Salesforce Health and Life Sciences Solutions Archives - gettectonic.com - Page 8
What is Health Cloud

What is Health Cloud?

Salesforce Health Cloud, a specialized platform designed for healthcare organizations, aims to streamline operations and provide personalized care. By leveraging cloud technology, mobile capabilities, and social integration, Health Care Cloud enhances productivity, reduces costs, and offers a comprehensive view of patient data. Salesforce keeps electronic personal health information (ephi) safe and secure. Since its inception, Salesforce Health Cloud has evolved significantly to meet the unique and challenging needs of the healthcare sector. The introduction of Customer 360 for Health marks a milestone in fostering empathetic care and promoting collaboration among healthcare teams. What is Salesforce Health Cloud? At its core, Health Cloud facilitates seamless collaboration among healthcare teams to ensure optimal patient care. With robust security measures in place, patient data remains secure and accessible only to authorized personnel. Salesforce Health provides care teams with convenient access to both clinical and non-clinical patient information, including health conditions, medications, appointment history, communication preferences, and data from Electronic Health Records (EHRs). Categorized under Salesforce Industry Clouds, Health Cloud combines CRM capabilities with specialized features tailored for healthcare providers, payers, medical device companies, and pharmaceutical manufacturers. Its goal is to deliver personalized, connected care across the entire, sometimes disjointed healthcare ecosystem. Why Use Salesforce Health Cloud? Salesforce Health offers benefits to various stakeholders within the healthcare industry, including providers, payers, manufacturers, and research organizations. In a challenging healthcare landscape, Health Cloud addresses concerns such as managing complex patient data and enhancing patient experiences effectively. Success stories from organizations like New England Biolabs and John Muir Health highlight the impact of Health Salesforce in streamlining operations, improving customer satisfaction, and enhancing care coordination. Despite its transformative potential, widespread adoption and success require rebuilding patient trust, delivering empathetic care, and prioritizing data security. Tools like Health Cloud play a crucial role in achieving these goals. The Health Cloud Data Model Central to Salesforce Health is the flexible Health Cloud Data Model, built atop the Salesforce Platform. This model organizes diverse healthcare data sources, leveraging standard objects like Accounts and Contacts alongside custom objects tailored for healthcare applications. The data model revolves around organizing data around the patient, providing care teams with a holistic view for informed decision-making and personalized care. It supports interoperability and adheres to healthcare data standards like HL7 and FHIR, enabling seamless integration with EHRs and other healthcare applications. Key Features of Salesforce Health Salesforce Health Cloud offers a suite of robust features, including: Patient 360: Provides a unified view of the patient, consolidating demographics, clinical data, and interactions for informed decision-making and personalized care. Care Plans: Enables care teams to create, track, and manage personalized care plans, incorporating goals, tasks, and milestones to monitor patient progress. Care Coordination: Facilitates collaboration among care teams, supporting secure messaging and information sharing across providers. Health Timeline: Offers an interactive visualization of a patient’s medical history, including encounters, lab results, and medications, aiding in understanding and decision-making. Einstein Analytics for Healthcare: Utilizes AI to deliver advanced insights and predictions, empowering organizations to enhance patient outcomes and operational efficiency. Patient 360 for Health In addition to existing features, Salesforce introduces new innovations under Patient 360 for Health, powered by AI. These updates include: Advanced Therapy Management: Streamlines treatment processes for pharmaceutical companies, offering full visibility into patient treatment. Salesforce Genie for Healthcare: Integrates real-time clinical and non-clinical data to create comprehensive patient profiles. AI-Supported Health Timeline: Enhances navigation and accessibility of patient records and journeys through AI. Home Health: Automates intake and scheduling for in-home treatment, optimizing patient preferences. Data Cloud for Healthcare: Connects clinical and non-clinical patient data from multiple sources into a real-time patient profile. MuleSoft Direct for Health Cloud: Provides out-of-the-box connectors to access EHR data, facilitating smoother integration. Tableau Accelerators for Health Cloud: Offers ready-to-use dashboards for various use cases, empowering teams with data-driven insights. Integration With MuleSoft Salesforce Health seamlessly integrates with MuleSoft, enabling organizations to connect with existing EHRs, billing systems, and healthcare applications. MuleSoft’s Anypoint Platform provides pre-built connectors and APIs to simplify integration and unlock the full potential of healthcare data. Salesforce Health Cloud is not only a powerful platform for healthcare organizations but also a catalyst for positive change in patient care and operational efficiency. By leveraging HC’s capabilities, healthcare organizations can deliver exceptional patient experiences, streamline processes, and ensure data security and compliance. With continuous integration and innovation within the Salesforce ecosystem, Health Cloud remains positioned to drive transformative change in the healthcare industry, addressing challenges and paving the way for a brighter future in healthcare. Considering Salesforce Health Cloud for your practice? Contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce Success Story

