TikTok Introduces No-Code Integration for Salesforce Marketing Cloud

TikTok has launched a no-code integration for Salesforce Marketing Cloud, designed to help advertisers transfer leads generated by their campaigns to Salesforce in real-time. This new integration ensures that leads captured on TikTok are automatically synced to Salesforce Marketing Cloud, eliminating the need for manual lead downloads by advertisers.

Benefits of the Integration:

• Simplified Lead Management: Automates the lead management process, enabling prompt follow-ups and personal engagement with promising leads.
• Campaign Optimization: Enhances the ability to manage and optimize TikTok campaigns, increasing the chances of converting leads into repeat customers.

Salesforce first enabled Commerce Cloud users to sell through TikTok in July 2022, positioning TikTok alongside other major social media channels like Facebook, Instagram, and Snapchat. This broadened the marketing and sales avenues for merchants. The new TikTok integration is available on Salesforce’s enterprise cloud marketplace, AppExchange, for businesses utilizing the Salesforce Marketing Cloud.

Why This Integration Matters:

• Vast Consumer Reach: TikTok, with over one billion active monthly users, is a major social media platform. Despite a general decline in spending across platforms, TikTok is thriving, predicting $18.8 billion in global advertising revenue for 2023.
• Efficiency and Effectiveness: The integration with Salesforce Marketing Cloud helps businesses tap into TikTok’s potential, streamline lead generation, and boost conversion rates.

Introducing TikTok AdZ: Filling the Gap in Salesforce Marketing Cloud

Salesforce Marketing Cloud’s Advertising Studio did not previously integrate with TikTok, leaving a significant gap in the market. The new app, TikTok AdZ, created by Cezium, fills this gap by integrating TikTok advertising with marketing and CRM data, adding value in four key ways:

1. Acquisition:

• Increase brand awareness
• Capture leads
• Boost launches

2. Nurturing:

• Upsell and cross-sell
• Retarget customers
• Hyper-personalize interactions

3. Retention:

• Reactivate lapsed customers
• Gather feedback
• Extend campaign reach

4. Media Bidding Optimization:

• Reduce ad costs with suppression
• Invest only in engaged customers

Key Features of TikTok AdZ:

Target Using First-Party Data:
With third-party cookies depreciating, TikTok AdZ allows advertisers to use first and second-party data for targeted ads, ensuring compliance with consumer privacy laws.

Growth of Brand Awareness:
Build a strong follower base on TikTok by creating custom audiences from existing customers or email subscribers and targeting them with exclusive promotions, influencer campaigns, and product demos.

Audience Matching:
Utilize TikTok’s lookalike audience feature to target users similar to your existing audience, increasing the likelihood of conversion.

Audience Suppression:
Optimize advertising spend by suppressing ads for unsatisfied customers or recent complainers, focusing on audiences more likely to convert.

Use TikTok in Journey Builder:
Leverage unified data to create personalized, contextual, and human engagements across marketing, commerce, service, and sales through multi-step automation in Journey Builder.

Hyper-Personalization:
Enhance personalization efforts with features like geotargeting, upselling and cross-selling, seasonal promotions, abandoned browse retargeting, and abandoned cart recovery.

Summary

As one of the largest social platforms globally, TikTok is essential for modern advertising strategies. TikTok AdZ streamlines the process, offering the tools needed to create personalized and effective ads that target the right audience on TikTok. Embrace this powerful integration to stay ahead of the competition, streamline lead generation, and watch your conversion rates soar. Reach out to your TikTok Rep or Salesforce Account Executive to get started today.