Analytics Builder - gettectonic.com
Marketing Cloud Website Activity Collection
09Oct

Marketing Cloud Website Activity Collection

Leveraging Website Activity Data in Salesforce Marketing Cloud Understanding how users interact with your website is essential for delivering personalized customer experiences. Salesforce Marketing Cloud (SFMC) offers robust tools to capture website activity and transform this data into actionable insights, enhancing your marketing strategies. This guide walks you through the process of collecting website activity data in SFMC. Marketing Cloud Website Activity Collection Before diving into the setup process, it’s important to understand the benefits of collecting website activity data: Now, let’s explore how to set up website activity tracking in Salesforce Marketing Cloud. Set Up Marketing Cloud Website Activity Collection Step 1: Install Salesforce Marketing Cloud Tracking Code To begin collecting website activity, install the Salesforce Marketing Cloud tracking code on your website. Known as the “Web Collect” code, this script captures visitor behavior data and sends it to SFMC. Step 2: Configure Data Extensions After installing the tracking code, set up data extensions in SFMC to store the website activity data you collect. Step 3: Set Up Behavioral Triggers To maximize the value of your data, set up behavioral triggers in SFMC. These triggers can automatically send personalized communications based on specific website actions. Step 4: Leverage Advertising Studio for Retargeting To further enhance your marketing efforts, use Advertising Studio to create retargeting campaigns based on website activity data. Step 5: Monitor and Optimize After setting up website activity tracking, regularly monitor the performance of your campaigns and the quality of your collected data. Final Thoughts Collecting website activity data in Salesforce Marketing Cloud enables you to understand customer behavior better and deliver more personalized experiences. By following these steps—installing the tracking code, configuring data extensions, setting up behavioral triggers, and leveraging retargeting—you can effectively harness website activity data to elevate your marketing efforts. Start implementing these strategies today to unlock the full potential of Salesforce Marketing Cloud and drive deeper engagement and conversions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 9, 2024in Salesforce Marketing Cloud
Marketing Cloud Admins
31Aug

Marketing Cloud Admins

Salesforce Marketing Cloud Administrators play a key role in ensuring the success of an organization’s marketing efforts. Their responsibilities span system configuration, data management, campaign development, and execution. These professionals need a blend of technical expertise, strategic thinking, and keen attention to detail to effectively manage and optimize the Marketing Cloud environment. System Configuration and AdministrationMarketing Cloud Admins are responsible for setting up and configuring user accounts, defining roles and permissions, and customizing the system to meet specific organizational needs. They stay current on Salesforce updates, conducting system audits to maintain security and performance. Admins also oversee platform customization, aligning it with business goals. Data Management and SegmentationEffective data management is crucial for personalized marketing. Admins manage data imports, exports, and integration with other systems, ensuring data cleanliness and compliance with privacy regulations. They create audience segments based on specific criteria to enable targeted campaigns. Campaign Development and ExecutionAdmins work closely with marketing teams to develop and execute email, SMS, and social media campaigns. They set up customer journeys, implement automation, and ensure campaigns are delivered as planned. Monitoring performance and analyzing metrics allows admins to optimize campaigns and provide insights for future strategies. Integration and AutomationAdmins integrate Marketing Cloud with CRM systems, e-commerce platforms, and third-party apps. They streamline workflows by automating processes through tools like Journey Builder and Automation Studio, ensuring data consistency and efficiency. Troubleshooting and SupportAdmins provide technical support and troubleshoot issues related to system errors, data synchronization, and campaign delivery. They collaborate with Salesforce support to resolve complex problems, ensuring smooth operations and minimal downtime. Training and DocumentationTraining users on Marketing Cloud tools and developing comprehensive documentation are also key responsibilities. Admins ensure users are well-versed in the platform’s features and best practices, helping maintain consistent performance across teams. Monitoring and ReportingAdmins track key performance indicators (KPIs) and generate reports to analyze campaign success. By using tools like Analytics Builder, they offer data-driven insights that help improve marketing strategies and align them with business objectives. Skills Required for Salesforce Marketing Cloud AdminsAdmins must have strong technical aptitude, familiarity with Salesforce tools like Email Studio and Journey Builder, and proficiency in SQL, HTML, and APIs for system integration. Problem-solving skills are critical for diagnosing and resolving issues, and data management expertise is essential for organizing and analyzing marketing data. FAQs: If you are in need of Marketing Cloud assistance, contact Tectonic today. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 31, 2022in Salesforce Implementation Services, Salesforce Marketing Automation, Salesforce Marketing Cloud
Salesforce BI
25Aug

