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Salesforce Marketing Cloud Intelligence Archives - gettectonic.com
summer 24 analytics release notes

Summer 24 Analytics Release Notes

Analytics summer 24 enhancements include new and updated features for Lightning reports and dashboards, Data Cloud reports and dashboards, CRM Analytics, Intelligent apps, and Tableau. Summer 24 Analytics Release Notes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud

Key Components Of Salesforce Marketing Cloud Engagement

The key components of Salesforce Marketing Cloud Engagement are powerful marketing and personalization tools continually improving. The tools in Salesforce Marketing Cloud Engagement enable you to engage your customers with meaningful content. Key Components of Salesforce Marketing Cloud Engagement Journey Builder The Journey Builder empowers businesses to craft a seamless customer experience across various channels, encompassing mail, ads, web, and mobile platforms. This tool enables businesses to deliver a personalized experience at every stage of the customer lifecycle. Additionally, the Journey Builder ensures the synchronization of messages across all marketing channels, guaranteeing that customers receive relevant information at the right time, regardless of their location. Key functions of the Journey Builder include: Email Studio Email Studio, a user-friendly drag-and-drop tool, facilitates the creation of innovative and relevant emails. By categorizing profiles based on data, businesses can efficiently reach out to clients with customized emails, resulting in successful and profitable email campaigns. Mobile Studio Mobile Studio enables businesses to establish an omnichannel marketing strategy by seamlessly integrating mobile with other marketing channels. Marketers can reach customers through personalized messaging, SMS, push notifications, and group messages at any time and from any location. Advertising Studio Advertising Studio leverages customer data across marketing channels to build personalized customer experiences. It aids in managing retargeting, acquisition, and aligning marketing campaigns, connecting channels, harnessing customer data, and generating more leads. Marketing Cloud Intelligence Salesforce Marketing Cloud Intelligence connects and unifies all marketing data and analytics, providing a comprehensive view for marketers to optimize leads, increase pipeline growth, and ensure better conversions. This tool offers detailed analytics and insights into social media, email, sales platforms, and landing pages, facilitating data-driven decision-making. Cross-Channel Salesforce Marketing Solution Intelligence This solution enhances efficiency and reduces costs by offering a unified view of overall performance. Real-time analytics, dashboards, and insights are displayed across regions, teams, and business units. Marketing Cloud Personalization Personalization is a real-time engagement solution that helps organizations understand customer affinities, reduce acquisition costs, and increase conversion rates. AI-driven content, offers, and recommendations save time and optimize spend through automated A/B testing. Marketing Cloud Personalization is a real-time engagement solution for visualizing, tracking, and managing customer experiences. Additional Products: Salesforce Marketing Cloud Engagement Are you ready to get your prospects and customers more engaged? Employing the key components of Salesforce Marketing Cloud Engagement helps. Contact Tectonic today to explore a Salesforce Engagement solution. Like2 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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Better Sales and Services with Salesforce Unlimited Edition

Granular Data Center Overview

Granular Data Center Overview in Marketing Cloud Intelligence The Granular Data Center is an advanced feature tailored for ingesting detailed, raw data into the system. This data can reach a scale of hundreds of millions or even billions of rows due to its granularity. Unlike other data stream types, usage and pricing are based on terabytes of storage rather than row count. Ideal data types for Granular Data Center streams include keyword-level data, event-level data, logs, and precise geodata. Granular Data Center streams generate corresponding tables of data specific to a workspace. All data stored in the Granular Data Center fully complies with GDPR regulations and requirements. The Granular Data Center is a premium feature. For inquiries about purchasing, please contact a Marketing Cloud Intelligence representative at Salesforce. Deprovisioning the Granular Data Center add-on from an account triggers the following actions: Note: System admins and higher can still access the Granular Data Center for 90 days after unchecking the checkbox. Access will be unavailable after this period. Note: System admins and higher can continue running SQL queries and exports for 90 days. After this period, all Granular Data Center data streams are automatically deleted, along with the data. When retrieving data from the Granular Data Center, be mindful of these timeout limits: Enabling the Granular Data Center in a Workspace Purchasing the Granular Data Center automatically activates it in the account, but an admin must enable it in the workspace to make the Granular Data Center tab visible. Viewing Granular Data Center Data The Granular Data Center landing page provides an overview of all created data streams in that workspace. Users can manage ingested data, aggregations, extracted data, share data streams, create queries, and more from this centralized location. Creating Granular Data Center Data Streams Generate a Granular Data Center data stream to ingest detailed data, such as event-level or keyword-level data. Mapping Granular Data Center Data Upon file upload or usage of a technical vendor, users are directed to a mapping preview screen where they can verify data identification, modify mapping, add mapping formulas, and more. Each uploaded dataset creates a dynamic table tailored to the loaded data type, impacting data load options and behavior. Querying Granular Data Centers Access and extract data from Granular Data Centers within your workspace. Users can also query Granular Data Centers in other workspaces via data sharing. Queries can be manually crafted using an SQL editor or created effortlessly with the Query Builder. Visualizing Granular Data Center Data The Entity-Relationship Diagram (ERD) visually represents tables and connections between specific dimensions. Each block symbolizes a table containing available fields, with lines denoting connections between tables based on specific dimensions. Sharing Granular Data Centers Relevant Granular Data Centers can be shared across workspaces within the same account. Deleting Data from a Granular Data Center To align with data protection regulations, users have the option to delete data from a Granular Data Center. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Google 360 Analytics Dashboard in Marketing Cloud

