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CRM analytics

What is the definition of a CRM?

Customer relationship management (definition of a CRM) is a set of integrated, data-driven software solutions that help manage, track, and store information related to your company’s current and potential customers. What is CRM Software? Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal is simple: Improve business relationships. What is the basic idea of CRM? CRM is the strategy you put in place to manage all your company’s relationships and interactions with both customers and potential customers. The term also refers to the systems and processes you use to help you do that. Managed well, CRM has the power to directly improve profitability. From Wikipedia, the free encyclopedia: Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information.[1] CRM systems compile data from a range of different communication channels, including a company’s website, telephone (which many softwares come with a softphone), email, live chat, marketing materials and more recently, social media.[2] They allow businesses to learn more about their target audiences and how to better cater to their needs, thus retaining customers and driving sales growth.[3] CRM may be used with past, present or potential customers. The concepts, procedures, and rules that a corporation follows when communicating with its consumers are referred to as CRM. This complete connection covers direct contact with customers, such as sales and service-related operations, forecasting, and the analysis of consumer patterns and behaviors, from the perspective of the company.[4] According to Gartner, the global CRM market size is estimated at $69 billion in 2020.[5][6] Salesforce is a CRM on steroids. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Logo

Step By Step Guide to a Salesforce Quickstart

Salesforce Implementation with a Tectonic Quickstart: Step-by-Step Salesforce Quickstart Guide. Step 1: Define Your Business Requirements Step 2: Choose the Appropriate Salesforce Products Step 3: Choose the Right Salesforce Quickstart Package Step 4: Prepare Your Data Step 5: Customize Your Quickstart Package Step 6: Train Your Users Step 7: Monitor and Optimize Your Processes Benefits of Salesforce Implementation with QuickStart Package Is it time for your business to get up and running on Salesforce? Contact Tectonic about our Salesforce Quickstart solutions today. Salesforce quickstarts are now known as Salesforce Implementation Solutions. Content updated April 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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The Evolution of Industrial Revolutions

The Evolution of Industrial Revolutions

History of First Four Industrial Revolutions Throughout history, humanity has always relied on technology. Although the technology of each era looked different from today’s, it was groundbreaking for its time. People consistently used available technology to simplify their lives while striving to enhance and advance it. This ongoing pursuit of innovation laid the groundwork for the industrial revolutions. Today, we are in the midst of the fourth industrial revolution, also known as Industry 4.0, marked by the rise of tech and web design companies. The Evolution of Industrial Revolutions. Here’s an overview of the three previous industrial revolutions that have led us to this point: The First Industrial Revolution (1765) The first industrial revolution followed the proto-industrialization period, starting in the late 18th century and extending into the early 19th century. This era was characterized by mechanization, which transformed industries and shifted the economic backbone from agriculture to industry. The massive extraction of coal and the invention of the steam engine introduced a new type of energy, accelerating manufacturing and economic growth through the expansion of railroads. This led to the enlarging of cities where factories and industry took place. The Second Industrial Revolution (1870) Nearly a century after the first, the second industrial revolution began in the late 19th century, marked by significant technological advancements. New sources of energy—electricity, gas, and oil—emerged, leading to the development of the internal combustion engine. This period also saw the rise of steel demand, chemical synthesis, and new communication methods like the telegraph and telephone. The invention of the automobile and airplane at the turn of the 20th century solidified the second industrial revolution’s profound impact on modern society. This led to the growing mobility of humanity. The Third Industrial Revolution (1969) In the latter half of the 20th century, the third industrial revolution introduced nuclear energy as a new power source. This revolution brought forth the rise of electronics, telecommunications, and computers, paving the way for space exploration, advanced research, and biotechnology. In the industrial sector, the advent of Programmable Logic Controllers (PLCs) and robots led to an era of high-level automation, revolutionizing manufacturing processes. This, in turn, led to a time of greater lesiure and freedom. Industry 4.0 Many consider Industry 4.0 to be the fourth industrial revolution, unfolding right before our eyes. Beginning at the dawn of the third millennium with the widespread use of the Internet, Industry 4.0 represents a shift from physical to virtual innovations. It encompasses developments in virtual reality, augmented reality, and other digital technologies that reshape our interaction with the physical world. The four industrial revolutions have fundamentally shaped global economies. Numerous programs and projects are being implemented worldwide to help people harness the benefits of the fourth revolution in their daily lives. From digital flipbooks to augmented reality gaming, the future is bright. For instance, the EU-funded RESTART project aims to transform vocational education and training (VET) systems to meet the digital skill demands of modern industries, ensuring that the workforce is equipped to thrive in this new technological landscape. What’s next? Look out as we are already into the Fifth Industrial Revolution. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Content Builder

