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Salesforce

Salesforce Winter ’24 Release Highlights

Excitement is building in the Salesforce community. Dreamforce and the Winter ’24 release align within the same hot 30-day period, bringing a wave of new updates and announcements for the Salesforce ecosystem. Salesforce Winter ’24 Release Highlights are amazing. As the release date approaches, focus should be on two key aspects. Preparing your sandbox and knowing the upgrade timeline for your instance. Salesforce Winter ’24 Release Date: Understanding when your production instance will undergo the Winter ’24 release is necessary. To determine this, check your instance on Salesforce Trust by clicking on your instance name and selecting “Maintenance.” This will reveal the specific date of the Winter ’24 release for your organization. It’s essential to conduct thorough testing of your main use cases before this date to ensure a smooth transition. Release weekends for Winter ’24 are scheduled on: If you’re unsure about your instance, navigate to “company information” within “Setup” on your Salesforce platform. Winter ’24 Sandbox Preview Information: Equally critical is understanding how and when your sandbox will be upgraded, providing the first opportunity to test the new release within your custom Salesforce system. Salesforce has two release windows for sandboxes based on whether they are “Preview” or “Non-Preview” instances. Most sandboxes are expected to undergo upgrades on Aug 26th, 2023. Stay tuned for additional information on Sandbox previews. Winter ’24 Pre-Release Org: Pre-release orgs offer an excellent way to familiarize yourself with the new features ahead of sandbox upgrades. Existing preview orgs have been upgraded with the Winter ’24 release. For those without a pre-release org, sign up for a Winter ’24 Org to explore the latest features. Winter ’24 Release Highlights: While the dates are significant in the Salesforce release cycle, the most anticipated date is the official release of “Salesforce Release Notes.” Expected in early August 2023, consider these notes as providing the first insights into the features and enhancements. They are the first look into what will be applied across the entire Salesforce suite. And its always great to be the first to know. As the Salesforce community eagerly awaits these milestones, stay tuned for updates and announcements to make the most of the upcoming Winter ’24 release. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Automotive Cloud Salesforce

Automotive Cloud Salesforce

The Winter ‘23 release marks a significant milestone for Salesforce Automotive Cloud, bringing forth a suite of advanced capabilities. Automotive Cloud Salesforce will change your experience forever. Salesforce Automotive Cloud, built upon Sales Cloud and Service Cloud, empowers manufacturers and dealers in efficiently managing key customer and vehicle touchpoints throughout their lifecycle. Leveraging industry best practices, the data model and workflows reduce the time spent on repetitive tasks. Key Benefits of Automotive Cloud: Key Features of Automotive Cloud: “With real-time data, trusted AI, and automation, we’re bringing the automotive industry one step closer to a future where software-defined vehicles are the norm.” Achyut Jajoo, SVP & GM of Automotive and Manufacturing Automotive Cloud provides a real-time digital view of a vehicle’s connected features, services, and telemetry data for personalized, connected car experiences. Industry leaders like Toyota utilize Automotive Cloud to enhance consumer experiences across every touchpoint. The platform unifies automaker data to deliver real-time, contextualized views inside vehicles, offering truly personalized experiences for every driver. The rise of connected cars, estimated to make up 95% of all new vehicles sold by 2030, underscores the importance of harnessing the vast data generated. Features like Actionable Telematics and Connected Vehicle Visualization are set to be available, further strengthening the capabilities of Salesforce Automotive Cloud. Like2 Related Posts Best CPQ for Salesforce Many businesses, once they select the best Salesforce CPQ tool for their business, turn to an implementation partner like Tectonic Read more Salesforce Accelerator Salesforce Accelerators encompass specialized tools, applications, and services crafted to expedite the adoption and effectiveness of Salesforce within organizations. Tailored Read more Mapping Your Customer Journey Creating a customer journey map is a crucial undertaking for businesses aiming to improve the customer experience and foster long-term Read more Acronyms for Quote-to-Cash Here is a helpful glossary of quote-to-cash acronyms you will hear in the Salesforce Ecosystem. AcronymMeaningDefintionACVAnnual Contract ValueThe annual revenue Read more

