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Salesforce Sales Cloud

What is the Difference Between Salesforce Sales Cloud and Salesforce Marketing Cloud?

The Primary Difference Between Salesforce Sales Cloud and Salesforce Marketing Cloud. They work together. But they serve different purposes. Salesforce Marketing Cloud is built to identify leads and guide them toward your product or service. Salesforce Sales Cloud is built to close deals and bring in revenue. Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers that allows them to create and manage marketing relationships and campaigns with customers. Sales Cloud and Marketing Cloud are two distinct cloud-based software platforms offered by Salesforce, each tailored for specific functions within a business. Salesforce Marketing Cloud is Salesforce’s “umbrella” brand name for a family of related products capable of supporting many marketing processes, including multi-channel campaign execution, dynamic customer journeys, marketing performance analysis, personalization, digital advertising, and data management. What comes under Marketing Cloud in Salesforce? Marketing Cloud includes tools to manage all of your assets, and support workflows, approvals, and even versioning. Create, manage, and track content across all your digital channels from a single location to make searching, categorizing, and filtering your content easier than ever. What comes under Sales Cloud in Salesforce? Sales Cloud is a fully customizable product that brings all the customer information together in an integrated platform that incorporates marketing, lead generation, sales, customer service and business analytics and provides access to thousands of applications through the AppExchange. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Capacity Usage for Chat and Omni Routing

Capacity Usage for Chat and Omni Routing

When agents are assigned to chat buttons that use both Chat Routing (legacy Live Agent Routing) and Omni-Channel Routing, their capacity usage is determined based on the routing method used for each chat. Here’s a detailed breakdown: Chat Routing (Legacy Live Agent Routing) Omni-Channel Routing Example Scenario In this scenario, even though the agent has a total capacity of 3, they can only accept one Chat-routed chat and one Omni-routed chat because their remaining capacity after these two chats is less than 1 unit. Key Points of Capacity Usage for Chat and Omni Routing: This nuanced capacity calculation helps manage the agent’s workload effectively when using a combination of legacy Live Agent Routing and Omni-Channel Routing. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Einstein Copilot

Salesforce Einstein AI

Salesforce Artificial Intelligence: Salesforce AI provides a reliable and scalable AI experience embedded in the foundation of their Einstein Platform. Leverage Salesforce’s AI capabilities within your customer data to create tailored, predictive, and generative AI solutions that cater to your diverse business requirements securely. Integrate conversational AI seamlessly into any workflow, user interface, department, or industry with Einstein. Salesforce Einstein AI is artificial intelligence for the CRM. Is Salesforce Einstein an AI? Salesforce Einstein is a comprehensive suite of CRM AI technologies designed to facilitate personalized and predictive experiences, enhancing the professionalism and appeal of your company. Since its inception in 2016, it has stood at the forefront of AI technology within the CRM domain. Is Einstein GPT available in Salesforce? Introduced at TrailblazerDX 2023, Salesforce unveiled Einstein GPT to provide auto-generated AI content directly within the Salesforce platform. Einstein GPT finds applications in Slack, sales, service, marketing, commerce, and app development, presenting numerous use cases. Salesforce’s Venture into AI: In 2016, Salesforce embraced artificial intelligence (AI) with the announcement of Salesforce Einstein. Rather than a standalone product, Einstein serves as a technology layer intricately woven into the Salesforce Lightning platform and various cloud products, addressing complex organizational structures, growing databases, and heightened customer expectations. Sales AI: Customer Service AI: Marketing AI: Commerce AI: Einstein Copilot: Einstein Copilot is a trusted generative-AI powered assistant seamlessly integrated into every Salesforce application. Whether employee-facing or customer-facing, Einstein Copilot automates tasks based on pre-built skills, utilizing prompts, APIs, Apex, and more to customize your own AI assistant. Driving Productivity with Einstein: Utilize Salesforce Einstein to drive productivity and personalization across the Customer 360. Create and deploy assistive AI experiences natively in Salesforce, allowing customers and employees to interact directly with Einstein for faster issue resolution and smarter work practices. Einstein GPT vs. ChatGPT: Differentiating between Einstein GPT and ChatGPT revolves around their specialization and versatility. Einstein GPT excels in specific areas, akin to a specialized sprinter, while ChatGPT, like a decathlete, demonstrates proficiency across various tasks. Einstein for Sales – Key Features: Einstein for Service – Key Features: Einstein for Marketing – Key Features: This comprehensive overview provides insights into the diverse functionalities of Salesforce Einstein across sales, service, and marketing, offering a range of AI-powered features tailored to specific business needs. Content updated August, 2023. Like2 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more

