ‘digital native’ consumers. Research indicates that 71% of millennials want doctors to provide a mobile app for health management, and 63% are interested in sharing data from wearables with their doctors. However, getting healthcare professionals to adopt new technologies like Chatter is a significant step forward, as noted by Newman. Health Cloud Brings Healthcare Transformation The rapid succession of industry cloud announcements from Salesforce suggests that the public sector and life sciences clouds might also debut before Dreamforce, which starts in two weeks. Both the Health Cloud and Financial Services Cloud signify Salesforce’s commitment to driving substantial transformations in their respective industries. These initiatives represent big bets on radical change rather than incremental improvements, positioning Salesforce as a key player in the ongoing evolution of industry-specific cloud solutions. Learning that your industry is targeted by a Salesforce industry cloud can be likened to the traditional Chinese curse of living in interesting times, signaling impending significant changes. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

September 2, 2015in Data, Life Sciences Cloud, Mulesoft, Salesforce, Salesforce Health Cloud, Salesforce Service Cloud

Salesforce Health Cloud

ABM for Healthcare and Life Sciences

What is Health Cloud?

Announcing MuleSoft Direct for Salesforce Industry Clouds

Healthcare Technology Solutions

Personalized Experiences in Healthcare

Healthcare CRM to Enable Consumers and Build Trust

How is Salesforce Utilized in Healthcare?

Salesforce Health Cloud for Payers

Salesforce Health Cloud Information

Recent Posts

No-Code Generative AI

Time to Modernize CRM

Student Experience Modernization

Elevate Your Team’s Performance with Slack

AI Transforming Precision Medicine

Contact Us

Be in touch today — and start your business on a path to success.

Category

Archives