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Tectonic-Ensuring Salesforce Customer Satisfaction

Tectonic’s Successful Salesforce Track Record

Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, and Health Life Sciences.  Read on about Tectonic’s successful Salesforce track record. Our primary focus is assisting clients with their Salesforce needs to solve business challenges. We work at the intersection of CRM, Marketing, Big Data, and Analytics. Public Sector Experience/Focus Proven Delivery – Tectonic delivers Salesforce Implementation, Integration and Managed Services, utilizing a modified Waterfall / Agile Delivery Method, leveraging US and International Delivery Center (IDC) resources, and delivering with strong, experienced Project Management Health and Life Sciences Focus We’ve helped healthcare providers navigate the challenges of moving data, including PHI and PII, into the cloud, providing physician facing services and improving operations. Salesforce provides comprehensive solutions tailored for the healthcare industry, addressing the specific needs of both payers (insurance providers) and providers (healthcare organizations). These solutions are designed to enhance patient engagement, improve operational efficiency, and drive better health outcomes. Financial Services Focus Transforming financial service delivery, optimizing operations, and cultivating community well-being and trust are at the core of Salesforce Financial Services Solutions. By automating every banking customer experience and uniting teams through Salesforce’s intelligence and a shared view of real-time customer data, a comprehensive banking solution is created, fostering customer satisfaction and loyalty. Travel and Hospitality Focus Salesforce provides tailored solutions for the hospitality and travel industry, helping businesses in this sector deliver exceptional customer experiences, streamline operations, and drive growth. These solutions leverage the power of the Salesforce Customer 360 platform to centralize data, enhance communication, and provide a personalized experience for guests. Manufacturing, Distribution, and Energy Focus We’ve helped small and large manufacturers optimize their sales operations and drive efficiencies in their contact center. Salesforce offers a suite of solutions tailored for manufacturing and distribution industries to enhance processes, improve collaboration, and drive overall efficiency. These solutions are designed to streamline operations. Designed improve customer relationships and provide valuable insights. Nonprofit Focus We’ve helped nonprofits and NGO’s optimize their operations and drive efficiencies in their fundraising and mission efforts. Salesforce offers a suite of solutions to nurture relationships and scale impact. Solutions with AI-driven, personalized services. Salesforce allows you to take control of your data on a single integrated platform. Nonprofit Cloud brings a nonprofit CRM, fundraising, programs, marketing engagement, and outcomes together in a single product. Strategic Relationship with Salesforce – Salesforce Ventures invested in Tectonic in Q3 2015.  We maintain strong working relationships with Salesforce License Sales, Professional Services and Alliances. Tectonic’s successful Salesforce track record stems from our great relationship with Salesforce and grows through each customer interaction. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI-driven propensity scores