Analytics Studio Salesforce

Analytics Studio Salesforce provides the foundational tool for building CRM Analytics assets—the lenses and dashboards that make up Analytics apps. Use Analytics Studio to explore your data and build lenses and dashboards with data visualizations that give you the insights to help you run your business. Store everything in apps— the containers of assets that tell a story about an aspect of your business through data visualizations. Analytics Studio lets you do most of your work declaratively through its intuitive graphical user interface. You can also access the JSON, XMD, SaQL, and other files that control how Analytics consumes and displays data in dashboards and apps. Open those files with your editor of choice to make fine-grained changes to Analytics business user functionality. To open Analytics Studio, navigate to the Salesforce app picker and select Analytics Studio. Sometimes you must scroll or click View All to find it. From there, click Create, and start building. The Analytics Learning Map provides pointers to help get you going and master Analytics visualizations. Is Salesforce analytics Studio free? You have to be aware that Einstein Analytics is not free even if you’re using other Salesforce products such as Sales, Service, or Financial Cloud. You have to buy a separate license for Einstein Analytics Plus or Einstein Analytics Growth, depending on the components you plan to use in your workflow. What is CRM Analytics Salesforce? Salesforce CRM analytics is a powerful, accurate, and expansive CRM analytics solution, designed to provide users with a single, unified system capable of collecting and analyzing customer data to turn into valuable insights. Content updated December 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 25, 2022in Salesforce Einstein, Salesforce Implementation Services
salesforce marketing cloud interaction studio
24Feb

Marketing Cloud Builders

Marketing Cloud by Salesforce has a wide family of builder studios. Marketing Cloud Builders create the content that runs your marketing automation. Explore the various ‘Builders’ within Marketing Cloud. With each serving a distinct purpose. Notable examples include Journey Builder for campaign automation, Audience Builder → Contact Builder for data management, Content Builder for crafting emails and landing page templates, and Analytics Builder for generating standard reports. Marketing Cloud ‘Builders’ Overview: Journey Builder (AKA. Marketing Cloud Engagement): This tool provides an exceptional campaign automation experience. By visually mapping out the ‘journey‘ that contacts will travel through your marketing touchpoints. Segment contacts into targeted audiences using paths. Utilize a sidebar with various entry sources, activities (e.g., sending SMS), and flow controls. Audience Builder → Contact Builder: Manage data related to contacts (referred to as ‘people’ records in Marketing Cloud). This builder grants access to demographic and behavioral information, It is organized into ‘attribute groups’ (e.g., abandoned carts), ‘events,’ and ‘populations’ that can then be segmented. Content Builder: Create emails and landing page templates, including reusable and interactive content blocks. BrandBuilder: Customize the appearance of your Marketing Cloud account by uploading your company logo and changing the default color scheme. In Enterprise 2.0, multiple brands can be created and assigned to different Marketing Cloud business units. Analytics Builder → Standard Reports: With Analytics Builder built-in Marketing Cloud gain reporting to create insights into email campaigns. Learn more about web and mobile analytics, contact behavior, administrator monitoring, and more. These insights are valuable for setting marketing goals and refining customer journeys. Note: Support/updates for the Discover Reporting Tool are scheduled to end in April 2022. Analytics Builder → Datorama Reports for Marketing Cloud: Introduced in the January 2021 Marketing Cloud release, Datorama reports replace the Discover Reporting Tool. These reports, available as an app in Marketing Cloud with a Datorama account created in the background, offer pre-built dashboards, making campaign and journey reporting more straightforward. Builders can utilize items created in the studios (e.g., Journey Builder using activities from Automation Studio), and studios can leverage items created in the builders (e.g., Email Studio using content blocks from Content Builder). The interplay between builders and studios contributes to the flexibility of the Marketing Cloud product suite, although it may pose a challenge to fully comprehend. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 24, 2022in Salesforce Marketing Cloud
Salesforce Marketing Cloud Analytics Builder
19Nov