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Salesforce Revenue Cloud

Sales Cloud Integrated with Revenue Cloud

Integrate Salesforce Revenue Cloud with Sales Cloud to expedite the generation of new revenue streams and optimize operational efficiency through automation and actionable insights at every stage, from sales planning to execution. Enhance channel sales and elevate partner performance by seamlessly overseeing resellers, distributors, brokers, and more. Sales Cloud integrated with Revenue Cloud help you foster revenue growth. For the integration of Salesforce Revenue Cloud with Salesforce Marketing Cloud, businesses must establish data synchronization between the two platforms. This entails mapping the fields in Salesforce Revenue Cloud to their corresponding counterparts in Salesforce Marketing Cloud, facilitating the seamless exchange of customer data between these two clouds. Foster profitable growth with Revenue Cloud by automating end-to-end processes from product-to-cash, encompassing product catalogs, pricing, configuration, quoting, order management, fulfillment, billing, and contracts. Facilitate rapid expansion with flexible revenue models and swift time-to-market. Trim operational costs by automating policies, controls, and processes at scale. Unify sales, finance, and legal functions on the #1 AI CRM platform. Enable Self-Service by Sales Cloud integration with Revenue Cloud Enable self-service buying capabilities wherever customers choose to engage, whether within applications, on a webstore, through partner sites, or chat portals. Expedite the offering of subscriptions, add-ons, or one-time sale products with ease — all accomplished with clicks, not code. Sales Cloud integrated with Revenue Cloud empowers marketers and customers. Ensure Uniform Buying Experiences Ensure uniform buying experiences across all sales channels. Simplify online shopping and checkout processes by presenting consistent product and customer data across various customer touchpoints. Empower customers to add products to an app store shopping cart and complete the checkout process on the website at their convenience. Streamline product catalogs to minimize system costs and reduce data duplication across sales channels. Activate swift and effortless self-service options for customers to upgrade, add-on, and renew transactions on their terms. Liberate representatives’ time to concentrate on high-value customer conversations, relationship building, and navigating complex deal cycles. Contact Tectonic today to explore integrating Sales Cloud and Revenue Cloud. Like Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