Case Study: Financial Services-Insurance Healthcare-Salesforce Service/Marketing Clouds

Salesforce provides comprehensive solutions tailored for the healthcare industry, addressing the specific needs of both payers (insurance providers) and providers (healthcare organizations). These solutions are designed to enhance patient engagement, improve operational efficiency, and drive better health outcomes. Salesforce Financial Services and Healthcare solutions.

Read More
Data Collection

Marketing Cloud Personalization Explained

Marketing Cloud Personalization introduces an advanced level of customization for both you and your clients. By tracking customer interactions on your website, the system can adjust messaging on web pages and customize experiences based on the products and services that interest your customer. With Marketing Cloud Personalization (formerly Interaction Studio), visualize, track, and manage customer experiences with real-time interaction management. SMCP gives you the power to utilize the 4 P’s of marketing personalization. What are the 4 Ps of marketing personalization? The timeless 4 Ps of marketing—Product, Place, Price, and Promotion—remain relevant. To capitalize on contemporary capabilities, it’s essential to update strategies. A recent Infosys survey found that: While monitoring customer behavior for personalized experiences is not new, the ability to do it in real-time is. To bring this vision to life, rely on Marketing Cloud Personalization (formerly Salesforce Interaction Studio). Salesforce Marketing Cloud Personalization is a real-time personalization and interaction management solution, creating personalized experiences at crucial touch points throughout the customer journey. Marketing Cloud Personalization enables you to: Other beneficial reasons to implement Marketing Cloud Personalization include: Impact & Benefits Across Industries: Marketing Cloud Personalization captures data from every interaction, building unique customer profiles for known and unknown visitors. It supports web, mobile, and email campaigns, offering real-time personalization experiences and advanced features like triggered and server-side campaigns. Gears, Feeds, and Catalogs: Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce Asset Managment