AI-Driven Propensity Scores

AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables through machine learning, without explicit programming. This insight has gone through numerous updates as the information and use of AI-driven propensity scores evolved. In many cases, writers give a brief overview of the what of a tool. Today, we are going way beyond “what the sausage tastes like” to “how the sausage is made” Tectonic hopes you will enjoy learning how propensity models and AI driven propensity scores improve your data. Propensity Model in Artificial Intelligence: Propensity modeling generates a propensity score, representing the probability that a visitor, lead, or customer will take a specific action. For instance, a propensity model, using data science or machine learning, can help predict the likelihood of a lead converting to a customer. AI-driven propensity scores take an existing data model and improve its predictions, speed, and analysis with AI. Propensity Score in CRM: In CRM, a propensity score is the model’s probabilistic estimate of a customer performing a specific action. Grouping customers by score ranges allows for effective comparison and analysis within each bucket. Enhancing Propensity Modeling with AI: Traditional statistical propensity models might lack accuracy, but integrating machine learning technologies, as demonstrated by Alphonso, can significantly optimize ad spend and increase prediction accuracy from 8% to 80%. That’s a whopping 72% improvement. Propensity Modeling Overview: Propensity modeling involves predictive models analyzing past behaviors to forecast the future actions of a target audience. It identifies the likelihood of specific actions, aiding in personalized marketing. Role of Machine Learning in Propensity Models: Propensity models rely on machine learning algorithms, acting as binary classifiers predicting whether a certain event or behavior will occur. Logistic regression and Classification and Regression Tree Analysis are common methods for calculating propensity scores. Characteristics of Effective Propensity Models: For robust predictions, propensity models should be dynamic, scalable, and adaptive. Dynamic models adapt to trends, scalable for diverse predictions, and adaptive with regular data updates. Propensity Modeling Applications: Propensity models find applications in predicting customer behavior, such as purchasing, converting, churning, or engaging. Real-time predictions, data analysis, and AI integration contribute to successful implementations. AI-driven propensity scores are extremely useful in that they can be coupled with many other models to give additional insights to your data. Types of Propensity Score Models: Various models include propensity to purchase/convert, customer lifetime value (CLV), propensity to churn, and propensity to engage. Combining models can enhance the effectiveness of marketing campaigns. When to Use Propensity Scores: Propensity scores are beneficial when random assignment of treatments is impractical. They help estimate treatment effects in observational studies, providing an alternative to traditional model-building methods. Limitations of Propensity Score Methods: While propensity scores help achieve exchangeability between exposed and unexposed groups, they do not claim to eliminate confounding due to unmeasured covariates. Findings from observational studies must be interpreted cautiously due to potential residual confounding. Content updated October 2021. Content updated February 2024. Like3 Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Sales Cloud Einstein Forecasting Salesforce, the global leader in CRM, recently unveiled the next generation of Sales Cloud Einstein, Sales Cloud Einstein Forecasting, incorporating Read more

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Financial Services Sector

Salesforce Unites Einstein Analytics with Financial CRM

Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Services Cloud with Einstein Analytics. This amalgamation, known as Einstein Analytics for Financial Services, harnesses Salesforce’s robust query engine and interpretation layers, fueled by the enterprise data analytics prowess acquired through BeyondCore in 2016. Salesforce Unites Einstein Analytics with Financial CRM This integrated platform – Salesforce Unites Einstein Analytics with Financial CRM – offers two prebuilt analytical models, meticulously designed to gauge client churn (identifying clients at risk of leaving) and the potential for clients to bring additional assets to a firm. These models, while prepackaged, can be tailored to specific needs, providing insights into future scenarios within the firm. Advisors can leverage these models to assess client characteristics against firm-wide benchmarks and receive actionable suggestions to enhance client retention. Home office professionals and data scientists have the option to delve into the underlying mathematical frameworks of these models, allowing for customization if required. While the tool offers enterprise-level benchmarking, firms can incorporate their own industry-specific data to run the models, ensuring tailored insights. This initiative builds upon previous endeavors integrating machine learning into Financial Services Cloud, which aimed to identify crucial life events and offer actionable recommendations. The decision to develop a more holistic solution stemmed from observing customer behavior and the growing trend of custom dashboard creation. By streamlining and prepackaging these insights, Salesforce aims to accelerate adoption and empower users to focus on their core tasks. Although customization remains a key feature, the platform aims to simplify adoption by providing templated solutions. However, the efficacy of insights depends on the quality of the ingested data, emphasizing the importance of data aggregation and normalization. Future updates are expected to introduce additional machine learning models focused on reducing heldaway assets and increasing assets under management. Developed in collaboration with diverse stakeholders, ranging from enterprise financial advisors to firms of varying sizes, the service is priced at $150 per user per month. It’s not a standalone product and requires integration with Financial Services Cloud or Einstein Analytics Plus. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Marketing Cloud

