Salesforce AI Pitchfield: Empowering AI-Led Innovation for Startups

Salesforce has launched the inaugural AI Pitchfield, a groundbreaking startup pitch competition designed to accelerate AI-driven innovation. Organized by the Salesforce Startup Community in partnership with Salesforce Ventures, Lightspeed India, and Khaitan & Co., the competition invites B2B SaaS and AI-first startups across India and Southeast Asia to showcase their ideas for a chance to secure a $100,000 investment from Salesforce Ventures.


A Platform for AI Visionaries

AI Pitchfield recognizes the transformative potential of artificial intelligence in shaping the future of business. This initiative provides emerging and established startups with the opportunity to present their groundbreaking business ideas to an esteemed jury, including:

  • Arundhathi Bhattacharya, CEO & Chairperson, Salesforce India
  • Investors from Salesforce Ventures
  • Influential leaders and executives from the Indian tech ecosystem

The competition highlights Salesforce’s commitment to nurturing the next wave of AI innovation by offering startups exposure, resources, and support to scale their vision.


Key Competition Details

  • Eligibility: B2B SaaS and AI-focused startups based in India and Southeast Asia.
  • Application Period: October 21 to November 30, 2024, via the AI Pitchfield website.
  • Selection Process: Submitted applications will be reviewed by Salesforce Ventures and the Salesforce Startup Community to shortlist the top five finalists.
  • Grand Finale: Finalists will pitch live on January 9, 2025, for a chance to win a $100,000 investment.
  • Terms & Conditions: The competition is subject to terms outlined on the official AI Pitchfield website.

Driving Innovation Through Collaboration

John Somorjai, President, Salesforce Ventures:

“With the agent-driven AI revolution accelerating, innovation has an endless runway. AI Pitchfield is more than a competition—it’s a catalyst for innovation and a driving force for growing the AI ecosystem in India and Southeast Asia. By providing startups with resources, exposure, and support, we’re empowering the next generation of AI leaders to shape a brighter future for all.”

Sanket Atal, SVP & Managing Director – Operations & Technology, Salesforce India:

“AI is a key driver of innovation, enabling startups to overcome challenges and achieve success. AI Pitchfield serves as a dynamic platform that connects like-minded entrepreneurs, fostering collaboration, engagement with ecosystem partners, and access to funding opportunities. Our goal is to empower startups to harness AI and turn their ideas into transformative solutions.”

Hemant Mohapatra, Partner, Lightspeed India:

“We’re thrilled to join AI Pitchfield, as we deeply believe in the power of next-gen startups to reshape industries and push the boundaries of AI. We look forward to seeing visionary founders drive the next wave of advancements in this exciting space.”


A Brighter Future for AI

AI Pitchfield is more than a showcase of entrepreneurial talent—it’s a launchpad for the next generation of AI pioneers. By fostering connections and providing critical investment opportunities, Salesforce and its partners are driving the evolution of AI across India and Southeast Asia. This initiative reflects Salesforce’s commitment to advancing technology, empowering startups, and shaping a future where AI continues to transform industries and unlock untapped potential.

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