Relationships Archives - gettectonic.com - Page 22
salesforce private lending
23Aug

Private Lending Simplified

Private Lending Simplified: Unlocking Success with Salesforce In the dynamic world of private lending, technology is transforming the way lenders operate. Salesforce stands out as a powerful platform, enabling private lenders to optimize processes, enhance borrower relationships, and drive sustainable growth. Let’s explore how Salesforce can simplify private lending and boost efficiency. The Landscape of Private Lending and Its Challenges Private lending refers to providing loans to individuals or businesses outside of traditional banks. While this approach offers flexibility and faster approvals, it also comes with challenges such as: Given these complexities, lenders need robust tools to manage the entire loan lifecycle effectively. The Role of Loan Management Software in Private Lending Loan management software is indispensable for automating and streamlining lending operations. Salesforce, with its flexible loan management capabilities, is particularly well-suited for private lenders. Key functionalities include: 1. Automated Underwriting Salesforce enables automated underwriting by using predefined rules and algorithms to evaluate borrower eligibility. This speeds up decision-making, reduces manual errors, and ensures consistency. 2. Loan Processing A centralized system in Salesforce allows lenders to track applications, manage documentation, and communicate with borrowers, ensuring no step in the process is overlooked. 3. Loan Servicing Post-loan disbursement, Salesforce’s integration capabilities support repayment tracking, automated reminders, and delinquency management, ensuring seamless loan servicing. Why Private Lenders Turn to Salesforce Salesforce empowers private lenders with tools designed to optimize every stage of the lending process. 1. Customizable Solutions Salesforce’s flexibility allows lenders to create workflows tailored to different loan types, whether it’s mortgage servicing or merchant cash advance (MCA) underwriting. 2. Advanced Data Management With secure, cloud-based infrastructure, Salesforce ensures easy access to data anytime, anywhere. This not only enhances decision-making through analytics but also supports regulatory compliance. 3. Enhanced Customer Relationship Management (CRM) Strong borrower relationships are key to private lending success. Salesforce’s CRM tools help lenders manage interactions from initial inquiries to post-loan follow-ups, ensuring clients feel supported throughout their journey. 4. Seamless Integration Salesforce integrates effortlessly with other financial tools, such as microfinance platforms and construction loan management software, creating a unified ecosystem for managing diverse loan portfolios. Choosing the Right Loan Management Solution When adopting Salesforce or similar platforms for private lending, consider the following: For private lenders, specialized solutions like Fundingo, built on Salesforce, can take operational efficiency to the next level. Conclusion Salesforce is transforming private lending by simplifying operations and strengthening lender-borrower relationships. With tools to manage the entire loan lifecycle—from underwriting to servicing—private lenders can increase efficiency, maintain compliance, and enhance customer satisfaction. Adopting advanced technologies like Salesforce positions private lenders for long-term success in an increasingly competitive market. Are you ready to harness the power of Salesforce for your private lending business? Let’s connect and explore how Tectonic can streamline your processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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August 23, 2022in Data, Salesforce Financial Services Solutions, Technology
Engage Your Community with Experience Cloud
11Aug

Community Cloud for Nonprofits: A Comprehensive Overview

Editors Note: Salesforce Community Cloud is now known as Salesforce Experience Cloud A “Community Cloud for Nonprofits” is a cloud-based platform, often built on Salesforce’s Community Cloud, designed to help nonprofit organizations create online communities. These communities serve as centralized hubs where nonprofits can connect with donors, volunteers, beneficiaries, and other stakeholders. The platform facilitates information sharing, collaboration, and engagement, empowering nonprofits to strengthen relationships and advance their missions. Key Features of Community Cloud for Nonprofits The platform is typically powered by Salesforce’s Community Cloud, which offers a robust foundation for building and managing online communities. Key functionalities include: Benefits of Community Cloud for Nonprofits Implementing a Community Cloud platform offers numerous advantages for nonprofit organizations: Why Community Cloud is a Game-Changer for Nonprofits Salesforce’s Community Cloud provides nonprofits with a powerful tool to centralize communication, enhance stakeholder engagement, and improve operational efficiency. By creating a dedicated online community, nonprofits can build stronger relationships with donors, empower volunteers, support beneficiaries, and collaborate effectively with partners. In summary, a Community Cloud for nonprofits is more than just a platform—it’s a transformative solution that helps organizations amplify their impact, streamline operations, and create meaningful connections within their ecosystem. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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August 11, 2022in Data, Salesforce
Salesforce Logo
11Jul

What is Salesforce and Why is it so Popular?

