Here are some helpful acronyms to understand what is referred to when discussing Salesforce and Commerce. Acronym Meaning Definition AOV Average Order Value You may come across this term in the context of Commerce Cloud. For example, Goals-Based Commerce is designed to improve margins or to increase average order value (AOV). In Commerce Cloud this
Engagement History reporting (Pardot Email Reporting) offers the opportunity to create Salesforce reports using Pardot marketing asset performance data. The following details a guide on creating a Pardot Email report within Salesforce, providing an overview of list emails and automated emails’ performance. A custom report type called “Engagement Metrics on Emails” is created in Salesforce
B2B Marketing Analytics (B2BMA) datasets comprise source data that has been formatted and optimized by the B2B Marketing Analytics app to enable interactive exploration. While B2BMA offers pre-built datasets and dashboards as a solid starting point, there may arise a need to enrich the narrative by incorporating additional data from Salesforce, Account Engagement, or third-party
While Journey Builder guides your customers’ journey, Salesforce Marketing Cloud Email Studio empowers you with the tools needed to craft the email content for your campaigns and journeys. Featuring robust functionalities, Email Studio facilitates the creation of polished emails, offering customizable elements, scripting languages, and personalized real-time content. With Salesforce Marketing Cloud Email Studio, you
Setting Up Einstein Relationship Insights: Configure ERI Insights to empower your sales team in managing relationships among individuals, companies, and their interactions. Follow these steps for enabling and configuring: Enabling Einstein Relationship Insights: To enable ERI, follow these steps: Understanding Einstein Relationship Insights (ERI): ERI, serves as an AI-powered research assistant, enhancing sales processes. ERI
To ensure the proper sequencing of Tags, modify the Tag sequencing in the Google Analytics preview Tag settings. The custom HTML Tag should fire before the Google Analytics Tag. Testing involves deleting stored data from the cookie, enabling the Google Tag Assistant Chrome extension, and refreshing the website page.
Transforming Player Development & Marketing Automation: Hospitality and Gaming-Salesforce Service/Marketing Clouds Create a 360 Degree view of their players to build loyalty and drive sales increase across Tribal Nations three Casinos using data and segmentation. Marketing Cloud Service Cloud Hospitality and Gaming-Salesforce Service/Marketing Clouds Tribal Nation with 3 Casinos, 2 Hotels and 1 Golf Course.
Salesforce Health Cloud is a specialized platform tailored for health industry organizations, offering an automated approach to streamline practices and deliver personalized care to patients and providers. By harnessing the security of cloud technology, coupled with mobile and social capabilities, Health Cloud strives to reduce costs and enhance productivity, providing a comprehensive 360-degree view of
Utilize our Setup Assistant’s step-by-step guide for Salesforce Scheduler to configure locations, hours, and resources. Set your teams up for successful appointments by assigning skills, making it effortless for any resource or customer to schedule, edit, and cancel appointments. What is Salesforce Scheduler? Salesforce Scheduler offers tools for managing data related to scheduling appointments. Embed
The contact key in Salesforce, also known as a subscriber key, is a unique identifier for a contact in Marketing Cloud MobilePush. Use this value to associate cross-channel addresses and subscriptions for a single contact. You can use the same key for a contact across multiple channels, such as email, SMS, and push messaging. What
