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public sector and tribal governent

What is BI in Salesforce?

Salesforce BI helps to create fast, digestible reports to help you make informed decisions at the right time. Salesforce Einstein is a leading business intelligence software solution that will help streamline your operations. Read on in this insight to learn how Salesforce BI capabilities including Tableau rank in the Gartner Magic Quadrant. Make the right decision every time using analytics that go beyond business intelligence software. See why Gartner named Salesforce (Tableau) a Leader in the Gartner® Magic Quadrant™ for Analytics and Business Intelligence Platforms for the 11th consecutive year. Data and analytics leaders must use analytics and BI platforms to support the needs of IT, analysts, consumers and data scientists. While integration with cloud ecosystems and business applications is a key selection requirement, buyers also need platforms to support openness and interoperability. Analytics and business intelligence (ABI) platforms enable less technical users, including business people, to model, analyze, explore, share and manage data, and collaborate and share findings, enabled by IT and augmented by artificial intelligence (AI). For several years, the Magic Quadrant for Analytic and Business Intelligence Platforms has emphasized visual self-service for end users augmented by AI to deliver automated insights. While this remains a significant use case, the ABI platform market will increasingly need to focus on the needs of the analytic content consumer and business decision makers. To achieve this, automated insights must be relevant in context of a user’s goals, actions and workflow. Many platforms are adding capabilities for users to easily compose low-code or no-code automation workflows and applications. This blend of capabilities is helping to expand the vision for analytics beyond simply delivering datasets and presenting dashboards. Today’s ABI platforms can deliver enriched contextualized insights, refocus attention on decision-making processes and ultimately take actions that will deliver business value. In addition to the increasing consumer design focus trend, we see other key market trends, including the need for improved governance of analytic content creation and dissemination, and the demand for a headless, open architecture. For example, a headless ABI platform would decouple the metrics store from the front-end presentation layer, enabling more interoperability with competitive products. ABI platform functionality includes the following 12 critical capabilities, which have been updated to reflect areas of market change, differentiation and customer demand: Gartner added three new critical capabilities as part of our metrics store evaluation criteria this year:  ABI platforms have always been about measurement. For decades, the slicing and dicing of measures by their dimensional attributes was synonymous with the act of performing business intelligence. However, over the last decade, the focus on metrics and measurement was overshadowed by data visualization. As data visualization became the most conspicuous capability, some business executives began to conflate ABI platforms with data visualization — as if ABI platforms are glorified chart wizards. This misconception minimizes much of the work performed and the business value delivered by ABI platforms. Establishing metrics stores as a critical capability to execute makes it clear that defining and communicating performance measures throughout an organization is one of the key purposes of an ABI platform. Analytics collaboration is a combination of many features (such as Slack/Teams integration, action frameworks) that collectively improve an organization’s ability to make decisions with consensus. Data science integration reflects the increasing likelihood that a business analyst may want to use data science to test certain hypotheses, and that data scientists will need to leverage features such as data prep and data visualization. In addition, Gartner is changing “catalogs” to “analytic catalogs” to emphasize a set of requirements that are not being met by ABI platform vendors today. Most large enterprises have thousands of reports built across multiple ABI platforms, but consumers in these organizations have no easy way to access these reports. The name change to analytic catalogs reflects the need for ABI platform vendors to deliver analytic content with the consumer in mind. Three critical capabilities were removed from our evaluation criteria: security, natural language generation (NLG; rolled into data storytelling) and cloud analytics (which will no longer be considered a platform capability, but instead a go-to-market strategy covered in the Magic Quadrant). And one of the security sub-criteria, about the granularity of authorization (e.g., row-based security) has been moved to the enterprise reporting capability. Salesforce (Tableau) Tableau, a Salesforce company, is a Leader in this Magic Quadrant. Its products are mainly focused on visual-based exploration that enables business users to access, prepare, analyze and present findings in their data. CRM Analytics, formerly Tableau CRM, provides augmented analytics capabilities for analysts and citizen data scientists. Tableau has global operations and serves clients of all sizes. In 2022, Tableau reinforced its augmented consumer vision to provide contextualized insights with deeper integration with Salesforce Data Cloud. IT also improved decision intelligence by bringing domain-aware insights into action with Revenue Intelligence and other Salesforce-native apps. The extensible design and x-platform integrations (Salesforce Flow, MuleSoft, UiPath and Looker) further enable composable analytics to bring insights into workflow with agility. Strengths Cautions Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Service Cloud Voice