What is Salesforce and Why is it so Popular? Salesforce, a software company specializing in Customer Relationship Management (CRM), has emerged as a dominant force in business technology since its establishment in 1999. It encompasses both a software package and a complete ecosystem designed to enhance and modernize various business processes. The widespread popularity of Salesforce can be attributed to its all-encompassing CRM solutions, user-friendly interface, cloud-based platform, scalability, and the robust ecosystem it has fostered. Offering comprehensive tools for managing customer data, automating processes, analyzing data and insights, and creating personalized customer experiences, Salesforce extends its reach to various solutions such as customer service, marketing automation, commerce, app development, and more. What sets Salesforce apart is its highly customizable platform, allowing users to tailor CRM according to specific requirements. Renowned for its flexibility, Salesforce offers a plethora of customizable features and functionalities, making it stand out in the business technology landscape. Many companies opt for Salesforce due to its role as a customer relationship management solution, effectively bringing together companies and customers. Positioned as an integrated CRM platform, Salesforce provides all departments, including marketing, sales, commerce, and services, with a unified view of each customer. This capability to foster collaboration and coherence across diverse business functions contributes to the widespread adoption of Salesforce by numerous companies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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July 11, 2022in Data, Marketing Automation, Salesforce, Technology
field dependencies
10Jul

Guide to Salesforce Field Dependencies

Salesforce provides robust tools to optimize processes, streamline workflows, and ensure data accuracy. In this guide, we’ll explore how to set up Salesforce field dependencies, implement validation rules, and use formula fields to enhance data quality and maintain data integrity across your organization. Understanding Field Dependency Field dependency in Salesforce allows you to filter and display relevant options in one picklist based on the user’s selection in another picklist. It links a controlling field and a dependent field, where the controlling field determines which values are shown in the dependent field. This helps maintain data integrity by preventing irrelevant selections, ensuring accurate and consistent data. Benefits of Field Dependencies Here’s why field dependencies are a valuable asset in Salesforce: Popular Use Cases for Field Dependencies How to Set Up Field Dependencies Best Practices for Managing Field Dependencies Conclusion Salesforce field dependencies are a powerful feature for ensuring clean data, enhancing workflows, and improving user experience. By enabling context-specific data entry, they reduce errors and save time, boosting productivity across your organization. If you need expert assistance with Salesforce configurations, Tectonic, a trusted Salesforce consultant, can help. With deep expertise in Salesforce solutions, Tectonic ensures your workflows are optimized and your Salesforce environment is perfectly aligned with your business needs. Reach out today to unlock the full potential of Salesforce for your organization. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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July 10, 2022in Data, Salesforce
crm analytics
25Jun