Salesforce Audience Insights

Salesforce Audience Insights By Tectonic’s Marketing Consultant, Shannan Hearne Salesforce Marketing Cloud is so much more than just an email sending platform. This insight explores how it can power your advertising.; Marketing Cloud offers robust audience segmentation capabilities, empowering marketers to effectively segment their customer base. The integration of AI through Audience Insights enhances this power. Formerly known as Advertising Studio, the platform is now recognized as Marketing Cloud Advertising. Audience Insights provides a deeper understanding of customers by unveiling unique characteristics, interests, and behaviors of user groups interacting with your ads and converting. By connecting Marketing Cloud Advertising to paid media channels, you can optimize your audience strategy, gaining a unified, cross-channel view and assessing the effectiveness of first-party audiences through a dedicated dashboard. Key features of Audience Insights include: To leverage Audience Insights, your Marketing Cloud Intelligence admin needs to configure it before connecting Advertising to paid media channels. This integration allows you to analyze the effectiveness of first-party audiences with a single, cross-channel perspective. As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license, you gain access to comprehensive audience and campaign analytics through Audience Insights for Marketing Cloud Advertising. This application is conveniently available in the Marketing Cloud Intelligence Marketplace. Utilize the Audience Insights for Advertising Studio dashboard to refine campaigns using first-party audiences. Additionally, the Marketing Insights for Sales Cloud solution facilitates a deeper understanding of how marketing efforts and spend translate into revenue, offering insights into the sales funnel and guiding strategic decisions. Salesforce Audience Insights The Marketing Insights for Sales Cloud solution utilizes objects such as Leads, Opportunities, Accounts, Contacts, Campaigns, and Campaign Members to provide a holistic view of marketing and sales alignment. Setting up your digital advertising strategy within Salesforce, particularly through Advertising Studio, yields significant benefits. Integration with Google Analytics 360 expands your digital marketing and analytics possibilities. Advertising Studio seamlessly connects with advertising platforms like Google Display Ads, Facebook Ads, Instagram, Pinterest, Twitter, LinkedIn, AdWords, Gmail, and YouTube. Are you ready to employ the full power of Salesforce Marketing Cloud and Advertising Studio? Contact Tectonic today. Like3 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more

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Marketing Cloud Intelligence For Data Integration

