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Data Collection
06Nov

What is Personalization?

Understanding Personalization in Marketing At its core, personalization can be categorized into two main aspects: personalization for marketing and personalization for communication. This insight will delve into the realm of personalization for marketing, with a forthcoming discussion on personalization for communication. Marketing personalization is a strategy that uses data to target and retarget leads with a branded message that speak directly to specific customers’ interests, demographics, and known buying behavior. Marketing personalization is becoming increasingly expected by consumers. Customer Expectations Beyond meeting customer expectations, there’s a compelling business incentive behind utilizing personalization. When a significant portion of revenue (50%) stems from the top 10% of customers, and 90% of revenue originates from the top 20%, the imperative becomes clear—to retain and find more customers like the top performers. Personalization emerges as a potent tool, enabling the creation of tailored experiences that resonate with customers on an individual level, fostering enduring relationships with your brand. While the buzz around personalization might suggest it as the ultimate goal, it’s crucial to recognize it as an important means to an end. At its fundamental level, personalization involves utilizing customer data to make interactions more pertinent to them. Achieving personalization at scale requires a comprehensive understanding of all aspects related to your customers. Everywhere one looks, brands are embracing personalization, be it in targeted social media ads or the personalized greetings from the local coffee shop barista. Customers now expect personalized experiences, and recent technological advancements have expanded the horizons of where and how personalization can be implemented. Whether it’s through social media, website interactions, or email communication, audiences anticipate personalized experiences that make them feel valued. In a study, 71% of consumers expressed the expectation of personalized interactions, and 76% admitted frustration when this expectation isn’t met. Incorporating personalization into your marketing strategy is not just a trend but a necessity for enhancing customer engagement and driving conversions. Before delving into its implementation, understanding what marketing personalization entails is vital. What is Marketing Personalization? Marketing personalization is a strategic approach that leverages data to target and retarget leads with brand messages tailored to specific customers’ interests, demographics, and buying behavior. The goal is to make customers feel that the brand message is crafted exclusively for them, often referred to as one-to-one or individual marketing. Notable companies like Netflix, Amazon, and YouTube employ personalization through algorithms to automate product and content recommendations based on user behavior. This extends beyond digital channels, impacting customer loyalty in physical establishments such as hotels, cafes, or salons. Importance of Personalization The primary reason for adopting marketing personalization is meeting customer expectations. It is the difference between customers feeling directly addressed versus being just a number among the 1,700 advertisements they encounter monthly. Whether implementing personalization in specific aspects or transforming the entire marketing plan, businesses stand to gain in several ways: Marketing Personalization Trends Keeping up with evolving trends is crucial for effective marketing personalization: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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November 6, 2022in Data, Salesforce, Salesforce Personalization
What is Distributed Marketing in Salesforce
15Aug

What is Distributed Marketing in Salesforce?

Distributed Marketing encompasses a suite of tools, workflows, and interfaces that enable users to access, interact with, and disseminate Marketing Cloud Engagement content seamlessly from within their CRM environment. It empowers users to effectively engage with their client base, whether individually or by segments. What is Distributed Marketing in Salesforce? Distributed marketing software, on the other hand, refers to the array of technology, tools, and platforms utilized by marketers to amplify personalized advertising and promotional content across various distribution channels. So, what sets Marketing Cloud apart from distributed marketing? In Marketing Cloud, configuring requires administrative privileges and the ability to install packages. In contrast, Distributed Marketing leverages Marketing Cloud journeys and Salesforce campaigns within Sales, Service, Financial Services, and Experience Clouds. Enter Distributed Marketing from Salesforce. It enables non-marketers to effortlessly inform, market, and sell to their clientele at scale. As consumers seek connected, relevant, and convenient interactions with brands, delivering seamless engagement experiences becomes imperative. However, for organizations operating through extensive partner networks like franchisees, financial advisors, or resellers, ensuring consistent consumer engagement at scale presents a significant challenge. Distributed Marketing from Salesforce simplifies the process for brands to deliver uniform experiences across both corporate marketing and partner networks. Distributed Marketing empowers corporate marketers to extend their marketing initiatives to channel partners seamlessly. By providing partners with access to content and campaigns, corporate marketers can enhance marketing reach, address lead generation challenges, and mitigate inconsistent communication, ultimately driving consumer engagement and increasing channel ROI. Content updated February 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 15, 2022in Distributed Marketing, Salesforce
Paradigm Shifts That Changed Marketing
30Jun