Salesforce Marketing Cloud Transactional Emails

Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order confirmation emails, shipping notifications, confirmations, etc. The Transactional Messaging API in Marketing Cloud, an upgraded version of Triggered Sends in Email Studio, offers enhanced scalability and flexibility. However, with increased flexibility comes the responsibility of monitoring these mission-critical emails. Let’s explore how to set up this monitoring process. Salesforce AppExchange Mastery: Note: This guide assumes familiarity with the Transactional Messaging API and covers advanced topics. If you’re new to the Transactional Messaging API, consider checking out the Trailhead Module for basics. Marketing Cloud Transactional Messaging API vs Triggered Sends: The Transactional Messaging API in Marketing Cloud boasts advantages over its predecessor, Triggered Sends in Email Studio: However, there are notable limitations: Transactional Messages Performance with Intelligence Reports for Marketing Cloud: The second limitation, monitoring transactional messages, is critical for business operations and customer satisfaction. Event Notification Service (ENS) serves as the solution, sending notifications for specific events in Marketing Cloud, such as the failure to send transactional emails. Step-by-Step Solution: Step 1: Create the VerificationKey Data Extension: Set up a Data Extension named “TransactionalSendsVerificationKey” to temporarily store the Verification Key required for URL Callback verification. Step 2: Creating the Callback CloudPage: Establish a CloudPage to receive events from ENS. Initially, the CloudPage stores the verification code. Step 3: Create and Verify the Callback: Create and verify the callback in Marketing Cloud by registering a new URL Callback and completing the details with the CloudPage URL. Step 4: Create the ENS Log Data Extension: Create a Data Extension called “TransactionalSendsMonitor” to store details of notifications from ENS. Step 5: Modify the Callback CloudPage to Process Events: Update the Callback CloudPage code to process notification payloads and store them in the “TransactionalSendsMonitor” Data Extension. Step 6: Create the Monitoring Automation: Build an automation with a verification activity to count the number of rows in the monitoring Data Extension. This solution enables the monitoring of critical emails, providing a streamlined process for troubleshooting. Transactional email journeys can also be created. Send Salesforce Marketing Cloud transaction emails with Journey Builder. Create a Transactional Send Journey Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

Who is Salesforce?

Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of a customer-centric company. Since the very day we opened our doors, customer focus has been the guiding force behind every decision we make. It’s the catalyst for our growth and the driving factor behind our customers’ success. Our commitment involves developing technologies, fostering partnerships, and building communities that enable companies to establish profound connections with their customers, transforming every business into a customer-centric entity. While the world evolves, our unwavering commitment to customer focus remains constant. New technologies, social trends, and immediate priorities may emerge, but the essence of the customer—discerning, demanding, and eager to be impressed—endures. Our mission is to assist you in meeting your customers where they are, fostering unwavering loyalty to your company through thick and thin. Our role is to construct bridges between companies and customers, recognizing that meaningful connections are the linchpin of business success. We are dedicated to delivering on this mission. Empowering every department to prioritize customers is our goal, facilitated by Customer 360—the world’s leading CRM. We provide a platform where every team member can access a unified source of truth, enhancing collaboration with integrated capabilities that facilitate crucial conversations and decisions where they matter most. With Tableau, we empower companies to unearth profound insights and take data-driven actions to better serve their customers. Every product in our portfolio plays a pivotal role in establishing connections that drive success, with the potential to channel that success into positive change. HISTORY In 1999, Salesforce founders launched a revolutionary customer relationship management (CRM) system from a small San Francisco apartment. Their groundbreaking approach involved hosting all software and critical customer data on the internet, pioneering the “software as a service” (SaaS) model that quickly spread across the tech industry. Cultivating Trust Early adopters took a leap of faith in embracing our cloud-based model, and trust became a cornerstone. Over the decades, our product has evolved, becoming an essential service for some of the world’s most significant businesses, governments, and organizations. Trust and relationships have become invaluable commodities. Core Values Our core values drive our actions and unite us as a company: This content was updated in 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce formula fields