Salesforce Service Cloud Voice Explained

At times, communication is more convenient over the phone. Your customers know that. And they expect you to know it too. Salesforce Service Cloud Voice enables agents to handle calls, address customer concerns, and make outbound calls directly from the Service Console. This feature allows companies to efficiently manage customer phone interactions within the Salesforce platform and the Omni-Channel. Despite the growing prevalence of digital engagement across multiple channels, a significant 93% of customers still prefer using the phone to seek assistance. Salesforce Service Cloud Voice offers several advantages, including the streamlined centralization of communication channels. Businesses can integrate their phone systems, such as Interactive Voice Response (IVR) and Automatic Call Distribution (ACD), seamlessly into the Sales Cloud with this powerful platform. Key features of Salesforce Service Cloud Voice include: Salesforce continuously enhances its Service Cloud CRM platform, introducing new tools for Contact Center as a Service (CCaaS). Service Cloud Voice, digital engagement, and omnichannel routing are among the recent additions to the platform, offering advanced telephony capabilities natively integrated within Salesforce. To enable Salesforce Service Cloud Voice with Partner Telephony: Service Cloud Voice integrates seamlessly into the Service Console alongside other channels. This virtual help desk provides a 360-degree view of each customer and their requests. Agents utilize Service Cloud Voice to capture customer information from voice calls and various digital channels, including email, chatbots, web chat, social media, online communities, and SMS messaging. The combination of the console and Voice creates a unique experience, bringing together telephony, digital conversations, and customer relationship management (CRM) data in one unified platform. Salesforce also offers Einstein Bots, AI-powered chatbots integrated directly into the CRM through the Einstein 1 Platform. These chatbots automate personalized and intelligent service, enabling faster resolutions and task automation by leveraging Salesforce data. Content updated January 2024. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more

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Managed Salesforce IT Services

Retaining managed Salesforce services is the process of hiring a team to support the day-to-day management of your Salesforce application or CRM environment. It allows an organization to find a highly skilled team of Salesforce specialists that will act as an extension of their in-house IT team. Without adding extra headcount. Why should you use Salesforce managed services? Managed IT services for Salesforce are the best solution for businesses regardless of their size and scope. It empowers organizations to reduce operational costs while aligning more specialized experts for implementation, training, administration, and support of their Salesforce instance. Why do businesses need MSPs? In today’s fast-paced and ever-changing business landscape, organizations need to stay competitive and agile. One way to achieve this is by partnering with a Managed Service Provider (MSP) A managed service provider (MSP) delivers services, such as network, application, infrastructure and security, via ongoing and regular support and active administration on customers’ premises, in their MSP’s data center (hosting), or in a third-party data center. MSPs may deliver their own native services in conjunction with other providers’ services (for example, a security MSP providing sys admin on top of a third-party cloud IaaS). Pure-play MSPs focus on one vendor or technology, usually their own core offerings. Many MSPs include services from other types of providers. The term MSP traditionally was applied to infrastructure or device-centric types of services but has expanded to include any continuous, regular management, maintenance and support. As your business evolves, your Salesforce instance needs have a tendency to grow with it.  Salesforce org management has traditionally been handled by a single admin with some basic development support.  Managed services is the practice of outsourcing the responsibility for maintaining, and anticipating need for, a range of processes and functions, ostensibly for the purpose of improved operations and reduced budgetary expenditures through the reduction of directly-employed staff. Managed Salesforce IT Services  With managed salesforce services you have a highly scalable and economical way to maintain and grow your Salesforce investment.  Without the need to hire additional staff.  Your Salesforce MSP provides all the talent required to manage your Salesforce instance.  Have an administrator, business analyst, architect, developer, project manager, trainer, and more all at your disposal without hiring a single employee. If you are considering retaining a Salesforce managed service provider rather than hiring new employees contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Cloud First