The Psychology of Copy Writing

Emotional impulses, rather than logical reasoning, are the primary drivers of decision-making. By evoking specific emotions in consumers, you can prompt them to take desired actions. The Psychology of Copy Writing goes far beyond knowing your product or service’s position and proposition. You have to create copy with the buyer in mind. To evoke these emotions, you need triggers, which you can obtain by incorporating psychological principles into your copywriting. This expert utilization of psychological principles in content is known as neuromarketing, and you’re in the right place to learn how to leverage it effectively. The Psychology of Copy Writing What is Neuromarketing? Neuromarketing combines neuroscience, psychology, cognitive science, and marketing to comprehend and influence consumer behavior. It dips into subconscious and emotional factors that influence decision-making. Why Use Neuromarketing in Your Copywriting? Incorporating neuromarketing techniques into your copywriting yields several benefits: Neurological engagement can boost advertising effectiveness by up to 19%. Additionally, 63% of users remember brands that tell stories, while 74% of consumers trust businesses more after reading positive reviews. Neuromarketing Examples Analyzing research insights allows you to identify neurological responses, emotional triggers, and attention patterns. Incorporating these insights into your marketing strategy can drive purchasing decisions. Here are some examples: Effective Neuromarketing Techniques Incorporate the following principles into your copywriting to drive desired actions: Apply these techniques ethically and transparently to build trust and enhance consumer engagement. Continuously test and iterate to refine your strategies based on audience feedback and behavioral insights. Content updated April 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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June 30, 2022in Marketing Automation
Salesforce Marketing Cloud Advertising Studio
12Jun

Salesforce Advertising Studio Platforms

Are you looking to take your advertising and marketing campaigns to new heights? Look no further than Salesforce Advertising Studio. In this insight, we will provide an overview of Salesforce Advertising Studio and its crucial role in driving successful advertising and marketing endeavors. Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps directly to your marketing programs. Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys. Connect engagement data, like third-party webinar, survey, and SMS data, for easy segmentation and campaign maintenance. One of the key advantages of Salesforce Advertising Studio is its seamless integration with other Salesforce platforms such as Customer 360 and Marketing Cloud. This integration allows businesses to harness the power of unified customer data, enabling highly personalized and targeted advertising campaigns. By leveraging the wealth of insights and information stored within Customer 360 and Marketing Cloud, advertisers can create more impactful and relevant messaging that resonates with their audience. An upscale solution of Salesforce Marketing Cloud (SFMC), Advertising Studio helps marketers digitize their efforts at scale and target the right audiences to reach business goals effectively. It allows you to create unique experiences for customers while displaying ads to your target audience. Leverage Salesforce Advertising Studio to effortlessly plan and execute advertising campaigns across multiple channels. This powerful tool provides marketers with efficient features for designing personalized ads, creating compelling content, scheduling campaigns, and automating processes. Furthermore, Advertising Studio smoothly integrates with popular advertising networks and platforms, such as Facebook, Google Ads, Instagram, and Twitter. Benefits Of Advertising Studio Marketing Cloud Advertising helps you engage and advertise to your customers and prospects. Use it to coordinate campaigns with social, mobile, sales, and customer service efforts and enhance your email marketing goals with advertising. You can engage with existing customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across digital advertising. NOTE: Salesforce Advertising Studio is now called Marketing Cloud Advertising. Use Marketing Cloud Advertising to: Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat. Use Advertising Audiences to: You can also configure audiences to refresh automatically. If you discontinue your Ad Studio license, you must delete all audiences and authorized accounts. As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license, you have access to deeper audience and campaign analytics with Audience Insights for Marketing Cloud Advertising. The application is available in the Marketing Cloud Intelligence Marketplace. Advertising Studio is now called Marketing Cloud Advertising. During this transition, you may see references to Advertising Studio. To empower your advertising with Marketing Cloud Advertising, contact Tectonic today. Content updated November 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more