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Salesforce Data Cloud

Drive Sales and Service With Real Time Data

Sales and Service Personalization: drive sales with real time data Enhance customer and prospect interactions by integrating real-time engagement data directly into your sales and service consoles. Provide service teams with the ability to proactively address queries and deliver effective case resolutions by swiftly accessing a customer’s recent interactions across diverse business touchpoints. Empower your sales teams with deeper insights into an account or prospect’s purchase journey, enabling more relevant conversations and offers based on real-time knowledge of consumed content, viewed products, or time spent on your site. Know your buyers. Attain a comprehensive view of your buyers by combining 1st and 3rd party data with the robust capabilities of Salesforce’s industry-leading Customer Data Platform (CDP). Imagine closing prospects instantly. With real-time data, it’s possible! Real-time sales data enables you to identify recent changes, such as mergers, acquisitions, new job openings, or promotions. Equip your sales team with a competitive advantage, allowing them to promptly contact potential customers and initiate sales activities. So, what is real-time data, how does it work, and how can you implement it without a complex data infrastructure? This article explores all these aspects and highlights the benefits of utilizing accurate B2B data for real-time sales. What is real-time data? Real-time data refers to immediate and continuous access to information about sales activities, customer interactions, and market trends. For your sales and marketing teams, this means capturing, analyzing, and utilizing up-to-date data to make informed decisions, enhance sales processes, create personalized experiences, and strengthen customer relationships. Real-time data is crucial because it offers numerous benefits for B2B businesses. This insight will explore some tangible benefits that real-time data can provide for your company: Access up-to-the-minute information on customer behaviors, preferences, and buying patterns, allowing your B2B sales team to engage with prospects immediately. Real-time insights into events like funding, promotions, or team expansions can trigger timely sales activities, such as emails, LinkedIn messages, or call invitations. Immediate updates from real-time sales insights enable businesses to adjust pricing based on market fluctuations or competitive moves. Real-time data collection helps track competitor pricing, customer demand, and inventory levels, allowing for optimized pricing strategies and instant adjustments with minimal effort from your sales team. Incorporate robust key management for data security to safeguard sensitive information and avoid additional risks. When a prospect expresses interest or takes specific actions, such as visiting a website or filling out a form, you can immediately engage with them. Define sales triggers and actions, such as emailing to schedule a demo after a prospect visits your pricing page. Real-time data processing allows for automated nurturing of prospects, eliminating the need for manual tracking and outreach. Gain real-time actionable insights into sales performance, leading to accurate sales forecasting. Sales managers can monitor sales data in real time, track progress against targets, adjust strategies, and manage pipeline visibility for more precise financial projections aligned with future financial planning. Instant data offers the opportunity to personalize customer interactions more effectively. Access real-time data analytics on customer preferences, purchase history, and previous interactions to tailor relevant recommendations and provide a personalized customer experience. Real-time data analysis provides instant visibility into sales performance metrics. Sales representatives can monitor their performance, including call activity, conversion rates, and revenue generated, in real time. Immediate feedback enables reps to course-correct, improve sales techniques, and achieve better results. By monitoring real-time market trends, competitor activities, and customer feedback, sales managers can make data-driven decisions, adjust sales strategies, and seize emerging opportunities. Business intelligence tools offering real-time data services help sales teams promptly address customer issues or concerns. By tracking customer behavior, feedback, complaints, and inquiries in real time, sales reps can proactively contact customers and help resolve issues. How does real-time data work? Real-time data involves capturing specific actions on the go, such as customers’ activities on your website or offsite, like visiting sales pages, checking your company’s LinkedIn profile, or exploring similar sites. Events are collected before storing any information, allowing for instant management of sales data and predictive analytics. Marketing and Sales Use of Real-Time Data: Updating lead records in real time results in better sales performance and cost savings across the entire business. Real-time big data can be used in various ways for better business decisions, such as: Examples of Real-Time Data: Real-time intent data helps identify potential customers actively researching or showing interest in products like you are selling. This data can be gathered from various sources, including website tracking, social media monitoring, and content consumption patterns. Ultima used a real-time data solution to access intent data and direct dials, resulting in ROI in just 8 weeks. Real-time data is a valuable asset for B2B businesses, offering timely opportunities, dynamic pricing, immediate lead engagement, accurate forecasting, personalized customer interactions, instant sales performance insights, agile sales strategies, and prompt issue resolution. Understanding how real-time data works and leveraging it effectively can significantly enhance the performance and efficiency of your sales and marketing teams. How do you use data to drive sales? What is an example of a data-driven sales? A B2B company that manufactures and sells industrial equipment can use a data-driven approach that involves analyzing purchasing data from their CRM, tracking industry trends, and using customer feedback surveys to understand what customers truly value. To drive sales with real time data, you need a tool like Salesforce and Salesforce Data Cloud. A real-time data sales strategy is a strategy that focuses on delivering immediate responses from customers. The methodology of real time selling is a way for brands to interact with their customers using stuff that’s actually happening at that time. The real time sales are based on insights into a customer’s online actions. The insights are analyzed and utilized quickly with AI. Drive sales real time data. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow

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Salesforce Case Object

Salesforce Case Object

Salesforce Case Object The Salesforce case object represents a case, which is a customer issue or problem. What is the Salesforce case object? A Salesforce Case object can be thought of as a workbook containing all the issues, questions, disputes, and requests that customers have brought up with your business. What is the difference between a case and a task in Salesforce? Tasks are To-do’s whereas Cases are more used for requests or complaints. Having said that, you can use Cases for both, but if you were to change your case management process(es), you would now need to think about a To do process and a customer case process. How cases are used in Salesforce? A case is a customer’s question, feedback, or issue. Support agents can review cases to see how they can deliver better service. Sales reps can use cases to see how they affect the sales process. Responding to cases keeps your customers happy and enhances your brand. How do I create a case object in Salesforce? Step-1: Login into the salesforce classic account, then click on the setup and select the case object that is present in the nav bar. Step-2: After selecting the case object, the case object page is open then click on the new option. Supported Calls create(), delete(), describeLayout(), describeSObjects(), getDeleted(), getUpdated(), query(), retrieve(), search(), undelete(), update(), upsert() Fields Salesforce Case Object Field Details AccountId TypereferencePropertiesCreate, Filter, Group, Nillable, Sort, UpdateDescriptionID of the account associated with this case.This is a relationship field.Relationship NameAccountRelationship TypeLookupRefers ToAccount AssetWarrantyID TypereferencePropertiesFilter, Group, Nillable, SortDescriptionID of the Asset associated with the warranty. Must be a valid asset warranty ID. BusinessHoursId TypereferencePropertiesCreate, Filter, Group, Sort, UpdateDescriptionID of the business hours associated with this case. Comments TypetextareaPropertiesCreate, Delete, Layout, Nillable, Query, Retrieve, Search, Sort, Undelete, UpdateDescriptionUsed to insert a new CaseComment. Email textarea has a length of 4000 chars. CaseNumber TypestringPropertiesAutonumber, Defaulted on create, Filter, idLookup, SortDescriptionAssigned automatically when each case is inserted. It can’t be set directly, and it can’t be modified after the case is created. ClosedDate TypedateTimePropertiesFilter, Nillable, SortDescriptionThe date and time when the case was closed. CommunityId TypereferencePropertiesCreate, Filter, Group, Nillable, SortDescriptionID of the zone associated with this case.This field is available in API version 24.0 and later. ConnectionReceivedId TypereferencePropertiesFilter, Group, Nillable, SortDescriptionID of the PartnerNetworkConnection that shared this record with your organization. This field is available if you enabled Salesforce to Salesforce. ConnectionSentId TypereferencePropertiesFilter, Group, Nillable, SortDescriptionID of the PartnerNetworkConnection that you shared this record with. This field is available if you enabled Salesforce to Salesforce. This field is supported using API versions earlier than 15.0. In all other API versions, this field’s value is null. You can use the new PartnerNetworkRecordConnection object to forward records to connections. ContactEmail TypeemailPropertiesFilter, Group, Nillable, SortDescriptionEmail address for the contact. The Case.ContactEmail field displays the Email field on the contact that is referenced by Case.ContactId. Label is Contact Email. This field is available in API version 38.0 and later. ContactFax TypephonePropertiesFilter, Group, Nillable, SortDescriptionFax number for the contact. Label is Contact Fax. This field is available in API version 38.0 and later. ContactId TypereferencePropertiesCreate, Filter, Group, Nillable, Sort, UpdateDescriptionID of the associated contact.This is a relationship field.Relationship NameContactRelationship TypeLookupRefers ToContact ContactMobile TypephonePropertiesFilter, Group, Nillable, SortDescriptionMobile telephone number for the contact. Label is Contact Mobile. This field is available in API version 38.0 and later. ContactPhone TypephonePropertiesFilter, Group, Nillable, SortDescriptionTelephone number for the contact. Label is Contact Phone. This field is available in API version 38.0 and later. CreatorFullPhotoUrl TypestringPropertiesFilter, Group, Nillable, SortDescriptionURL of the user’s profile photo from the feed. Chatter Answers must be enabled to view this field. This field is available in API version 26.0 and later. CreatorName TypestringPropertiesFilter, Group, Nillable, SortDescriptionName of the user who posted the question or reply. Only the first name of internal users (agents) appears to portal users in the feed. Chatter Answers must be enabled to view this field. This field is available in API version 26.0 and later. CreatorSmallPhotoUrl TypestringPropertiesFilter, Group, Nillable, SortDescriptionURL of the user’s thumbnail photo from the feed. Chatter Answers must be enabled to view this field. This field is available in API version 26.0 and later. Description TypetextareaPropertiesCreate, Nillable, UpdateDescriptionA text description of the case. Limit: 32 KB. FeedItemId TypereferencePropertiesCreate, Group, Nillable, SortDescriptionID of the question in Chatter associated with the case. This field is available in API version 33.0 and later, and is only accessible in organizations where Question-to-Case is enabled. HasCommentsUnreadByOwner TypebooleanPropertiesDefaulted on create, Filter, Group, SortDescriptionIndicates whether a case contains comments that the case owner hasn’t read (true) or not (false). HasSelfServiceComments TypebooleanPropertiesDefaulted on create, Filter, Group, SortDescriptionIndicates whether a case has comments added by a Self-Service user (true) or not (false). Only visible when Customer Portal is enabled. IsClosed TypebooleanPropertiesDefaulted on create, Filter, Group, SortDescriptionIndicates whether the case is closed (true) or open (false). This field is controlled by the Status field; it can’t be set directly. Label is Closed. IsClosedOnCreate TypebooleanPropertiesDefaulted on create, Filter, Group, SortDescriptionIndicates whether the case was closed at the same time that it was created (true) or not (false). This flag is read-only and is automatically set when a record is created. It can’t be set to true unless the IsClosed flag is also true. IsDeleted TypebooleanPropertiesDefaulted on create, FilterDescriptionIndicates whether the object has been moved to the Recycle Bin (true) or not (false). Label is Deleted. IsEscalated TypebooleanPropertiesCreate, Defaulted on create, Filter, Group, Sort, UpdateDescriptionIndicates whether the case has been escalated (true) or not. A case’s escalated state does not affect how you can use a case, or whether you can query, delete, or update it. You can set this flag via the API. Label is Escalated. IsSelfServiceClosed TypebooleanPropertiesDefaulted on create, Filter, Group, SortDescriptionIndicates whether the case is closed for Self-Service users (true) or not (false). IsStopped TypebooleanPropertiesCreate, Defaulted on create, Filter, Group, Sort, UpdateDescriptionIndicates whether an entitlement process on a case is stopped (true) or not (false). IsVisibleInSelfService TypebooleanPropertiesDefaulted on create, Filter, Group, SortDescriptionIndicates whether the case can be viewed in the

