Salesforce Health and Life Sciences Solutions Archives - gettectonic.com - Page 7
Salesforce Life Sciences Cloud

Salesforce Life Sciences Cloud

Salesforce has unveiled Life Sciences Cloud, a secure and trusted platform tailored for pharmaceutical (pharma) and medical technology (medtech) organizations. This innovative solution aims to expedite drug and device development, streamline patient enlistment and retention throughout the clinical trial journey, and harness AI capabilities to deliver personalized customer experiences. The significance of this announcement lies in the life sciences industry’s urgent need for accurate and accessible data to advance research and development efforts and enhance clinical trials. Despite this need, the industry has been slow to adopt digital tools, with a staggering 88% of healthcare and life sciences organizations yet to achieve their digital transformation objectives. Amit Khanna, SVP & GM of Health and Life Sciences at Salesforce, emphasized the necessity for integrated, compliant, and data-driven solutions in the life sciences industry. He highlighted Salesforce’s commitment to enhancing stakeholder engagement across the R&D and commercialization spectrum by leveraging data, AI, and CRM capabilities. The Salesforce solution encompasses: Commercial Operations, available now, provides insights into the commercial lifecycle, including contract compliance, pricing, and inventory management. AI-powered bots offer timely alerts to field representatives and forecasting insights to optimize sales strategies. Clinical Operations offers tools to set up and execute efficient trials, including Data Cloud for Health, Chain of Custody Management, and Participant Management features, aiming to enhance patient recruitment, safety, and engagement. Pharma CRM facilitates personalized engagement with stakeholders, managing interactions and digital content while ensuring compliance with regulations. Features like Healthcare Professional (HCP) Engagement and Einstein for Life Sciences enhance engagement and automate tasks for streamlined operations. Customer testimonials, such as from SI-BONE, highlight the tangible benefits of digitizing processes and improving efficiency with Salesforce solutions. Availability details for various features are provided, with some features already generally available and others set to roll out in the coming months and years. To learn more about Salesforce’s offerings for healthcare and life sciences, access industry insights, and explore the potential of CRM and AI in this sector, interested parties are encouraged to dig into the available resources or contact Tectonic today. Additionally, it’s noted that sales automation functionality for pharma/biotech customers will be available from mid-2025 onward. Learn about Salesforce for healthcare and life sciences  Learn more about Salesforce Life Sciences Cloud Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce and Healthcare

Marketing Strategies for Healthcare to Save Lives and Money

Healthcare marketers face the dual challenge of reducing costs and driving revenue, with the added responsibility of dealing with matters of life and death. Balancing these demands while prioritizing the well-being of patients and members requires a core focus on personalization in healthcare marketing strategies. Marketing Strategies for Healthcare can save lives and money. Despite the challenges, new technologies are ushering in stronger communications that benefit both healthcare organizations and those in need of care. Marketing Strategies for Healthcare Here are five ways a personalized healthcare marketing strategy can keep patients and members engaged and informed, spanning from acquisition to coordination: 1. Service Line Optimization: Service line optimization streamlines healthcare providers’ identification of the appropriate department for their patients. Thereby ensuring efficient and tailored care. This approach mirrors traditional multi-channel engagement and journey optimization. Simultaneously reaching patients through personalized messaging across various channels. Real-world Example: Ochsner Health utilized Salesforce Marketing Cloud to unify data sources and implement personalized email campaigns. Amazingly resulting in a 10% year-over-year increase in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. Key takeaway: Personalizing healthcare marketing strategies enhances patient care and reduces administrative burdens. 2. Personalized Outreach for Appointment Adherence: Appointment adherence is a significant challenge for healthcare providers, with 18% of patients no-showing for appointments. Painfully costing providers over 0 billion annually. Personalized patient journeys, utilizing Salesforce Marketing Cloud, ensure patients are prepared for procedures through tailored communications, reducing no-shows. And increasing patient satisfaction. Real-world Example: Memorial Hermann replaced a generic 44-page guidebook with personalized checklists and timely reminders, resulting in improved patient preparation and engagement. Key takeaway: Personalized outreach increases appointment adherence and patient preparedness. 3. Complete Customer View for Medicare Providers and Payers: Finding suitable Medicare coverage is a complex task for those approaching retirement. Personalization helps healthcare payers build relationships. By providing plan recommendations based on medical history and sending updated recommendations when members change providers. Key takeaway: Personalized outreach helps retain members by offering tailored recommendations and proactive engagement. 4. Personalization Creates Increased Member Satisfaction and Better Star Ratings: Maintaining high Medicare star ratings requires a year-round effort to drive better member experiences. Personalization, utilizing customer data and AI, prevents message fatigue by delivering relevant content, meeting members’ expectations, and solving their problems. Key takeaway: Personalization contributes to higher member satisfaction and improved star ratings. In the challenging landscape of healthcare marketing, the integration of personalization technologies emerges as a key strategy to enhance patient care, streamline operations, and achieve organizational goals. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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Industry Cloud