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June 12, 2022in Marketing Automation, Salesforce Marketing Cloud Advertising
Salesforce and LiveRamp Integration
09Jun

Salesforce and LiveRamp Integration

Salesforce Marketing Cloud empowers you to maximize every customer interaction by providing tools to manage the customer journey across all channels. With Salesforce’s Customer Data Platform (CDP), you get a comprehensive view of each customer through unified profiles. This platform integrates data from the world’s #1 CRM, creating a single source of truth. Salesforce and LiveRamp Integration. Partnership with LiveRamp Salesforce Customer Data Platform users can leverage LiveRamp’s Distribution application to deliver their customer audiences to LiveRamp. This enables the orchestration of targeted, people-based advertising campaigns powered by RampID across 500+ publishers, including walled garden platforms. A walled garden platform, also known as a closed ecosystem or closed platform, is a software system that restricts access to content, applications, and media. The provider of the platform has complete control over what is shared, and users can only access what the provider allows. Walled gardens are often used in the marketing and tech industries, and can be used to improve cybersecurity by isolating users from external threats. Benefits for LiveRamp Customers: Key Features: Earlier this week, Dreamforce 2022 returned to San Francisco, where Salesforce introduced its new real-time data platform, Genie. LiveRamp was highlighted as a key partner in Genie’s launch, playing a crucial role in delivering highly personalized customer experiences by enriching and activating data across the advertising ecosystem. Salesforce users can now access LiveRamp technology through the LiveRamp Distribution App, available on the AppExchange. Marketers utilize platforms like Genie as their single source of truth to drive personalization. LiveRamp Distribution equips Salesforce customers with tools to build more accurate audiences powered by RampID, a people-based identifier. This integration allows direct access to over 500 platforms and partners for activation, enabling impactful, personalized, and relevant marketing programs across the ecosystem. All activations through LiveRamp ensure privacy by avoiding the sharing of hashed or raw directly identifiable personal data with any activation platform. “Customer data platforms are transforming the advertising ecosystem to be more customer-first. By providing a single, real-time view of the customer and centralizing customer knowledge, Salesforce Genie delivers unparalleled consistency and effectiveness across all customer touchpoints throughout the media ecosystem,” said Travis Clinger, SVP of Activations and Addressability, LiveRamp. According to Salesforce’s Fifth Edition of the State of the Connected Consumer report, 62% of respondents expect companies to anticipate their needs. However, data fragmentation across the ecosystem hinders this personalized customer experience. Brands require advanced segmentation and activation capabilities to successfully engage customers with the right message at the right moment on the right channel. Our partnership empowers marketers to take more control over their data, offering capabilities such as: Supporting CDPs with Activation To remain competitive and grow, businesses must find innovative ways to engage their customers and deliver personalized, relevant messages through preferred channels. The powerful combination of platforms like Genie and LiveRamp enables the transformation of personalized experiences and enhances the reach and accuracy of marketing programs while respecting consumer privacy. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 9, 2022in Salesforce
CRM analytics
19May

Advertising Cloud

Advertising Cloud is an Adobe product. Often times confused with Salesforce Advertising Studio. What is Adobe advertising Cloud do? Adobe Advertising Cloud is a cross-channel platform which offers customers the ability to plan, buy, manage, and optimize: DSP, Search and TV advertising campaigns, and to leverage dynamic ad templates to deliver relevant ad content to end users. Is Adobe ad cloud a DSP? The Adobe Advertising Cloud Demand-Side Platform (DSP) destination allows you to share authenticated first-party audiences with approved advertisers and users for campaign activation with DSP. Definitions (A) The (1) creation of one new Template, and (2) performance of all services required to create one new Campaign that utilizes such new Template; (B) The (1) creation of one new Template for use with an existing Campaign, and (2) performance of all services required to insert such new Template into the existing Campaign; (C) The performance of all services required to create one new Campaign that uses (1) one existing Template, and (2) a new collection(s) of Advertising Materials; or (D) The performance of all services required to bring a new collection(s) of Advertising Materials into an existing Campaign that utilizes an existing Template(s). (A) the actual amount of media spend in Accounts owned by Customer where Customer is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies; or (B) the costs associated with media buys purchased for Customer via Accounts owned by Adobe where Adobe is responsible for contracting with and paying a Media Partner(s), including allocations for billing discrepancies. Like Related Posts Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How To Build a Connected Culture Building a connected culture has become increasingly important because mobile devices and applications have changed the landscape of the IT Read more

