The world’s leading cloud provider and the #1 CRM platform are making it easier for customers to seamlessly and securely manage their data across Salesforce and AWS. Now able to safely and responsibly use the latest generative artificial intelligence (AI) technologies in their applications and workflows. AWS and Salesforce support customers through new and enhanced
Integration of Google Analytics with Marketing Cloud Engagement allows you to harness Google Analytics capabilities for tracking and analyzing journey activity. By establishing a secure link between your Marketing Cloud Engagement instance and Google Analytics account through native authentication, you can seamlessly view resulting metrics within Marketing Cloud Engagement. Google Analytics and Salesforce Marketing Cloud
Tableau Pulse, fueled by Tableau Artificial Intelligence and exclusive to Tableau Cloud, revolutionizes the data ingestion experience. The ability to empower business users with intelligent, personalized insights seamlessly integrated into their workflows. Whereas once upon a time AI for the lay user was about as friendly as asking Siri a question which she Googles for
Before we stepped in, this company was grappling with a fragmented data environment. Their sales and service teams had to rely on countless spreadsheets, and as you can imagine, this was not only tedious but also prone to errors. This lack of a unified data source meant they were unable to provide a cohesive customer experience, with sales and service teams often operating in silos.
Today, a stellar customer experience in financial services hinges on being digital-first, as affirmed by over three-quarters of Americans. This preference presents a significant opportunity for innovative, online-only fintech companies. However, for traditional financial services institutions (FSIs), it poses a crucial call to action to enhance their digital offerings promptly. Intelligent Customer Service in Financial
