Unify Your Data Silos: Deliver Connected, Personalized Experiences
🔹 65% of customers expect businesses to tailor experiences to their evolving needs. (State of Data and Analytics Report, 2023)
Have you ever received a marketing promotion for something you just bought? Or had to repeat your purchase history before getting help from customer service? These disjointed experiences frustrate customers and result from data silos that prevent a unified view of the customer journey.
With enterprises using over 1,000 applications on average, data ecosystems are highly complex. Many businesses attempt to centralize data in lakes, warehouses, or lakehouses, yet 73% of enterprise data remains unused for analytics (Forrester).
Why? Because much of this data stays locked in backend systems, failing to power the real-time applications and workflows that drive customer engagement and business success.
Break Down Data Silos to Create Seamless Customer Experiences
By unifying your data, you can personalize every interaction—from online reviews and service records to browsing history and purchases. And by securely activating this data within your CRM and AI-driven workflows, you can deliver smarter, faster, and more impactful customer experiences.
Unlock Business Growth with Unified Data
When your teams have access to a complete, real-time customer profile, they can turn insights into action across every touchpoint:
✅ Sales Teams receive real-time guidance during calls, offering tailored recommendations based on customer behavior.
✅ Service Agents proactively address issues with instant alerts and AI-powered resolutions.
✅ Marketers deliver personalized, cross-channel messaging, adapting dynamically to customer actions.
✅ Retailers optimize shopping experiences by responding in real time to cart abandonment and browsing patterns.
✅ IT Teams build real-time apps to detect fraud, assess economic trends, and enhance security.
Checklist: Build a 360° View of Your Customer
✅ Basic Data: Demographics, job title, email, and IP address.
✅ Interaction Data: Email opens, website visits, CTRs, customer service calls, and social media activity.
✅ Behavioral & Attitudinal Data: Purchase history, order values, survey feedback, and online reviews.
Turn Raw Data Into Actionable Insights with Data Cloud
Data Cloud transforms fragmented data into a single, trusted source of truth, deeply integrated with the Salesforce Platform. It enables organizations to:
✔ Connect and unify all customer data without complex data pipelines.
✔ Activate insights in real-time across sales, service, and marketing workflows.
✔ Power trusted AI solutions using all enterprise data for better decision-making.
See How Formula 1 Uses Data to Drive Fan Engagement
📺 Watch how F1 personalizes fan experiences
“With over 500 million fans worldwide, we needed personalized journeys and always-on capabilities.”
— Matthew Kemp, Senior CRM & Customer Operations Manager, F1
Checklist: Unite Your Data for Better Customer Experiences
✔ Make data easy to store, manage, and analyze from any source.
✔ Think holistically about behavioral, interaction, and attitudinal data.
✔ Use a platform that transforms raw data into actionable insights.
✔ Audit your systems for data silos causing disconnected experiences.
✔ Ensure data is accessible in everyday workflows with trusted solutions like Data Cloud.
📊 Data-driven businesses don’t just manage customer experiences—they revolutionize them. 🚀
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