Salesforce Content Builder

Salesforce Content Builder empowers you to craft compelling emails and landing page templates, complete with reusable and interactive content blocks. This cross-channel content management tool serves as the central hub for consolidating images, documents, and content, streamlining your marketing efforts. Curious about the content possibilities? With Salesforce Content Builder, you can gather images, documents, and content in one place within Marketing Cloud. Leverage the Einstein generative AI to craft subject lines and body copy for messages. Additionally, explore the Typeface integration option to generate customized images for a truly tailored message. Salesforce Marketing Cloud Content Builder is Salesforce’s cross-channel content management tool that allows you to consolidate images, documents, and content in a single location for use. Content Builder consolidates images, documents, and content in a single location for use in Marketing Cloud. Navigating to Content Builder in Salesforce is simple. Access the setup by hovering over your username in the Marketing Cloud toolbar, then select Setup. From there, search for Content Builder Settings. Concerned about file size? Content Builder accommodates files up to 5 MB for all file types. Looking to enhance your search and filtering experience in Content Builder? The tool offers various methods. Navigate through folders under Content to locate specific files within the structure. Alternatively, utilize the Filters tab to display content based on criteria in categories that suit your needs. Content updated February 2023. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

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Salesforce Listview

Listview in Salesforce

What is a listview in Salesforce? A list view is a filtered list of records where you can view records for one object at a time. For example, a list of Contacts, Accounts, or Opportunities. What are the benefits of list view in Salesforce? In a list view, you see only the data that you have access to. You can see records that you own, have read or write access to, or are shared with you. List views also include records owned by or shared with users in roles below you in the Salesforce hierarchy. What is the difference between report and Listview in Salesforce? While List Views are ideal for day-to-day tasks and offer quick access to relevant data, they cannot perform data analysis or generate summary reports. Reports, on the other hand, require an understanding of the data structure to create, and they’re only available to Salesforce users with the appropriate permissions enabled. Why use ListView? ListView builder is useful when you have a large number of items that can change dynamically, as it only builds the child records that are currently visible. It also allows you to easily scroll through the list of items. Column , on the other hand, is a layout widget that arranges its children vertically. What is the limitation of Listview in Salesforce? Due to SOQL limitations, list views are limited to first 2,000 records returned by the filter criteria. To confirm that the list view contains more than 2000 records you can create a report with the same criteria as list view to get the exact record count. Can you share a list view in Salesforce? Name the Public Group via the “Label” field. Select Users under the “Search” drop-down. Add the specific user(s) with whom you want to share the list view. Click Save. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

What is Salesforce?

Salesforce is cloud-based CRM software. It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale. Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development. According to Wikipedia… Salesforce brings together all your data, from any source. Customer 360, the complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information. With artificial intelligence integrated across all products, SFDC helps everyone in your company work more productively and better deliver the personalized experiences customers love. To explore all Salesforce has to offer for your business, contact Tectonic today. Salesforce is cloud-based CRM software (What is CRM?). It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale. Salesforce brings together all your data, from any source. Customer 360, our complete suite of products, unites your sales, service, marketing, commerce, and IT teams with a single, shared view of customer information. With artificial intelligence integrated across all products, SFDC helps everyone in your company work more productively and better deliver the personalized experiences customers love. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Objects

