Custom components enhance the email builder experience by enabling the creation of Lightning Web Component (LWC) modules that can be embedded and configured within the email template or content canvas. The primary objective of custom components is to provide marketers with reusable elements that streamline the creation of new email records.
Salesforce announces send log platform updates in Email Studio. What Is a Send Log? A send log is a data extension that is created to store specific data about your email sends—beyond the information already stored in tracking. Standard tracking options in Marketing Cloud Engagement store email send performance based on a job ID (or a system created ID) at the time of send. You can use a send log to track additional information about the send, based on what matters most to your business. Marketing Cloud Engagement Email Studio. Starting February 12, 2024, we’re upgrading the Send Log platform to improve your account’s Send log processing performance and allow access to the new High Throughput Sending feature in Journey Builder. What are the changes?After the update, the Send Log processing times may be longer during extremely high account activity. Learn more by reviewing the Send Log Platform Update knowledge article.What action do I take?If the performance guidelines listed suggest the update could impact time sensitive business processes in your back-end systems, you can opt-out of the upgrade by February 9, 2024 via this form. Otherwise, your org is upgrading to the new functionality. Send log platform updates.Why is this change happening?We implement infrastructure changes to enhance user and customer experience. Will the upgrade impact my service?No, the upgrade will not cause any downtime to your organization.How can I get more information?If you have more questions, open a case with Support via Salesforce Help. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Regulatory Code Record Solutions
by Tectonic’s Sean McSkimming Scenarios of Assorted Levels of Customer Satisfaction – Ensuring Salesforce Customer Satisfaction Are you having satisfaction issues during or after your Salesforce implementation? Are you not happy with the Salesforce solution or implementation provided to you? Or are you seeing low user adoption after the implementation has gone live? This can be caused by any of the following: At Tectonic we take approaches to avoid the causes and effects above. We understand that every Salesforce implementation and initiative is unique, because every customer is unique. Ensuring Salesforce customer satisfaction is at the heart of everything we do. Tectonic has been involved in multiple points of an implementation project to help customers maximize their Salesforce investment. Even if their initial Salesforce experience was not perfect. We take a simple yet effective approach. Transparency and Trust are at the core of everything we do for every client. Every interaction with our prospects and our customers is filtered through the lens of transparency and trust. Customers in flight, whether the project has started or not are given: Live customers who aren’t happy with their current Salesforce solution due to low user adoption or a Salesforce solution that is not meeting their needs are given: If your are intrigued by Tectonic’s commitment to customer satisfaction, or perhaps not currently enjoying this level of satisfaction, we would love to talk to you today about your Salesforce implementation. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
AI’s Impact on Creative Professions AI is poised to replace designers, writers, illustrators, filmmakers, and many other professional roles within the creative services industry. This transition may occur rapidly or gradually, but the inevitability remains. Disregard the notion that AI cannot perform deep-feeling work due to its lack of emotions. Similarly, dismiss the idea that the value of human-crafted work will surge as AI becomes more prevalent. Jobs AI Could Take and jobs it can’t. There are a few artisans, like hand-dipped candle makers, who still charge good prices for a handmade product. And there are many companies that mass produce candles far cheaper. However, the artisians are a small fraction compared to the thousands of craftsmen who existed before the advent of factories. Once AI has full access to publisher archives and the gamut of human emotions documented therein, it will be capable of replicating feelings just as easily. Historically, artisans displaced by machines have faced similar fears. Earning a living as a creative has always been challenging, and this transition will not be any different. Let’s face it. Each of the four Industrial Revolutions have caused fears, displaced workers, and created new jobs. Interestingly, the first three were each about a century apart. And the fourth only 4 short decades. Adapting to AI in Creative Roles Creatives will still possess their passions and skills, but the key question is how to make a living. Embracing AI and integrating it into your workflow is crucial. AI will transform the creative process. Your painting or drawing or creating may not continue to be your full time income, but it will become more valuable as less and less people are doing it. For instance, clients are using AI to expedite writing and strategy development, create packaging designs, and generate variations. In filmmaking, AI assists with storyboarding and editing. Even illustrators are using AI for initial sketches, with a foreseeable shift to using it for final art. Combining roles like writing and design with AI support is becoming more common. AI could enable writers to become proficient in design and illustration, and vice versa. Filmmakers may find new ways to expand their roles, potentially making existing categories less distinct. Current AI Developments in Creative Fields AI is already driving business decisions, with corporations reducing costs by replacing human roles. Here are some current trends: Emphasizing Human Connections Despite AI’s rise, human interaction remains irreplaceable. Profits depend on people making purchases, and corporate employees need trusted individuals to help them sell products and services. Maintaining personal relationships is crucial for success in a world increasingly influenced by AI. Focusing on real, person-to-person connections is essential. Building and nurturing relationships with fellow professionals and clients can provide lasting benefits. Engage in genuine interactions, listen actively, and develop strong interpersonal skills. Sharing stories and demonstrating vulnerability and empathy can strengthen these connections. Leveraging Personal Strengths and Jobs AI Could Take Continue honing your craft and keeping your community informed about your work. Focus on clients who value your expertise and are likely to invest in your services. Opportunities may lie with corporations or wealthy individuals who require your unique skills. Exploring alternative income sources beyond the corporate world can also be beneficial. Some creatives are transitioning to selling their work to communities with shared interests. Ultimately, your unique talents and personal touch are irreplaceable. By embracing AI while maintaining strong human connections, you can navigate the changing landscape and continue to thrive in your creative career. Jobs AI Could Take and why that might not be a terrible thing. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more
The Einstein Trust Layer is a secure AI architecture. It is natively built into the Salesforce Platform. Designed for enterprise security standards the Einstein Trust Layer continues to allow teams to benefit from generative AI. Without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI responses: Trusted AI starts with securely grounded prompts. A prompt is a canvas to provide detailed context and instructions to Large Language Models. The Einstein Trust layer allows you to responsibly ground all of your prompts in customer data and mask that data when the prompt is shared with Large Language Models*. With our Zero Retention architecture, none of your data is stored outside of Salesforce. Salesforce gives customers control over the use of their data for AI. Whether using our own Salesforce-hosted models or external models that are part of our Shared Trust Boundary, like OpenAI, no context is stored. The large language model forgets both the prompt and the output as soon as the output is processed. Like Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Public Sector Salesforce Solutions Public Sector Solutions revolutionize public service delivery through flexible and secure e-government tools supporting both service providers and constituents. Designing Read more
According to McKinsey, generative AI has the potential to contribute between $2.6 trillion and $4.4 trillion in value to the global economy across various industries, spanning banking, retail, high tech, healthcare, and life sciences. Its impact is expected to reach diverse professions, including customer operations, marketing and sales, software engineering, and research and development. The influence of AI on the workforce is significant. A report by Goldman Sachs suggests that AI could replace the equivalent of 300 million full-time jobs, affecting a quarter of work tasks in the US and Europe. However, it also brings forth new job opportunities and a productivity boom. Despite concerns about job displacement, AI is anticipated to generate numerous new opportunities. Roles like prompt engineer and AI product manager are emerging, with a Salesforce-sponsored IDC white paper predicting a surge in demand for positions such as data architects, AI ethicists, and AI solutions architects over the next 12 months. The report also forecasts the creation of 11.6 million new jobs within the Salesforce ecosystem alone over the next six years. Recent advancements in generative AI, exemplified by products like ChatGPT with 100 million monthly active users in two months, have reignited discussions about automation’s impact on jobs. While the extent of disruption remains unknown, developers, users, and policymakers should consider its effects on workers. To address challenges and opportunities, Majority Leader Chuck Schumer has launched a SAFE Innovation Framework, emphasizing worker security. The Biden administration is developing a National AI Strategy to address economic and job impacts. For individuals in the workforce, there’s an opportunity to cultivate existing skills and acquire new ones through platforms like Salesforce’s Trailhead, Coursera, and LinkedIn. AI’s impact on jobs involves eliminating repetitive tasks, allowing individuals to focus on more strategic and creative aspects of their roles. In fields like sales, customer service, marketing, healthcare, finance, and graphic design, AI will transform roles and create new opportunities. Chris Poole, AI Technical Consulting Lead in Salesforce’s global AI practice, envisions AI becoming ingrained in every aspect of our lives, contributing to fascinating evolution across various fields. The scale of AI adoption’s impact on workers, especially with generative AI tools, remains uncertain. Potential effects include replacing, complementing, or freeing workers for more productive tasks, or creating new jobs. A Goldman Sachs estimate suggests that about two-thirds of current jobs are exposed to some degree of AI automation, with generative AI potentially substituting up to one-fourth of current work. McKinsey Global Institute estimates that 29.5 percent of all hours worked could be automated by 2030. Regarding job impact, professional occupations associated with clerical work in finance, law, and business management are most exposed to AI. However, AI is also concurrently creating many new jobs. Like Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more