A Salesforce Architect’s Thoughts on User Experience

The intersection of Salesforce User Experience (UX) Design and Architecture in the Salesforce ecosystem is making traction. As User Experience Designer and Strategy Designer certifications were launched by Salesforce, architects are increasingly venturing into UX to create comprehensive and well thought out solutions. This collaboration, emphasizing the importance of user experience, has the potential to increase project success through efficient, scalable, and sustainable designs, particularly for Certified Technical Architects (CTAs). User Interaction and Adoption are important considerations for architects, requiring a focus on understanding user interactions to guide effective decisions. The method of creating a user story, showing what the user needs to accomplish, assists the designers in creating solutions that are user friendly By mapping the user journey and data flow through process and journey mapping, architects gain insights into necessary objects, relationships, and high-touchpoint objects influencing Large Data Volumes (LDV). Understanding user expectations informs architects about necessary record ownership changes, conversions, security, and data visibility requirements. Salesforce UX Certifications The recent emphasis on UX design in Salesforce, marked by certifications like Strategy Designer and User Experience Designer, has prompted useful discussions within the Salesforce architect community. Personal experience completing these certifications underscores the importance of architects embracing UX design, especially on the path to becoming a Certified Technical Architect. The incorporation of journey mapping into solution design, as discovered through creating process and journey maps from CTA scenarios, has proven invaluable. The synergy between architects and UX designers manifests as they collaborate to seamlessly integrate visual and technical elements. Thus resulting in cohesive, user-friendly solutions. Despite distinct areas of expertise, both roles converge on considering user needs, business requirements, and personas, fostering pivotal collaboration that ensures functional and aesthetically pleasing systems. A user-centric approach is crucial for architects in solving problems and ensuring holistic solutions. Process mapping facilitates identifying record ownership changes, conversions, security, and data visibility requirements. Higher Probability of Success is achieved by considering the users’ interactions. Building solutions that prioritize simplicity, reducing project complexity and enhancing user understanding. Performance, Scalability, and Usage must be factored into architectural considerations. Architects need to understand system usage, scalability needs, and performance to create efficient systems capable of handling increased usage. Additionally, architects should prioritize efficiency by identifying large data volume objects and designing for scalability. Return on Investment (ROI) through Sustainability is a key factor for project success. Architects should consider both adoption and sustainable design, ensuring long-term value. ROI-driven decisions should permeate the design process. Minimizing potential rework and supporting evolving technology and business requirements. Salesforce UX in Design Process Incorporating user experience design early in the design process enhances project success by avoiding costly redesigns and ensuring the final product meets user needs. Architects must prioritize sustainability. Then they can create designs that maximize ROI and provide long-term value to the organization. User experience design is integral for architects. While providing a framework for understanding user interactions and optimizing the Salesforce solutions the arcitects design and build. Embracing UX design and collaborating effectively, architects can create systems that are not only functional and efficient but also intuitive and enjoyable to use. When designing custom Salesforce solutions, the architect should always consider the end user. At Tectonic, our entire team of Salesforce consultants focus on delivering an application that meets everyone’s expectations. Contact us today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Big Data and Travel and Hospitality

Important Characteristics to Look for in a Salesforce Partner

There are some important characteristics of a Salesforce partner to look for Salesforce consulting and integration partners as well as digital services agencies drive significant results fast by managing the development, coding, configuration, user training, and integration of Salesforce products within your operating systems. Some of the important characteristics of a Salesforce partner to look for are outlined in this insight. These partners bring industry expertise and can help you and your employees customize Salesforce according to your unique business needs. It’s no surprise that these experts are in high demand! More than 170,000 certified individuals are ready to bring you strategic guidance and the very best technical skill sets. Salesforce partners undergo a comprehensive verification and credentialing process to ensure they’re providing the most trusted technology and services to customers. Salesforce consulting partners, for example, are defined by distinct levels of expertise via their Partner Navigator credentials. Navigator lets you evaluate partners based on three aspects of implementation experience, which combine into a measure of expertise that is Salesforce-validated and verified on the AppExchange. Consulting partners tailor Salesforce solutions to unique business needs, from initial setup to ongoing optimization. They provide comprehensive support, training, and strategic guidance for a seamless Salesforce experience. A Salesforce consulting partner is a company authorized by Salesforce to develop and provide custom solutions, as well as project implementations and integrations. These companies are trained to lead the innovation phase and help companies connect with their customers in new ways. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Box and Salesforce Integration