Create an Asset in Salesforce Asset Management

Assets, such as refrigerators or freezers strategically placed at retail stores or customer locations, serve to enhance sales. As the owner of these assets, you bear responsibility for their maintenance, repair, and required services. Efficient asset management not only reduces customer complaints but also elevates your brand value. Active tracking of asset conditions enables better budgeting, minimizes losses, and ensures employee safety. Create an Asset in Salesforce Asset Management. Assets also may be not for sale items like vehicles, MRIs, or computers etc that you use in the company but have to manage like an asset. The serial number of an asset serves as its unique identifier, generated based on the asset template and type. Asset templates outline generic characteristics, including an asset type with specific details. Admins create templates related to products, ensuring alignment between the asset type and product type. For instance, an asset template like “Single Door Fridge” can be created, with an asset type named “Single Door Fridge in Red.” To facilitate asset service requests, a field service team can utilize customer task templates for tasks such as repair, maintenance, retirement, and replacement. Assets are associated with a sales organization, and the sales org of an asset must match the customer’s sales org. Assets can also be linked to an account and its associated Point of Sales (POS), with distinctions outlined between assets and POS. Create an Asset in Salesforce Asset Management Creating an asset record involves defining details like manufacturer and manufacturing year, with the addition of a serial number or tag for easy identification. Assets can be associated with an account and its related point of sale, or linked to a product to enable sales representatives to place orders. To initiate tracking of products sold to customers, customization of asset page layouts and editing object permissions is recommended. Asset types, treated as Product records, can be created for classification purposes. Effective asset lifecycle management, encompassing planning, acquisition, utilization, maintenance, and disposal, is crucial for organizational efficiency. In Salesforce, assets are created through Salesforce CPQ by selecting “Contracted” on an opportunity or order. The asset creation process varies based on the account’s renewal model and the asset conversion field’s value on the product contracted. Salesforce CPQ, or Configure Price Quote software, empowers sales reps to generate quotes with customized product and pricing configurations based on buyer needs. It synchronizes all interactions with a deal’s documents within the Salesforce CRM. Salesforce asset management allows representatives to track customer purchases relevant to their organization’s products. It provides quick responses to recent purchase inquiries by checking ordered items. The customizable asset management tools by Salesforce are applicable across various industries and offer significant ROI. Linking assets together under parent groupings enhances accessibility, optimizing asset management for a competitive edge and maximum team productivity. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Best CPQ for Salesforce Many businesses, once they select the best Salesforce CPQ tool for their business, turn to an implementation partner like Tectonic Read more

Read More
MuleSoft Direct for Industry Cloud

Announcing MuleSoft Direct for Salesforce Industry Clouds

MuleSoft provides the easy-to-use tools you need to automate your way to higher productivity and lower costs.  Announcing MuleSoft Direct for Salesforce Industry Clouds! Salesforce and MuleSoft have introduced a groundbreaking connectivity solution, MuleSoft Direct for Industry Clouds, designed to expedite project delivery and foster innovation within specific industries. This solution empowers both business and IT professionals to swiftly implement industry-standard integration use cases, enhancing critical business operations. The initial rollout of MuleSoft is now accessible for Salesforce Communications Cloud and Energy & Utilities Cloud. Key Significance: In the post-pandemic landscape, the demand for quicker and more efficient project delivery is paramount. Industries face increased pressure to adopt interoperability standards such as Fast Healthcare Interoperability Resources (FHIR), Banking Industry Architecture Network (BIAN), and TeleManagement Forum (TM Forum). MuleSoft Direct for Industry Clouds addresses these demands by delivering turnkey connectivity solutions tailored for specific industries, streamlining the integration of systems and data. Leverage pre-built solutions in industry standard for business critical operations to accelerate time to value. Innovation Highlights: With MuleSoft Direct, industry-leading connectivity is accelerated in the following ways: MuleSoft Direct for Salesforce Industry Clouds MuleSoft Direct simplifies connectivity by offering pre-built industry-specific use cases that cater to unique and complex business requirements. Use cases for Communications and Energy & Utilities include validating addresses and services during quoting and ordering, submitting new orders to order management systems, and streamlining billing processes. Future Steps: MuleSoft Direct solutions are set to expand to Health Cloud and Financial Services Cloud in the coming year, addressing integration needs related to Prior Authorization and fee reversals. There are plans to onboard additional industries in the future. Perspective from Salesforce and MuleSoft: “MuleSoft helps you automate any system and connect to any data, anywhere,” emphasizing the embedding of modern, industry-compliant connectivity and automation into industry clouds. Liam Doyle, SVP, Product Management, Mulesoft Jujhar Singh, EVP & GTM, Salesforce Industries, emphasized the significance of MuleSoft Direct in accelerating the implementation of industry cloud solutions, pre-building and packaging critical connectivity use cases to hasten customers’ time to value. Connectivity made easy for… Health Cloud Speed up Prior Authorization and power patient 360 initiatives with FHIR integrations directly in Health Cloud. Financial Services Cloud Modernize legacy systems to deliver digital-first experiences with BIAN integrations directly in Financial Services Cloud. Communications Cloud Streamline service and order operations with TM Forum integrations directly in Communications Cloud. Energy & Utilities Cloud Expedite key service processes with packaged billing and pricing integrations directly in Energy & Utilities Cloud. Consumer Goods Cloud Implement key initiatives like trade promotion management faster with pre-built integrations directly in Consumer Goods Cloud. Media Cloud Enhance key media & entertainment operations with pre-built integrations directly in Media Cloud. If you’re a beginner in data integration tools, this could be a reason why Mulesoft may not be right for you. It has a vast number of integrations and capabilities that can make it difficult for beginners to use. Contact Tectonic today for assistance. Content updated January 2024. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