Lookup Relationship in Salesforce

What is Lookup relationship in Salesforce? Salesforce’s lookup relationships is a significant capability that allows users to connect two objects and establish a parent-child relationship between them. To effectively manage records, this feature is essential for organizing your data. What are the different types of lookup relationships in Salesforce? A Lookup relationship is a type of relationship that simply joins two things together such that you may “look up” one object using the associated elements on another object. There are two types of lookup relationships in salesforce that is: one-to-one and one-to-many. A one-to-one relationship might be a contact related to an account. A one-to-many relationship might be locations related to an account. What does a lookup relationship do? With a lookup relationship, you can: Link two different objects. Link an object with itself (except for the user object; see the Hierarchical section in this topic). For example, link a custom object called Bug with itself to show how two different bugs are related to the same problem. What is the basic difference between lookup relationship and master detail relationship? It does not depend on any other objects, whereas a master-detail relationship has an association with other records. On the other hand, the lookup relationship is just a reference. It can be even blank or NULL. In the database, we can pull the data from particular fields based on the reference keys easily. How many Lookup relationships are allowed in an object in Salesforce? You can have a maximum of 40 lookups on an object. You can have a maximum of two master details on an object. No cascade delete. How does lookup work in Salesforce? Lookup fields appear with the search icon on record edit pages. Clicking the icon opens a lookup search dialog that allows you to search for the record that you want to associate with the record you’re editing. There are two main types of lookups: standard and enhanced. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Asset Managment

Asset Management Salesforce

Can Salesforce do asset management? You can manage assets in Consumer Goods (desktop) and in the Consumer Goods offline mobile app in Salesforce. Let’s understand the process in detail. Create Asset Templates and Asset Types: Before you create assets, ensure that admins have created asset templates and asset types. Assets are items, such as refrigerators or freezers, that you place at a customer location (retail store) to increase your sales. Assets are also items you use in your business such as vehicles or computers. As an asset’s owner, you’re responsible for the maintenance, repair, or any other services required for the asset. Managing assets efficiently can help reduce customer complaints and, in turn, increase your brand value. By actively tracking your assets’ conditions, you can budget better, reduce losses, and ensure employee safety. What is the use of asset object in Salesforce? So, Assets are used quite frequently by sales, customer service in your back office. Assets are a standard object. It comes out-of-the-box with Salesforce. And being a standard object we can add custom fields, validation rules, record types, multiple page layouts. How do I create an asset for a product in Salesforce? Create an Asset What is the asset state period in Salesforce? An asset state period represents a time span when an asset has the same quantity, amount, and monthly recurring revenue (MRR). An asset has as many asset state periods as there are changes to it (asset actions) during its lifecycle. The dashboard and related pages show the current asset state period. What is the difference between subscription and asset in Salesforce? Use subscriptions to keep records of subscription products you’ve quoted or sold. Use assets to keep records of stand-alone products you’ve quoted or sold. You can use these records later to manage amendments and renewals to your opportunities and orders. How do I enable assets in Salesforce? Enable Asset Scheduling in Salesforce Scheduler How do I create an asset in Salesforce CPQ? Salesforce CPQ creates assets when you click Contracted on an opportunity or order. The asset creation process varies based on your account’s renewal model and the value of the asset conversion field on the product you’re contracting. How do you renew assets in Salesforce CPQ? Select the assets you want to renew, and then click Renew. Salesforce CPQ creates a renewal quote, associates it with a renewal opportunity, and opens the quote line editor. Edit the quantities of the assets from your original quote as needed. You can also add new products. What is an asset state? Asset State denotes the different states of assets in the organization such as assets in Use, In Store, Expired and so on. Apart from the default asset states, you can create custom ones. You can also enable or disable ownership and scan for custom asset states you create. Note that Salesforce also has a Digital Asset Management (DAM) capability. Where is asset library in Salesforce? To view asset files in Files home, select Libraries and then select Asset Library . To view and edit asset files in Setup, enter Asset Files in the Quick Find box, then select Asset Files. For more information on Salesforce Asset Management, contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Tectonic-Ensuring Salesforce Customer Satisfaction

