Salesforce Integrates Own Co. Capabilities to Strengthen Data Resilience, Security, and AI Readiness
Salesforce has fully integrated Own Co.’s data backup, recovery, and security solutions into its platform, equipping partners and customers with enhanced tools for data resilience, compliance, and security—critical foundations as businesses adopt AI-driven solutions.
Marla Hay, Vice President of Product Management for Security, Privacy, and Data Management at Salesforce, emphasized in an interview with CRN that these new capabilities are essential as partners guide customers through AI adoption.
“Before launching any major AI initiative, ensuring robust data backup and hygiene is critical,” Hay said. “With AI and autonomous agents, the quality of insights depends entirely on the integrity of your data. These new tools help businesses minimize risk while maximizing AI’s potential.”
Key Enhancements for AI and Security
The integration empowers solution providers to:
- Assess data risk for AI-powered autonomous agents.
- Enhance security automation, enabling AI agents to perform security tasks more effectively.
- Improve data hygiene and enable rapid recovery from corruption or loss.
“Clean, well-managed data isn’t just about compliance—it accelerates operations, enhances customer experiences, and ensures accuracy,” Hay added.
Salesforce announced its acquisition of Own Co. in September 2023, bringing over 7,000 customers into its ecosystem. The newly integrated features include:
1. Secure Data Masking & Sandbox Testing
- Own Accelerate now enhances Salesforce’s data masking, enabling secure, representative test data in sandbox environments.
- Coming this summer, dynamic data masking policies will be available in Data Cloud, further strengthening data security.
2. Enhanced Monitoring & Threat Detection
- Own Secure is now part of Salesforce Shield & Security Center, offering:
- Centralized field history tracking.
- Visibility into encryption-ready fields.
- Improved risk identification and remediation.
- Automated detection of high-risk users for faster compliance.
3. Robust Backup & Recovery
- Own Recover has been rebranded as Salesforce Backup & Recover, providing:
- Continuous data protection with real-time change tracking.
- Alerts for anomalies and accidental deletions.
- Minute-level and field-level recovery.
- Compatibility with ServiceNow and Microsoft Dynamics 365 data.
4. AI-Ready Data Insights with Salesforce Discover
- Discover gives developers and admins historical data insights in a secure, time-series format.
- Integrates with Tableau, Data Cloud, and Agentforce (Salesforce’s AI agent platform).
- Supports predictive modeling (e.g., propensity-to-buy analysis).
5. Cost-Efficient Data Archiving
- The new Archive tool helps optimize storage costs by:
- Automatically archiving inactive records.
- Enforcing custom retention policies for compliance.
- Making archived data visible in production (while keeping it inaccessible to AI agents if needed).
- Offering easy unarchiving when required.
Why This Matters for AI Adoption
As businesses increasingly rely on AI agents and predictive analytics, ensuring data integrity, security, and recoverability is non-negotiable. Salesforce’s integration of Own Co.’s capabilities provides a low-risk pathway to cleaner, more resilient data—ultimately leading to:
- More accurate AI-driven insights.
- Stronger compliance and security.
- Faster, more reliable operations.
For partners and customers, these enhancements mean smoother AI deployments, reduced risk, and better business outcomes.
Interested in leveraging these new capabilities? Contact Tectonic today.
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