Understand Customer Service Analytics

Customer Service Analytics: Types, Use Cases & Key Benefits Customer service analytics transforms raw customer data into actionable insights—helping businesses improve support, boost retention, and drive revenue. With today’s complex customer journeys, analytics tools are essential for tracking interactions, predicting trends, and optimizing experiences. What Is Customer Service Analytics? Customer service analytics involves collecting and analyzing data from every touchpoint—support tickets, purchases, surveys, social media, and more. Companies use this data to: By leveraging analytics, businesses move from reactive problem-solving to proactive customer success strategies. 4 Key Types of Customer Service Analytics 1. Customer Experience (CX) Analytics What it does: Tracks key support metrics to assess performance and identify trends.Key metrics: Why it matters: 2. Customer Journey Analytics What it does: Maps the full customer lifecycle—from first contact to repeat purchases.Key data sources: Why it matters: 3. Customer Retention Analytics What it does: Measures loyalty and identifies churn risks.Key metrics: Why it matters: 4. Customer Engagement Analytics What it does: Tracks interactions across all channels (email, chat, social media).Key insights: Why it matters: Top 7 Customer Service Metrics to Track Metric What It Measures Why It Matters CSAT Customer satisfaction Gauges service quality First Response Time Speed of initial reply Impacts customer perception Time to Resolution Issue resolution speed Reduces frustration Customer Effort Score Ease of getting help Lower effort = higher loyalty Churn Rate Lost customers Identifies retention issues Lifetime Value (CLV) Customer profitability Guides long-term strategy Loyal Customer Rate Repeat buyers Measures brand advocacy How Analytics Improves Customer Service “Analytics turns raw data into stories—revealing relationships and driving smarter decisions.” – Susan Lahey Choosing the Right Analytics Software The best tools integrate data from all customer touchpoints, offering: Key takeaway: Don’t fear the data—embrace it. With the right analytics strategy, businesses can enhance CX, reduce churn, and boost revenue. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 25, 2022in Analytics Builder, Data, Google Analytics
salesforce data model
09Jun

Salesforce Data Model

The entity relationship diagrams (ERDs) featured in this insight elucidate significant connections among standard Salesforce objects, utilizing crow’s foot notation as part of Salesforce’s data modeling framework. The Salesforce Data Model shows the connection between fields, objects, and data. The Salesforce data model is essentially a composition of objects and fields. Data modeling involves structuring data using objects, fields, and relationships. In Salesforce, the database adopts a relational structure, storing data in tables referred to as Objects. These tables consist of columns representing types and rows denoting records, with entries named fields or data records. In Salesforce, objects play a pivotal role as they enable data storage, akin to tables in a database. Each object comprises multiple fields designed to house data effectively. Salesforce’s Data Model shows how each object relates to the others. The core architecture of Salesforce is characterized by a multi-tenant structure, where a common application serves multiple groups or clients. This architecture ensures the security and isolation of data for each client, even though they share the same server. Fields in the Salesforce data model are fundamental units of data storage, encompassing various types such as text, number, picklist, and date. These fields are utilized to store data specific to a particular object. For example, the Account object incorporates fields like Account Name, Account Number, and Phone. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 9, 2022in Data, Salesforce
Salesforce and LiveRamp Integration
09Jun

Salesforce and LiveRamp Integration

Salesforce Marketing Cloud empowers you to maximize every customer interaction by providing tools to manage the customer journey across all channels. With Salesforce’s Customer Data Platform (CDP), you get a comprehensive view of each customer through unified profiles. This platform integrates data from the world’s #1 CRM, creating a single source of truth. Salesforce and LiveRamp Integration. Partnership with LiveRamp Salesforce Customer Data Platform users can leverage LiveRamp’s Distribution application to deliver their customer audiences to LiveRamp. This enables the orchestration of targeted, people-based advertising campaigns powered by RampID across 500+ publishers, including walled garden platforms. A walled garden platform, also known as a closed ecosystem or closed platform, is a software system that restricts access to content, applications, and media. The provider of the platform has complete control over what is shared, and users can only access what the provider allows. Walled gardens are often used in the marketing and tech industries, and can be used to improve cybersecurity by isolating users from external threats. Benefits for LiveRamp Customers: Key Features: Earlier this week, Dreamforce 2022 returned to San Francisco, where Salesforce introduced its new real-time data platform, Genie. LiveRamp was highlighted as a key partner in Genie’s launch, playing a crucial role in delivering highly personalized customer experiences by enriching and activating data across the advertising ecosystem. Salesforce users can now access LiveRamp technology through the LiveRamp Distribution App, available on the AppExchange. Marketers utilize platforms like Genie as their single source of truth to drive personalization. LiveRamp Distribution equips Salesforce customers with tools to build more accurate audiences powered by RampID, a people-based identifier. This integration allows direct access to over 500 platforms and partners for activation, enabling impactful, personalized, and relevant marketing programs across the ecosystem. All activations through LiveRamp ensure privacy by avoiding the sharing of hashed or raw directly identifiable personal data with any activation platform. “Customer data platforms are transforming the advertising ecosystem to be more customer-first. By providing a single, real-time view of the customer and centralizing customer knowledge, Salesforce Genie delivers unparalleled consistency and effectiveness across all customer touchpoints throughout the media ecosystem,” said Travis Clinger, SVP of Activations and Addressability, LiveRamp. According to Salesforce’s Fifth Edition of the State of the Connected Consumer report, 62% of respondents expect companies to anticipate their needs. However, data fragmentation across the ecosystem hinders this personalized customer experience. Brands require advanced segmentation and activation capabilities to successfully engage customers with the right message at the right moment on the right channel. Our partnership empowers marketers to take more control over their data, offering capabilities such as: Supporting CDPs with Activation To remain competitive and grow, businesses must find innovative ways to engage their customers and deliver personalized, relevant messages through preferred channels. The powerful combination of platforms like Genie and LiveRamp enables the transformation of personalized experiences and enhances the reach and accuracy of marketing programs while respecting consumer privacy. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 9, 2022in Salesforce
Why BANT Isn’t Always Enough
31May