What is Box and Salesforce integration? Together, Box and Salesforce integration bring you seamless solutions that make it easy for teams to securely collaborate on the most critical content in Box, without leaving Salesforce. It easily connects with other Apps to share and store the data. Box allows users to create, edit, update, and share files/folders with Salesforce. It has a highly secured authentication process and a customizable user permission to access the files/folders. Your teams and customers expect amazing digital experiences, no matter what tools they use — which means you must deliver a consistent content experience across every app. Together, Box and Salesforce bring you seamlessly integrated solutions. The result? Better customer engagements, faster resolution on support cases, and seamless signatures so organizations can quickly go from quote to cash. Content is at the core of business today — and a driving force for your sales teams. Our integration empowers sales reps to collaborate on content directly in Salesforce, while your organization’s documents are centralized in Box to streamline processes, engage customers, and accelerate sales cycles. With Box for Salesforce, account teams can easily and securely access and share relevant files from any device, no matter if they’re at home, in the office, or out in the field. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce and Demandbase

Demandbase Salesforce Integration

The integration of Demandbase with Salesforce creates a seamless connection between Demandbase One and your Salesforce CRM, establishing a bidirectional sync for efficient data exchange. Bidirectional sync means data can travel in both directions from one platform to the other. Note that Demandbase does not generate new Salesforce account, contact, lead, opportunity, or campaign records by default. The creation of a new Salesforce task record occurs only when utilizing the Take Action or Automation feature. An important consideration is the duration of the initial sync when first integrating with Salesforce, which varies based on the volume of records in your CRM. You can monitor the sync status in System Notifications. Tectonic recommends you do the initial sync outside of the highest demand hours on your Salesforce org. Data synchronization from Salesforce to Demandbase occurs via the REST API, with Demandbase processing data from 3,000 records per API call. The frequency of the read cron job from Salesforce can be configured within Data Sync Settings. Demandbase queries Salesforce for records (account, contact, lead, activity, opportunity, and campaign) with a last modified date after the Datetime of the last completed sync. Conversely, data synchronization from Demandbase to Salesforce utilizes the SOAP API through Bulk Data Load jobs, syncing up to 500 records per batch. The writeback job to Salesforce runs daily between 10:00 a.m. and 10:00 p.m. UTC. For adjustments to the writeback job timing, contact [email protected]. Demandbase syncs data exclusively to the account, lead, and contact objects. Data is transmitted only when there is a disparity between the calculated state in Demandbase and the previous field value in Salesforce, provided the record exists in Demandbase. This ensures that Demandbase synchronizes only meaningful updates to your Salesforce org. For a comprehensive list of fields to which Demandbase syncs data, refer to the Demandbase App Package Custom Fields and Calculated Fields. Additionally, there is a read-only integration option, Demandbase Salesforce Lite, available. For details, refer to the instructions for setting up Salesforce Lite, which includes an optional Salesforce Marketing Cloud Account Engagement integration. Before initiating the integration, ensure that you review the Best Practices: Salesforce Permissions. It’s important to note that Demandbase supports Enterprise, Unlimited, and Performance editions of Salesforce, while Group, Professional, or Developer editions are not supported. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce formula fields