Salesforce Industry Cloud Explained

What are Salesforce industry clouds? Salesforce Industry Cloud aims to fast-track the digital transformation within different industries by providing tailored solutions that can enhance customer experiences, streamline operations, and improve overall business efficiency. Industry cloud platforms use innovative technologies and approaches, such as packaged business capabilities, industry-aware data fabrics and composable tooling to go beyond traditional cloud and create added value. Over the past few years, Salesforce has dedicated efforts to develop industry-specific solutions, exemplified by offerings such as Financial Services Cloud, Health Cloud, and the Public Sector Cloud.  These customized Salesforce solutions are created with industry experts to assist modernizing your business, saving you time, lowering costs, and focusing on your customers. Salesforce Industry Cloud Explained These specialized solutions take the foundational elements of Salesforce’s core CRM and tailor them to the unique needs of specific industries. In Health Cloud, the emphasis shifts from traditional Accounts and Contacts to focus on Families and Patients. Similarly, Financial Services Cloud redirects attention from standard Opportunities and Products to concentrate on Financial Holdings and Assets. To further enhance its Industries portfolio, Salesforce expanded with the acquisition of Vlocity in 2020. This acquisition broadened the spectrum of industry-specific clouds, extending into areas such as communications, media, and insurance. Whatever size your business, Salesforce has specialized solutions to support the capabilities your business needs to thrive and grow. Current Salesforce Industry Cloud solutions exist for: Automotive Communications Consumer Goods Higher Education Energy and Utilities Financial Services Government and Public Sector Healthcare and Life Sciences Manufacturing Media Nonprofit Professional Services Retail Technology Travel, Transportation, and Hospitality What are the benefits of industry clouds? Industry Clouds are specific offerings that are pre-built and packaged up for organizations to adopt. By implementing these solutions, you could reap a whole host of benefits, including a higher ROI, increased job demand, and better customer experience – all of which are essential in the current climate. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Success Story

Case Study: Largest Native American Tribe in the US-Citizen Engagement for Tribes-Salesforce Public Sector Solutions (PSS)/Health Cloud/Experience Cloud/Marketing Cloud and Mulesoft

Citizen Engagement for Tribes Salesforce Tribal Government MuleSoft Experience Cloud Health Cloud Public Sector Solutions (PSS) Health Cloud Experience Cloud Tribal Nation Solutions MuleSoft Marketing Cloud salesforce tribal government mulesoft Industry: Tribes – Government & Healthcare PROBLEM: SOLUTION: Implementation of Salesforce Public Sector Solutions (PSS), Health Cloud, Experience Cloud, Marketing Cloud & MuleSoft: RESULTS: Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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EPHI and PHI Explained

EPHI and PHI Explained

Lately, there’s been a lot of buzz about Protected Health Information (PHI), especially with concerns arising over what’s permissible to disclose. (Think vaccine status, anyone?) Let’s delve into precisely what constitutes protected health information and what doesn’t. Additionally, as technology progresses and electronic medical records become prevalent, a new category called electronic PHI (ePHI) has emerged, warranting exploration. PHI: Under HIPAA regulations, PHI encompasses “any identifiable health information utilized, maintained, stored, or transmitted by a HIPAA-covered entity.” These entities typically include healthcare providers, insurance providers, or associates of HIPAA-covered entities, such as subcontracted services like medical coding companies. As a result, any data linked to your health—whether it’s test results, medical history, or personal identifiers like your name or social security number—is classified as PHI. The inclusion of one or more of these identifiers renders the information PHI, necessitating adherence to HIPAA Privacy Rules for its security. There are 18 specific categories of patient identifiers: ePHI: ePHI functions similarly to PHI but encompasses information created, stored, or transmitted electronically. This includes systems operating with cloud databases or transmitting patient information via email. To ensure protection, specialized security measures such as encryption and secure backup are imperative. Several high-profile breaches of ePHI in recent years have resulted in substantial financial penalties ranging from six to seven figures. Exceptions: Certain types of information do not fall under HIPAA rules as PHI or ePHI, and it’s crucial to recognize these exceptions. Sometimes, any medical-related information is erroneously grouped under PHI when it shouldn’t be. To ascertain whether information qualifies as PHI, consider the following guidelines: The healthcare landscape relies heavily on information—comprising records, histories, forms, demographics, and reports. Managing HIPAA-compliant electronic forms can be a daunting task without the right partner. With virtual and telehealth communications becoming increasingly common, the electronic handling of sensitive ePHI is more vital than ever. Tectonic works with our health and life sciences customers to ensure that such data is safeguarded, user-friendly, and consistently secure. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Certified Healthcare Technology