Marketing Cloud Intelligence For Data Integration

What exactly is Salesforce Datorama, now referred to as Marketing Cloud Intelligence? It is a versatile, cloud-based marketing data platform offering a suite of solutions aimed at enhancing data integration, reporting, analysis, and optimization. Marketing Cloud Intelligence For Data Integration. However, the question arises: Does Marketing Cloud Intelligence truly deliver the cloud-based Marketing Intelligence as Salesforce touts? Let’s dive into what this platform offers and dissect its capabilities without the fluff. Understanding the Platform: Salesforce’s Marketing Cloud Intelligence, formerly known as Datorama, serves as an analytics tool meticulously designed to integrate and visualize various forms of marketing performance data. It strikes a balance, catering to both analytically inclined marketers and seasoned analysts seeking to bridge data with conventional BI tools like Tableau. Flexible SaaS with Tailored Customization: Despite its Software-as-a-Service (SaaS) nature, Datorama surprises with its flexibility. It can function autonomously, handling data storage, modeling, ETL, and visualization, or seamlessly integrate with other platforms like Azure Databricks or Looker. While it accommodates numerous data use cases, its primary focus remains on Performance Marketing. Marketing Cloud Intelligence often gets misclassified as a traditional Business Intelligence or Analytics platform, but it truly excels in data management. For those contemplating its adoption, familiarity with its functionalities through resources like “Getting to Know Marketing Cloud Intelligence” or video walkthroughs is encouraged. Transition to Marketing Cloud Intelligence: The rebranding from Datorama to Marketing Cloud Intelligence was proposed in early 2022, gaining momentum recently. Despite the name change, the platform’s features and capabilities remain intact. Origins and Evolution: Originating from an Israeli-based technology firm in 2012, Datorama swiftly gained traction under the stewardship of its founders Ran Sarig, Efi Cohen, and Katrin Ribant. In 2018, Salesforce acquired Datorama, integrating it into the Marketing Cloud suite alongside Account, Engagement, Personalization, and Data Cloud platforms. However, as of February 2, 2023, the original founders and core engineering teams have moved on, possibly signaling a shift in the platform’s trajectory. Functionalities and Capabilities: Marketing Cloud Intelligence boasts robust data onboarding and connectivity features, with a rich assortment of connectors and retrieval mechanisms supporting popular data management platforms like SAP Hana, AWS, Oracle, Vertica, and SQL Server. It excels in ingesting and managing aggregated marketing performance data, with the capacity to handle event-level data as well. Pricing and Competitors: While its pricing model revolves around data row consumption and user seats, the platform may become cost-prohibitive at higher volumes. However, recent enhancements like Data Lake offer expanded row count flexibility without escalating costs. Its primary competitors include Domo, Adverity, NinjaCat, Improvado, Looker, PowerBI, and Google Data Studio. Use Cases and Industries: Marketing Cloud Intelligence serves marketers and advertisers across various industries, including communications, media, technology, healthcare, finance, manufacturing, automotive, retail, and publishing. Its versatility lies in supporting six specific marketing data use cases, ranging from building a single source of data to producing informative dashboards. Continuous Evolution: With frequent product releases, Marketing Cloud Intelligence remains dynamic, adapting to evolving market needs and technological advancements. Its commitment to enhancing analytics, visualization, connectivity, and marketplace apps ensures its relevance in the ever-changing landscape of marketing data management. Future Outlook: As Salesforce navigates the competitive analytics space, the future of Marketing Cloud Intelligence remains intriguing. While challenges like pricing pressures persist, the platform’s integration within the Marketing Cloud ecosystem and ongoing enhancements hint at a promising trajectory. Whether it evolves into a fully integrated analytics solution or retains its standalone utility, only time will tell. But one thing is certain: Salesforce’s promotion of Marketing Cloud Intelligence will continue to shape its evolution and market positioning moving forward. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more

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Marketing Cloud Intelligence

Salesforce Marketing Cloud Intelligence Explained

What is Marketing Cloud Intelligence? Salesforce’s Marketing Cloud Intelligence, formerly known as Datorama, is an analytics tool designed to integrate and visualize marketing performance data across various platforms. It caters to analytically driven marketers and seasoned analysts, providing an easy-to-use interface while offering connections to traditional BI tools like Tableau. Marketing efforts generate extensive data across multiple platforms, and Marketing Cloud Intelligence consolidates all these marketing tools into a centralized source. It serves as a comprehensive solution for reporting, measurement, and optimization. Market intelligence involves gathering real-time data from the market to understand customers, trends, behaviors, and more, enabling a company to stay competitive and meet market demands. By leveraging out-of-the-box connections, Marketing Cloud Intelligence seamlessly links platforms like Google, YouTube, Instagram, and others without the need for complex coding. The tool, now known as Marketing Cloud Intelligence, reveals trends, tracks progress against goals, and quantifies the ROI of marketing initiatives once connected. The system features a connected library of over 170 connectors for acquiring data from major advertising, commerce, CRM, and database vendors. The unique universal connector, powered by AI, allows effortless connection of any data stream within minutes, even from sources lacking an API connection. Marketing Cloud Intelligence addresses the challenge of data consistency by providing an out-of-the-box marketing data model. It helps organize data into a clear and consistent taxonomy, enriching it with naming conventions, data classification, and automated maintenance alerts for trustworthy decision-making. Beyond reporting and dashboards, Marketing Cloud Intelligence, with the assistance of Einstein, provides actionable insights. Marketers can select a KPI to improve and create a perpetual pipeline of AI insights, addressing overarching questions or specific areas like reducing spend or analyzing creative impacts. What can marketers do with Marketing Cloud Intelligence? Marketers can efficiently compile multiple sources of data in Marketing Cloud using various KPIs, creating at-a-glance and visually appealing dashboards and reports. Marketing Cloud Intelligence, powered by Datorama, facilitates the organization and analysis of diverse data within Marketing Cloud. What does Marketing Cloud Intelligence do? Marketing Cloud Intelligence integrates data from marketing and advertising platforms, web analytics, CRM, e-commerce, and more. It offers a unified view for optimizing campaign performance and real-time insights. The tool optimizes marketing spend and customer engagement with unified performance data, automated reporting, and AI-driven insights. Why is marketing intelligence important in Salesforce? Marketing intelligence tools help businesses gather and analyze market data. CRM and CDP tools, such as Salesforce Marketing Cloud Intelligence, unite data from disparate sources to provide a fuller picture of their customers and the marketplace. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Employ Marketing Cloud Data with Datorama