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Anypoint Code Builder for Desktop

Anypoint Code Builder for Desktop

Anypoint Code Builder for Desktop represents MuleSoft’s cutting-edge integrated development environment (IDE) designed for developers to seamlessly create, develop, and deploy APIs, integrations, and automations within a unified environment. This innovative tool empowers developers by offering: Anypoint Code Builder for Desktop MuleSoft is excited to announce the official release of Anypoint Code Builder for Desktop, a groundbreaking addition to the MuleSoft family. This next-generation IDE revolutionizes the approach to API and integration development, promising increased speed, enhanced intuitiveness, and higher efficiency. Seamless Connections At MuleSoft, the mission is to enable organizations to seamlessly connect their systems, applications, and data, and Anypoint Code Builder is a significant stride toward achieving this goal. Recognizing the need for change in core integration tooling due to rapid technological advancements, they decided to build a new IDE from the ground up, catering to modern and future-looking use cases. Anypoint Code Builder is positioned as the future of API and integration development at Mulesoft, offering a next-generation developer experience. It empowers developers to design, develop, and deploy APIs and integrations seamlessly from a unified environment. The tool provides robust features, including flexible workspaces and the integration of AI to generate code and integration flows using natural language. Built-in Connectors The platform includes built-in connectors and access to a variety of connectors from Anypoint Exchange. Developers have two options to get started: a local version on VS Code for the desktop or a cloud version accessible directly from Anypoint Platform. The desktop version, now generally available, can be installed in three easy steps, allowing developers to work from their local machines. The cloud version is currently available in open beta, with plans for a full release in the first half of 2024. It’s essential to understand the difference between Anypoint Code Builder and Anypoint Studio. Anypoint Code Builder is based on Visual Code Builder, running as a service in the browser, while Anypoint Studio is based on Eclipse. Anypoint Code Builder goes beyond API implementation, also supporting API design and development. Like Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce and Zendesk Integration Zendesk Connection Salesforce and Zendesk integration. Create a remote connection using the Zendesk connector to sync data from Zendesk to Read more Salesforce Inbox Explained Salesforce Inbox explained. Enhance the productivity of sales reps with Inbox features, enabling efficient management of every email message, whether Read more Public Sector Salesforce Solutions Public Sector Solutions revolutionize public service delivery through flexible and secure e-government tools supporting both service providers and constituents. Designing Read more

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Einstein Email Insights Explained

Einstein Email Insights Explained

In 2016, Salesforce ventured into the realm of artificial intelligence (AI) with the introduction of Salesforce Einstein. Far from a standalone product, Salesforce Einstein represents a technological layer seamlessly integrated into the Salesforce Lightning platform and various other Salesforce cloud products. Insights for Sales Specifically designed for sales professionals, Einstein Email Insights proves to be a valuable tool. It provides crucial information within the email interface, empowering salespeople to respond to customers more effectively and at the opportune moment. Einstein Email Insights offers sales representatives essential context related to sales alongside pertinent inbound emails. By specifying criteria for email content analysis, users can extract the most relevant insights. Einstein ensures that contextual sales information is surfaced while composing emails, facilitating the delivery of optimal responses at the right time. This feature is available with Sales Cloud Einstein, Inbox, High Velocity Sales, or Revenue Intelligence, albeit with an additional cost. It is accessible for Salesforce Enterprise, Performance, and Unlimited editions, subject to an extra charge. The Einstein Family If you are using Einstein Activity Capture with a Sales Cloud Einstein or Inbox license, Email Insights is automatically activated upon enabling Einstein Activity Capture. However, users without these licenses must read and agree to the Email Insights terms of service before utilizing the feature. The insights derived from Einstein Conversation Insights go beyond mere data points; they offer actionable intelligence. Businesses can leverage these insights to refine products, optimize customer service processes, and make informed decisions that positively impact the overall customer experience. Salesforce Einstein Insights ensures that every action taken by your sales representatives is calculated and meaningful, aiming to convert prospects into customers. Statistics show that Salesforce Einstein Insights can boost conversion rates by 43%. This AI-powered platform compiles data from accounts, opportunities, call histories, and even news sources to predict business outcomes, empowering your team to strategize with confidence at every stage of customer engagement. Salesforce has recently introduced new email features in its Marketing Cloud to enhance the efficiency of email capabilities. The new Einstein Email capabilities enable modern marketers to increase productivity, send more personalized emails, and drive greater customer engagement. Additionally, Salesforce’s acquisition of Rebel, an interactive email provider, brings forth the ability to create interactive emails, allowing recipients to take action directly within the email. This functionality, akin to AMP for Gmail, enables users to browse image carousels, fill out forms, register for events, and more, directly from their inbox. Salesforce plans to launch this pilot early in 2020, integrating it with Email Studio and Journey Builder. Like2 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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Salesforce Flow