Formula Fields in Salesforce

Formula Fields are an out-of-the-box Salesforce feature that enables you to manipulate (get more out of) your existing Salesforce data. Since most of us are familiar with Excel, these fields actually allow us to create simple and complex formulas based on data from a record and from its related records. Your custom formula fields require special attributes. AND( /*competitor field is required, check to see if field is empty */ LEN(Competitor__c) = 0, /* rule only enforced for ABCD record types */ RecordType.Name = “ABCD Value”, /* checking for any closed status, allows for additional closed picklist values in the future */ CONTAINS(TEXT(StageName), “Closed”) ) Math Operators OPERATOR DESCRIPTION + (Add) Calculates the sum of two values. – (Subtract) Calculates the difference of two values. * (Multiply) Multiplies its values. / (Divide) Divides its values. ^ (Exponentiation) Raises a number to the power of a specified number. () (Open Parenthesis and Closed Parenthesis) Specifies that the expressions within the open parenthesis and close parenthesis are evaluated first. All other expressions are evaluated using standard operator precedence. Logical Operators OPERATOR DESCRIPTION = and == (Equal) Evaluates if two values are equivalent. The = and == operators are interchangeable. <> and != (Not Equal) Evaluates if two values aren’t equivalent. < (Less Than) Evaluates if a value is less than the value that follows this symbol. > (Greater Than) Evaluates if a value is greater than the value that follows this symbol. <= (Less Than or Equal) Evaluates if a value is less than or equal to the value that follows this symbol. >= (Greater Than or Equal) Evaluates if a value is greater than or equal to the value that follows this symbol. && (And) Evaluates if two values or expressions are both true. Use this operator as an alternative to the logical function AND. || (Or) Evaluates if at least one of multiple values or expressions is true. Use this operator as an alternative to the logical function OR. Text Operators OPERATOR DESCRIPTION & and + (Concatenate) Connects two or more strings. Date and Time Functions FUNCTION DESCRIPTION ADDMONTHS Returns the date that is the indicated number of months before or after a specified date. If the specified date is the last day of the month, the resulting date is the last day of the resulting month. Otherwise, the result has the same date component as the specified date. DATE Returns a date value from the year, month, and day values that you enter. Salesforce displays an error on the detail page if the value of the DATE function in a formula field is an invalid date, such as February 29 in a non-leap year. DATEVALUE Returns a date value for a date/time or text expression. DATETIMEVALUE Returns a year, month, day, and GMT time value. DAY Returns a day of the month in the form of a number from 1 through 31. DAYOFYEAR Returns the day of the calendar year in the form of a number from 1 through 366. FORMATDURATION Formats the number of seconds with optional days, or the difference between times or dateTimes as HH:MI:SS. HOUR Returns the local time hour value without the date in the form of a number from 1 through 24. ISOWEEK Returns the ISO 8601-week number, from 1 through 53, for the given date, ensuring that the first week starts on a Monday. ISOYEAR Returns the ISO 8601 week-numbering year in 4 digits for the given date, ensuring that the first day is a Monday. MILLISECOND Returns a milliseconds value in the form of a number from 0 through 999. MINUTE Returns a minute value in the form of a number from 0 through 60. MONTH Returns the month, a number between 1 and 12 (December) in number format of a given date. NOW Returns a date/time representing the current moment. SECOND Returns a seconds value in the form of a number from 0 through 60. TIMENOW Returns a time value in GMT representing the current moment. Use this function instead of the NOW function if you only want to track time, without a date. TIMEVALUE Returns the time value without the date, such as business hours. TODAY Returns the current date as a date data type. UNIXTIMESTAMP Returns the number of seconds since 1 Jan 1970 for the given date, or number of seconds in the day for a time. WEEKDAY Returns the day of the week for the given date, using 1 for Sunday, 2 for Monday, through 7 for Saturday. YEAR Returns the four-digit year in number format of a given date. Logical Functions FUNCTION DESCRIPTION AND Returns a TRUE response if all values are true, and returns a FALSE response if one or more values are false. BLANKVALUE Determines if an expression has a value, and returns a substitute expression if it doesn’t. If the expression has a value, it returns the value of the expression. CASE Checks a given expression against a series of values. If the expression is equal to a value, it returns the corresponding result. If it isn’t equal to any values, it returns the else_result. IF Determines if expressions are true or false. Returns a given value if true and another value if false. ISBLANK Determines if an expression has a value, and returns TRUE if it doesn’t. If it contains a value, this function returns FALSE. ISCLONE Checks if the record is a clone of another record, and returns TRUE if one item is a clone. Otherwise, returns FALSE. ISNEW Checks if the formula is running during the creation of a new record, and returns TRUE if it is. If an existing record is being updated, this function returns FALSE. ISNULL Determines if an expression is null (blank), and returns TRUE if it is. If it contains a value, this function returns FALSE.You must use ISBLANK instead of ISNULL in new formulas. ISBLANK has the same functionality as ISNULL, but also supports text fields. Salesforce continues to support ISNULL, so