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Salesforce

Better Data Better Forecasting

Sales forecasts, much like weather forecasts, serve as crucial tools for planning ahead, yet their effectiveness hinges on accurate data. A Gartner report reveals that only 45% of sales leaders express confidence in the accuracy of their organizations’ sales forecasts. Better data better forecasting. It makes sense, right? Nobody wants the weather man to forget to tell them to pack an umbrella any more than they want their data to leave out key engagement or conversion information. Data-driven Culture At Salesforce, fostering a data-driven culture has been instrumental in achieving consistent and precise forecasts. The entire Salesforce sales organization actively contributes to maintaining this culture, offering valuable insights into how similar success can be achieved in any company, driven by accurate Salesforce forecasting. A forecast is a prediction made by studying historical data and past patterns. Businesses use software tools and systems to analyze large amounts of data collected over a long period of time. Salesforce tools can help you do this effectively. Open Access to Data for Everyone: Collective Accountability for Data Maintenance: Yan Pu, Vice President of Sales Operations and Strategy at Salesforce, emphasizes that everyone, despite having different job descriptions, works collaboratively to keep data updated. This shared responsibility is crucial to the efficiency and accuracy of forecast reviews, preventing reliance on stale data. Better Data Better Forecasting In the business world of data and forecasting, accuracy is paramount. Salesforce, coupled with a unified source of truth for data, emerges as a valuable tool. Data accuracy drives the field of data analysis. Tectonic, as your Salesforce implementation partner, ensures the development of a tailored Salesforce solution. Aligned with your business needs and incorporating essential elements and omitting unnecessary components. As a Salesforce Consulting Partner based in Colorado, Tectonic brings together a skilled team of certified professionals, specializing in crafting innovative solutions across various Salesforce products to enhance your business operations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Data and cleansing salesforce

Overwhelming Amounts of Data and the Opportunity For Cleaning Salesforce

Business leaders face an ongoing challenge in dealing with overwhelming volumes of data, which is expected to increase by an average of 22% over the next year, according to over two-thirds of analytics and IT leaders. The growth spans various sources, including third-party data and device data. Managing the increasing and diverse data sources necessitates more effort to standardize data, exacerbating the challenge of data harmonization—standardizing data from different sources. Overcoming this challenge presents a differentiation opportunity, as 65% of customers expect companies to adapt experiences to their changing needs. However, 80% of business leaders find personalization difficult to scale, making mature data management capabilities a crucial competitive advantage. Data and cleansing Salesforce data are an imperative. Salesforce Data Cleaning Tips: Ways to Maintain Salesforce Data Integrity: “Dirty data” in Salesforce—missing, duplicate, or outdated data—can lead to challenges such as long sales cycles, stalled deals, inaccurate forecasts, poor customer experiences, and churn. Data and cleansing Salesforce solutions address all the challenges that bad, dirty, and incorrect data create. Methods Ensuring Data Integrity: Managing Data Quality in Salesforce: Data Cleaning Definition: Data cleaning is the process of identifying and removing corrupt or imprecise records from a database, often stored in a CRM system as customer or prospect information. Benefits of Regular Data and Cleansing Salesforce: Data and cleansing salesforce Content updated April 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Campaigns

