Salesforce Marketing Cloud

04Dec

Google Analytics and Salesforce Marketing Cloud Engagement Integration

December 4, 2023in Google Analytics, Salesforce Marketing Cloudby get-admin

Integration of Google Analytics with Marketing Cloud Engagement allows you to harness Google Analytics capabilities for tracking and analyzing journey activity. By establishing a secure link between your Marketing Cloud Engagement instance and Google Analytics account through native authentication, you can seamlessly view resulting metrics within Marketing Cloud Engagement. Google Analytics and Salesforce Marketing Cloud

01Dec

Case Study: Manufacturing-Salesforce Sales/Service/Marketing Clouds

December 1, 2023in customer stories salesforce, Get-Tectonic, Salesforce Customer Portal, Salesforce Development Services, Salesforce Experience Cloud, Salesforce Implementation Services, Salesforce Integration, Salesforce Lightning, Salesforce Manufacturing Automotive Energy, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Migration, Salesforce Optimization, Salesforce Pardot, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Success Storiesby get-admin

Before we stepped in, this company was grappling with a fragmented data environment. Their sales and service teams had to rely on countless spreadsheets, and as you can imagine, this was not only tedious but also prone to errors. This lack of a unified data source meant they were unable to provide a cohesive customer experience, with sales and service teams often operating in silos.

10Nov

Spring ’24 Salesforce Marketing Cloud Account Engagement Release Notes

November 10, 2023in Salesforce and Email Marketing, Salesforce Marketing Cloud, Salesforce Newsby get-admin

Marketing Cloud Account Engagement Release notes for Spring ’24 By Tectonic’s Salesforce Marketing Consultant Shannan Hearne Highlights of Salesforce Spring ’24 Account Engagement (Pardot) Release The upcoming Spring ’24 release brings exciting features and enhancements to Salesforce Marketing Cloud Account Engagement, promising a more dynamic and user-friendly experience. Here’s a preview of what to anticipate:

catch initial traffic source with Google Analytics

15Oct

Integrate Google Analytics 4 and Salesforce Marketing Cloud

October 15, 2023in Google Analytics, Marketing, Salesforce, Salesforce Integration, Salesforce Marketing Cloudby get-admin

Connecting Google Analytics 4 Properties to Salesforce Marketing Cloud Now, Google Analytics 4 properties can seamlessly integrate with Salesforce Marketing Cloud using the Sales Marketing Cloud interface. This integration is available for both GA4 standard and 360 properties, extending to users who previously utilized a similar setup with Universal Analytics 360. The significance of this

12Oct

Salesforce Account Engagement Quickstart

October 12, 2023in Email Marketing, Marketing Automation, Salesforce and Email Marketing, Salesforce Implementation Services, Salesforce Implementation Solutions, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Quickstartby get-admin

Account Engagement Quickstart by Tectonic’s Salesforce Marketing Consultant, Shannan Hearne Salesforce Account Engagement is the leading B2B marketing automation platform, existing in the cloud and becoming a part of the Salesforce family in 2012 through the acquisition of Exacttarget (formerly known as Pardot). The latter had acquired Salesforce Account Engagement in 2012 and, post-integration with

11Oct

Case Study: Financial Services-Community Bank-Marketing Cloud/Customer 360

October 11, 2023in customer stories salesforce, Salesforce and Email Marketing, Salesforce Customer 360, Salesforce Customization Services, Salesforce Financial Services Solutions, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Success Storiesby get-admin

“The Tectonic team showed strong knowledge of the SFMC platform. They listened to our specific needs and use cases and crafted a customized and creative approach to meet our needs. They were reliable and communicative throughout the entire project.”

09Oct

Case Study: Largest Native American Tribe in the US-Citizen Engagement for Tribes-Salesforce Public Sector Solutions (PSS)/Health Cloud/Experience Cloud/Marketing Cloud and Mulesoft

October 9, 2023in customer stories salesforce, Mulesoft, Salesforce Citizen Portal, Salesforce Experience Cloud, Salesforce Government Cloud, Salesforce Health Cloud, Salesforce Maps, Salesforce Marketing Cloud, Salesforce Public Sector Solutions, Salesforce Success Stories, Technologyby get-admin

Citizen Engagement for Tribes Salesforce Tribal Government MuleSoft Experience Cloud Health Cloud Public Sector Solutions (PSS) Health Cloud Experience Cloud Tribal Nation Solutions MuleSoft Marketing Cloud salesforce tribal government mulesoft Industry: Tribes – Government & Healthcare PROBLEM: SOLUTION: Implementation of Salesforce Public Sector Solutions (PSS), Health Cloud, Experience Cloud, Marketing Cloud & MuleSoft: RESULTS: Like1

05Oct

Salesforce Marketing Cloud vs Salesforce Account Engagement

October 5, 2023in Salesforce and Email Marketing, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)by get-admin

Understanding Salesforce Marketing Cloud (Exacttarget) compared to Salesforce Account Engagement (Pardot), and their differences. Distinguish between Pardot and Marketing Cloud with these highlights: Salesforce Marketing Cloud Engagement (Marketing Cloud formerly ExactTarget) Salesforce Marketing Cloud Account Engagement (formerly named Pardot) The answer to all the above questions is no. Salesforce Account Engagement and Marketing Cloud – two equally powerful

01Oct

Get to Know Ampscript Marketing Cloud

October 1, 2023in Email Marketing, Salesforce Marketing Cloudby get-admin

AMPscript is Marketing Cloud Engagement’s proprietary scripting language designed for advanced dynamic content in emails, landing pages, SMS, and push messages. While incorporating basic programming concepts, AMPscript is user-friendly and accessible even to non-coders, enabling the creation of highly personalized and dynamic content. Its purpose is to expand Marketing Cloud Engagement functionality to facilitate one-to-one

Salesforce for Travel, Transportation, and Hospitality

29Sep

Salesforce and the Impact on Transportation and Hospitality

September 29, 2023in Digital Engagement Salesforce, Einstein Salesforce AI, Marketing Automation, Salesforce and Email Marketing, Salesforce Commerce Cloud, Salesforce Consulting Services, Salesforce CRM Analytics, Salesforce Customer 360, Salesforce Customization Services, Salesforce Flows, Salesforce Hospitality Travel and Transportation, Salesforce Managed Services, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Personalization, Salesforce Sales Cloudby get-admin

Capitalizing on the public’s eagerness to travel post pandemic, the travel and hospitality industry finds its most lucrative opportunity may be in 2024. Salesforce and the Impact on Transportation and Hospitality industries is here to help. A significant 44% of Americans are anticipated to embark on leisure holiday trips this year, emphasizing the need for

Salesforce Marketing Cloud

Google Analytics and Salesforce Marketing Cloud Engagement Integration

Case Study: Manufacturing-Salesforce Sales/Service/Marketing Clouds

Spring ’24 Salesforce Marketing Cloud Account Engagement Release Notes

Integrate Google Analytics 4 and Salesforce Marketing Cloud

Salesforce Account Engagement Quickstart

Case Study: Financial Services-Community Bank-Marketing Cloud/Customer 360

Case Study: Largest Native American Tribe in the US-Citizen Engagement for Tribes-Salesforce Public Sector Solutions (PSS)/Health Cloud/Experience Cloud/Marketing Cloud and Mulesoft

Salesforce Marketing Cloud vs Salesforce Account Engagement

Get to Know Ampscript Marketing Cloud

Salesforce and the Impact on Transportation and Hospitality

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