Salesforce Certified Healthcare Technology

As a Salesforce Certified healthcare technology consultant, Tectonic brings extensive experience across both large and small healthcare settings, witnessing firsthand the transformative impact of Salesforce Health Cloud. Having contributed to the development of an EHR and RCM application on Salesforce, Tectonic understands the substantial benefits this platform offers when integrated with existing technologies such as Electronic Health Records (EHR), claims data sources, and Patient Population Health Management systems. Enhanced Patient Population Health Management: Salesforce Health Cloud equips healthcare providers with tools to effectively manage Patient Population Health by gathering, analyzing, and acting on health data. Providers can leverage these insights to identify at-risk populations, design targeted interventions, and improve patient outcomes. Optimized Provider Referral Patterning: By integrating Salesforce Health Cloud with claims data, Tectonic enables providers to analyze referral patterns. This helps healthcare organizations collaborate more effectively with physicians based on their specialties, insurance networks, and common CPT codes, ultimately enhancing patient care and strengthening provider networks. AI-Enabled Contact Service Centers for Better Patient Care: Integrating Generative AI with Salesforce Health Cloud allows healthcare providers to deliver personalized, responsive services. By connecting Billing, EHR, and Patient Population Health Management platforms, Tectonic reduces administrative burdens, streamlines communication, and improves patient satisfaction in contact service centers. Business Development Liaison Route Planning: Using Salesforce Maps combined with 1st and 3rd party claims data, Tectonic enables business development teams to generate optimized, daily route plans within seconds. These plans allow healthcare representatives to visit the right providers based on location, specialty, referral volumes, and other key preferences. Strategic Territory Expansion and Planning: Salesforce Health Cloud empowers healthcare organizations to strategically plan for territory expansion. Through analyzing geographic claims data and patient demographics, Tectonic helps organizations make data-driven decisions on resource allocation and service growth. Extending Functionality with Salesforce AppExchange and Salesforce Health Cloud: The Salesforce AppExchange offers a wide array of applications that expand Health Cloud’s core capabilities. These apps can boost patient engagement, care coordination, and advanced analytics. In addition, Tectonic leverages multiple health and life sciences process, which integrates Revenue Cycle Management (RCM) and EHR functionalities, enabling providers to manage billing, claims, and clinical data seamlessly within one platform, among many other features. Conclusion: Salesforce Health Cloud, when combined with Tectonic‘s expertise and solutions like payer and provider processes, becomes a powerful asset for healthcare providers. By integrating Health Cloud into existing technology stacks and utilizing AppExchange apps, healthcare organizations can improve patient care, streamline operations, and strategically plan for growth in the ever-evolving healthcare landscape. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Einstein Copilot