Tectonic’s Successful Salesforce Track Record

Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, and Health Life Sciences.  Read on about Tectonic’s successful Salesforce track record. Our primary focus is assisting clients with their Salesforce needs to solve business challenges. We work at the intersection of CRM, Marketing, Big Data, and Analytics. Public Sector Experience/Focus Proven Delivery – Tectonic delivers Salesforce Implementation, Integration and Managed Services, utilizing a modified Waterfall / Agile Delivery Method, leveraging US and International Delivery Center (IDC) resources, and delivering with strong, experienced Project Management Health and Life Sciences Focus We’ve helped healthcare providers navigate the challenges of moving data, including PHI and PII, into the cloud, providing physician facing services and improving operations. Salesforce provides comprehensive solutions tailored for the healthcare industry, addressing the specific needs of both payers (insurance providers) and providers (healthcare organizations). These solutions are designed to enhance patient engagement, improve operational efficiency, and drive better health outcomes. Financial Services Focus Transforming financial service delivery, optimizing operations, and cultivating community well-being and trust are at the core of Salesforce Financial Services Solutions. By automating every banking customer experience and uniting teams through Salesforce’s intelligence and a shared view of real-time customer data, a comprehensive banking solution is created, fostering customer satisfaction and loyalty. Travel and Hospitality Focus Salesforce provides tailored solutions for the hospitality and travel industry, helping businesses in this sector deliver exceptional customer experiences, streamline operations, and drive growth. These solutions leverage the power of the Salesforce Customer 360 platform to centralize data, enhance communication, and provide a personalized experience for guests. Manufacturing, Distribution, and Energy Focus We’ve helped small and large manufacturers optimize their sales operations and drive efficiencies in their contact center. Salesforce offers a suite of solutions tailored for manufacturing and distribution industries to enhance processes, improve collaboration, and drive overall efficiency. These solutions are designed to streamline operations. Designed improve customer relationships and provide valuable insights. Nonprofit Focus We’ve helped nonprofits and NGO’s optimize their operations and drive efficiencies in their fundraising and mission efforts. Salesforce offers a suite of solutions to nurture relationships and scale impact. Solutions with AI-driven, personalized services. Salesforce allows you to take control of your data on a single integrated platform. Nonprofit Cloud brings a nonprofit CRM, fundraising, programs, marketing engagement, and outcomes together in a single product. Strategic Relationship with Salesforce – Salesforce Ventures invested in Tectonic in Q3 2015.  We maintain strong working relationships with Salesforce License Sales, Professional Services and Alliances. Tectonic’s successful Salesforce track record stems from our great relationship with Salesforce and grows through each customer interaction. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI-driven propensity scores

AI-Driven Propensity Scores

AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables through machine learning, without explicit programming. This insight has gone through numerous updates as the information and use of AI-driven propensity scores evolved. In many cases, writers give a brief overview of the what of a tool. Today, we are going way beyond “what the sausage tastes like” to “how the sausage is made” Tectonic hopes you will enjoy learning how propensity models and AI driven propensity scores improve your data. Propensity Model in Artificial Intelligence: Propensity modeling generates a propensity score, representing the probability that a visitor, lead, or customer will take a specific action. For instance, a propensity model, using data science or machine learning, can help predict the likelihood of a lead converting to a customer. AI-driven propensity scores take an existing data model and improve its predictions, speed, and analysis with AI. Propensity Score in CRM: In CRM, a propensity score is the model’s probabilistic estimate of a customer performing a specific action. Grouping customers by score ranges allows for effective comparison and analysis within each bucket. Enhancing Propensity Modeling with AI: Traditional statistical propensity models might lack accuracy, but integrating machine learning technologies, as demonstrated by Alphonso, can significantly optimize ad spend and increase prediction accuracy from 8% to 80%. That’s a whopping 72% improvement. Propensity Modeling Overview: Propensity modeling involves predictive models analyzing past behaviors to forecast the future actions of a target audience. It identifies the likelihood of specific actions, aiding in personalized marketing. Role of Machine Learning in Propensity Models: Propensity models rely on machine learning algorithms, acting as binary classifiers predicting whether a certain event or behavior will occur. Logistic regression and Classification and Regression Tree Analysis are common methods for calculating propensity scores. Characteristics of Effective Propensity Models: For robust predictions, propensity models should be dynamic, scalable, and adaptive. Dynamic models adapt to trends, scalable for diverse predictions, and adaptive with regular data updates. Propensity Modeling Applications: Propensity models find applications in predicting customer behavior, such as purchasing, converting, churning, or engaging. Real-time predictions, data analysis, and AI integration contribute to successful implementations. AI-driven propensity scores are extremely useful in that they can be coupled with many other models to give additional insights to your data. Types of Propensity Score Models: Various models include propensity to purchase/convert, customer lifetime value (CLV), propensity to churn, and propensity to engage. Combining models can enhance the effectiveness of marketing campaigns. When to Use Propensity Scores: Propensity scores are beneficial when random assignment of treatments is impractical. They help estimate treatment effects in observational studies, providing an alternative to traditional model-building methods. Limitations of Propensity Score Methods: While propensity scores help achieve exchangeability between exposed and unexposed groups, they do not claim to eliminate confounding due to unmeasured covariates. Findings from observational studies must be interpreted cautiously due to potential residual confounding. Content updated October 2021. Content updated February 2024. Like3 Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Sales Cloud Einstein Forecasting Salesforce, the global leader in CRM, recently unveiled the next generation of Sales Cloud Einstein, Sales Cloud Einstein Forecasting, incorporating Read more