Salesforce Flow

Salesforce Flow is a tool designed to automate complex business processes by collecting and manipulating data. Flow Builder, the declarative interface for creating flows, allows users to construct logic similar to coding without requiring programming expertise. When customers engage with a company—whether purchasing tickets, managing bills, or arranging reservations—they anticipate a seamless, personalized experience. Flow Builder empowers users to automate processes across Salesforce applications, experiences, and portals with intuitive, point-and-click functionality. Types of Flows in Salesforce include: Advantages of Salesforce Flow: Difference between Flow and Workflow in Salesforce: Flow offers more versatility than workflow rules and process builders. While workflows operate in the background, flows can guide users through processes with interactive screens and are not limited to specific objects. Flows have the capability to create, update, and delete records across multiple objects. Here’s a structured approach to effectively leverage Flow Builder: Flow Builder equips users with robust tools for automating Salesforce processes while adhering to best practices. By following these guidelines, users can develop efficient, tailored flows that align with specific business requirements. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce data backup

Salesforce Data Backup

It is important for Salesforce customers to develop a routine data backup strategy as part of their overall data management and security model. It is important to understand the differences between data types (data and metadata) and what is included in each backup method: Data refers to all of your records, including Accounts, Contacts, Leads, Opportunities, Cases, Contracts, and other records. Data also includes your custom object records, files, content, and Chatter. Metadata refers to all of your configuration settings, such as custom fields, page layouts, Reports, Dashboards and custom code like Apex and Visualforce. Salesforce Data Backup Why do I need to backup my data? Even with the best of intentions, users and administrators have been in situations where they have either deleted large amounts of data, or have modified records, only to later realize that a mistake was made. With tools like the Data Loader, it is very easy to mass delete or update records. And a simple mistake in your source file or field mapping could spell disaster for your data. It is recommended that you keep a regular backup of your data and to do a manual point-in-time backup before you proceed with any major data project within your organization. Why do I need to backup my metadata? Just as it is easy for users to accidentally delete records or modify records, it is also easy for administrators or developers, and users with advanced permissions, to make changes to your configuration settings, such as adding or deleting custom fields, modifying page layouts, deleting or changing Reports and Dashboards, or modifying custom code. As many of these changes are not reversible, it is important to have a copy of your metadata to fall back on in the event that you need to restore prior settings. What about restoring my data? Salesforce provides tools like the Data Loader and the API as a method for customers to manually restore their data. It is important to note the order in which data is restored, so that relationships and the connection to related records can be preserved. Customers can also choose to engage Salesforce Services or a partner to assist them in the restoration of their data, provided they have a copy of that data available. To help customers routinely back up their data, we offer several native options that are available for no additional cost to customers. There are also several third-party options that can be leveraged when a more comprehensive approach is needed. Native Data Backup Options The following options are available to customers as a method of backing up their data. Native Metadata Backup Options The following options are available to customers as a method of backing up their metadata. Third-Party Offerings There are a number of data backup solutions offered by our partners on our AppExchange. Some of these are more comprehensive in that they allow you to automate backups of both your data AND your metadata and provide a mechanism by which to restore that data easily. You can search for these by visiting the AppExchange directly and searching for keyword backup. We recommend that customers vet multiple offerings and audit the reviews provided by other customers before selecting one of these offerings. Salesforce does not endorse or recommend one specific solution over another. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce and Healthcare

