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CRM analytics

What is the definition of a CRM?

Customer relationship management (definition of a CRM) is a set of integrated, data-driven software solutions that help manage, track, and store information related to your company’s current and potential customers. What is CRM Software? Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers. The goal

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Salesforce Logo

Step By Step Guide to a Salesforce Quickstart

Salesforce Implementation with a Tectonic Quickstart: Step-by-Step Salesforce Quickstart Guide. Step 1: Define Your Business Requirements Step 2: Choose the Appropriate Salesforce Products Step 3: Choose the Right Salesforce Quickstart Package Step 4: Prepare Your Data Step 5: Customize Your Quickstart Package Step 6: Train Your Users Step 7: Monitor and Optimize Your Processes Benefits

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The Evolution of Industrial Revolutions

The Evolution of Industrial Revolutions

History of First Four Industrial Revolutions Throughout history, humanity has always relied on technology. Although the technology of each era looked different from today’s, it was groundbreaking for its time. People consistently used available technology to simplify their lives while striving to enhance and advance it. This ongoing pursuit of innovation laid the groundwork for

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Salesforce Content Builder

Salesforce Content Builder

Salesforce Content Builder empowers you to craft compelling emails and landing page templates, complete with reusable and interactive content blocks. This cross-channel content management tool serves as the central hub for consolidating images, documents, and content, streamlining your marketing efforts. Curious about the content possibilities? With Salesforce Content Builder, you can gather images, documents, and

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Salesforce Listview

Listview in Salesforce

What is a listview in Salesforce? A list view is a filtered list of records where you can view records for one object at a time. For example, a list of Contacts, Accounts, or Opportunities. What are the benefits of list view in Salesforce? In a list view, you see only the data that you

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Salesforce

What is Salesforce?

Salesforce is cloud-based CRM software. It makes it easier for companies to find more prospects, close more deals, and connect with customers in a whole new way, so they can provide them with amazing service at scale. Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management

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Salesforce Objects

Lookup Relationship in Salesforce

What is Lookup relationship in Salesforce? Salesforce’s lookup relationships is a significant capability that allows users to connect two objects and establish a parent-child relationship between them. To effectively manage records, this feature is essential for organizing your data. What are the different types of lookup relationships in Salesforce? A Lookup relationship is a type

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Salesforce Asset Managment

Asset Management Salesforce

Can Salesforce do asset management? You can manage assets in Consumer Goods (desktop) and in the Consumer Goods offline mobile app in Salesforce. Let’s understand the process in detail. Create Asset Templates and Asset Types: Before you create assets, ensure that admins have created asset templates and asset types. Assets are items, such as refrigerators

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Ensuring Salesforce Customer Satisfaction

Tectonic’s Successful Salesforce Track Record

Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, and Health Life Sciences.  Read on about Tectonic’s successful Salesforce track record. Our primary focus is assisting clients with their Salesforce needs to solve business challenges.  We work at the intersection of CRM, Marketing, Big

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AI-driven propensity scores

AI-Driven Propensity Scores

AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables through machine learning, without explicit programming. This insight has gone through numerous updates as the information and use of AI-driven propensity scores evolved. In many cases, writers give a brief overview of the what of

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Financial Services Sector

Salesforce Unites Einstein Analytics with Financial CRM

Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Services Cloud with Einstein Analytics. This amalgamation, known as Einstein Analytics for Financial Services, harnesses Salesforce’s robust query engine and interpretation layers, fueled by the enterprise data analytics prowess acquired through BeyondCore in 2016. Salesforce

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Salesforce Marketing Cloud

Salesforce Marketing Cloud Transactional Emails

Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order confirmation emails, shipping notifications, confirmations, etc. The Transactional Messaging API in Marketing Cloud, an upgraded version of Triggered Sends in Email Studio, offers enhanced scalability and flexibility. However, with increased flexibility comes the responsibility of

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Salesforce

Who is Salesforce?

Who is Salesforce?  Here is their story in their own words. From our inception, we’ve proudly embraced the identity of a customer-centric company. Since the very day we opened our doors, customer focus has been the guiding force behind every decision we make. It’s the catalyst for our growth and the driving factor behind our

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