Salesforce Health Cloud is a powerful Customer Relationship Management (CRM) platform designed for healthcare, offering a comprehensive 360-degree view of patient data. By consolidating medical records, test results, and insurance details from multiple sources, it bridges the gap between clinical and non-clinical information in real time—empowering providers with actionable insights.
Recent studies highlight the impact of healthcare CRM solutions:
- 25% cost reduction for organizations using CRM tools
- 80% of patients prefer personalized care experiences
With AI-driven predictive analytics and seamless EHR integration, Salesforce Health Cloud is transforming care coordination. By eliminating data silos, streamlining workflows, and boosting patient engagement, it enhances EHR performance, clinical outcomes, and operational efficiency.
In this insight, we explore how Salesforce Health Cloud’s 360-degree CRM view elevates EHR capabilities.
Understanding EHRs and Healthcare CRMs
What Are EHRs?
Electronic Health Records (EHRs) are digital versions of patient charts, providing real-time access to authorized users. Unlike traditional paper records, EHRs enable seamless data sharing across:
- Clinicians & specialists
- Laboratories & imaging facilities
- Pharmacies & emergency care providers
- Schools & workplace clinics
What Are Healthcare CRMs?
Healthcare Customer Relationship Management (CRM) systems focus on patient engagement, care coordination, and experience optimization. Key features include:
- Automated patient communication
- Streamlined intake & registration
- Telehealth & remote monitoring support
How a 360-Degree CRM View Boosts EHR Performance
1. Enhanced Data Integration & Visibility
A 360-degree CRM view unifies clinical, administrative, financial, and patient interaction data into a single platform. This integration:
- Eliminates data silos, turning fragmented EHRs into a connected hub of real-time insights
- Reduces duplicate data entry and errors while enabling personalized care
- Accelerates decision-making with full visibility into a patient’s journey