Read More
Salesforce and Healthcare

Healthcare Technology Solutions

Healthcare institutions have the golden opportunity to enhance the technology systems implemented over the past few pandemic years, particularly in the realm of virtual rounding—where clinicians utilize collaboration technologies to interact with patients remotely. This approach gained significant traction during the pandemic and is now poised for further growth and refinement. Healthcare Technology Solutions. Healthcare technology solutions refer to the use of technology to improve both healthcare delivery and outcomes.  These solutions encompass a wide range of technologies from electronic health records to wearable devices to mobile applications.  Many believe the solution to better healthcare is data and collaboration.  The right software can help. Healthcare Technology Solutions Here are ways to maximize the impact of virtual rounding specifically in your healthcare organization: Devices: Collaboration Software: Telehealth Peripherals: Electronic Medical Records: Patient Experience APIs: Asset Tracking: Business Intelligence: Mobility Management: Whether your organization requires healthcare technology hardware, software, or cloud-based solutions, Tectonic is well-equipped to expedite the implementation process with numerous healthcare implementations under our belt. Five Exciting and emerging healthcare technology solutions coming in 2023 and beyond: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce Slack Integration

Slack and Salesforce Announce Industry Specific Solutions

As the pace of digital transformation accelerates, businesses seek solutions to enhance productivity, foster connection and collaboration, and automate workflows in an increasingly digital-centric environment. Slack and Salesforce Industry Specific Solutions are leading the charge. Every company, regardless of size, can benefit from a digital platform that dismantles silos, fostering connectivity among people, tools, and customers—an approach we refer to as a digital HQ. However, embarking on digital transformation is a complex undertaking, demanding expertise and a profound understanding of trends shaping the business landscape and workforce. To address these challenges, we have collaborated with Slack and Salesforce consulting partners to introduce the initial phase of Slack Partner Industry Solutions. Slack and Salesforce Industry Solutions is the result! Earlier this year, we expanded Slack’s global consulting partner ecosystem. As the adoption of Slack continues to grow, our partners have invested in crafting solutions tailored to meet specific industry requirements, seamlessly integrating Slack into diverse work methodologies. Today, a broader array of solutions and services is available, empowering Slack and Salesforce customers to optimize their digital tools further. For those seeking a personalized solution aligned with their industry’s unique characteristics, Slack-certified consulting partners have developed tailored solutions for industries such as financial services, manufacturing, communications, retail, media, technology, and more. This development is particularly advantageous for Slack customers aiming to establish a digital HQ that aligns with the specific needs of their businesses. Customers will benefit from cutting-edge technologies offered by Slack and Salesforce’s Customer 360, complemented by invaluable services from our partners, encompassing advisory, strategy, organizational transformation, and change management. This collaborative effort aims to dismantle data silos, enabling organizations to collaborate productively in a work-from-anywhere paradigm. Our partners also provide strategic guidance, helping create digital HQs that address industry-specific challenges, such as intelligent case swarming for lapsing insurance policies, predicting customer churn in wealth management, streamlining manufacturing supplier onboarding and management, transforming contact centers for retail and consumer goods companies, or enhancing advertisement sales for communications and media businesses. “The world’s largest and most influential consultancies have recognized that every customer needs a digital HQ. Slack and Salesforce are a key enabler to make that happen. Having these partners engaged and primed to deliver these industry solutions is a big step in our ability to bring the digital HQ to market.” Richard Hasslacher, VP of Slack Alliances & Channels Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