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May 19, 2022in Salesforce Marketing Cloud
Salesforce Marketing Cloud Advertising Studio
27Jul

Advertising Studio Salesforce Marketing Cloud

Advertising Studio in Salesforce Marketing Cloud excels at re-engaging inactive users, uncovering new prospects, and achieving success in contemporary advertising. Here are the key benefits and workings of Advertising Studio: Benefits of Advertising Studio: Similar to other products in Salesforce’s suite, Marketing Cloud Advertising Studio provides seamless cross-platform data access and robust data security. With Advertising Studio, you can: Before diving into the details, it’s crucial to grasp the overarching functionality of Advertising Studio. How Advertising Studio Works: Advertising Studio establishes a secure API connection to ad accounts, allowing the feeding of customer data for building advertising audiences. The process involves: Connecting Marketing Cloud and an ad network requires authorization from a Marketing Cloud user who is also an admin on the ad accounts. If this admin is not an Advertising Studio user, alternative solutions involve providing login credentials or ad account access, potentially using remote screen sharing services if needed. Setting Up Salesforce Advertising Studio: While the setup may seem intricate initially, Salesforce experts can guide users through the process successfully. Principal Components of Ad Studio (Salesforce): Salesforce Marketing Cloud Studios, such as Advertising Studio, manage content and specific marketing channels, while Builders, like Journey Builder, handle data and campaign automation. Advertising Studio emerges as a comprehensive solution for marketers, offering cross-channel advertising and effective data management capabilities. Content updated August 2023. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

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July 27, 2021in Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising
Salesforce
05Jul

Adstudio Salesforce

Activate customer data in Salesforce to power digital advertising and manage ad campaigns with Adstudio. Enhance new customer acquisition with lookalikes, re-engage inactive customers, and align advertising with every channel. Manage ad campaigns at scale powered by customer data in Salesforce. Launch ads directly from Journey Builder and manage end-to-end lead generation. What does Salesforce AdStudio do? Advertising Studio. Activate customer data in Salesforce to power digital advertising and manage ad campaigns. Enhance new customer acquisition with lookalikes, re-engage inactive customers, and align advertising with every channel. Is advertising studio part of Marketing Cloud? Advertising Studio is now Marketing Cloud Advertising. Is Salesforce used for digital marketing? Salesforce Marketing Cloud is a digital marketing platform that automates marketing. Spotify also has a tool known as adstudio. Don’t confuse the two. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 5, 2021in Salesforce
Salesforce Marketing Cloud Advertising Studio
07Jun

Salesforce Marketing Cloud Advertising Studio Explained

Advertising Studio serves as a conduit to digital advertising platforms such as Google, Instagram, LinkedIn, Twitter, and YouTube, expanding your outreach beyond email and mobile messages. Integrated seamlessly through Journey Builder, this Salesforce product facilitates the incorporation of these platforms into your marketing campaigns. Unlike an isolated tool, Salesforce Advertising Studio is a product that integrates advertising campaigns directly into Salesforce’s CRM, enabling marketers to harness customer data derived from interactions on social channels. Salesforce Audience Studio (DMP), on the other hand, is a comprehensive platform that gathers, stores, organizes, and centralizes data from diverse sources, whether internal or external. Functioning in real-time, it unifies user data collected from multiple sources, creating a unified profile for each customer. Marketing Cloud Advertising empowers you to engage and advertise to your customers and prospects effectively. Coordinating campaigns across social, mobile, sales, and customer service efforts, Marketing Cloud Advertising enhances your email marketing goals by integrating advertising strategies. Utilize platforms like Facebook, Instagram, Google Ads, LinkedIn, Twitter, Pinterest, or Snapchat to connect with existing customers. Identify new prospects through lookalike audiences and re-engage inactive users within the customer journey through digital advertising channels. Salesforce Advertising Studio, an elevated offering within Salesforce Marketing Cloud (SFMC), empowers marketers to seamlessly digitize their endeavors at scale, effectively targeting precise audiences to achieve business objectives. This sophisticated platform facilitates the creation of distinctive customer experiences while delivering ads to the intended audience. This insight will guide you through the features, benefits, and setup of Salesforce Advertising Studio. Importance of Advertising Studio Understanding the significance of Advertising Studio in your marketing endeavors is crucial: Benefits of Salesforce Advertising Studio Features of Advertising Studio Steps to Set Up Salesforce Advertising Studio Step 1: Account Configuration Step 2: Navigation and Granting Access Step 3: Monitor the Flow of Data Implementing these steps ensures a seamless setup of Salesforce Advertising Studio, maximizing its potential for your marketing strategies. Contact Tectonic today to get starting using Marketing Cloud Advertising Studio. Content updated January 2024. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