Cool Things About Salesforce Campaigns

Salesforce Campaigns are pivotal Salesforce components for marketers, serving as a central repository for campaign recipients, engagement metrics, budget allocations, and ROI assessments. While initially appearing straightforward, diving deeper reveals their intricate integration within your Salesforce environment. Cool Things About Salesforce Campaigns you didn’t know you didn’t know. Cool Things About Salesforce Campaigns Harnessing the full potential of Salesforce Campaigns is critical for attribution and ROI, yet often overlooked. Drawing from insight as a Salesforce/Pardot Consultant during the introduction of Connected Campaigns, which established Salesforce Campaigns as the primary source of truth, the Tectonic team compiled key points to maximize their utility. Standard Object, Varied Applications Salesforce Campaigns represent a standard object available to all Salesforce customers, primarily utilized by marketing teams. However, Sales Development teams can also leverage them effectively. They offer a robust mechanism for tracking ROI, making them indispensable for initiatives involving budget allocations. Use Cases: Unleashing Potential: Best Practices Maximizing Efficiency: Advanced Techniques Final Insight Thoughts While Salesforce Campaigns may appear straightforward initially, their potential extends far beyond surface-level functionalities. By embracing best practices and leveraging advanced techniques, organizations can harness the full power of Salesforce Campaigns for enhanced tracking, reporting, and campaign management. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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salesforce queues for case management

Creating Salesforce Queues for Effective Case Management

Enhancing Support Management through Case Queues: A Practical Example Salesforce Queues for Case Management put the cases in front of the proper teams in multiple Salesforce industry solutions. Scenario: Sunshine Electronics, a leading electronics retailer, is committed to refining its customer support procedures by effectively handling incoming cases and inquiries. The company aims to ensure that cases are directed to the suitable support teams based on their complexity and nature. Additionally, there is a focus on streamlining the process for managing general inquiries. Solution: In response to the requirements of Sunshine Electronics, the following solution has been implemented: Establishing Case Queues: Sunshine Electronics has created two case queues, namely “Technical Support Tier 1” and “Technical Support Tier 2.” These queues serve the purpose of managing technical support cases based on their complexity levels. “Technical Support Tier 1” is dedicated to handling less complex cases, while “Technical Support Tier 2” deals with more advanced or challenging cases. Both queues are linked to the Case object and have designated email addresses for receiving notifications related to case updates. Assigning Queue Members: Qualified members of the support team are strategically assigned to the appropriate case queues based on their expertise in handling technical support inquiries. The system administrator ensures that the right team members are added to both the “Technical Support Tier 1” and “Technical Support Tier 2” queues, ensuring that each queue possesses the necessary expertise for efficient case resolution. Introduction of the General Inquiry Queue: To efficiently manage non-technical inquiries and general customer questions, Sunshine Electronics has introduced a dedicated “General Inquiry” queue. This queue is specifically tailored to address inquiries that do not require technical support. It is associated with the Case object and possesses a designated email address for receiving notifications related to general inquiries. Sarah Johnson, a knowledgeable team member, is designated as the sole member of the “General Inquiry” queue. Salesforce Queues for Case Management By implementing these case queues and corresponding assignment rules, Sunshine Electronics has successfully streamlined its case management process. Cases are automatically directed to the appropriate queues based on their complexity and nature, allowing for efficient handling by the designated support teams. The introduction of the “General Inquiry” queue ensures prompt responses to non-technical inquiries, contributing to improved response times, proper case allocation, and enhanced customer satisfaction for Sunshine Electronics. Content updated October 2023. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more

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Salesforce Einstein and Einstein Automate

