Behind transformative breakthroughs powered by generative AI, advanced analytics, and real-time personalization, is the quiet reliance on trusted data. Trustworthy Data in AI powers much of what we do. Nearly all analytics and IT decision makers surveyed (92%) say trustworthy data is needed more than than ever before. How can business, IT, and analytics leaders
Einstein Activity Capture is a productivity-boosting tool that helps keep data between Salesforce and your email and calendar applications up to date. Note: Starting in late 2023, existing EAC services and data are migrating to Hyperforce. What is the difference between Salesforce Inbox and EAC? Salesforce Inbox excels in providing a unified email and calendar
Navigating The Challenges as AI Empowers Marketers Use Cases for AI in Marketing. What is AI in marketing? AI marketing is when marketers use artificial intelligence to gather insights into their customers and produce better content. Marketing assets guided by AI are personalized and optimized for the customer journey. This can look like chatbots, targeted
Enhance public service efficiency with tailor-made solutions for government operations with Salesforce Public Sector Solutions. Streamline government digital service delivery, leveraging automation and AI for accelerated services. Deploy ready-to-use applications designed for government service, and expand your digital service capabilities with a flexible and scalable cloud platform. Automate workflows to deliver immediate value while preparing
What is generative AI? Generative AI focuses on creating new and original content, chat responses, designs, synthetic data or even deepfakes. While predictive AI worked on predefined, human supplied rules, generative AI functions somewhat autonomously. Advances in Generative AI have been groundbreaking. Advances in generative AI represent a significant advancement beyond established technologies like predictive
Einstein serves as Salesforce’s integrated AI layer, intricately woven into nearly every Salesforce Cloud. Salesforce Einstein Explained. While certain features, like Opportunity Scoring in Salesforce, are now offered at no cost, many Einstein functionalities are premium add-ons for essential Salesforce products like Sales, Service, Commerce, and Marketing Cloud. A notable development came in March 2023
Einstein Lead Scoring is a robust tool, equipping sales teams to accelerate deal closures. Integrated into Salesforce’s Sales Cloud Einstein platform, this tool harnesses the power of artificial intelligence (AI) to analyze historical sales data, identifying leads with the highest likelihood of conversion. Salesforce Einstein and Your Data. Utilize AI to score leads based on
As many of you are already aware, ChatGPT has become a prominent term in AI chatbot systems. It leverages predictive computing to respond to user questions and queries, spanning from recipes for favorite dishes to new song lyrics or even code writing assistance. It’s quite thrilling, isn’t it? Einstein GPT and AI-Powered CRM bring forth
Taking advantage of generative AI requires complete, unified, and accurate data, according to over half of IT leaders. Yet roadblocks remain. A recent survey found most IT leaders don’t have a unified data strategy and can’t integrate generative AI into their current tech stack. Technical requirements aside, generative AI also surfaces serious ethical considerations. Utilizing
Artificial Intelligence in Focus Generative Artificial Intelligence is a type of artificial intelligence technology that can produce various types of content, including text, imagery, audio and synthetic data. What is the difference between generative AI and general AI? Traditional AI focuses on analyzing historical data and making future numeric predictions, while generative AI allows computers