Formula Fields in Salesforce

Formula Fields are an out-of-the-box Salesforce feature that enables you to manipulate (get more out of) your existing Salesforce data. Since most of us are familiar with Excel, these fields actually allow us to create simple and complex formulas based on data from a record and from its related records. Your custom formula fields require special attributes. AND( /*competitor field is required, check to see if field is empty */ LEN(Competitor__c) = 0, /* rule only enforced for ABCD record types */ RecordType.Name = “ABCD Value”, /* checking for any closed status, allows for additional closed picklist values in the future */ CONTAINS(TEXT(StageName), “Closed”) ) Math Operators OPERATOR DESCRIPTION + (Add) Calculates the sum of two values. – (Subtract) Calculates the difference of two values. * (Multiply) Multiplies its values. / (Divide) Divides its values. ^ (Exponentiation) Raises a number to the power of a specified number. () (Open Parenthesis and Closed Parenthesis) Specifies that the expressions within the open parenthesis and close parenthesis are evaluated first. All other expressions are evaluated using standard operator precedence. Logical Operators OPERATOR DESCRIPTION = and == (Equal) Evaluates if two values are equivalent. The = and == operators are interchangeable. <> and != (Not Equal) Evaluates if two values aren’t equivalent. < (Less Than) Evaluates if a value is less than the value that follows this symbol. > (Greater Than) Evaluates if a value is greater than the value that follows this symbol. <= (Less Than or Equal) Evaluates if a value is less than or equal to the value that follows this symbol. >= (Greater Than or Equal) Evaluates if a value is greater than or equal to the value that follows this symbol. && (And) Evaluates if two values or expressions are both true. Use this operator as an alternative to the logical function AND. || (Or) Evaluates if at least one of multiple values or expressions is true. Use this operator as an alternative to the logical function OR. Text Operators OPERATOR DESCRIPTION & and + (Concatenate) Connects two or more strings. Date and Time Functions FUNCTION DESCRIPTION ADDMONTHS Returns the date that is the indicated number of months before or after a specified date. If the specified date is the last day of the month, the resulting date is the last day of the resulting month. Otherwise, the result has the same date component as the specified date. DATE Returns a date value from the year, month, and day values that you enter. Salesforce displays an error on the detail page if the value of the DATE function in a formula field is an invalid date, such as February 29 in a non-leap year. DATEVALUE Returns a date value for a date/time or text expression. DATETIMEVALUE Returns a year, month, day, and GMT time value. DAY Returns a day of the month in the form of a number from 1 through 31. DAYOFYEAR Returns the day of the calendar year in the form of a number from 1 through 366. FORMATDURATION Formats the number of seconds with optional days, or the difference between times or dateTimes as HH:MI:SS. HOUR Returns the local time hour value without the date in the form of a number from 1 through 24. ISOWEEK Returns the ISO 8601-week number, from 1 through 53, for the given date, ensuring that the first week starts on a Monday. ISOYEAR Returns the ISO 8601 week-numbering year in 4 digits for the given date, ensuring that the first day is a Monday. MILLISECOND Returns a milliseconds value in the form of a number from 0 through 999. MINUTE Returns a minute value in the form of a number from 0 through 60. MONTH Returns the month, a number between 1 and 12 (December) in number format of a given date. NOW Returns a date/time representing the current moment. SECOND Returns a seconds value in the form of a number from 0 through 60. TIMENOW Returns a time value in GMT representing the current moment. Use this function instead of the NOW function if you only want to track time, without a date. TIMEVALUE Returns the time value without the date, such as business hours. TODAY Returns the current date as a date data type. UNIXTIMESTAMP Returns the number of seconds since 1 Jan 1970 for the given date, or number of seconds in the day for a time. WEEKDAY Returns the day of the week for the given date, using 1 for Sunday, 2 for Monday, through 7 for Saturday. YEAR Returns the four-digit year in number format of a given date. Logical Functions FUNCTION DESCRIPTION AND Returns a TRUE response if all values are true, and returns a FALSE response if one or more values are false. BLANKVALUE Determines if an expression has a value, and returns a substitute expression if it doesn’t. If the expression has a value, it returns the value of the expression. CASE Checks a given expression against a series of values. If the expression is equal to a value, it returns the corresponding result. If it isn’t equal to any values, it returns the else_result. IF Determines if expressions are true or false. Returns a given value if true and another value if false. ISBLANK Determines if an expression has a value, and returns TRUE if it doesn’t. If it contains a value, this function returns FALSE. ISCLONE Checks if the record is a clone of another record, and returns TRUE if one item is a clone. Otherwise, returns FALSE. ISNEW Checks if the formula is running during the creation of a new record, and returns TRUE if it is. If an existing record is being updated, this function returns FALSE. ISNULL Determines if an expression is null (blank), and returns TRUE if it is. If it contains a value, this function returns FALSE.You must use ISBLANK instead of ISNULL in new formulas. ISBLANK has the same functionality as ISNULL, but also supports text fields. Salesforce continues to support ISNULL, so

