Salesforce and Ather Energy Partner to Revolutionize EV Dealership Operations

Salesforce has joined forces with IPO-bound electric two-wheeler manufacturer Ather Energy to introduce a cutting-edge automotive dealer management system aimed at enhancing dealership operations and customer experiences across India.

As part of the collaboration, Ather Energy—operating over 350 dealerships—has developed “Ather Dealer Central,” a next-generation dealer management system (DMS) built on the Salesforce platform. This AI-powered solution seamlessly integrates lead management, customer relationship management (CRM), and dealership functions into a unified mobile app, enabling real-time decision-making and improved customer satisfaction.

“Our collaboration with Salesforce and the launch of ‘Ather Dealer Central’ redefines how EV dealerships operate. This intelligent platform connects every aspect of the dealer ecosystem, offering unprecedented insights, mobility, and efficiency to enhance customer service,” said Ravneet S. Phokela, Chief Business Officer, Ather Energy.

The partnership leverages Salesforce’s advanced AI capabilities to streamline sales, support services, and dealership operations, providing a smarter and more connected retail experience.

“As India’s EV market continues to evolve, customer experience will be a key driver of growth. Consumers are looking for seamless, personalized interactions when making eco-conscious choices. Our collaboration with Ather Energy demonstrates how technology can transform mobility, helping businesses deliver smarter, more connected experiences,” said Mankiran Chowhan, Vice President – Financial Services and Consumer Industries, Salesforce India.

This announcement comes as Ather Energy prepares to file an updated draft red herring prospectus (DRHP) this week, ahead of its anticipated IPO in April—potentially at a revised valuation.

Salesforce continues to expand its AI-driven offerings, recently launching Agentforce to help businesses build and manage autonomous AI agents for sales, customer service, and marketing. Additionally, last week, Salesforce announced a partnership with Pothys Swarna Mahal, the jewellery division of Chennai-based Pothys Group, to integrate AI-powered solutions for enhanced customer engagement and personalized shopping experiences.

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