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June 7, 2021in Salesforce Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising
Salesforce CDP Explained
29May

Salesforce CDP Explained

What is a Customer Data Platform (CDP)? A Customer Data Platform (CDP) is one of the most transformative tools in modern marketing. Salesforce CDP Explained. If you’re exploring whether your business needs a CDP and how to begin using one, this guide will walk you through the essentials. CDPs have quickly become a go-to solution in marketing, popping up in reports and strategies everywhere. According to the 2020 State of Marketing Report, 86% of marketers who use CDPs are maintaining or increasing their usage, making many companies wonder: Do we need a CDP too? This insight serves as your step-by-step guide to help you determine whether your business should invest in a CDP, and how to successfully implement one for smarter marketing. What is a CDP? A Customer Data Platform (CDP) is a sophisticated piece of marketing technology designed to collect and organize customer data from various sources into centralized profiles. It helps businesses manage and draw actionable insights from data in real time, making it easier to personalize customer interactions. A typical CDP includes tools for customer data management, marketing automation, multichannel campaign execution, and real-time interaction management. It’s particularly useful when businesses need a database of user-level data to understand customer behaviors across touchpoints. Why Does Your Business Need a CDP? Salesforce CDP Explained CDPs excel in four core tasks: collecting, unifying, activating, and analyzing data. Introducing Salesforce’s CDP: Data Cloud Salesforce’s Data Cloud is a powerful CDP that integrates with Customer 360 to provide real-time customer profiles. It collects and unifies customer data in real time, ensuring businesses can deliver personalized customer experiences and foster stronger relationships. Data Cloud is scalable and designed for businesses of all sizes, with built-in security, compliance, and privacy features through Hyperforce. Benefits of a CDP Beyond basic segmentation, CDPs offer three major benefits: CDPs vs. CRM vs. DMP It’s important to understand the distinction between different data tools. While CRMs focus on managing customer relationships and interactions, and Data Management Platforms (DMPs) handle anonymous data for targeted advertising, CDPs are designed to unify and activate first-party data for personalized marketing. How to Choose a CDP When selecting a CDP, focus on two key areas: insights and engagement. Some CDPs specialize in integrating and analyzing customer data (insights), while others focus on delivering real-time personalized experiences (engagement). Salesforce’s Data Cloud combines both capabilities, offering real-time insights and activation to power personalized experiences across channels. To choose the right CDP for your business, ask these questions: Success Stories with CDPs CDPs have transformed the way businesses engage with their customers. One example involves a regional food and convenience store chain that implemented a CDP to enhance personalized digital experiences. By using customer data to tailor marketing emails and online interactions, the business saw a 16% increase in conversion rates on one of its key products. Getting Started with a CDP CDPs are essential tools for businesses looking to unify customer data, personalize marketing, and drive smarter marketing strategies. To get started, consider building a business case for CDP adoption, assembling a cross-functional team, and researching the right CDP to fit your organization’s needs. The journey to smarter, data-driven marketing begins with the right CDP. Make sure to explore Salesforce’s Data Cloud and other leading platforms to find the best fit for your organization’s growth and success. Content updated April 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 29, 2021in Data, Hyperforce, Marketing Automation, Salesforce, Salesforce Data Cloud, Technology
Salesforce CDP Innovations
12May