The Importance of Customer Experience: Turning Every Interaction into a Lasting Impact Customer experience (CX) refers to every interaction a customer has with your brand—from the first touchpoint through to post-purchase support. While the term is often used broadly, its meaning is more nuanced, encompassing the entire customer journey. From the initial ad they see to the quality of their engagement with your customer support, CX reflects the customer’s perception of your brand, compared to the promises you’ve made. Improve Customer Experience. What Is Customer Experience (CX)? At its core, CX measures how customers perceive their interactions with your organization. It goes beyond customer service and spans every touchpoint, whether it’s the ease of navigating your website, the tone of your marketing emails, or the post-purchase support experience. A strong customer experience is critical for fostering brand loyalty and meeting customer expectations at every step of their journey. Why Customer Experience Matters In today’s competitive marketplace, customer expectations are at an all-time high. According to research, 80% of customers say that the experience a company provides is just as important as its products or services. Whether you’re in B2C or B2B, an exceptional customer experience translates into loyalty, brand advocacy, and revenue growth. Some key benefits of prioritizing CX include: Key Elements of a Great Customer Experience Our research highlights several factors that customers deem essential for a great experience: However, many companies fall short of these expectations. For example, 56% of customers report needing to repeat themselves to different representatives, and 55% say it feels like they’re interacting with separate departments rather than a single, unified brand. The good news? A subpar experience can be quickly remedied with exceptional customer service—75% of customers will forgive mistakes after receiving excellent support. How to Measure Customer Experience Measuring CX is essential for understanding what works and where improvements are needed. Popular methods include: Building a Successful CX Management Strategy An effective CX management strategy aligns your entire business around the customer’s needs. It should include continuous feedback loops, data-driven decision-making, and a focus on creating a customer-centric culture. Improve Customer Experience. Key Pillars of a CX Strategy: How to Improve Customer Experience Delivering a standout customer experience requires a combination of people, processes, and technology. Here are five best practices for enhancing your CX: The Role of Experience Management Customer experience management (CXM) goes hand-in-hand with a broader experience management strategy. This includes not only customer interactions but also employee experiences, product quality, and brand perception. By implementing an experience management framework, companies can align technology, culture, and six core competencies to optimize all aspects of customer engagement. The Bottom Line: Customer Experience Drives Success With Salesforce Customer experience is no longer just a buzzword—it’s a critical factor for business success. By understanding and improving the customer journey, you can foster loyalty, reduce churn, and create a long-term competitive advantage. Start by building a strong CX framework, empowering your teams, and making data-driven decisions to lead the way in customer satisfaction. Content updated August 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Trust Through Effective Data Access Objective: Empower your teams with data access to encourage proactive decision-making. Simplify your business’s data landscape by tailoring team members’ access, ensuring they can readily find the pertinent information. Implementation: Incorporate role-based licensing with built-in governance to create trust through effective data access. Distribute data broadly across your organization, ensuring each user possesses the necessary capabilities for data-driven decision-making. Specify access levels for consuming produced content or analyzing processed data, allowing certain team members to download and modify data sources locally. Deploy automations to swiftly update access when workflow or staff changes occur. Define clear roles and responsibilities for governance decisions. Being sure you are identifying stakeholders across the business to manage accessibility and foster cross-functional collaboration. Strengthen external security measures for data storage, utilizing automation to grant access to the right team members. Align data access with project workflows, enhancing organizational agility and enabling team members to leverage relevant data sources. Establish guidelines for transitioning dashboards into production, ensuring new data sources align with leadership-defined strategies. Define a certification process for data sources and share guidelines to maintain consistency in certification choices among administrators and project leaders. Manage tokens, passwords, and keys, maintaining a single password for each data source. Institute Service Level Agreements (SLAs) regarding quality, refresh rates, and uptime. For example, a sales dashboard pipeline may be updated hourly, with increased frequency at the end of the quarter. As the business expands, SLAs become essential for managing data pipelines. Provide a catalog to define dimensions and offer context to team members, ensuring confidence in using the correct data. Implement row-level security to streamline workflows and enhance security, allowing team members to view only the data relevant to their roles. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more