Lead Conversion at the Speed of Einstein

The primary challenges faced by businesses today revolve around lead generation and conversion. Lead conversion with Einstein is fast. Tectonic proudly offers comprehensive solutions for both challenges through the implementation and customization of Salesforce Einstein Lead Scoring. Salesforce Einstein Lead Scoring, a pivotal feature within Sales Cloud Einstein, leverages artificial intelligence to empower sales representatives in converting leads more efficiently. By analyzing historical sales data, Einstein Lead Scoring determines the likelihood of a lead converting into an opportunity. This predictive intelligence enables sales teams to segment and prioritize leads for faster conversion. Tectonic and Lead Conversion with Einstein Let Tectonic’s’ customization and implementation services ensure that your company maximizes the value derived from Sales Cloud Einstein, setting your sales representatives up for success. The factors influencing lead conversion, as predicted by Einstein Lead Scoring, are conveniently displayed on each lead record in Salesforce, aiding sales reps in quick preparation for calls and interactions. Lead Conversion with Einstein Einstein Lead Scoring models are uniquely built for each customer and organization, analyzing standard and custom fields through various predictive models. The machine learning behind Einstein continuously improves accuracy by updating models monthly. This ensures that leads are scored every hour using the latest model, promptly adapting to any changes in lead data. Truly, the power of Einstein Lead Scoring lies in its ability to discover insights, predict lead conversion likelihood, and provide automatic insights into the newly determined score. Studies indicate that AI-powered companies spend less time prospecting and more time actively growing revenue. Einstein Lead Scoring allows your company to focus more on selling and less on prospecting, leading to faster lead conversion and shorter sales cycles. Tectonic assists in automating sales and marketing processes, integrating the capabilities of Einstein Lead Scoring into your business. With zero setup requirements, custom lead score-driven workflows, and smart lead lists. Einstein Lead Scoring ensures that your sales teams work smarter and faster. The Lead Score Your Lead Score field added by Einstein Lead Scoring in your Salesforce org lets sales and marketing teams prioritize leads. This is based on similarities to prior converted leads. Through data science and machine learning, Einstein Lead Scoring offers a faster and more accurate solution. When compared to traditional rules-based lead scoring. Your Salesforce admin, or Tectonic’s Salesforce team, can set up Einstein Lead Scoring to score all leads together. Or group them into segments based on field criteria. The dashboard provides key lead score metrics. By offering insights into average lead score by lead source, conversion rate by lead score, and lead score distribution across converted and lost opportunities. Sales Cloud Einstein Sales Cloud Einstein, with Einstein Lead Scoring, is a ready-to-use set of tools that learn from Salesforce CRM data and activities, continuously enhancing its predictions. Because Sales Cloud Einstein includes additional features such as Salesforce Inbox and Einstein Activity Capture. Einstein Opportunity Insights offers smart reminders or tasks for nurturing customer relationships. Einstein Lead Scoring helps prioritize leads for conversion. Incorporating Sales Cloud Einstein and Einstein Lead Scoring into your sales and marketing strategy can yield a great return. Your Salesforce investment will fill your opportunity pipeline. Contact Tectonic for a free consultation to explore how Sales Cloud Einstein can accelerate lead conversion for your business. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

Maximizing Sales Impact with Salesforce

Navigating Sales Challenges: Strategies for Success with Salesforce Maximizing sales impact with Salesforce doesn’t only effect your ROI. It shortens sales cycles. It increases conversion rates. And it makes a world of difference in the sales world. Sales professionals face unprecedented challenges in today’s competitive and resource-constrained workplace. External factors often hinder internal success. Global uncertainties, like supply chain disruptions, inflation, regulatory shifts, and political instability. They create an atmosphere of caution among B2B and B2C buyers. In response, companies are striving to enhance productivity, efficiency, and achieve predictable revenue. Key Benefits of Selling with Salesforce: Salesforce helps manage customer relationships, storing data, interactions, and deal information securely in a central location. With data stored in the cloud, you ensure its safety and prevent the loss of crucial or time-sensitive information.  Cloud based storage makes data easily accessible to a mobile and remote workforce. How Salesforce Supports Sales People: Salesforce, the most popular CRM tool, enables sales agents to focus more on client needs and less on back-end management. It frees up time for the sales team, allowing them to concentrate on critical tasks. As a Salesforce consulting company, Tectonic goes beyond innovating CRM technology.  We take the time to understand your sales process and customize your Salesforce instance to support your business model. Automating tasks that otherwise slow down your sales team.   Maximizing Sales Impact with Salesforce To counter the challenges facing sales teams today, sales leaders focus on factors which are within their control. A pivotal strategy involves fostering alignment between departments and dismantling communication silos that impede business velocity. Adapting operations to cater to the rising demand for hybrid or virtual selling, ensuring omnichannel accessibility. Fortifying company data and tools are paramount.  Tectonic designs a Salesforce ecosystem to empower sales teams. Tectonic and Salesforce Ecosystem Collaboration: Tectonic collaborates with you to maximize your Salesforce ecosystem, providing tailored platforms and tools for departmental collaboration and alignment. The Salesforce Customer Data Platform, offering a comprehensive 360-degree customer view, is accessible to all sales and marketing team members, pulling in data from every customer interaction. Maximizing Sales Impact with Salesforce for Success: Companies maximize success by engaging customers across multiple channels. By leveraging platforms like Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement. These tools enable omni channel communication, reaching customers at their preferred time and through their preferred channels. These tools are improving open and click-through rates. In the evolving sales environment, reps need to transition from being mere product pitchmen to trusted advisors and brand evangelists. This transformation demands access to appropriate technology, tools, training, and organizational support. Coupled with collaboration across various company teams, including marketing, customer service, and sales operations all win. Salesforce Sales Cloud Competitive Advantages: Maximizing Sales Impact With Salesforce With an Implementation Partner Salesforce Sales Cloud Implementation Services empower businesses to grow by optimizing processes, accessing information, and removing redundancies. The efficient utilization of technology and data by Sales Cloud promotes better messaging, outreach, and customer service. Therefore resulting in a better business.  Implementation partners like Tectonic increase speed to market and improve customization ensuring Sales Cloud is a valuable investment for your business. Building Relationships As companies prioritize building long-term customer relationships, Salesforce’s role becomes pivotal in defining strategy and enhancing efficiency. Sales leaders recognize the importance of sales operations in fostering long-term customer loyalty through recurring sales and predictable revenue. Salesforce, including the leading CRM platform, enables businesses to focus on growth while leveraging automations and workflows to streamline operations. Success in sales lies in focusing on controllable factors, continuous adaptation, and improvement. By maximizing impact and cultivating strong customer relationships, sales teams can drive revenue and achieve their targets. Schedule a consultation with Tectonic today for expert analysis and guidance on the best Salesforce tools for your business. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Sales Cloud