BANT

Why BANT Isn’t Always Enough: Rethinking Lead Qualification for Modern Sales In the world of sales, the BANT framework (Budget, Authority, Need, Timing) has long been a go-to method for qualifying leads. For companies selling familiar or low-complexity products where price is the primary differentiator, BANT can be an effective tool for identifying prospects ready for aggressive sales pursuit. However, in today’s rapidly evolving business landscape—particularly for B2B tech companies offering innovative or paradigm-shifting solutions—relying solely on BANT can actually do more harm than good. In this article, we’ll explore the limitations of the BANT framework, why it falls short in certain scenarios, and how you can adapt your lead qualification process to better align with modern sales challenges. What is BANT, and Why is it Popular? BANT, a framework popularized by companies like IBM, is designed to help sales teams quickly assess whether a prospect is worth pursuing. The acronym stands for: For straightforward sales scenarios, BANT works well. It helps sales teams prioritize leads that are most likely to convert, saving time and resources. However, as sales environments become more complex—especially in B2B tech—the limitations of BANT become increasingly apparent. The Limitations of BANT in Modern Sales While BANT is a useful starting point, it has several inherent limitations that can hinder your sales efforts, particularly when selling innovative or high-complexity solutions. Here’s why: When BANT Falls Short: Real-World Scenarios Let’s look at a few scenarios where BANT might not be the best fit: How to Overcome BANT’s Limitations The good news is that you don’t have to abandon BANT entirely. Instead, you can augment it with additional strategies to create a more holistic lead qualification process. Here’s how: Conclusion: Evolving Beyond BANT While BANT remains a useful tool for certain sales scenarios, it’s not a one-size-fits-all solution. For B2B tech companies selling innovative or high-complexity offerings, a more nuanced approach to lead qualification is essential. By addressing the limitations of BANT and incorporating strategies like value-based selling, stakeholder mapping, and relationship building, you can better align your sales process with the realities of modern B2B buying. In a world where customer needs and decision-making processes are constantly evolving, the ability to adapt and think beyond traditional frameworks like BANT will set you apart from the competition. So, the next time you’re qualifying leads, ask yourself: Is BANT enough, or is it time to rethink your approach? Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 31, 2022in Enterprise, Technology
ABM
15May