Marketing Strategies for Healthcare to Save Lives and Money

Healthcare marketers face the dual challenge of reducing costs and driving revenue, with the added responsibility of dealing with matters of life and death. Balancing these demands while prioritizing the well-being of patients and members requires a core focus on personalization in healthcare marketing strategies. Marketing Strategies for Healthcare can save lives and money. Despite the challenges, new technologies are ushering in stronger communications that benefit both healthcare organizations and those in need of care. Marketing Strategies for Healthcare Here are five ways a personalized healthcare marketing strategy can keep patients and members engaged and informed, spanning from acquisition to coordination: 1. Service Line Optimization: Service line optimization streamlines healthcare providers’ identification of the appropriate department for their patients. Thereby ensuring efficient and tailored care. This approach mirrors traditional multi-channel engagement and journey optimization. Simultaneously reaching patients through personalized messaging across various channels. Real-world Example: Ochsner Health utilized Salesforce Marketing Cloud to unify data sources and implement personalized email campaigns. Amazingly resulting in a 10% year-over-year increase in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. Key takeaway: Personalizing healthcare marketing strategies enhances patient care and reduces administrative burdens. 2. Personalized Outreach for Appointment Adherence: Appointment adherence is a significant challenge for healthcare providers, with 18% of patients no-showing for appointments. Painfully costing providers over 0 billion annually. Personalized patient journeys, utilizing Salesforce Marketing Cloud, ensure patients are prepared for procedures through tailored communications, reducing no-shows. And increasing patient satisfaction. Real-world Example: Memorial Hermann replaced a generic 44-page guidebook with personalized checklists and timely reminders, resulting in improved patient preparation and engagement. Key takeaway: Personalized outreach increases appointment adherence and patient preparedness. 3. Complete Customer View for Medicare Providers and Payers: Finding suitable Medicare coverage is a complex task for those approaching retirement. Personalization helps healthcare payers build relationships. By providing plan recommendations based on medical history and sending updated recommendations when members change providers. Key takeaway: Personalized outreach helps retain members by offering tailored recommendations and proactive engagement. 4. Personalization Creates Increased Member Satisfaction and Better Star Ratings: Maintaining high Medicare star ratings requires a year-round effort to drive better member experiences. Personalization, utilizing customer data and AI, prevents message fatigue by delivering relevant content, meeting members’ expectations, and solving their problems. Key takeaway: Personalization contributes to higher member satisfaction and improved star ratings. In the challenging landscape of healthcare marketing, the integration of personalization technologies emerges as a key strategy to enhance patient care, streamline operations, and achieve organizational goals. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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catch initial traffic source with Google Analytics

Integrate Google Analytics 4 and Salesforce Marketing Cloud

Connecting Google Analytics 4 Properties to Salesforce Marketing Cloud Now, Google Analytics 4 properties can seamlessly integrate with Salesforce Marketing Cloud using the Sales Marketing Cloud interface. This integration is available for both GA4 standard and 360 properties, extending to users who previously utilized a similar setup with Universal Analytics 360. The significance of this integration lies in its ability to synchronize audiences from Google Analytics to Salesforce Marketing Cloud. By linking these platforms, you can leverage Analytics audiences in Salesforce email and SMS direct-marketing campaigns, enabling targeted and efficient audience engagement. Here’s how it works: Integrate Google Analytics 4 and Salesforce Marketing Cloud Requirements for Integration: Google outlines specific criteria for enabling integration between Salesforce Marketing Cloud and GA4 properties: This integration streamlines audience management across platforms, empowering marketers to leverage Google Analytics insights effectively within Salesforce Marketing Cloud campaigns for enhanced audience targeting and engagement. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Field Service Lightning