Salesforce CDP Innovations

New Salesforce CDP Innovations: Smarter, Faster, and More Personalized Customer Interactions Salesforce has launched new innovations for its Customer Data Platform (CDP), designed to help businesses leverage first-party data for more personalized customer experiences. Leading brands like Bank of Montreal and convenience store retailer Casey’s are already using Salesforce CDP to create a unified source of customer truth, streamlining interactions and providing frictionless customer experiences. The world is gradually recovering from the pandemic, and consumer behavior is shifting as shops, hotels, restaurants, and other establishments reopen. While customers are eager to engage in the experiences they’ve missed, companies recognize that digital innovations, such as curbside pickup and direct-to-consumer websites, which fueled pandemic-era growth, are here to stay. As expectations for personalized, connected experiences grow—with 70% of customers demanding this—many businesses struggle to unify customer data across systems, teams, and devices. This data fragmentation makes it difficult to create a single source of truth for customers. Salesforce CDP: Built on the World’s Leading CRM Salesforce CDP solves this challenge by capturing, unifying, and activating customer data across various touchpoints to drive more personalized experiences. Today’s new CDP features make data smarter, more connected, and easier to activate securely. Built on Salesforce’s #1 CRM platform, the CDP unifies data from sales, service, marketing, loyalty, and commerce systems, creating a comprehensive single source of truth. Businesses can then leverage this unified view for personalized marketing, advertising, analytics, and relationship-building strategies that increase customer loyalty and revenue. New Innovations in Salesforce CDP Include: How Businesses Are Using Salesforce CDP Availability of New Features: This insight helped you learn more about these innovations and how Salesforce CDP can enhance customer engagement from anywhere. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 12, 2021in Data, Mulesoft, Salesforce, Technology
Salesforce Marketing Cloud
08Feb

Marketing Cloud Digital Marketing Solution

Salesforce Marketing Cloud is a specialized CRM platform equipped with a range of marketing tools tailored for remote marketers, facilitating effective management of marketing strategies. Marketing Cloud Digital Marketing Solution empowers digital marketers to deliver timely, personalized messages to the right audience across diverse channels. Offering a unique cloud-based marketing platform, Marketing Cloud enables the creation of end-to-end personalized customer experiences, fostering robust marketing automation strategies to enhance sales. Key Features: Marketing Cloud Einstein: Marketing Cloud Einstein builds upon Salesforce Einstein AI, providing modern tools and analytics within the CRM framework. This smart AI suite aids digital marketers in accessing and analyzing real-time customer data. Features include predictive scoring to forecast customer engagement and predictive audiences for targeted segmentation based on behavioral patterns. Platforms in Marketing Cloud: Products in Marketing Cloud: Benefits of Marketing Cloud: Salesforce Marketing Cloud stands out as a comprehensive solution for digital marketers seeking to elevate their strategies and drive sales. With its array of features, platforms, and products, Marketing Cloud offers unparalleled benefits and competitive advantage in the market landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 8, 2021in Marketing Automation, Salesforce Marketing Cloud
Marketing Automation
04Mar

Marketing Automation

Marketing automation is software tool that handles routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. What are marketing automation strategies? An automation strategy is a playbook for a brand’s automated marketing tactics. It should answer the who, what, where, when and how of your automation plan. Your plan should tell you: Who your audience is. Include detailed information on your target audience and each of the audience segments. Does marketing automation really work? Marketing automation can be a real game-changer for small businesses. It helps you score, sort, and nurture leads throughout the sales cycle, boosting conversions by targeting customers with the highest purchasing potential. All without the need for human intervention. This frees your marketing and sales professionals up to do other work. Customer journeys are the sum of individual personalized experiences with your brand. With automation, you can tailor every interaction based on customer data to create ongoing, seamless journeys through every brand touchpoint. 5 Steps to Getting Started with Marketing Automated Campaigns Here are some best practices to keep in mind when designing your marketing automation strategy: Tectonic has extensive experience launching automation solutions running in the Salesforce ecosystem. If you are ready to automate the marketing process in Salesforce, contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 4, 2019in Data, Marketing Automation, Salesforce, Salesforce Development Services, Salesforce Implementation Services, Salesforce Marketing Automation

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