What are Salesforce Public Sector Solutions? Dynamic Forms for Public Sector are a part of a suite of tools Salesforce developed specifically for the public sector and government organizations. Salesforce Public Sector Solutions represent a groundbreaking approach to enhancing the delivery of public services. These solutions provide flexible and secure e-government tools that facilitate interactions on both sides of the service counter. Public employees and administrators engage in a wide array of transactions daily, spanning online and in-person activities. Key Features and Considerations: General Considerations: General Tips: Mobile Tips: Like1 Related Posts Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more Public Sector Salesforce Solutions Public Sector Solutions revolutionize public service delivery through flexible and secure e-government tools supporting both service providers and constituents. Designing Read more Action Plans in Partner Communities Establishing Action Plans in Partner Communities What is a community action plan? A Community Action Plan serves as a vital Read more Generating Documents in Salesforce Salesforce document generation poses a challenge for businesses, given the intricacies of integration involved. Fortunately, a variety of tools are Read more
Customer and stakeholder expectations for communication have reached unprecedented levels in 2024. Every message now demands personalization, targeting, and relevance to foster enduring and meaningful relationships. How can you ensure that you meet these heightened expectations and cultivate lifelong connections with your customers? With Salesforce Marketing Cloud Engagement for Industries. Enter Marketing Cloud Engagement for Industries, a solution crafted by Salesforce to assist companies and organizations of any size in crafting personalized customer and stakeholder experiences through scalable email campaigns and data-driven insights. This robust offering provides a foundational framework for leveraging Marketing Cloud, offering pre-built tools, templates, and assets customized for your specific industry. The result? The ability to engage with your customers and stakeholders swiftly and effectively. This suite of outreach marketing tools helps you communicate with and engage your supporters, customers, contacts, and prospects. With Marketing Cloud Engagement for Industries, you receive a tailored package that includes: Additional tools are at your disposal to expedite the implementation of Marketing Cloud Engagement and minimize setup time. A user-friendly Get Started page walks you through the configuration process, and industry-specific assets—such as sample email templates and journeys—empower you to extract greater value from Marketing Cloud more efficiently. And Tectonic is ready to be your implementation partner. Contact Tectonic today for more information. If you are already using Marketing Cloud you can still add the Get Started page and pre-built assets. Note that to use Marketing Cloud Engagement for Industries does require the implementation of Salesforce Lightning Experience and My Domain for a more specific domain name in your Salesforce org. Connecting Marketing Cloud with Salesforce can be a complex process. Tectonic can help. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more
Customized Care Plans for Public Sector Solutions and Constituent Support Creating customized care plans for public sector solutions is essential to supporting constituents and promoting their self-sufficiency. Many individuals struggle to find the help they need during health, housing, personal safety, and other crises, which government agencies can address. Public Sector Solutions offers care plans that enable caseworkers to assist constituents in crisis and resolve community issues effectively. How Care Plans Work Care plans are designed with specific goals to help constituents achieve milestones or outcomes, along with benefits to aid in reaching these goals. For example: Common Issues Addressed by Care Plans Caseworkers can use care plans to assist constituents facing various challenges, such as: Initiating Care Plans Often, a need for a care plan is identified when a third party contacts a government agency. For instance, a concerned neighbor reports an elderly person driving erratically. In such cases, Public Sector Solutions allows for the creation of care plans linked to these reports, stored as public complaint records. Creating and Using Care Plan Templates As a Public Sector Solutions administrator or a case manager with assigned permissions, you can create care plan templates tailored to different assistance scenarios. Here’s how the process works: Care plan templates should include specific goals and benefits for various scenarios, ensuring that each plan is tailored to the unique needs of the constituent. Documentation Focus This documentation explains how to set up and use care plan templates with cases created from public complaints. It details the steps from intake to assessment, ensuring that care plans are effectively implemented to support constituents in need. By utilizing these structured care plans, caseworkers can provide targeted assistance, helping constituents navigate crises and work towards self-sufficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
On August 15, 2023, Salesforce shared the widespread availability of Salesforce Backup and Recovery, a native backup and restore solution meticulously crafted to ensure the security of customers’ invaluable data. Engineered for user-friendly operation, Salesforce Backup automatically generates backup copies of business data, allowing any organization to effortlessly restore data and recover from even the most challenging scenarios with just a few clicks. Salesforce Backup and Recovery The importance of this announcement lies in the understanding that a company’s security posture will inevitably be tested, and having an effective backup and recovery service can transform a potential crisis into a mere obstacle on the path to business continuity. In today’s digital and artificial intelligence (AI)-driven landscape, where data loss can lead to significant setbacks, a customer-controlled backup becomes a beacon of reliability and security. Marla Hay, Salesforce’s VP of Product Management, emphasized the critical role of backing up data in