Field Service Lightning

Field Service Lightning (FSL) is a comprehensive system developed by Salesforce to streamline the operations of companies providing on-site services. It facilitates the creation of employee records, task assignments, and real-time location monitoring to enhance organizational efficiency. Formerly recognized as Field Service Lightning (FSL), Salesforce Field Service (SFS) enhances customer experiences through its advanced collaboration capabilities. Field Service enables businesses to automate tracking and analysis of customer interactions, leading to improved satisfaction rates and quicker response times. Service Cloud further automates customer service processes, including ticket and account management, enhancing overall efficiency. Offline capabilities in Salesforce FSL encompass caching frequently accessed records for offline viewing and enabling Offline Edit for creating, editing, and deleting records without internet connectivity. These features are accessible on Salesforce for Android and iOS platforms. Salesforce Lightning empowers users to develop customized applications tailored to specific requirements. With features like drag and drop functionality, improved navigation, and customizable dashboards, Salesforce Lightning enhances productivity and saves time. Notably, Salesforce Lightning offers a modern interface, equivalent cost to Salesforce Classic, more extensive features, and increased access to Einstein functionality. Salesforce Field Service, previously known as Field Service Lightning, provides a robust, customizable, and mobile-friendly field service hub within Salesforce. It caters to enterprises’ needs for work order, scheduling, and mobile workforce management, offering a wide array of functionalities, including: Field Service Lightning, integrated with Salesforce’s Service Cloud, streamlines customer data and record management for support departments. It facilitates seamless coordination between phone and field services, enabling agents to efficiently handle tasks like repairs, installations, and professional services. To utilize Field Service, a minimum of one Service Cloud user license is required. Existing Service Cloud customers must also possess at least one Dispatcher license or the Field Service Plus bundle, incorporating Service user functionality. Field Service’s core features, managed package, and mobile app are available in Enterprise, Unlimited, and Developer Editions. The suite includes standard objects such as work orders and service appointments, as well as additional functionalities provided through the managed package: The Field Service mobile app, compatible with iOS and Android platforms, enhances mobile workers’ productivity by enabling offline updates to work orders, parts tracking, customer signature collection, and dispatcher communication. For developers interested in integrating Field Service, resources such as the Field Service Developer Guide offer object relationship diagrams, API reference information, and code samples. Salesforce Field Service provides a comprehensive solution for managing field service operations, offering extensive customization options and mobile-friendly functionalities to streamline workforce management and enhance customer satisfaction. Content updated April 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI Transparency