Scaling Account-Based Marketing in Financial Services

Scaling Account-Based Marketing in Financial Services Account-Based Marketing (ABM) is a powerful strategy for financial services firms looking to deepen client relationships and drive growth in a competitive, trust-driven industry. However, achieving long-term success requires scaling ABM effectively. The Impact of ABM on Client Growth ABM delivers tangible results where it matters most—expanding existing client relationships. According to our research, 34% of financial services (FS) marketers report growth in existing accounts due to ABM. In an industry where relationships develop over decades, this advantage is significant. At a recent Momentum ITSMA roundtable in London, senior FS marketers discussed the challenges of embedding ABM as a strategic growth driver. They identified several key roadblocks: Our Global Account-Based Marketing Benchmark reveals that while 93% of FS marketers use ABM, many remain in the early stages, struggling to scale effectively. Pitfalls in Scaling ABM Despite initial pilot successes, expanding ABM presents challenges. Many firms rush to scale without addressing foundational issues, which can undermine long-term results. Common pitfalls include: The Path to Best-in-Class ABM Despite these challenges, FS firms are making significant strides in performance optimization and personalization. Our research shows: To scale effectively, firms need a structured approach. The Momentum ITSMA ABM Adoption Framework provides a roadmap with four stages, seven foundational pillars, and 21 success factors. By following this framework, organizations can move from experimentation to best-in-class execution—turning ABM into a sustainable growth driver. Content updated January 2025. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 15, 2022in Data, Marketing Automation, Salesforce Financial Cloud, Salesforce Financial Services Solutions, Technology
salesforce marketing cloud interaction studio
09May

Salesforce and Marketing Cloud

Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. Salesforce Marketing Cloud (SFMC) is the name of Salesforce’s platform for multi-channel engagement, digital marketing, marketing automation, analytics, and personalization. The platform is a set of software as a service (SaaS) products with different types of functionality and additional add-on features provided by Salesforce and other vendors via the Salesforce AppExchange to further increase their capabilities. Salesforce Marketing Cloud is Salesforce’s “umbrella” brand name for a family of related products capable of supporting many marketing processes, including multi-channel campaign execution, dynamic customer journeys, marketing performance analysis, personalization, digital advertising, and data management. Marketing Cloud Connect.  Keep customer data in sync across marketing, sales, and service interactions. Trigger journeys and messages as customers interact with any department across your company to deliver one seamless experience. Journey Builder Use marketing automation to build customer journeys across email, mobile, advertising, your website, and the internet of things to deliver a seamless experience across marketing, sales, and service. Audience Builder Create a single view of each customer with information from any source. Then, target specific audiences and segments across the customer journey. Go from managing data to building relationships. Personalization Builder Power personalization using Einstein’s predictive intelligence capabilities. Pair customer profiles with machine learning algorithms to automatically show the right content to each individual. Content Builder Manage all of your content and assets in a single location. Easily handle assets with advanced search and tagging capabilities. Share and approve content in a secure fashion for use throughout the enterprise. Analytics Builder Track and measure the performance of your campaigns and journeys. Uncover new insights about your customers through rich reporting and predictive analytics. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 9, 2022in Analytics Builder, Data, Enterprise, Marketing Automation, Salesforce, Salesforce Marketing Cloud
Salesforce Data Cloud
11Apr