Read More
Salesforce and Healthcare

Personalized Experiences in Healthcare

Customization plays a pivotal role in elevating engagement and fostering trust between healthcare providers and patients. By crafting personalized communications and experiences grounded in patient demographics, health status, and preferences, healthcare organizations can position themselves as reliable partners in their patients’ health journeys. The arrival of Salesforce Personalization brings a whole new set of tools to create engaging, personalized experiences in healthcare. Salesforce Health Cloud extends Service Cloud’s capabilities by allowing healthcare practitioners to form Care Teams composed of patients’ care community members. Primary care physicians, specialists, household caregivers, and anybody involved in a patient’s healthcare journey could make up this group. Personalized Healthcare Experiences with Salesforce 360-Degree Customer View An effective approach to achieve personalization involves leveraging data insights to access comprehensive audience information, optimize physician relationships, and enhance acquisition. Salesforce’s Health Cloud facilitates the connection of disparate systems, enabling healthcare providers to establish a 360-degree view of their patients and deliver more individualized care. Furthermore, marketing automation tools can efficiently deliver personalized communications to the physician community at scale. Tailoring journeys, employing omni-channel communication, and automating workflows emerge as effective strategies for personalizing the healthcare experience. Through the utilization of these methods, healthcare providers can enhance trust and customer retention, ultimately leading to improved health and business outcomes. In essence, personalization stands as a key tool for healthcare providers to cultivate trust and enhance patient outcomes. The ideal digitally supported personalized patient experience includes: Patients’ care needs are clearly identified based on their demographic, clinical, and psychosocial data as well as past behaviors, so that they are matched with the right set of services. Connect everyone in the ecosystem around the patient to increase efficiencies. Surface insights by integrating data silos across R&D, manufacturing, and supply chain to deliver therapies. Create, scale, and track therapy-specific support programs with personalized experiences and real-time analytics. Research shows that personalized care does indeed improve patient experience and outcomes. The same study showed that as much as one-third of high-cost unplanned follow-up care was preventable. What is personalization in healthcare? A personalized approach requires a dynamic customization of care that is specifically relevant to the individual, based on factors such as medical conditions, genome, needs, values, and circumstances. Today’s most innovative providers personalize every facet of patient care at every stage of the wellness journey. Here’s how you can deliver personalized experiences that are secure, compliant, agile, and interoperable — for every moment that matters. Get patients on therapy faster. Raise trial awareness and create trusted relationships through personalized interactions. Collaborate to improve outcomes. Connect teams to improve productivity and efficiency as you ensure compliance with trusted and advanced integrations. Make data-driven improvements and drive cross-team efficiencies. Find new opportunities to make program improvements with valuable patient and healthcare provider insights. Book coordinated appointments easily. Built-in lead times and site capacity information let you schedule apheresis, manufacturing entry, and infusion appointments smoothly. Reschedule full appointment chains effortlessly. Respond to adjustments in manufacturing turnaround times and the patient’s availability to keep development and administration progressing. Configure multiple therapies on one flexible platform. Allow multiple organizations to configure, deliver, and scale various therapies, while maintaining regulatory compliance. Contact Tectonic today to discover how Salesforce can improve your personalized experiences in health care and life sciences. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce Slack Integration