AI Transparency Explained

Understanding AI Transparency AI transparency is about making the inner workings of an AI model clear and understandable, allowing us to see how it arrives at its decisions. It involves a variety of tools and practices that help us comprehend the model, the data it’s trained on, how errors and biases are identified and categorized, and how these issues are communicated to developers and users. As AI models have become more advanced, the importance of transparency has grown. A significant concern is that more powerful models are often more opaque, leading to the so-called “black box” problem. “Humans naturally struggle to trust something they can’t understand,” said Donncha Carroll, partner and chief data scientist at Lotis Blue Consulting. “AI hasn’t always proven itself to be unbiased, which makes transparency even more critical.” Defining AI Transparency AI transparency is essential for building trust, as it allows users to understand how decisions are made by AI systems. Since AI models are trained on data that can carry biases or risks, transparency is crucial for gaining the trust of users and those affected by AI decisions. “AI transparency is about clearly explaining the reasoning behind the output, making the decision-making process accessible and comprehensible,” said Adnan Masood, chief AI architect at UST. “It’s about demystifying AI and providing insight into its decision-making process.” Transparency is becoming increasingly vital due to its role in fostering trust, enabling auditability, ensuring compliance, and helping to identify and address potential biases. Without it, AI systems risk perpetuating harmful biases, making opaque decisions, or causing unintended consequences in high-risk scenarios, Masood added. Explainability and Interpretability in AI Transparency AI transparency is closely related to concepts like explainability and interpretability, though they are distinct. Transparency ensures that stakeholders can understand how an AI system operates, including its decision-making and data processing. This clarity is essential for building trust, especially in high-stakes applications. Explainability, on the other hand, provides understandable reasons for AI’s decisions, while interpretability refers to how predictable a model‘s outputs are based on its inputs. While both are crucial for achieving transparency, they don’t fully encompass it. Transparency also involves openness about how data is handled, the model’s limitations, potential biases, and the context of its usage. Ilana Golbin Blumenfeld, responsible AI lead at PwC, emphasized that transparency in process, data, and system design complements interpretability and explainability. Process transparency involves documenting and logging key decisions during system development and implementation, while data and system transparency involves informing users that an AI or automated system will use their data, and when they are interacting with AI, like in the case of chatbots. The Need for AI Transparency AI transparency is crucial for fostering trust between AI systems and users. Manojkumar Parmar, CEO and CTO at AIShield, highlighted the top benefits of AI transparency: Challenges of the Black Box Problem AI models are often evaluated based on their accuracy—how often they produce correct results. However, even highly accurate models can be problematic if their decision-making processes are opaque. As AI’s accuracy increases, its transparency often decreases, making it harder for humans to trust its outcomes. In the early days of AI, the black box problem was somewhat acceptable, but it has become a significant issue as algorithmic biases have been identified. For example, AI models used in hiring or lending have been found to perpetuate biases based on race or gender due to biased training data. Even highly accurate models can make dangerous mistakes, such as misclassifying a stop sign as a speed limit sign. These errors highlight the importance of understanding how AI reaches its conclusions, especially in critical applications like healthcare, where a misdiagnosis could be life-threatening. Transparency in AI makes it a better partner for human decision-making. In regulated industries, like banking, explainability is often a legal requirement before AI models can be deployed. Similarly, regulations like GDPR give individuals the right to understand how decisions involving their private data are made by AI systems. Weaknesses of AI Transparency While AI transparency offers many benefits, it also presents challenges: As AI models continuously evolve, they must be monitored and evaluated to maintain transparency and ensure they remain trustworthy and aligned with their intended outcomes. Balancing AI Transparency and Complexity Achieving AI transparency requires a balance between different organizational needs. When implementing AI, organizations should consider the following factors: Best Practices for Implementing AI Transparency Achieving AI transparency requires continuous collaboration and learning within an organization. Leaders and employees must clearly understand the system’s requirements from a business, user, and technical perspective. Blumenfeld suggests that providing AI literacy training can help employees contribute to identifying flawed responses or behaviors in AI systems. Masood recommends prioritizing transparency from the beginning of AI projects. This involves creating datasheets for datasets, model cards for models, rigorous auditing, and ongoing analysis of potential harm. Key Use Cases for AI Transparency AI transparency has many facets, and teams should address each potential issue that could hinder transparency. Parmar suggests focusing on the following use cases: The Future of AI Transparency AI transparency is an evolving field as the industry continually uncovers new challenges and develops better processes to address them. “As AI adoption and innovation continue to grow, we’ll see greater AI transparency, especially in the enterprise,” Blumenfeld predicted. However, approaches to transparency will vary based on the needs of different industries and organizations. Carroll anticipates that AI transparency efforts will also be shaped by factors like insurance premiums, particularly in areas where AI risks are significant. These efforts will be influenced by an organization’s overall system risk and evidence of best practices in model deployment. Masood believes that regulatory frameworks, like the EU AI Act, will play a key role in driving AI transparency. This shift toward greater transparency is crucial for building trust, ensuring accountability, and responsibly deploying AI systems. “The journey toward full AI transparency is challenging, with its share of obstacles,” Masood said. “But through collective efforts from practitioners, researchers, policymakers, and society, I’m optimistic that