Analytics Builder Standard Reports in Salesforce

Analytics Builder → Standard Reports: Utilize built-in Marketing Cloud reporting to gain insights into email campaigns, web and mobile analytics, contact behavior, administrator monitoring, and more. These insights are valuable for setting marketing goals and refining customer journeys. Note: Support/updates for the Discover Reporting Tool are scheduled to end in April 2022. Learn how to create and run a standard report in Marketing Cloud’s Analytics Builder Report tool. View a list and description of available Email Studio reports available in the Analytics Builder standard Report tool. REPORT NAME DESCRIPTION A/B Test Summary Contains summary and comparison information about one or more A/B test campaigns for the date range you specify. Account Send Summary Displays all potential response counts or rates for an account organized by send. Enterprise or reseller reports also display respective member results organized by account. Attribute by Tracking Event Displays how your subscribers reacted to a certain email send, based on a specific tracking event, and a particular attribute. Campaign Email Job Tracking Summary Displays the email tracking data for each job sent that is associated with the selected campaign. Use this report to get a complete list of all sends in a campaign and a quick summary of all relevant email tracking statistics. Campaign Email Tracking Summary Use this report to quickly see email level tracking statistics if the emails in your campaign are sent in more than one job. This report displays the send tracking data for a specific campaign. Displays the email tracking data for each email associated with the campaign. If an email is sent through multiple jobs, Analytics Builder summarizes the tracking data for each job by email. Carrier Deactivation Summary Report Use this report to both verify the accuracy of the opt-out process and insight into customers to potentially retarget for SMS opt-in. The report displays a daily and historic overview of the subscriptions updated within your account. The updates are a result of deactivated phone numbers on the carrier’s network or numbers ported from one carrier to another. Conversion Tracking Statistics Displays all conversion activity across all your email sends over a specific time period. Email Message Frequency This report cannot be viewed as a web page. Includes the number of customers received multiple email messages from period to period for comparison purposes. The available periods for comparison are: Yesterday vs. Day Before; Previous 2 Weeks Before Today; Previous Sunday to Sunday Weeks; Last 30 days vs. Previous 30 days; Previous 2 calendar months. Email Performance by Attribute Lets you evaluate email send results for different subscriber attribute and preference values. Email Performance by Domain Enables you to evaluate email send results for each domain sent to for a single send. Email Performance by List Enables you to assess response, bounce, and click-through rate for each list or group. The rate can be sent to as part of a send event that excludes email sent to a single recipient. Email Performance for All Domains Enables you to evaluate email send results for each domain sent to for a single send. Email Performance Over Time Shows data for all sends during a specific period. Email Send Shows how many emails have been sent from each of your accounts. This report can be run for any time period, present, or past. Email Sends by User Displays a list of account users who have sent emails during the specified date range and the total number of emails that each user has sent. Email Send Performance by Audience Builder Segment Shows send performance data by audience segment. Forwarding Activity Details Displays details for emails that are forwarded from subscribers to other individuals. Impression Tracking by Job Displays the number of times the content area was sent as part of a job. The count could be the number of impressions and the link performance for links found within the impression region. Impression Tracking for Triggered Send by Period Displays the performance of an impression region for triggered sends by a time period you choose. List Demographics Enables you to analyze your lists to see a breakdown of subscribers by status, domain, and subscription tool. List Performance Over Time Enables you to examine each of your lists to evaluate their effectiveness over time across multiple sends. List Size Over Time Displays the number of subscribers on a list over a specified time period. Includes a table showing the number of subscribers by status for each month in the specified time period. This data is also provided in a line graph. Multi-Campaign Tracking Summary Use this report to compare email performance across multiple campaigns. This report shows that email tracking summarized by campaign for all campaigns with a deployment date. The report shows tracking by the selected date range and the total of all selected campaigns for each tracking category. Recent Email Sends Summary Enables you to analyze a summary of your recent account activity. Region Performance for Triggered Sends Over Time Displays how a single section of content performs over a period across multiple triggered send jobs. Region Performance Over Time Displays how a single section of content performs over a period across multiple jobs. Response Trend Analysis for Email Send Displays how an email send has performed over a specified date range. Send Classification by Email Tracking Report Enables you to compare the send performance data of transactional and commercial sends. Sendable Data Extension Demographics Includes charts which show subscriber status breakdown and a top-level view of which domains are best represented in the selected sendable data extension. Sendable Data Extension Performance Over Time Provides an analysis of a sendable data extension over time. You can use this report to evaluate when a previously effective data extension is no longer effective. Single Email Performance by Device Summarizes email open and click activity on mobile vs. desktop devices for an email. This report shows the percentage of opens, unique opens, and clicks occurring on mobile devices. Spam Complaints Over Time Provides historical data about received