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Cooking with Salesforce

Cooking with Salesforce

Restaurant Management Platform Onboards Thousands of Customers Monthly Using Salesforce for Seamless Sales and Service Management SAN FRANCISCO—April 23, 2019—Salesforce (NYSE: CRM), the global leader in CRM, announced today that Toast, the fastest-growing restaurant management platform in North America, has chosen Salesforce to deliver a cohesive and consistent experience for its community of restaurateurs across the entire customer lifecycle. Toast, which supports tens of thousands of restaurants of all sizes, uses Salesforce to establish a single source of truth for customer data. This enables them to enhance internal efficiency, create a seamless buyer journey spanning sales and service, and elevate the overall customer experience. Experiencing tremendous growth—Toast’s revenue surged by 148 percent in 2018—the company outgrew traditional tools like spreadsheets and required a comprehensive view across the organization. They needed access to real-time information across all customer touchpoints. Toast implemented Salesforce to manage everything from service and mobile worker support to delivering quotes and completing customer contracts. With Salesforce, Toast benefits from a unified platform that drives customer connections at every stage of the buying cycle. “Our customer interactions run through Salesforce,” said Jon Dack, VP of Technology, Toast. “Having one unified system across sales and service allows us to provide our customers with the consistent, high-quality service they expect from Toast. Salesforce is the engine that makes this possible.” Today, Toast manages all customer-facing touchpoints on Salesforce. The company uses Sales Cloud to track and collaborate on all sales deals and Salesforce CPQ to automate their quote-to-cash process. This allows them to configure and price complex solutions while maintaining a unified contract record of all customer purchases. Once work orders are generated, Toast uses Field Service Lightning to dispatch mobile workers to customer locations for installation and setup. This system allows centralized communication throughout the process. Mobile workers utilize the Field Service Lightning mobile app to receive customer details, task instructions, add notes, log completed work, and collaborate with colleagues as needed. Toast also uses Community Cloud to build Toast Central, a front-end application that integrates with Salesforce. Toast Central acts as a central knowledge base, customer information bank, and support hub. It allows customers to view and update their account information and track the onboarding process from a single location. “Toast’s customer-first focus is spot on and will serve them well in the long run,” said Bill Patterson, EVP and GM, Service Cloud, Salesforce. “We’re thrilled to be on this journey with them, managing their customer interactions wherever and whenever they occur.” About Toast Founded in 2013, Toast empowers successful restaurants of all sizes with a comprehensive technology platform that integrates restaurant POS, front-of-house, back-of-house, and guest-facing technology with a diverse marketplace of third-party applications. By combining technology with an unwavering commitment to customer success, Toast helps restaurants streamline operations, increase revenue, and deliver outstanding guest experiences. Toast has been recognized in the 2019 Forbes Fintech 50, 2019 SXSW Interactive Innovation Finals, 2018 Forbes Cloud 100, and as the third fastest-growing technology company in North America on the 2017 Deloitte Fast 500. Learn more at www.toasttab.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Quip Joins Sales and Service Clouds