Workflows for Salesforce Slack

We all rely on processes to keep our teams organized and propel work forward. However, manual processes can be cumbersome, with work often getting lost in the chaos of Slack DMs or crowded team channels. Imagine if there were a way to structure processes into forms within Slack, allowing people to fill them out and automatically route requests to the appropriate individuals for follow-up. This is where Slack workflows come into play. What are Workflows for Salesforce Slack? A workflow is a multi-step process within your company, representing the sequence of tasks undertaken to achieve a business objective. Examples of Workflows for Salesforce Slack include: Workflows have a sequence of steps: Each workflow consists of multiple stages that typically occur in a specific order. Workflow Automation: Workflow automation is the use of software to streamline multi-step, multi-team workflows, ensuring the correct steps are followed, and tasks are completed efficiently. Types of Workflow Automation: Benefits of Workflow Automation in Slack: By incorporating workflow automation into Slack, teams can enhance efficiency, maintain structure, and reduce the risk of tasks getting lost or delayed. Contact Tectonic to learn more about Slack integration. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce Integration

Salesforce Integrations for Sales and Marketing Teams

First Understand Salesforce Integrations Salesforce integrations involve establishing seamless connections between Salesforce and diverse third-party applications. These applications range from marketing automation tools and customer service software to accounting programs. The purpose is to facilitate a smooth exchange of data, ultimately enhancing Salesforce’s overall functionality. Salesforce integrations for sales and marketing teams brings all the applications needed for the relationship with prospects into one place. Salesforce’s Integration Ecosystem While Salesforce boasts a robust integration ecosystem, featuring over 3,000 integrations available on its AppExchange marketplace. Users can leverage various integration approaches: Salesforce Integrations for Sales and Marketing While there’s no complete universal list of essential Salesforce integrations for sales and marketing, several widely-used integrations cater to diverse needs: No-code Data Automation Integrations: Analytics and Reporting Integrations: Email Marketing Automation Integration: Data Storage Integration: Communications Apps Integrations: Project Management Tools Integration: Account Management Integration: CRM Tools Integration: Helpdesk Integrations: Feedback Tools Integration: These integrations facilitate efficient data handling, analytics, communication, project management, and more within sales and marketing teams. Integrations for Sales and Marketing Tools Salesforce seamlessly integrates with various tools relevant to Sales and Marketing teams, including but not limited to: Salesforce Integration with Teams and Workday The Salesforce AppExchange Salesforce’s Role in Sales and Marketing Salesforce Marketing Cloud Salesforce and ERP Integration Digital Marketing and Salesforce Salesforce’s Role in Marketing Automation Content updated November 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce and Healthcare

What is Healthcare Technology?

What is the role of healthcare technology? Healthtech companies play a crucial role in elevating patient care and outcome. Within the health and life sciences industry technology plays an important role. Leveraging innovative technologies and digital solutions, these companies contribute to the enhancement of diagnostic accuracy, treatment planning, and monitoring efficiency for healthcare providers. How is technology defined in healthcare? Healthtech encompasses a broad spectrum of technologies, including medical devices, information technology (IT) systems, algorithms, artificial intelligence (AI), cloud computing, and blockchain. The purpose is to provide support to healthcare organizations, facilitating improved services and patient care. CRM in healthcare not only stores patients’ contact information. It also gives a comprehensive overview of their medical history, appointments, and prescriptions. Using a healthcare CRM system, providers can customize their patient management plans so that each patient gets precisely the amount of care they need. How does HealthTech differ from MedTech? HealthTech is implemented through diverse technologies like wearables, applications, or databases. MedTech primarily involves medical equipment, prosthesis, and tools. Despite their distinct differences, both HealthTech and MedTech share a common goal of integrating technology into healthcare. What is healthcare management and technology? Health information management and healthtech professionals are engaged in comprehending healthcare dat. The intricacies of which require in-depth knowledge of the software and systems that govern its utilization. The convergence of these fields aims to enhance the quality of life for medical patients by integrating technology into healthcare practices. The global healthcare CRM market size was estimated at USD 14.3 billion in 2021 and is expected to reach USD 16.0 billion in 2022. The value is predicted to grow at a CAGR of 8.4% from 2022 to 2030. North America remained the largest market for medical CRM in 2021. Health Cloud is one of the Salesforce Industry Clouds: a solution tailored to meet the unique needs of specific industries. It combines the best of Salesforce’s CRM capabilities with advanced features tailored for healthcare providers, payers, medical device companies, and pharmaceutical manufacturers. What is a Hipaa compliant CRM? HIPAA regulations require this information be protected and kept confidential… A HIPAA-compliant CRM ensures that the information is handled securely and that the organization is in compliance with the law. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Salesforce and Healthcare