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Salesforce Sales Enablement

Sales Enablement from Salesforce

Sales enablement from Salesforce encompasses the utilization of content, coaching, training, and technology. By bringing it all together to facilitate the onboarding of sales representatives, enhance their skills, and optimize their selling capabilities.  The responsibility is on sales leaders to establish impactful enablement strategies that directly contribute to revenue goals and to demonstrate their effectiveness. In a business world where sales is increasingly complex, sales enablement proves indispensable in assisting sellers in overcoming key challenges inherent in their roles, such as the need to be subject matter experts, adapting to virtual selling in a hybrid environment, and navigating economic uncertainties. For effective sales enablement, companies must initiate the process by pinpointing a specific and measurable revenue goal, subsequently crafting custom training programs that propel sales reps towards achievement. The journey involves meticulous monitoring of progress as sellers modify their behavior, necessitating adaptability and continuous learning to streamline their path toward efficient growth. This demands the selection of a well-defined enablement goal, articulating the requisite behavioral changes, molding the desired behavior through targeted training initiatives, and vigilantly monitoring advancements. Ultimately, sales enablement must adopt a personalized approach, focusing on empowering sellers with the skills and tools essential for transforming them into adept closers. Before you get started with Sales Enablement from Salesforce, make sure that you understand the responsibilities required to build Enablement programs in Salesforce. Identify colleagues who can take on the responsibilities of managing, assigning, and analyzing Enablement programs. Doing so also helps your Salesforce admin assign permissions so that the appropriate team members can access necessary features. Discover more about Salesforce’s sales enablement tools by reaching out to Tectonic. Contact us today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Industry Cloud

Salesforce Industry Cloud Explained

What are Salesforce industry clouds? Salesforce Industry Cloud aims to fast-track the digital transformation within different industries by providing tailored solutions that can enhance customer experiences, streamline operations, and improve overall business efficiency. Industry cloud platforms use innovative technologies and approaches, such as packaged business capabilities, industry-aware data fabrics and composable tooling to go beyond traditional cloud and create added value. Over the past few years, Salesforce has dedicated efforts to develop industry-specific solutions, exemplified by offerings such as Financial Services Cloud, Health Cloud, and the Public Sector Cloud.  These customized Salesforce solutions are created with industry experts to assist modernizing your business, saving you time, lowering costs, and focusing on your customers. Salesforce Industry Cloud Explained These specialized solutions take the foundational elements of Salesforce’s core CRM and tailor them to the unique needs of specific industries. In Health Cloud, the emphasis shifts from traditional Accounts and Contacts to focus on Families and Patients. Similarly, Financial Services Cloud redirects attention from standard Opportunities and Products to concentrate on Financial Holdings and Assets. To further enhance its Industries portfolio, Salesforce expanded with the acquisition of Vlocity in 2020. This acquisition broadened the spectrum of industry-specific clouds, extending into areas such as communications, media, and insurance. Whatever size your business, Salesforce has specialized solutions to support the capabilities your business needs to thrive and grow. Current Salesforce Industry Cloud solutions exist for: Automotive Communications Consumer Goods Higher Education Energy and Utilities Financial Services Government and Public Sector Healthcare and Life Sciences Manufacturing Media Nonprofit Professional Services Retail Technology Travel, Transportation, and Hospitality What are the benefits of industry clouds? Industry Clouds are specific offerings that are pre-built and packaged up for organizations to adopt. By implementing these solutions, you could reap a whole host of benefits, including a higher ROI, increased job demand, and better customer experience – all of which are essential in the current climate. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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ortto and object relationships

Salesforce Junction Objects and Ortto

Associating Salesforce Junction Objects: A Guide Salesforce allows you to configure either a one-to-many or many-to-many relationship between objects through junction objects. The specific configuration you choose depends on your desired outcome and how you plan to sync data between the related objects. For this example, we will use Opportunity Contact Role as the junction object that connects Opportunities and Contacts. These same principles apply to any junction object relationship. One-to-Many for Opportunities and Contact Roles This configuration establishes that: Steps to Configure: One-to-Many for Opportunities, Many-to-Many for Opportunity Contact Roles A limitation with the one-to-many configuration (Option 1) is that it does not allow for syncing updated activities related to Opportunity Contact Roles. This happens because: To allow activities for Opportunity Contact Roles, follow these steps: Many-to-Many for Opportunities By default, Ortto uses a one-to-many configuration for Opportunities, tracking activities only for the Primary Contact Role through the Opportunity Contact Role junction object. However, if you want all records associated with an Opportunity to receive activities tied to that Opportunity, you can configure a many-to-many relationship. Steps to Configure: This insight from Ortto provides the necessary configurations for different relationships between Opportunities and Contact Roles using junction objects in Salesforce. The settings can be adjusted based on your specific data synchronization needs. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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