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November 19, 2021in Salesforce Marketing Cloud
Salesforce Marketing Cloud Journey Builder
01Nov

Google Analytics 360 and Journey Builder Analytics

Meet the New Journey Analytics Dashboard Imagine having a centralized platform where you can effortlessly discover how consumers engage with your messages and content across various channels. Google Analytics 360 and Journey Builder give3 you just that. The integration of Salesforce Marketing Cloud and Google Analytics 360 makes this a reality, providing access to cross-channel and content engagement data within Journey Builder. This integration empowers you to easily track the effectiveness of your marketing campaigns. Google Analytics 360 and Journey Builder To go deeper into the insights offered by the new dashboard, let’s explore each component: 1. Google Analytics Goal Tile: 2. Email Performance Tile: 3. Google Analytics Ecommerce Tile: 4. Google Analytics Site Usage Tile: 5. Google Analytics Content Tab: This integration provides a comprehensive view of customer journeys, enabling you to optimize marketing strategies based on real-time data and valuable insights. What is the difference between Google Analytics and Google Analytics 360? Google Analytics 360 increases data sampling thresholds for ad-hoc analysis compared to the standard version of Google Analytics and also provides the option to export unsampled data, which the standard version does not. Data sampling limits analysis to a subset of data and then draws conclusions about the whole. Content updated January 2024. Like1 Related Posts Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more Web Pages That Helped With My Google Data Engineer Exam Google Data Engineer Exam It seems like every day more resources appear to help you study for the Google Data Read more What is Advanced Reporting in Salesforce? Cross Filters, Summary Formulas, and More: Advanced Reporting in Salesforce Salesforce comes with report types out-of-the-box for all standard objects Read more

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November 1, 2021in Google Analytics, Salesforce Manufacturing Cloud
Salesforce Marketing Cloud
06Apr

Salesforce Marketing Cloud Explained

Salesforce Marketing Cloud, a top digital marketing automation and personalization platform, manages marketing activities across various channels, including email, mobile apps, SMS, and company websites. It seamlessly integrates with other Salesforce products like Sales and Service Cloud, facilitating the free flow of CRM data. Marketing Cloud is a customer relationship management platform for marketers allowing them to create and manage marketing relationships and campaigns with customers and prospects.  Its analytics and reporting capabilities allow marketers to measure and optimize the performance of campaigns and ads, lowering marketing costs. What’s in a name? It’s worth noting that in April 2022, Salesforce modified the names of six Marketing Cloud products, while maintaining their functionality. These changes aim to simplify the suite and minimize confusion. Marketing Cloud stands as a prominent tool in marketing technology, offering a comprehensive array of modules—approximately 20 at the time of this writing—through years of innovation and acquisition. Jay Wilder, VP of Product Marketing for Marketing Cloud, shared insights into these changes, emphasizing the strategic direction of Salesforce Marketing Cloud. The modifications primarily involve renaming certain add-ons and functionalities: While some changes may seem substantial, the alterations aim to streamline and simplify, aligning with Salesforce’s overarching “Easy” theme introduced at Dreamforce ’21. The goal is to make setup, installation, and configuration as user-friendly as possible. Salesforce plans to execute these changes gradually, updating documentation and conducting localization research throughout the latter part of 2022. Importantly, the modifications won’t impact product functionality, pricing and packaging, features within products, SKU names, or the names of certain modules such as Email Studio, Journey Builder, and Mobile Studio. Interested in learning more about Salesforce Marketing Cloud? Contact Tectonic today. This content was updated in April 2022. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 6, 2021in Salesforce Marketing Cloud

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