Healthcare CRM to Enable Consumers and Build Trust

To transform the healthcare industry and enhance the experiences of all stakeholders requires the right tools. Making a paramount focus on building trust through personalization is imperative. Patients no longer desire to be perceived merely as a number or a chart. They seek a personalized treatment approach. Using the right healthcare CRM to enable trust with consumers makes good sense. The Goal of a Healthcare CRM This goal can be accomplished by seamlessly integrating electronic health records (EHRs) and claims data, establishing a 360-degree view of each healthcare consumer. A unique view of each consumer. Leveraging the capabilities of application programming interfaces (APIs), organizations can access comprehensive consumer information in real-time. By facilitating effective collaboration, informed care decisions, and the prevention of care gaps. The incorporation of state-of-the-art healthcare customer relationship management (CRM) platforms, equipped with AI and advanced analytics, can yield actionable insights. Insights that enhance interactions with patients and members. For instance, Community Health Choice (CHC) in Texas has embraced Salesforce’s Health Cloud, fully integrating clinical and claims data to create a holistic view of each patient, enabling the delivery of comprehensive care. What is a CRM system in healthcare? A healthcare CRM is a customer relationship management system designed specifically for use in the healthcare industry. Salesforce Health Cloud is a top choice to enable trust. CRM in healthcare not only stores patients’ contact information, it also gives a comprehensive overview of their medical history, appointments, and prescriptions. With a healthcare CRM system, you can customize your patient management plans so that each patient gets precisely the amount of care they need. A Healthcare CRM to Build Trust Connected experiences contribute to strengthening trust, increasing retention, and ultimately fostering improved health outcomes and business results for healthcare organizations. Implementing these strategies allows healthcare organizations to enhance the overall quality of care, providing a more positive experience for patients, providers, and other stakeholders. Salesforce is the right healthcare CRM to enable trust with your patients and community. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