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Financial Services Sector

Salesforce Unites Einstein Analytics with Financial CRM

Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Services Cloud with Einstein Analytics. This amalgamation, known as Einstein Analytics for Financial Services, harnesses Salesforce’s robust query engine and interpretation layers, fueled by the enterprise data analytics prowess acquired through BeyondCore in 2016. Salesforce Unites Einstein Analytics with Financial CRM This integrated platform – Salesforce Unites Einstein Analytics with Financial CRM – offers two prebuilt analytical models, meticulously designed to gauge client churn (identifying clients at risk of leaving) and the potential for clients to bring additional assets to a firm. These models, while prepackaged, can be tailored to specific needs, providing insights into future scenarios within the firm. Advisors can leverage these models to assess client characteristics against firm-wide benchmarks and receive actionable suggestions to enhance client retention. Home office professionals and data scientists have the option to delve into the underlying mathematical frameworks of these models, allowing for customization if required. While the tool offers enterprise-level benchmarking, firms can incorporate their own industry-specific data to run the models, ensuring tailored insights. This initiative builds upon previous endeavors integrating machine learning into Financial Services Cloud, which aimed to identify crucial life events and offer actionable recommendations. The decision to develop a more holistic solution stemmed from observing customer behavior and the growing trend of custom dashboard creation. By streamlining and prepackaging these insights, Salesforce aims to accelerate adoption and empower users to focus on their core tasks. Although customization remains a key feature, the platform aims to simplify adoption by providing templated solutions. However, the efficacy of insights depends on the quality of the ingested data, emphasizing the importance of data aggregation and normalization. Future updates are expected to introduce additional machine learning models focused on reducing heldaway assets and increasing assets under management. Developed in collaboration with diverse stakeholders, ranging from enterprise financial advisors to firms of varying sizes, the service is priced at $150 per user per month. It’s not a standalone product and requires integration with Financial Services Cloud or Einstein Analytics Plus. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Marketing Cloud

