Salesforce Introduces IoT Explorer Edition: A Low-Code Gateway to Smarter Customer Engagement
Salesforce is accelerating its Internet of Things (IoT) strategy with the launch of IoT Explorer Edition, a low-code solution designed to help businesses harness IoT data to enhance customer relationships.
This new offering builds on Salesforce IoT, the company’s existing platform, by providing an accessible entry point for enterprises looking to experiment with connected devices, sensors, and applications—without requiring deep technical expertise.
Why IoT Explorer Edition Matters
Many companies have been exploring IoT for years but struggle to turn data into actionable customer insights.
“Most customers don’t know what to do with IoT,” says Bo Mangels, Senior Manager of Product Marketing for Salesforce IoT. “They need a way to experiment, analyze data, and connect it back to their business systems.”
IoT Explorer Edition solves this by:
✔ Capturing real-time device, sensor, and application data
✔ Analyzing it within Salesforce’s CRM platform
✔ Triggering automated sales, service, and marketing actions
Real-World Use Cases
Salesforce highlights several early adopters leveraging IoT Explorer Edition:
- Emerson (climate solutions) → Uses real-time diagnostics to proactively service HVAC units.
- Schneider Electric → Predicts customer purchasing needs based on equipment performance.
- Lippert Components (RV parts) → Monitors component health to schedule repairs before failures occur.
A Strategic Shift: Selling IoT to Business Teams, Not Just IT
According to Christian Renaud, Research Director of IoT at 451 Research, Salesforce is taking a unique approach by marketing IoT to sales and service teams—not just IT.
“Salesforce is positioning IoT as a business-outcome driver,” says Renaud. “Instead of competing with tech vendors, they’re up against business process firms like Accenture and Deloitte.”
Why Start with IoT Explorer Edition?
Adopting IoT at scale requires a complete business transformation—but companies need a low-risk starting point.
“You don’t overhaul your entire organization overnight,” Renaud explains. “IoT Explorer lets businesses run pilot projects, prove value quickly, and scale from there.”
The Bottom Line
With IoT Explorer Edition, Salesforce is lowering the barrier to IoT adoption, helping businesses:
🚀 Turn device data into customer insights
🤖 Automate service and sales triggers
📈 Drive smarter, proactive engagement
For enterprises still figuring out their IoT strategy, this could be the perfect first step toward a more connected, intelligent future.
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