Read More
Quest to be Data-Driven

Quest to be Data-Driven

“Data-driven” is a business term that refers to the utilization of data to inform or enhance processes, decision making, and even the revenue model. The quest to be data-driven is afoot. In recent years, a data-driven business approach has gained a great deal of traction. It is true that every business deals with data — however, data-driven businesses systematically and methodically use data to power business decisions. Incorporating the notion of being a data-driven enterprise enriches the understanding of how data can profoundly impact business operations. Leveraging data not only offers valuable insights but also enhances adaptability, thereby sharpening the competitive edge of an organization. These insights serve as a foundation for making market predictions and adapting business strategies accordingly, often leading to revenue growth. While data may not provide solutions to all organizational challenges, embracing a data-driven approach lays a solid groundwork for achieving organizational goals. Data-driven contrasts with decision making that may be driven by emotions, external pressure, or instinct. So, what exactly constitutes a data-driven enterprise? It transcends mere number-crunching; it involves creating sustainable value for customers and innovating efficiently in the digital economy. Encouraging a data-driven approach across all facets of the business is paramount to success. Gaining data insights from data is invaluable. It allows organizations to reshape customer interactions, provided the data is accurate, accessible, and integrated into existing processes. However, many struggle to extract value from their data due to the complexity of transforming raw data into actionable insights. Understanding the hierarchy of data, information, and insights is crucial, as actionable insights drive data-driven success. Furthermore, adaptability emerges as a crucial factor in today’s rapidly evolving landscape. The ability to swiftly respond to changes and leverage data for informed decision-making is paramount. Data-driven insights serve as powerful tools for facilitating change and fostering agility, ensuring organizations remain competitive. Moreover, data serves as a catalyst for revenue generation through various business models such as Data as a Service (DaaS), Information as a Service (IaaS), and Answer as a Service (AaaS). By putting customer satisfaction at the forefront and leveraging data-driven insights, organizations can evolve their products proactively and drive growth. Building a data-driven enterprise involves a strategic approach encompassing nine key steps, including defining end goals, setting tangible KPIs, and fostering a data-driven culture across the organization. However, challenges such as deciding what to track, lack of tools or time for data collation, and turning data into meaningful insights may arise. Overcoming these challenges requires a cultural shift towards data-driven decision-making and the adoption of modern data architectures. Walking (or perhaps running) the data-driven journey with Tectonic involves connecting and integrating various data sources to ensure seamless data flow. By embracing a data-driven approach, organizations can unlock the full potential of their data, driving innovation, enhancing customer experiences, and achieving long-term success in today’s dynamic, rapidly evolving business landscape. Expanding upon this foundation, let’s go deeper into the transformative power of data-driven enterprises across various industry sectors. Consider, for instance, the retail industry, where data-driven insights revolutionize customer experiences and optimize operational efficiency. In the retail sector, understanding consumer behavior and preferences iscrucial to daily, quarterly, and annual success. By harnessing data analytics, retailers can analyze purchasing patterns, demographic information, and social media interactions to tailor marketing strategies and product offerings. For example, through personalized recommendations based on past purchases and browsing history, retailers can enhance customer engagement and drive sales. Moreover, data-driven insights enable retailers to optimize inventory management and supply chain operations. By analyzing historical sales data and demand forecasts, retailers can anticipate fluctuations in demand, minimize stockouts, and reduce excess inventory. This not only improves operational efficiency but also enhances customer satisfaction by ensuring products are readily available when needed. Furthermore, in the healthcare industry, data-driven approaches revolutionize patient care and treatment outcomes. Electronic health records (EHRs) and medical imaging technologies generate vast amounts of data, providing healthcare professionals with valuable insights into patient health and treatment efficacy. By leveraging predictive analytics and machine learning algorithms, healthcare providers can identify patients at risk of developing chronic conditions, enabling early intervention and preventive care. Additionally, data-driven approaches facilitate personalized treatment plans tailored to each patient’s unique medical history, genetic makeup, and lifestyle factors, improving treatment outcomes and patient satisfaction. In the manufacturing sector, data-driven strategies optimize production processes, enhance product quality, and reduce operational costs. By implementing Internet of Things (IoT) sensors and connected devices on the factory floor, manufacturers can collect real-time data on equipment performance, energy consumption, and production efficiency. Analyzing this data enables manufacturers to identify inefficiencies, minimize downtime, and proactively schedule maintenance to prevent costly equipment failures. Moreover, data-driven insights inform process improvements and product innovations, enabling manufacturers to stay competitive in an increasingly globalized market. The ultimately transformative impact of data-driven enterprises extends across various industry sectors, revolutionizing business operations, enhancing customer experiences, and driving innovation. By embracing a data-driven approach and leveraging advanced analytics technologies, organizations can unlock new opportunities for growth, efficiency, and competitive advantage in today’s data-loaded digital economy. Becoming data-driven requires harnessing the full potential of your data, transforming it into actionable insights, and iteratively refining your processes. Remember, data itself is not the ultimate goal but rather a powerful tool to drive informed decision-making and organizational growth. To establish a truly data-driven organization, consider the following nine steps: By following these steps, your organization can effectively harness the power of data to drive innovation, improve decision-making, and achieve sustainable growth in today’s data-driven landscape. Tectonic recognizes the challenges in the quest to be data-driven. We’ve launched a Data Cloud Salesforce Implementation Solution to help you. Content updated May 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing,

Read More
gettectonic.com