Planning for Einstein Sales Cloud

Salesforce Sales Cloud is a powerful catalyst for your organization’s business expansion, representing a significant investment in the growth of your enterprise. By incorporating Sales Cloud Einstein with your Sales Cloud instance, along with your sales and marketing teams, can operate at an enhanced level of efficiency. The key to success lies in meticulous planning for the implementation of Sales Cloud Einstein. The enormous potential of the Einstein Platform is a potential gamechanger. Launched in 2016, during the Dreamforce conference, Einstein is a solution that combines AI, CRM data, and processes assisted with analytical techniques. It optimizes the capabilities of the entire Salesforce platform. By offering multiple functions and tools based on machine learning and deep learning in order to make processes more intelligent. Planning for Einstein Sales Cloud shortens your time to success. In the pre-enablement phase, a comprehensive understanding of your business challenges and priorities is imperative. Armed with this knowledge, you can identify the specific Sales Cloud Einstein features that align with your organizational goals. Ensuring alignment across your teams facilitates the measurement of success throughout the implementation process. Identifying challenges within the organization, such as data overload, time constraints, vague processes, and difficulty in recognizing opportunities at risk, sets the stage for a strategic implementation. Beginning with a small, diverse group of users allows you to test and fine-tune the selected Sales Cloud Einstein features. A Partner for Planning for Einstein Sales Cloud Leverage Salesforce or your implementation partner’s tools to ensure the richness, utility, and cleanliness of your CRM data. Transitioning into the enablement stage involves setting up Sales Cloud Einstein in your sandbox org, activating chosen features, and testing compatibility with existing architecture, workflows, and Lightning components. Effective communication with users is crucial during this stage, outlining the goals and features of Sales Cloud Einstein. Providing SMART goals—specific, measurable, achievable, relevant, and time-bound—facilitates the measurement of implementation success. Key performance indicators may include lead conversion rate increases, closed-won rate increases, opportunity pipeline growth, or reduced time to close opportunities. As you prepare to go live in your Salesforce org, assign Sales Cloud Einstein licenses to a diverse user group, including power users, a pilot group, and representatives from various departments. A successful post-enablement stage involves gathering feedback from users, measuring return on investment (ROI), and expanding user groups. Essential stages for a successful Sales Cloud Einstein implementation encompass: Planning for Sales Cloud Einstein Plan your Sales Cloud Einstein rollout in three stages: pre-enablement, enablement, and post-enablement. For those without an implementation partner, Salesforce’s setup guide offers a step-by-step walkthrough of the above stages. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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CPQ Tool in Salesforce

CPQ Tool in Salesforce

How long does it take to implement the CPQ tool in Salesforce? Unfortunately, there is no one-size-fits-all answer to this question. Every organization is unique, with ditto requirements and needs. In general, you can deliver an Minimum Viable Product within a few months, which you can then build on. A truly successful CPQ implementation takes time. Contact Tectonic to explore Salesforce CPQ options. Best CPQ Software Reviews Content updated March 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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