Salesforce Introduces AgentExchange: Empowering Businesses with AI-Driven Digital Labor

Salesforce has unveiled AgentExchange, a marketplace embedded directly within the Salesforce platform, designed to simplify the way businesses, developers, and partners build, discover, and monetize AI-driven digital labor. This launch extends Salesforce’s Agentforce ecosystem, reinforcing the company’s commitment to accelerating enterprise adoption of advanced, role-based AI agents.

Shifting to Role-Based AI

AgentExchange arrives as industries shift from task-based automation to standardized, role-based AI agents. These intelligent agents leverage structured metadata to autonomously perform specific business roles, enhancing operational efficiency and scalability. Salesforce joins key industry players like Workday, SAP, and ServiceNow in shaping this emerging landscape.

“Agentic AI is transforming the way businesses operate. Traditional software is rigid — it’s clicks, code, and logic. With AI agents, solutions can now observe, reason, and act autonomously, driving digital labor that expands organizational capabilities.”

Adam Evans, EVP and GM of Salesforce AI

Marketplace Capabilities and Partner Ecosystem

AgentExchange launches with over 200 trusted partners, including Google Cloud, DocuSign, Box, and Workday, offering a variety of secure and compliant pre-built components such as:

• Actions: Core building blocks for industry-specific integrations.
• Topics: Sets of actions grouped by defined tasks.
• Prompt Templates: Reusable interaction scripts that streamline communications.
• Agent Templates: Integrated solutions that combine actions and topics with standardized metadata.

“An LLM alone is insufficient. It requires structured data, semantic insights, and compliance standards. Salesforce’s unified platform provides this foundation, enabling developers to build trustworthy AI agents quickly.”

Alice Steinglass, EVP and GM of Platform Integration and Automation at Salesforce

Real-World Use Cases

AgentExchange supports solutions across various industries:

• Sales & Service: Solutions like DocuSign automate contract management, while Neuron7 enhances customer service with AI-driven insights.
• Finance & HR: Workday integrations streamline employee self-service workflows such as onboarding and benefits management.
• Productivity Tools: Integrations with Box simplify data management, and Copado accelerates Salesforce DevOps processes.
• Industry-Specific Solutions: ComplianceQuest addresses healthcare workflows, while Thynk optimizes operations in the hospitality sector.

Metadata-Driven Integration

A core feature of AgentExchange is its metadata standardization, which defines agent capabilities, interfaces, and compliance requirements. This metadata-centric approach simplifies integration, reduces deployment complexity, and empowers organizations to adopt AI agents with confidence.

Competitive Edge and CRM-Centric Focus

Salesforce distinguishes AgentExchange with its strong focus on CRM-related, customer-facing solutions. While competitors like Workday emphasize HR automation and SAP covers broader ERP functions, Salesforce leverages real-time customer data and Slack integration to enhance front-office interactions.

This CRM-centric focus equips businesses with tools to improve customer experience management, further differentiating Salesforce in the AI-driven digital labor space.

Enabling an Open AI Ecosystem

AgentExchange signals Salesforce’s commitment to fostering an open AI ecosystem, empowering partners, developers, and the Agentblazer community to build and monetize AI-driven solutions. The marketplace includes hundreds of vetted solutions designed to accelerate the adoption of intelligent digital labor across industries.

Mark Stewart, CEO and President of Goodyear, shared his excitement about the platform:

“AgentExchange offers ready-to-use solutions that enhance our speed, efficiency, and customer experience. This innovation aligns perfectly with Goodyear’s focus on delivering value to our customers.”

Partner Innovations

Key partners are already contributing to AgentExchange with impactful solutions:

• Google Cloud: Builds Agentforce agents grounded in Google Search via Vertex AI, leveraging real-time data and insights.
• Box: Enables agents to extract insights from unstructured data and power actions through natural language interactions.
• DocuSign: Automates document creation, routing, and signature tracking to improve workflow efficiency.
• Workday: Enhances HR workflows by automating processes like onboarding and benefits management, improving employee experiences.

Driving the Future of Digital Labor

Brian Landsman, EVP & GM of Global Business Development & Partnerships at Salesforce, connected AgentExchange to Salesforce’s AppExchange legacy:

“When we launched AppExchange in 2005, we unlocked new value for our platform. AgentExchange now builds on that success, inviting partners, startups, and developers to shape the future of digital labor.”

AgentExchange empowers organizations to seamlessly adopt trusted AI solutions, enabling developers to leverage partner expertise and integrate industry-specific capabilities directly within Salesforce. This innovative marketplace positions Salesforce as a leader in AI-driven digital transformation, driving efficiency, innovation, and growth in the evolving digital labor economy.

Let Tectonic guide you though this exciting new release aimed to get you up and running even faster with Agentforce!