Salesforce Einstein Copilot – Spring ’24

Salesforce introduces the latest iteration of Einstein, introducing a Conversational AI Assistant to integrate seamlessly into every CRM application and enhance the overall customer experience. The new Einstein Copilot, powered by generative AI, is designed to boost productivity by seamlessly integrating into the workflow. Additionally, organizations can tailor Einstein Copilot to meet their specific business requirements using Einstein Copilot Studio. The inclusion of the Einstein Trust Layer ensures the protection of sensitive data while allowing companies to leverage their trusted data to enhance generative AI responses within the platform. The reality is every company will undergo an AI transformation to increase productivity, drive efficiency, and deliver incredible customer and employee experiences. With Einstein Copilot and Data Cloud we’re making it easy to create powerful AI assistants and infuse trusted AI into the flow of work across every job, business, and industry. In this new world, everyone can now be an Einstein. Marc Benioff, Chair and CEO, Salesforce Einstein Copilot is designed to generate reliable and precise recommendations and content for specific tasks such as constructing digital storefronts, crafting custom code, creating data visualizations, and guiding sales associates in closing deals efficiently. Grounded securely with customer data from Salesforce Data Cloud, encompassing customer data, enterprise content, telemetry data, Slack conversations, and other structured and unstructured data, Einstein Copilot ensures informed and accurate decision-making. In contrast to previous generative AI copilot solutions that operated as separate applications, Einstein Copilot is natively integrated within the world’s leading AI CRM. It taps into data from any Salesforce application, enhancing the generation of more accurate AI-powered recommendations and content. Employing natural language prompts, Einstein Copilot can perform various tasks in sales, service, marketing, commerce, development, Tableau, and industry-specific scenarios: Sales: Service: Marketing: Commerce: Developers: Tableau: Industry-specific: Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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phi vs ephi

PHI vs ePHI

PHI vs. ePHI: Navigating Healthcare Data Security Established in 1996, HIPAA predates the era of high-speed internet access, cloud computing, and ubiquitous smartphones. During the 90s, healthcare providers relied on fax, paper forms, and traditional mail to transmit Protected Health Information (PHI). In today’s digital landscape, providers leverage electronic means to transmit a greater volume of patient data more efficiently. Gone are the days of sending a fax with a cover page asking whoever picks it up on the receiver end not to read it. PHI vs ePHI have changed the way healthcare data is handled forever. Electronic Protected Health Information (ePHI) refers to digitized PHI transmitted, received, or stored electronically. This encompasses data in online patient records, applications, PDFs, emails, medical devices, flash drives, and other electronic formats. Despite the transition to electronic storage and transmission, the standards for safeguarding PHI and ePHI remain the same, differing only in the medium used by providers. While digital tools enhance healthcare convenience, they present a new, dual challenge. The digital format and storage and sharing of ePHI on company networks and the internet make it susceptible to cyber theft. Unlike traditional PHI, which can be physically secured, protecting ePHI poses greater challenges, particularly for large hospitals and distributed healthcare organizations. Given the various ways ePHI can be accessed, modified, and stolen, HIPAA mandates robust cybersecurity measures to safeguard digital patient information. The Security Rule, an extension of HIPAA, stipulates physical, administrative, and technical safeguards specifically tailored for ePHI. In an era where cybercriminals can exploit vulnerabilities with a few keystrokes, coupled with the growing trend toward decentralized healthcare delivery and data-driven practices, healthcare organizations must develop a distinct strategy for ePHI protection in collaboration with their cybersecurity teams. As the digitization of patient care increases, securely sharing ePHI emerges as the next frontier in healthcare compliance. If you work with PHI or ePHI contact Tectonic for assistance in keeping your data secure and compliant. Like1 Related Posts The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more

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Salesforce Success Story

Case Study: Google Cloud and Tableau Ecommerce Success

An industry leader in lifesciences research and ecommerce, is tasked with integrating recent acquisitions, standardizing processes, and improving marketing return-on-investment. Ecommerce company moves to the cloud and adopts Google Cloud and Tableau to improve sales and operational efficiency. Google Cloud and Tableau Ecommerce Success to the rescue. Industry: Lifesciences and Biotechnology Research Problem: Leadership requested help driving an improved culture of proactive decision-making, rather than reactive. Implemented : Our solution? Results: Salesforce offers customized solutions for the ecommerce industry, assisting companies in this field to provide outstanding customer experiences, optimize workflows, and spur growth and brand loyalty. Salesforce offers digital transformation technology for life sciences, ecommerce, and biotechnology research industries. If you are considering a Salesforce health and life sciences implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Salesforce Einstein and Einstein Automate