Salesforce Marketing Cloud Transactional Emails

Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order confirmation emails, shipping notifications, confirmations, etc. The Transactional Messaging API in Marketing Cloud, an upgraded version of Triggered Sends in Email Studio, offers enhanced scalability and flexibility. However, with increased flexibility comes the responsibility of monitoring these mission-critical emails. Let’s explore how to set up this monitoring process. Salesforce AppExchange Mastery: Note: This guide assumes familiarity with the Transactional Messaging API and covers advanced topics. If you’re new to the Transactional Messaging API, consider checking out the Trailhead Module for basics. Marketing Cloud Transactional Messaging API vs Triggered Sends: The Transactional Messaging API in Marketing Cloud boasts advantages over its predecessor, Triggered Sends in Email Studio: However, there are notable limitations: Transactional Messages Performance with Intelligence Reports for Marketing Cloud: The second limitation, monitoring transactional messages, is critical for business operations and customer satisfaction. Event Notification Service (ENS) serves as the solution, sending notifications for specific events in Marketing Cloud, such as the failure to send transactional emails. Step-by-Step Solution: Step 1: Create the VerificationKey Data Extension: Set up a Data Extension named “TransactionalSendsVerificationKey” to temporarily store the Verification Key required for URL Callback verification. Step 2: Creating the Callback CloudPage: Establish a CloudPage to receive events from ENS. Initially, the CloudPage stores the verification code. Step 3: Create and Verify the Callback: Create and verify the callback in Marketing Cloud by registering a new URL Callback and completing the details with the CloudPage URL. Step 4: Create the ENS Log Data Extension: Create a Data Extension called “TransactionalSendsMonitor” to store details of notifications from ENS. Step 5: Modify the Callback CloudPage to Process Events: Update the Callback CloudPage code to process notification payloads and store them in the “TransactionalSendsMonitor” Data Extension. Step 6: Create the Monitoring Automation: Build an automation with a verification activity to count the number of rows in the monitoring Data Extension. This solution enables the monitoring of critical emails, providing a streamlined process for troubleshooting. Transactional email journeys can also be created. Send Salesforce Marketing Cloud transaction emails with Journey Builder. Create a Transactional Send Journey Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

Who is Salesforce?

Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of a customer-centric company. Since the very day we opened our doors, customer focus has been the guiding force behind every decision we make. It’s the catalyst for our growth and the driving factor behind our customers’ success. Our commitment involves developing technologies, fostering partnerships, and building communities that enable companies to establish profound connections with their customers, transforming every business into a customer-centric entity. While the world evolves, our unwavering commitment to customer focus remains constant. New technologies, social trends, and immediate priorities may emerge, but the essence of the customer—discerning, demanding, and eager to be impressed—endures. Our mission is to assist you in meeting your customers where they are, fostering unwavering loyalty to your company through thick and thin. Our role is to construct bridges between companies and customers, recognizing that meaningful connections are the linchpin of business success. We are dedicated to delivering on this mission. Empowering every department to prioritize customers is our goal, facilitated by Customer 360—the world’s leading CRM. We provide a platform where every team member can access a unified source of truth, enhancing collaboration with integrated capabilities that facilitate crucial conversations and decisions where they matter most. With Tableau, we empower companies to unearth profound insights and take data-driven actions to better serve their customers. Every product in our portfolio plays a pivotal role in establishing connections that drive success, with the potential to channel that success into positive change. HISTORY In 1999, Salesforce founders launched a revolutionary customer relationship management (CRM) system from a small San Francisco apartment. Their groundbreaking approach involved hosting all software and critical customer data on the internet, pioneering the “software as a service” (SaaS) model that quickly spread across the tech industry. Cultivating Trust Early adopters took a leap of faith in embracing our cloud-based model, and trust became a cornerstone. Over the decades, our product has evolved, becoming an essential service for some of the world’s most significant businesses, governments, and organizations. Trust and relationships have become invaluable commodities. Core Values Our core values drive our actions and unite us as a company: This content was updated in 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce formula fields

