Cross Cloud Updates for Data Cloud
March 2025 Release
Enhanced Marketing Cloud Integration
Multi-Instance Event Routing
- Send events to any business unit across connected Marketing Cloud instances (by EID)
- Prevent data mixing with action rule filters (data source attributes required)
- Available March 2025 | Enterprise+ editions
Key Marketing Features:
- Connect multiple MCE instances to one Data Cloud org
- Enhanced audience segmentation tools
- Referral marketing data sync
Expanded Data Sharing & Collaboration
- Share 250 objects per data share (20→250) with:
✓ Snowflake
✓ Google BigQuery
✓ Amazon Redshift
Real-Time Data Processing
Event-Triggered Flows (Beta)
- Execute actions in seconds using Data Graph events
- No persistence to Event Library required
Server-to-Server Connections
- Stream profile/engagement data in real-time
Enterprise Tools
Sandbox Migration
- Move metadata/configs across orgs
- DevOps kit for CI/CD pipelines
External Data Connectivity
- SAP Concur (GA) for expense analytics
- Kinesis VPC endpoints
- Zero-copy federation (Beta)
Analytics & Security
- Tableau Semantics for unified business terms
- Encrypted search indexes
- Education Cloud insights
Key Details
| Feature | Availability | Editions | Notes |
|---|---|---|---|
| Multi-Instance Event Routing | March 2025 | Enterprise+ | Action rules required |
| 250-Object Data Shares | March 2025 | Enterprise+ | AI/ML use cases |
| Event-Triggered Flows | March 2025 | Enterprise+ | Beta, add-on required |
This release delivers:
✅ Precision marketing with cross-instance event routing
✅ Scalable collaboration via expanded data sharing
✅ Instant automation through real-time triggers
Note: Beta features governed by Salesforce Beta Terms.
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