Salesforce Marketing Cloud Archives - Page 2 of 16

Improving customer experiences with Marketing Cloud Personalization

19Mar

Salesforce Personalization and Hyper-Personalization

March 19, 2024in Journey Builder, Salesforce Implementation Solutions, Salesforce Personalizationby get-admin

Revitalize your marketing strategy by personalizing each customer’s experience and maximizing ROI through our cutting-edge personalization engine. Marketing Cloud Interaction Studio: Visualize, track, and manage customer experiences with real-time interaction management. Drive valuable engagement at the right moment, tailored to your audience’s preferences. Interaction Studio amplifies Marketing Cloud with expanded real-time personalization. Two Products to

14Mar

Marketing Cloud Growth Edition

March 14, 2024in Account-based Engagement, Email Marketing, Journey Builder, Marketing Cloud Growth Edition, Salesforce Marketing Cloudby wp-shannan

Salesforce has unveiled the Marketing Cloud Growth Edition, (Marketing Cloud Engagement) offering a glimpse into the future of marketing applications aligned with the core Salesforce platform. This edition marks the first iteration of Marketing Cloud on the ‘core’ Salesforce platform, known as Einstein 1 Platform. Built on Data Cloud, it introduces new builders powered by

12Mar

Announcing Marketing Cloud Engagement

March 12, 2024in Account-based Engagement, Get-Tectonic, Marketing, Salesforce Marketing Cloud, Salesforce Marketing Cloud Engagement for Industriesby get-admin

Rebranding initiatives are a powerful tool for companies to continuously enhance their products, showcasing a commitment to ongoing innovation and improvement. Salesforce, a leader in this arena, has recently undergone a significant transformation, particularly with the rebranding of its Marketing Cloud to Marketing Cloud Engagement. Understanding these changes is crucial for businesses, and Tectonic, as

03Mar

Demand Generation Web Use Cases for Personalization

March 3, 2024in AI, Digital Engagement Salesforce, Generative AI, Landing Pages, Marketing, Salesforce, Salesforce Customization Services, Salesforce Marketing Cloud, Salesforce Optimizationby wp-shannan

Utilize effective personalization techniques adopted by businesses in online campaigns to stimulate demand generation. The term “demand generation” has somewhat faded from the marketing lexicon due to the emphasis on analytics, AI, and metrics for lead conversion. However, where does personalization fit into the broader scope of demand generation? Demand generation web use cases for

Salesforce CRM for AI driven transformation

29Feb

AI’s Impact on Email Marketing

February 29, 2024in AI, Creative, Email Marketing, Marketing, Salesforce and Email Marketing, Salesforce Einstein, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)by get-admin

On February 27, 2024, Salesforce queried a group of Trailblazers regarding AI’s impact on Email Marketing by Guilda Hilaire. Sharing the thoughts in this insight. Salesforce asked marketers in the Trailblazer Community for their predictions on generative AI in email marketing, how they plan to use it, and more. AI’s Impact on Email Marketing. It’s

28Feb

Personalization With Customized AI-Driven Journeys

February 28, 2024in Einstein GPT, Generative AI, Journey Builder, Salesforce and Email Marketing, Salesforce Marketing Cloud, Salesforce Personalizationby get-admin

AI-Enabled Triggers for Guiding Customer Journeys – Personalization With Customized AI-Driven Journeys Initiate timely and relevant customer experiences that seamlessly lead individuals through their purchasing journey. Employ AI-powered decision-making to identify the most suitable next steps for customers, offering personalized suggestions based on real-time behavior, historical data, and business-specific datasets such as pricing and inventory.

Salesforce Marketing Cloud Advertising Studio

26Feb

Salesforce Marketing Cloud Advertising 03/6/2024

February 26, 2024in Salesforce Marketing Cloud Advertisingby get-admin

By not selecting a parameter at the audience level, Salesforce will automatically apply an Unspecified parameter.

25Feb

Proud to Be A Part of the Turtle Bay Salesforce Journey

February 25, 2024in Customer Service, Marketing Automation, Salesforce, Salesforce Customer 360, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Personalization, Salesforce Sales Cloud, Technologyby get-admin

Turtle Bay a featured Success story at Salesforce TralblazerDX and more. Proud to be part of the Turtle Bay Salesforce journey! Learn how Tectonic can help you increase bookings. Proud to be part of the Turtle Bay Salesforce journey Travel Transportation Salesforce Tectonic has helped hospitality clients create a real-time view of their guests to

20Feb

Marketing Cloud Growth Extends The Platform

February 20, 2024in AI, Digital Experience, Einstein Relationship Insights, Marketing, Marketing Automation, Marketing Cloud Growth Edition, Sales, Salesforce, Salesforce Data Cloudby get-admin

Marketing Cloud Growth extends the platform capabilities to enhance your team’s marketing endeavors. It allows you to integrate multiple data sources with Data Cloud, create content using Digital Experiences, orchestrate complex customer journeys with Flow Builder, and optimize campaigns with Einstein AI. Required Editions: Available in Salesforce Enterprise and Unlimited Editions with Marketing Cloud Growth

13Feb

AMPScript Beautifier

February 13, 2024in Salesforce Marketing Cloudby get-admin

AMPScript Beautifier This extension helps you format (beautify/prettify) your SFMC AMPscript for easier readability and maintenance. AMPScript Beautifier Features: To simplify your SFMC development, click [here](link to extension). Usage: The format command can also run automatically based on your settings (editor.formatOnSave). Extension Settings: This extension contributes the following settings: Default values for these settings can

Salesforce Marketing Cloud

Salesforce Personalization and Hyper-Personalization

Marketing Cloud Growth Edition

Announcing Marketing Cloud Engagement

Demand Generation Web Use Cases for Personalization

AI’s Impact on Email Marketing

Personalization With Customized AI-Driven Journeys

Proud to Be A Part of the Turtle Bay Salesforce Journey

Marketing Cloud Growth Extends The Platform

AMPScript Beautifier

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