the era of generative AI technologies. She highlighted the importance of ensuring data is backed up and can be restored at the record level in case AI-utilized data is misconfigured or incorrectly synced. Salesforce Backup, equipped with a suite of powerful features, a user-friendly interface, and high-scale technology, empowers customers, IT leaders, and admins to promptly recover from data loss due to system failures, human error, and cyberattacks with minimal effort. Notable features of the generally available (GA) Salesforce Backup include customer-controlled backup policies, effortless data restoration, a simple point-and-click UI, encryption of backup data at rest and in transit, fine-grained logging, native controls within Salesforce infrastructure, and the ability to export data at the object level. For Admins For Salesforce Admins, Salesforce Backup was specifically designed to simplify their tasks, eliminating the need for custom coding and intricate integrations. As a managed package offering, it can be implemented in Core Sales, Service, and Platform orgs in as little as 10 minutes. Admins can configure backup policies with ease, enhancing efficiency and speed in safeguarding their org’s data. Salesforce’s commitment to platform robustness and user experience is evident in the streamlined and efficient design of Salesforce Backup, tailored to meet the needs of Salesforce Admins. Admins are encouraged to embrace this tool and redefine how they protect their organization’s Salesforce data and ensure business continuity. With Salesforce Backup now generally available since August 2023, interested individuals are invited to view Salesforce’s webinar on from August 29 to engage with product leaders and explore the capabilities of Salesforce Backup for data protection. For more information on adding Salesforce Backup to your org, contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Why Your Company Isn’t Like a Baseball Team Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder Read more Salesforce SOAP API Salesforce provides programmatic access to your org’s information using simple, powerful, and secure application programming interfaces (APIs). Before reading more Read more Types of Objects and Fields in Salesforce Salesforce relies heavily on objects, which serve as a fundamental component by offering a framework for data storage and integration Read more
ORGanizer Chrome Extension: Your Dev/Admin Swiss Army Knife! The ORGanizer Chrome Extension is a powerful, all-in-one tool designed specifically for Salesforce Developers and Admins. Packed with an array of features, this extension is a must-have for anyone working in Salesforce, making it the ultimate Salesforce Chrome Extension! Key Features: Additional Information: With the ORGanizer Chrome Extension, managing multiple Salesforce orgs becomes a breeze. Set custom labels, colors, and quick links for each org to streamline your workflow and boost productivity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Elevate Your Commerce Store Experience with Commerce Einstein Transform your commerce store with the advanced capabilities of Commerce Einstein, which includes features like Goals and Recommendations, the Commerce Concierge bot, Smart Promotions, and SEO-optimized meta tags. Salesforce Einstein Commerce, Enhance Store Performance with Goals and Recommendations Achieve key performance objectives for your store such as increased site conversion, higher site traffic, and greater average order value. Utilize an intuitive framework powered by AI recommendations to implement intelligent actions quickly and efficiently, facilitating the setup and growth of your store. Track progress with insights from Data Cloud. This feature is available for B2B Commerce and D2C Commerce in the Enterprise, Unlimited, and Developer editions. Access it through the Goals and Recommendations option in the Commerce App Navigation menu. Optimize Shopping Experience with the Commerce Concierge Bot Enhance the shopping experience by providing conversational product recommendations and reordering capabilities with the Commerce Concierge bot. Build a new bot using the Commerce Concierge template to connect your store to a new Einstein bot, or upgrade an existing bot with new Commerce Concierge bot blocks. This allows customers to authenticate, manage multiple accounts, reorder, and utilize Einstein’s generative AI features. Craft Intelligent Promotions with Einstein Create promotions effortlessly using Einstein and reliable data from Commerce Cloud. Employ natural language instructions and generative AI to quickly generate both simple and advanced promotions, making your promotional efforts smarter and more effective. Enhance SEO with Einstein Meta Tags Boost your SEO performance by using Einstein’s generative AI to create Page Title Tags and Page Meta Descriptions for products. This enriches search engines with relevant information, improving your store’s visibility. Alternatively, you can manually create and manage page meta tags through the SEO tab on a product record. Reduce Return Rates with Einstein Return Insights Analyze return reasons to refine product listings and minimize return rates. Einstein helps you identify up to 20 high return-rate products and provides analyzed and categorized return reasons, enabling you to make strategic improvements. Facilitate Product Discovery with AI-Powered Search (Generally Available) Improve your customers’ product discovery experience with Einstein semantic search. Using natural language processing, this feature interprets queries to deliver relevant results, accommodating synonyms, alternative spellings, typos, and more. For example, it matches terms like “couch” and “sofa” or “jumper” and “sweater,” aligning with the searcher’s intent. Enhance your commerce store with these innovative features from Commerce Einstein to drive growth, improve customer experience, and optimize operational efficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