Quip Joins Sales and Service Clouds

Salesforce has integrated Quip into its Sales and Service Cloud platforms, marking a significant shift since acquiring the collaboration tool in 2016. Previously a standalone product, Quip’s functionality is now embedded directly into Salesforce, enabling teams to collaborate seamlessly within the context of their business workflows. Quip Joins Sales and Service Clouds. Alan Lepofsky, VP of Salesforce Quip, highlights the benefits of this integration, emphasizing how it allows sales and customer support teams to collaborate more effectively, leading to improved alignment and efficiency, ultimately enhancing the customer experience. Within Sales and Service Cloud, Quip appears as a tab, where employees can collaborate on documents without switching between multiple applications. Administrators can create templates to streamline team collaboration, enabling quick access to relevant information for specific accounts or issues. In the customer service context, agents can use Quip to discuss and resolve issues efficiently while interacting with customers. Despite existing partnerships with other collaboration tools, Salesforce is now leveraging Quip as a native productivity and collaboration tool, emphasizing its integration directly into CRM and customer service workflows. While the idea of a unified collaboration platform is appealing, it remains to be seen whether customers will fully adopt Quip over other existing tools. In the meantime, Quip will still be available as a standalone product alongside its integration into Salesforce’s offerings. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Lead Generation Strategy

Lead Generation Strategy

What Is Lead Generation? Lead generation strategy is not just about driving quality leads into the sales funnel or pipeline, but also managing the growth of your company through inbound marketing. So why is lead generation important? Most businesses depend on the inbound flow of leads, so the ability to appropriately manage that inbound flow is crucial.  Lead Generation Strategy can be the key to quality AND quanitity leads. Find Your Main Metric To help manage the flow of leads, it’s important to have the right tools—such as analytics and strategy. And perhaps even more importantly, your team must be fully aligned to your primary or main metric and willing to build a measurement framework to help reach that metric. What’s a main metric? It’s a metric that indicates growth for your business, can be tied to increased product engagement, and, eventually, results in revenue. In other words, it’s a pretty powerful way of measuring your lead generation success. See How They Approach Lead Generation at Salesforce For Salesforce, the main metric is when an opportunity reaches stage two—which means a prospective customer has been qualified by our sales development org and verified by our sales lead. Taking the time to identify and commit to your own north star metric ensures you spend the right amount of money, in the right areas, and towards the right people. Easier said than done, right? Let’s hear Zand Ushijima, Senior Director of Field Growth Marketing, explain how they approach lead generation at Salesforce. https://play.vidyard.com/mVbGWSmCKkdrhT9kU2kjRh Key Timestamps 0:00 – Salesforce on Salesforce Intro 0:43 – What is Lead Generation? 1:53 – Tip #1: North Star metric framework 3:54 – Tip #2: Not all leads are created equal 6:02 – Tip #3: Test. Learn. Iterate. Scale. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Job-Training Initiative

Salesforce Job-Training Initiative

Salesforce.com Inc, a San Francisco-based cloud software company, announced on Thursday that it is joining a White House Salesforce Job-Training Initiative to provide new skills training for U.S. workers. The company, known for its internet-based software used by sales and marketing departments, plans to offer online training to up to 500,000 workers for jobs involving Salesforce’s software systems. However, the company did not disclose the financial commitment for this effort. The White House’s “Pledge to America’s Workers” initiative, launched last year, has over 200 participating companies. Salesforce CEO Marc Benioff is set to announce the news at an event in Indiana with Ivanka Trump, where Salesforce employs nearly 2,000 people. Benioff, who purchased Time magazine last year, is recognized for his support of progressive policies. Notably, he supported a tax increase on large businesses in San Francisco to fund homelessness solutions, a measure that San Francisco voters approved. Salesforce faced criticism from a Texas immigrant rights group last year for providing software to U.S. Customs and Border Protection. In response, Benioff highlighted that the company’s philanthropic arm donated over $1 million to organizations aiding migrant families at the U.S.-Mexico border. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Sales Cloud