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Salesforce Sales Cloud

Salesforce Sales Cloud Explained

Salesforce Sales Cloud is Salesforce’s premier product, originating with the company’s birth in 1999, and currently commands the largest market share among all available Customer Relationship Management (CRM) solutions. With a core mission to expedite the sales cycle, Sales Cloud furnishes companies with an array of tools for efficient management of leads, opportunities, businesses, and individual contacts. While it predominantly caters to Business-to-Business (B2B) enterprises, Sales Cloud encompasses features like quoting, product management, and forecasting tailored to meet the needs of sales managers. In addition to its foundational features, Sales Cloud offers a suite of add-on products that further enhance its capabilities. These include Sales Cloud Einstein, Inbox, Salesforce Maps, Lightning Dialer, Lightning Scheduler, Salesforce Engage, Einstein Sales Analytics, and Revenue Analytics. These supplementary products provide advanced functionalities and analytics, elevating the overall sales experience for businesses utilizing Sales Cloud. What does Salesforce do? It helps teams work better together. Your business may use a single Customer 360 app, or a combination of many. By improving team communications, automating repetitive tasks, and surfacing more insights with the help of AI, our customers drive greater business success. Connect the dots between marketing and sales. Bring all your customer data together in one place to inform campaign strategy, audiences, and content. Use generative AI to create personalized messages and send them to prospects right where they are most likely to engage with them. When customers click on your ad or website, an automated message is sent to sales, notifying the team of a new lead. Tectonic is please to announce our Sales Cloud Implementation Solutions. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Tectonic Salesforce Managed Services

Why Managed Salesforce Services

Utilizing a managed services program for Salesforce can offer numerous benefits to your company: By hiring experts on a fixed hourly basis instead of full-time, you can pay for actual work hours, eliminating delays and downtime. This flexible agreement model is a preferred choice for businesses and contributes to reducing operational costs. Depending upon your needs you can purchase cost-effective hours for a reasonable turn around on work or premium hours for high priority projects. Managed Services provide ongoing support and maintenance to ensure the effective functioning of the Salesforce CRM in sync with the evolving needs of the organization. What is a Salesforce MSP? The MSP Track is designed by Salesforce for partners that engage with their customers in new ways by offering managed services. Unlike consulting partners involved during sales and implementation, MSP Partners provide services post-implementation or on an ongoing basis. Based in the United States, Tectonic offers managed services for your Salesforce ecosystem. Contact us today for more information. Salesforce MSP FAQs What program fees will I need to pay to join the MSP Partner Program?There are no annual program fees to join the MSP Partner Program. Can I join both Consulting and Managed Services Provider (MSP) Partner Programs?Yes. For FY24, the Managed Services Provider (MSP) Partner Program is exclusive to existing Consulting Partners. It’s an opportunity for us to grow the program and bring more value to customers together. How should I enroll in the MSP Partner Program?Please submit a case via Partner Community and mention “MSP Enrollment” in the title of the case. Once the case has been received, we will reach out and help you through the enrollment process. Who is qualified to join the MSP Partner Program?For FY24, the MSP Partner Program is exclusive to existing Consulting Partners. Partners who offer managed services, agency services, or Business Process as a Service (BPaaS) are qualified to enroll in the MSP Partner Program. These engagements include but are not limited to 6 categories: Administration Services, Support Services, Release & Change Services, Developer & Integration Services, Analytical Services, and AppExchange App Management. What happens if I don’t accept the Salesforce Partner Program Agreement (SPPA)?No one from your company will be able to log into the Partner Community until the SPPA is accepted by an authorized agent of your company. Review the SPPA help article for more information about the Salesforce Partner Program Agreement. How long do I keep my tier?If you are promoted to a higher tier during the Salesforce Fiscal Year (SFDC FY), you will maintain the highest tier you achieve for the rest of that SFDC FY and the entire next SFDC FY, after which you will be re-evaluated. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Dedicated Salesforce Integration User