Formula Fields in Salesforce

Formula Fields are an out-of-the-box Salesforce feature that enables you to manipulate (get more out of) your existing Salesforce data. Since most of us are familiar with Excel, these fields actually allow us to create simple and complex formulas based on data from a record and from its related records. Your custom formula fields require special attributes. AND( /*competitor field is required, check to see if field is empty */ LEN(Competitor__c) = 0, /* rule only enforced for ABCD record types */ RecordType.Name = “ABCD Value”, /* checking for any closed status, allows for additional closed picklist values in the future */ CONTAINS(TEXT(StageName), “Closed”) ) Math Operators OPERATOR DESCRIPTION + (Add) Calculates the sum of two values. – (Subtract) Calculates the difference of two values. * (Multiply) Multiplies its values. / (Divide) Divides its values. ^ (Exponentiation) Raises a number to the power of a specified number. () (Open Parenthesis and Closed Parenthesis) Specifies that the expressions within the open parenthesis and close parenthesis are evaluated first. All other expressions are evaluated using standard operator precedence. Logical Operators OPERATOR DESCRIPTION = and == (Equal) Evaluates if two values are equivalent. The = and == operators are interchangeable. <> and != (Not Equal) Evaluates if two values aren’t equivalent. < (Less Than) Evaluates if a value is less than the value that follows this symbol. > (Greater Than) Evaluates if a value is greater than the value that follows this symbol. <= (Less Than or Equal) Evaluates if a value is less than or equal to the value that follows this symbol. >= (Greater Than or Equal) Evaluates if a value is greater than or equal to the value that follows this symbol. && (And) Evaluates if two values or expressions are both true. Use this operator as an alternative to the logical function AND. || (Or) Evaluates if at least one of multiple values or expressions is true. Use this operator as an alternative to the logical function OR. Text Operators OPERATOR DESCRIPTION & and + (Concatenate) Connects two or more strings. Date and Time Functions FUNCTION DESCRIPTION ADDMONTHS Returns the date that is the indicated number of months before or after a specified date. If the specified date is the last day of the month, the resulting date is the last day of the resulting month. Otherwise, the result has the same date component as the specified date. DATE Returns a date value from the year, month, and day values that you enter. Salesforce displays an error on the detail page if the value of the DATE function in a formula field is an invalid date, such as February 29 in a non-leap year. DATEVALUE Returns a date value for a date/time or text expression. DATETIMEVALUE Returns a year, month, day, and GMT time value. DAY Returns a day of the month in the form of a number from 1 through 31. DAYOFYEAR Returns the day of the calendar year in the form of a number from 1 through 366. FORMATDURATION Formats the number of seconds with optional days, or the difference between times or dateTimes as HH:MI:SS. HOUR Returns the local time hour value without the date in the form of a number from 1 through 24. ISOWEEK Returns the ISO 8601-week number, from 1 through 53, for the given date, ensuring that the first week starts on a Monday. ISOYEAR Returns the ISO 8601 week-numbering year in 4 digits for the given date, ensuring that the first day is a Monday. MILLISECOND Returns a milliseconds value in the form of a number from 0 through 999. MINUTE Returns a minute value in the form of a number from 0 through 60. MONTH Returns the month, a number between 1 and 12 (December) in number format of a given date. NOW Returns a date/time representing the current moment. SECOND Returns a seconds value in the form of a number from 0 through 60. TIMENOW Returns a time value in GMT representing the current moment. Use this function instead of the NOW function if you only want to track time, without a date. TIMEVALUE Returns the time value without the date, such as business hours. TODAY Returns the current date as a date data type. UNIXTIMESTAMP Returns the number of seconds since 1 Jan 1970 for the given date, or number of seconds in the day for a time. WEEKDAY Returns the day of the week for the given date, using 1 for Sunday, 2 for Monday, through 7 for Saturday. YEAR Returns the four-digit year in number format of a given date. Logical Functions FUNCTION DESCRIPTION AND Returns a TRUE response if all values are true, and returns a FALSE response if one or more values are false. BLANKVALUE Determines if an expression has a value, and returns a substitute expression if it doesn’t. If the expression has a value, it returns the value of the expression. CASE Checks a given expression against a series of values. If the expression is equal to a value, it returns the corresponding result. If it isn’t equal to any values, it returns the else_result. IF Determines if expressions are true or false. Returns a given value if true and another value if false. ISBLANK Determines if an expression has a value, and returns TRUE if it doesn’t. If it contains a value, this function returns FALSE. ISCLONE Checks if the record is a clone of another record, and returns TRUE if one item is a clone. Otherwise, returns FALSE. ISNEW Checks if the formula is running during the creation of a new record, and returns TRUE if it is. If an existing record is being updated, this function returns FALSE. ISNULL Determines if an expression is null (blank), and returns TRUE if it is. If it contains a value, this function returns FALSE.You must use ISBLANK instead of ISNULL in new formulas. ISBLANK has the same functionality as ISNULL, but also supports text fields. Salesforce continues to support ISNULL, so

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