Smart Communications Partners with Salesforce

Smart Communications Partners with Salesforce to Revolutionize Digital Customer Experience

MANILA, Philippines — Smart Communications, the leading mobile services provider under PLDT Inc., has partnered with Salesforce to launch a next-generation digital storefront powered by Salesforce Commerce Cloud. This strategic collaboration will transform how over 50 million prepaid and postpaid subscribers in the Philippines discover, purchase, and manage telecom services—all through a seamless, AI-driven digital experience.

A Unified Digital Storefront for Seamless Transactions

Smart’s new platform will enable customers to:

Purchase devices, SIMs, and plan renewals entirely online—eliminating the need for in-store visits.
Port mobile numbers digitally with just a few clicks.
Receive AI-powered plan recommendations tailored to their usage patterns and needs.
Enjoy a mobile-first, omnichannel experience with faster load times and improved reliability.

“This transformation positions Smart for long-term success in the Philippines’ competitive telecom market,” said Abraham Cuevas, Country Manager at Salesforce Philippines.

AI, Automation & Scalability at the Core

The solution leverages Salesforce AI, MuleSoft, and Service Cloud to:
🔹 Personalize offers using customer data insights.
🔹 Streamline order fulfillment with automated workflows.
🔹 Integrate seamlessly with Smart’s existing CRM and backend systems.

“Salesforce Commerce Cloud’s robust architecture empowers our customers with unmatched convenience,” said Gilbert Gaw, SVP of IT & Transformation at Smart & PLDT.

Future Expansion: Enterprise & Beyond

Smart is also exploring extending this platform to its enterprise segment, further enhancing B2B sales and support.

Why It Matters:
With rising digital adoption in the Philippines, this partnership ensures Smart stays ahead by delivering frictionless, scalable, and intelligent customer experiences.