AI Fundamentals

The concept of Artificial Intelligence (AI) has long been a fascination for storytellers and sci-fi enthusiasts. However, for a considerable period, most individuals didn’t give AI much serious consideration, perceiving it as a distant futuristic sci-fi possibility. Nevertheless, researchers and computer scientists have been actively working to transform the dream of AI into a tangible reality, leading some to insist that we have already entered the Age of AI. The AI Fundamentals explained. While the extent of AI’s integration into our daily lives remains uncertain, it is evident that meaningful conversations about AI require a shared vocabulary and a solid foundation of core concepts. Presently, asking ten people to define artificial intelligence is likely to yield ten different answers. This insight attempts to establish a common understanding by exploring AI’s current capabilities and digging into the methodologies employed by computer scientists in creating remarkable AI systems. AI Fundamentals Defining AI proves challenging due to distorted perceptions influenced by science fiction narratives portraying AI as a potentially malevolent force. Additionally, our tendency to benchmark AI against human intelligence contributes to this challenge. And I don’t want AI to be able to write a blog post as well as me! Acknowledging the vast spectrum of intelligence in the animal kingdom, as well as the diversity in human intelligence, prompts a need to view artificial intelligence through a similar lens. As humans we may think we are a lot smarter than a bird. But I don’t know how to fly, do you? AI Capabilities Recognizing specific AI capabilities tailored to distinct tasks is crucial, dispelling the notion of a universally proficient AI, known as general AI, which remains a distant goal. AI currently exists in specialized forms, each excelling at particular jobs. Key AI capabilities fall into several categories: It’s safe to say, artificial intelligence encompasses computer abilities associated with human intuition, inference, and reasoning. Presently, AI skills are highly specialized, covering categories like numeric predictions and language processing. The evolving landscape of AI offers a glimpse into the transformative potential of this technology, emphasizing its current application in specific domains. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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Slack and Salesforce

Amaze Your Customers With Slack and Service Cloud For Improved Customer Service

Surpass your customers’ expectations with the combined power of Service Cloud and Slack. Drive down operating costs, enhance team productivity, and exceed customer expectations by leveraging the capabilities of Service Cloud and Slack. Understanding the current service landscape: The digital transformation, accelerated by the pandemic, has propelled customers and businesses into a new era, marked by the extensive use of diverse tools for day-to-day operations. Since 2020, Salesforce’s data indicates that achieving transparency and fostering active engagement are crucial to meeting heightened customer expectations, evident in a notable 47% surge in video support. However, a significant number of organizations face a challenge as their technology systems do not fully align with these evolving expectations. We all know it’s hard to make a good paper mache airplane if you only have a piece of paper. And technology is no different. According to Intercom, 46% of support leaders express that their tech stack acts as a hindrance to achieving organizational goals. Operating across various applications diminishes team productivity and hinders business expansion. To effectively cater to your customers, service teams must innovate and adapt to the multitude of tools, contact channels, isolated teams, and fragmented data. Support operations personnel need to address key questions: The solution lies in adopting Slack as the productivity hub, coupled with Salesforce’s Service Cloud integration. This dynamic combination unlocks your full productivity potential, fostering increased customer loyalty. Break down organizational silos and expedite case resolution for enhanced customer experiences. In the ever-evolving digital marketplace, customers demand seamless service without being transferred between agents or repeating their information. A staggering 83% of customers expect complex issues to be addressed by a single point of contact. However, traditional tiered-support models fall short of meeting these expectations. The solution lies in providing teams with a comprehensive view of the entire customer journey. By leveraging the combined capabilities of Service Cloud and Slack, organizations can achieve significant cost reductions and enhance service team productivity. Service Cloud has been shown to lower support costs by 27%, while Slack increases employee productivity by 26%, according to the 2022 Salesforce Success Metrics Global Highlights study. Swarming Swarming, facilitated by Service Cloud and Slack, revolutionizes the support approach. Unlike traditional tiered support, swarming brings service agents, engineers, and issue analysts together in real-time, eliminating the need for case escalations and customer department bouncing. The swarm team collaborates efficiently, sharing information with customers proactively. The Field Service mobile app further facilitates instant connections with experts, reducing the need for unnecessary on-site visits. Service Cloud and Slack, working together, use out-of-the-box workflows to automatically assemble cross-functional experts and create Slack channels for collaborative efforts on complex cases. This approach eliminates messy handoffs and siloed decision-making, promoting transparency. Swarming ensures that everyone involved can access the entire conversation, participate in Slack huddles, and search for resolutions to similar cases. Automation and streamlined collaboration are paramount for providing exceptional service experiences. The time factor, particularly time to resolution and time on hold, is a significant barrier. Many service agents (78%) struggle to balance speed and quality due to the challenge of working across multiple systems. The integration of Service Cloud and Slack addresses this issue by extending workflows throughout the organization. Soon, Slack GPT will further enhance CRM and conversational data, providing AI-generated summaries and enabling the creation of no-code workflows. Workflow Builder and Flow Builder, no-code tools from Slack and Salesforce, respectively, collaborate seamlessly to automate daily tasks and enhance transparency, agility, and cross-team collaboration. Successful Integration The success of this integration is evident in the substantial improvements seen by service organizations using Slack, including a 32% increase in Net Promoter Score, 27% decrease in service/support costs, 30% increase in agent productivity, and a 30% increase in customer retention. The ever-changing level of customer expectations underscores the importance of service professionals as frontline ambassadors for your brand. With 88% of customers valuing their experience with a company as much as its products, swarming becomes a strategic approach to surpass expectations. Slack Connect facilitates direct access to support for partners, vendors, and B2B customers through a dedicated channel, fostering collaborative issue resolution. Slack clips and white-glove service further enhance the support process. Clips allow users to record audio, video, and screen shares, creating a searchable database of demonstrations. Private support channels in Slack provide key customers with white-glove service, allowing them to record and upload technical issues for prompt resolution. slack and service cloud In the current remote and decentralized business workforce, Service Cloud and Slack offer an opportunity to exceed customer expectations, transform service cases into lasting relationships, cut costs, and boost team productivity. If your average call handle time is too long, if your data is too siloed, or if your customer service teams are overwhelmed, contact Tectonic today to explore a Slack and Salesforce Service Cloud Integration. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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AI Potential to Improve Prior Authorizations