Salesforce Sales Cloud Explained

Salesforce Sales Cloud is Salesforce’s premier product, originating with the company’s birth in 1999, and currently commands the largest market share among all available Customer Relationship Management (CRM) solutions. With a core mission to expedite the sales cycle, Sales Cloud furnishes companies with an array of tools for efficient management of leads, opportunities, businesses, and individual contacts. While it predominantly caters to Business-to-Business (B2B) enterprises, Sales Cloud encompasses features like quoting, product management, and forecasting tailored to meet the needs of sales managers. In addition to its foundational features, Sales Cloud offers a suite of add-on products that further enhance its capabilities. These include Sales Cloud Einstein, Inbox, Salesforce Maps, Lightning Dialer, Lightning Scheduler, Salesforce Engage, Einstein Sales Analytics, and Revenue Analytics. These supplementary products provide advanced functionalities and analytics, elevating the overall sales experience for businesses utilizing Sales Cloud. What does Salesforce do? It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications, automating repetitive tasks, and surfacing more insights with the help of AI, our customers drive greater business success. Connect the dots between marketing and sales. Bring all your customer data together in one place to inform campaign strategy, audiences, and content. Use generative AI to create personalized messages and send them to prospects right where they are most likely to engage with them. When customers click on your ad or website, an automated message is sent to sales, notifying the team of a new lead. Tectonic is please to announce our Sales Cloud Implementation Solutions. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Action Plans in Partner Communities

Action Plans in Partner Communities

Establishing Action Plans in Partner Communities What is a community action plan? A Community Action Plan serves as a vital document for prioritizing community needs, outlining a set of activities, and aiding Local and State governments in understanding community requirements. What is the Salesforce Partner Community? The Salesforce Partner Community is a dedicated portal designed and maintained exclusively for Salesforce partners. It serves as a platform for partners to manage their business activities, gain insights into best practices, and interact with Salesforce employees within a secure environment. Enable action plan features in your partner communities by providing action plan templates and plans. Customize community home and record detail pages while creating and assigning user profiles for partner community users. Action Plans are accessible in partner communities equipped with an External Apps for Financial Services license or a Customer Community Plus for Financial Services license. Create a Community User Profile for Action Plan Users Generate a partner community profile with access to action plan templates and action plan objects. Create a Permission Set for Partner Community Action Plan Users Develop a permission set to grant partner community users access to action plan templates and action plans. Update the Experience Cloud Home Page with Action Plans Showcase action plan template and action plan lists on the partner community home page. Update Community Record Detail Pages with Action Plans Integrate action plan lists into Record Detail pages within communities. What should an action plan include? An action plan consists of seven key steps: setting objectives, assessing objectives, identifying necessary actions, determining evaluation methods, establishing a timeframe, identifying resources, finalizing the plan, and evaluating results. What is the most important component of an action plan? Action plans primarily encompass “what,” “who,” and “when.” They delineate the action steps (“what”) required to achieve goals, designate responsible individuals (“who”), and set projected completion dates (“when”). Crucially, action plans elucidate the “why” behind program goals. Supported Salesforce Objects Action plan templates (and subsequent action plans) can be created for various objects based on Salesforce configuration and available licenses. Target objects for action plan templates include Account, Assets and Liabilities, Business Milestone, Campaign, Card, Contact, Contract, Lead, Opportunity, and Custom Objects. Action Plans are accessible in partner sites with an External Apps for Financial Services license or a Customer Community Plus for Financial Services license for financial services users. To make Action Plans available to partners, create and assign user profiles for partner sites users. Simplify the process by customizing your site home and record detail pages. Action Plan Templates Vs. Action Plans When working with Action Plans, begin by creating action plan templates. Understand the distinction between an action plan template and an action plan: What’s Inside an Action Plan Action Plans and templates may include various items: How Action Plan Templates and Action Plans Work Together In an action plan template, assign tasks to individuals, roles, queues, or the plan creator. When creating an action plan from a template for a specific target record, items are assigned accordingly. Users interact with tasks using standard Salesforce interfaces, recording status information through the Action Plans details view. Target records display related action plans. Content updated October 2022. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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