Drive Sales and Service With Real Time Data

Sales and Service Personalization: drive sales with real time data Enhance customer and prospect interactions by integrating real-time engagement data directly into your sales and service consoles. Provide service teams with the ability to proactively address queries and deliver effective case resolutions by swiftly accessing a customer’s recent interactions across diverse business touchpoints. Empower your sales teams with deeper insights into an account or prospect’s purchase journey, enabling more relevant conversations and offers based on real-time knowledge of consumed content, viewed products, or time spent on your site. Know your buyers. Attain a comprehensive view of your buyers by combining 1st and 3rd party data with the robust capabilities of Salesforce’s industry-leading Customer Data Platform (CDP). Imagine closing prospects instantly. With real-time data, it’s possible! Real-time sales data enables you to identify recent changes, such as mergers, acquisitions, new job openings, or promotions. Equip your sales team with a competitive advantage, allowing them to promptly contact potential customers and initiate sales activities. So, what is real-time data, how does it work, and how can you implement it without a complex data infrastructure? This article explores all these aspects and highlights the benefits of utilizing accurate B2B data for real-time sales. What is real-time data? Real-time data refers to immediate and continuous access to information about sales activities, customer interactions, and market trends. For your sales and marketing teams, this means capturing, analyzing, and utilizing up-to-date data to make informed decisions, enhance sales processes, create personalized experiences, and strengthen customer relationships. Real-time data is crucial because it offers numerous benefits for B2B businesses. This insight will explore some tangible benefits that real-time data can provide for your company: Access up-to-the-minute information on customer behaviors, preferences, and buying patterns, allowing your B2B sales team to engage with prospects immediately. Real-time insights into events like funding, promotions, or team expansions can trigger timely sales activities, such as emails, LinkedIn messages, or call invitations. Immediate updates from real-time sales insights enable businesses to adjust pricing based on market fluctuations or competitive moves. Real-time data collection helps track competitor pricing, customer demand, and inventory levels, allowing for optimized pricing strategies and instant adjustments with minimal effort from your sales team. Incorporate robust key management for data security to safeguard sensitive information and avoid additional risks. When a prospect expresses interest or takes specific actions, such as visiting a website or filling out a form, you can immediately engage with them. Define sales triggers and actions, such as emailing to schedule a demo after a prospect visits your pricing page. Real-time data processing allows for automated nurturing of prospects, eliminating the need for manual tracking and outreach. Gain real-time actionable insights into sales performance, leading to accurate sales forecasting. Sales managers can monitor sales data in real time, track progress against targets, adjust strategies, and manage pipeline visibility for more precise financial projections aligned with future financial planning. Instant data offers the opportunity to personalize customer interactions more effectively. Access real-time data analytics on customer preferences, purchase history, and previous interactions to tailor relevant recommendations and provide a personalized customer experience. Real-time data analysis provides instant visibility into sales performance metrics. Sales representatives can monitor their performance, including call activity, conversion rates, and revenue generated, in real time. Immediate feedback enables reps to course-correct, improve sales techniques, and achieve better results. By monitoring real-time market trends, competitor activities, and customer feedback, sales managers can make data-driven decisions, adjust sales strategies, and seize emerging opportunities. Business intelligence tools offering real-time data services help sales teams promptly address customer issues or concerns. By tracking customer behavior, feedback, complaints, and inquiries in real time, sales reps can proactively contact customers and help resolve issues. How does real-time data work? Real-time data involves capturing specific actions on the go, such as customers’ activities on your website or offsite, like visiting sales pages, checking your company’s LinkedIn profile, or exploring similar sites. Events are collected before storing any information, allowing for instant management of sales data and predictive analytics. Marketing and Sales Use of Real-Time Data: Updating lead records in real time results in better sales performance and cost savings across the entire business. Real-time big data can be used in various ways for better business decisions, such as: Examples of Real-Time Data: Real-time intent data helps identify potential customers actively researching or showing interest in products like you are selling. This data can be gathered from various sources, including website tracking, social media monitoring, and content consumption patterns. Ultima used a real-time data solution to access intent data and direct dials, resulting in ROI in just 8 weeks. Real-time data is a valuable asset for B2B businesses, offering timely opportunities, dynamic pricing, immediate lead engagement, accurate forecasting, personalized customer interactions, instant sales performance insights, agile sales strategies, and prompt issue resolution. Understanding how real-time data works and leveraging it effectively can significantly enhance the performance and efficiency of your sales and marketing teams. How do you use data to drive sales? What is an example of a data-driven sales? A B2B company that manufactures and sells industrial equipment can use a data-driven approach that involves analyzing purchasing data from their CRM, tracking industry trends, and using customer feedback surveys to understand what customers truly value. To drive sales with real time data, you need a tool like Salesforce and Salesforce Data Cloud. A real-time data sales strategy is a strategy that focuses on delivering immediate responses from customers. The methodology of real time selling is a way for brands to interact with their customers using stuff that’s actually happening at that time. The real time sales are based on insights into a customer’s online actions. The insights are analyzed and utilized quickly with AI. Drive sales real time data. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow

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April 11, 2022in Einstein Insights, Salesforce, Salesforce Commerce Cloud, Salesforce Sales Cloud, Salesforce Service Cloud

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