Employ Marketing Cloud Data with Datorama

Unlocking the Power of Salesforce Marketing Cloud with Dataorama-Employ Marketing Cloud Data with Datorama (now Salesforce Marketing Cloud Intelligence) In the realm of modern marketing, success hinges on data-driven insights rather than creative chaos. Salesforce Marketing Cloud’s Dataorama tackles the challenges associated with marketing data, offering a robust platform to store, visualize, and leverage data from diverse sources. What is Datorama? Originally developed to streamline reporting for advertising technology companies, Datorama is now a pivotal feature within Salesforce Marketing Cloud. It caters not only to advertising but also to industries spanning automotive to publishing. Datorama empowers marketers to consolidate marketing spend, campaign results, and trends into a unified and accessible platform. Key Features and Use Cases of Dataorama (now Salesforce Marketing Cloud Intelligence): Advantages and Limitations of Datorama-Marketing Cloud Intelligence: Implementation and Adoption: To implement Datorama-Marketing Cloud Intelligence within your organization: Salesforce Marketing Cloud’s Intelligence empowers marketers to shift focus from mundane reporting tasks to creative and strategic endeavors. By harnessing the power of data integration, visualization, and AI-driven insights, organizations can elevate their marketing performance and drive business growth effectively. Employ Marketing Cloud Data with Datorama Content updated September 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Datorama analytics builder

Datorama Salesforce

What is Datorama Salesforce? Datorama is a channel and partner agnostic platform that can help marketing organizations in 6 specific ways: Build a single source of all data, at enterprise scale — augmented with Data Lake and CDP. What is the purpose of Datorama Salesforce? Datorama takes all your raw marketing data and connects and unifies it through a better unified data model. Byeliminating siloed data. You can easily retrieve constantly changing data sources into automated dashboards and reports, too.  And in real time. What are the benefits of Datorama? Datorama solves many of the major integration challenges of combining and analyzing data from multiple media platforms. Through native data connectors and TotalConnect. It allows you to visually present your analysis to your audience in a more appealing way. Are Datorama and Tableau the same thing? Datorama is tailored towards marketing analytics and provides real-time insights into marketing success with AI-powered insights. Tableau is a more versatile tool that can connect and visualize data from various sources. Tableau can provide a comprehensive view of business performance through personalized visualization and allow users to explore data in real-time with interactive dashboards. U.S. sales and marketing software company Salesforce signed an agreement to acquire Datorama. Datorama was an Israeli cloud-based artificial intelligence marketing platform. Datarama Salesforce is now known as Marketing Cloud Intelligence. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Datorama analytics builder

Datorama Features from Salesforce

Datorama serves as an all-in-one platform for monitoring and managing marketing data, investments, and key performance indicators (KPIs). As a Software as a Service (SaaS) data platform, Datorama facilitates the onboarding and visualization of marketing data from various sources, including ad servers, search, social, DSPs, POS, and CRM. Key features of this marketing suite include: AI-powered insights designed to drive optimizations. Datorama Reports are available in two versions: standard and advanced. The standard version, known as Datorama Reports (now Intelligence Reports for Engagement), includes dashboards, pivot tables, and intuitive reports displaying simple statistics. Additionally, Datorama Reports for Marketing Cloud provide detailed analyses of email campaigns, push notifications, and customer journey data at the campaign level, revealing deep marketing insights and campaign performance. Datorama Features – Now Marketing Cloud Intelligence Datorama, now known as Marketing Cloud Intelligence, is Salesforce’s cloud-based AI-powered marketing intelligence and analytics tool. This platform enables marketers to harness business intelligence by consolidating various marketing sources into a unified data model. Datorama addresses three main aspects of a customer’s business through its platform: Connect and Mix, Analyze & Act, and Visualize. This marketing intelligence platform allows users to connect their entire MarTech stack, offering flexibility and control. Datorama’s Marketing Integration Engine bridges marketing data across the entire technology stack into a single source, enabling the creation of real-time reports at scale. The implementation timeline for Datorama varies based on project complexity. Moderate to semi-complex projects with eight to 12 data sources may take between eight to ten weeks. Complex projects with 15 to 25 or more data sources could take between 14 to 18 weeks. As of July 2022, Datorama is now referred to as Marketing Cloud Intelligence. Content updated July 2022. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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