AI Potential to Improve Prior Authorizations

AI’s Potential to Reduce Provider Burdens in the Prior Authorization Process Artificial intelligence (AI) has the potential to significantly ease the documentation and substantiation burdens providers face during the prior authorization process. Prior authorization, a critical step where health plans approve or deny coverage for services or prescriptions before they’re administered, is a key cost-control mechanism in the U.S. healthcare system. While it helps payers avoid unnecessary spending, the process poses significant challenges, especially for healthcare providers tasked with gathering and submitting documentation. AI Potential to Improve Prior Authorizations examined. Historically, prior authorization has been a major regulatory challenge for providers, surpassing other issues such as electronic health record (EHR) interoperability and compliance with the No Surprises Act. Despite its cumbersome nature, prior authorization isn’t likely to be eliminated, as it plays a crucial role in balancing healthcare affordability and access to quality care. AI Potential to Improve Prior Authorizations The transactional nature of many prior authorization tasks makes them ripe for automation. Increasingly, stakeholders are turning to AI and other technology-driven solutions to streamline the process, making it less burdensome for providers. How AI Can Streamline Prior Authorization AI has already been applied to various aspects of healthcare, from automating hospital discharges to alleviating the administrative burdens of nurses. When applied to prior authorization, AI can speed up the approval process for both providers and payers, reducing delays in patient care and lowering administrative costs. Health insurance companies are already beginning to leverage AI to expedite prior authorization and claims decisions. However, concerns are growing over whether the use of AI in these areas complies with state and federal regulations. For example, a 2023 AMA Annual Meeting resolution cited an investigation revealing that Cigna doctors denied over 300,000 claims in two months, spending an average of just 1.2 seconds per case using AI. UnitedHealthcare has also employed AI to make “fast, efficient, and streamlined coverage decisions,” raising questions about whether these decisions adhere to regulatory standards for fairness and accuracy. AMA’s Call for Oversight on AI in Prior Authorization Recognizing the risks, the American Medical Association (AMA) has called for increased regulatory oversight of AI in prior authorization. Specifically, the AMA advocates for: AI could potentially reduce the time-consuming, manual tasks associated with prior authorization. However, as AMA Trustee Dr. Marilyn Heine cautioned, “AI is not a silver bullet.” The increasing reliance on AI for prior authorization must not add to the already overwhelming volume of requirements that burden physicians and hinder patient care. Nor can it increase the threat of cyberattacks. Fixing Prior Authorization: AMA’s Role Addressing the challenges of prior authorization is a key part of the AMA’s Recovery Plan for America’s Physicians. The organization is committed to reducing the overuse of prior authorization and improving the fairness of existing processes, ensuring that the use of AI in healthcare supports—not hinders—patient care. To that end, the AMA continues to research the costs and impacts of prior authorization on healthcare providers and patients. To learn more about the proper use of AI in medicine and the AMA’s efforts to reform prior authorization, visit the AMA’s resources on healthcare AI. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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