Dedicated Salesforce Integration User

In the contemporary Salesforce landscape, the platform often operates as an integral component of a much broader Salesforce ecosystem, rather than functioning in isolation as a standalone customer relationship management system or a basic connected CRM. This interconnected environment comprises various Salesforce clouds, applications from the AppExchange, and third-party products. These external products establish communication with Salesforce through connectors, additional integration tools like Zapier, Workato, or Jitterbit, or via Salesforce’s CRM Analytics tool, offering code-free connectivity with data sources external to Salesforce. The orchestration of connections between Salesforce and other products is a responsibility managed by your Salesforce Administrator or a Salesforce Managed Services Provider. All these connections necessitate a method to communicate with your Salesforce org, typically facilitated through an API (application programming interface), enabling seamless interaction between two software components through defined protocols and definitions. Dedicated Salesforce Integration User Salesforce Dedicated Integration Accounts, employing a dedicated integration user and license, empower Salesforce administrators to establish secure, stable, and auditable connections between Salesforce and the myriad tools enriching the Salesforce ecosystem for your organization. This dedicated Salesforce integration user allows the assignment of a Salesforce license with a custom profile, specific permissions, and connections to all third-party integrations. Salesforce service accounts adeptly handle custom API work, efficiently managing substantial data volumes, potentially reaching thousands or tens of thousands of records daily. In today’s landscape, some third-party integrations now recommend or necessitate a Salesforce service account for effective management. The advantages of a dedicated Salesforce service account extend beyond Tectonic’s recommendation. Let’s explore how a Salesforce service account enhances security, stability, and reporting capabilities for your organization. Security: Using an administrator’s personal license for integrating a third-party product can pose security risks, granting these applications broad access within the Salesforce ecosystem. A dedicated integration user, ideally cloned from a standard user profile with restricted permissions, mitigates this risk by preventing actions such as creating or deleting users, deleting records, and other sensitive tasks. Additionally, the dedicated integration user avoids the need for frequent password updates that an administrator’s password change would necessitate for integrations. Stability: A dedicated integration user simplifies the management of third-party APIs, streamlining processes like user freezes and deactivations. This approach avoids potential issues arising from employee departures or password changes impacting both user access and integrations. It eliminates the need to migrate integrations to alternative licenses when deactivating a license. Reporting: A dedicated integration user enhances data integrity and simplifies reporting by allowing easy filtration of activities running across the integration user account. Filtering and analyzing records become more efficient, offering clarity on how and why a record was created in your Salesforce org. The service account enables effective bucketing of record creation and updates from third-party integrations, providing accurate reporting free from unnecessary complexities. While initially, it might seem tempting to forego setting up a Salesforce service account to save a license, the integration benefits become evident as more third-party applications are incorporated into your Salesforce org. Tectonic collaborates with clients during the configuration of new Salesforce instances or customization of existing ones, facilitating the setup of Salesforce service accounts for optimal utilization. As an additional resource, here are some recommended best practices from Salesforce for managing service accounts: For any uncertainties or inquiries regarding Salesforce service accounts, turn to Tectonic as your trusted Salesforce partner for advice on integrations, customizations, or managed service contracts. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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UI and Data Loss

UI and Data Loss

For years, the primary stumbling block hindering organizations from embracing cloud adoption has been the concern over data security, solutions, and safety. However, recent surveys indicate a significant shift, with cloud service providers like Salesforce playing a pivotal role in building trust, with adoption rates soaring as high as 65%. UI and Data Loss-user interfaces may be the weak link in your data security. As the leading CRM platform and a top-tier cloud solution boasting over 99% uptime, Salesforce instills confidence in its users. Yet, a lingering question remains: is your data truly secure? The resounding answer is yes; Salesforce’s service disruptions are exceptionally rare. However, the risk of data loss often stems from how companies interact with their Salesforce environment and handle cloud data manipulation. Each organization operates within its own instance of Salesforce, accessing data via standard applications like CRM or third-party tools. However, each interaction with this cloud data carries the potential for inadvertent errors and unwanted outcomes. Let’s dive into the primary causes of data loss within Salesforce in this insight: To mitigate the risk of accidental data loss, enhancing the Salesforce user interface (UI) is paramount. The UI’s design and flexibility, largely controlled by administrators and developers, significantly influence user interaction and data integrity. Benefits of an optimized Salesforce UI include: Here are strategies to optimize the Salesforce UI and minimize the risk of accidental data loss: While Salesforce offers robust data management capabilities, human error remains a risk factor. By implementing thoughtful UI enhancements and adhering to best practices, organizations can minimize the likelihood of data loss and ensure data integrity. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Cloud Managed Services

Advantages of a Cloud Managed Service Provider

Considering outsourcing your IT management to a cloud managed service provider? Here are several benefits of opting for a cloud expert like Tectonic: Cost Savings: Predictable, Recurring Monthly Costs: Future-Proof Technology: Custom and Integrated Service: Robust Infrastructure: Centralized Network Services and Applications: Coverage on All Service Levels: Disaster Recovery: Fast Response Times: Vendor Interfacing: Tectonic offers Managed Services for all your Salesforce platform IT needs.  Contact us today to get started. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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