Salesforce Optimization Archives - gettectonic.com

21Jun

Lead Assignment Automation for Salesforce

Automating Lead Assignment for Salesforce Platforms with Lead Assignment Automation for Salesforce Effective lead assignment within Salesforce is critical to ensure that sales-ready leads are directed to the appropriate individuals at the right moment. This process should never be overlooked. Lead assignment ensures that when a lead is marketing qualified or sales qualified it is contacted. Lead assignment plays a pivotal role in ensuring that sales-ready leads are promptly delivered to the right sales representatives, which underscores the significance of automating this process across various Salesforce platforms, from Account Engagement to Sales Cloud and Marketing Cloud to Sales Cloud. The primary goal for marketers is to assign inbound leads in the most efficient manner possible, and Salesforce’s lead assignment features empower us to achieve precisely that. With automation! Whether to queues or designated account representatives, this frees up your time to go back to marketing. If you’ve been manually assigning leads up until now, get ready for a transformative experience. Lead Assignment Automation for Salesforce And for those already leveraging automated lead assignment features in your Salesforce accounts, don’t rush to stop reading just yet. Stay tuned to ensure you’re adhering to best practices and making lead assignment (also known as lead routing) as seamless as possible with this insight from Tectonic. For this insight, we’ll assume you’re using Sales Cloud alongside Account Engagement and/or Marketing Cloud. This involves two essential components to ensure smooth lead assignment: integrating and configuring your Salesforce products to work harmoniously together and setting up Lead Assignment Rules in Salesforce. Part 1 – Configuring Your Salesforce Products Integration The initial crucial step is to establish connectivity between your platforms using the Salesforce Connector for Account Engagement or Marketing Cloud Connect, depending on your usage. Connecting Marketing Cloud Account Engagement and Sales Cloud via the Salesforce Connector is relatively straightforward, enabling the two platforms to communicate and share data seamlessly, eliminating the need for manual data imports and exports by marketers. You’ll find the Salesforce Connector on the AppExchange, and Salesforce provides an implementation guide, which includes pre-installation considerations. Tectonic can assist. Ensure you’re utilizing the V2 Connector; if you’re currently using the connector but haven’t upgraded, make that your first step. Marketing Data Sharing Upon installing the Account Engagement-Salesforce Connector, you’ll encounter ‘Marketing Data Sharing,’ which allows you to control which Leads, Contacts, Opportunities, or custom objects are eligible for syncing from Salesforce to Account Engagement. This feature is ideal for organizations with multiple Business Units and can also benefit those with a single unit. MDS offers greater control over when prospect and lead records are created, contributing to effective lead management. Understanding Sync Behaviors Once your platforms are connected, make time to fully understand how data syncs between them. You can designate either Account Engagement or Salesforce as the ‘master’ values, ensuring consistency in case of discrepancies between the platforms. Additionally, you can opt to use the ‘most recently updated record’ as the standard. This option ensures data is up to date regardless of which platform it was last updated in. For Account Engagement and Sales Cloud, prospects’ records typically sync every two to four minutes, with immediate syncing for most records. However, Account Engagement processes sync queues with over 400 records in batches. Standard batch processing syncs 12,000 records per hour. Certain activities can trigger a sync, which can occur at a prospect, trigger, or system level. We recommend reviewing a comprehensive guide to Account Engagement and Salesforce sync behaviors for newcomers to this topic or to validate your current sync settings for accuracy and error-free operations. Part 2 – Setting Up Lead Assignment Planning Lead Assignment and Criteria Assuming successful integration and syncing of accounts, you’re now poised to plan and implement lead assignment using predefined criteria. Differentiate between implicit and explicit leads based on lead scoring and grading: The perfect sales-ready or marketing qualified lead will meet both explicit and implicit criteria. Therefore, your first task is to collaboratively define and document what constitutes a qualified lead, involving both marketing and sales teams. Only after establishing a clear definition of a sales-ready lead can you proceed to map out who should receive such leads, when, and how. Consider the following: Utilize these considerations to outline more precise criteria: Document your lead assignment plan offline before implementing changes in Salesforce accounts. This aids in gaining a clear understanding of the workflow and allows for validation before modifying settings that could lead to issues later. For that matter you should always document system modifications. Creating a Lead Assignment Rule in Salesforce Navigate to the ‘Marketing’ section in Salesforce and access ‘Lead Assignment Rules.’ Here, you can create a Lead Assignment Rule; note that only one rule can be active at a time. Specify the processing order for each criterion when creating a rule, prioritizing the most important criteria first. Once criteria are entered (ensuring you have necessary data values to match the rule), select the assignment action: To assign a lead to a ‘Queue,’ first create the Queue in Salesforce’s Administration > Users > Queues section. For instance, set up Queues for each region’s sales team with relevant users as members (e.g., ‘Leads – UK’ or ‘Leads – Germany’). Once activated, all leads will be assigned based on the active rule. Consider adding a final criteria to catch all other leads and assign them to a default user or queue for review and manual assignment if needed. Triggering LARs from Account Engagement/Marketing Cloud Lead assignment complexities arise when determining how leads are assigned in Salesforce via Account Engagement or Marketing Cloud. Account Engagement In Account Engagement, formerly Pardot, prospects must have an assigned user to sync with Salesforce initially. However, an assigned user bypasses the Salesforce Lead Assignment Rule. For organizations preferring a Lead Assignment Rule in Salesforce to automate large lead volumes among multiple users, select ‘Assign Prospect Via Salesforce Active Assignment Rule’ within the Completion Actions (for forms, form handlers, custom redirects, emails, and page actions), Automation Rules, or Engagement

June 21, 2023in Einstein Insights, Salesforce, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Optimization, Salesforce Sales Cloud

19Jun

Writing and Sending Marketing Automation in Salesforce

Marketing automation refers to technology that efficiently manages various marketing processes and multifaceted campaigns across multiple channels. It automates the targeting of customers through messages delivered via email, web, social media, and text. These messages are sent automatically based on predefined sets of instructions known as workflows. These workflows can be template-defined, custom-built, or adjusted during a campaign for improved outcomes. Marketing automation in Salesforce is the same, only better. The primary functions of marketing automation encompass lead generation, nurturing, scoring, and measuring the overall return on investment (ROI) of campaigns. As an organization grows in size and complexity, the time- and cost-saving benefits of automation become more apparent. Robust marketing automation systems are designed to seamlessly scale alongside the evolving needs of your business. Why Marketing Automation By employing marketing automation, you can execute a digital marketing strategy without the need to manually send every email, message, campaign, or post. Efficient automation tools aid in audience identification, content design, and the automatic triggering of actions based on schedules and customer behavior. This allows you to focus on other tasks while your campaign unfolds, enabling subsequent analysis and adjustments to your marketing plan based on emerging results. An automated marketing strategy proves invaluable in saving time and resources, driving revenue and ROI, while enabling you to concentrate on business growth. Customer data is collected through various interactions, such as emails, website visits, app usage, and social media engagement. Marketing automation leverages this data to create a comprehensive 360-degree view of each customer. The system streamlines segmentation and targeting processes, enabling quick and scalable identification of the right audiences. It tailors messaging automatically based on individual customer profiles, creating relevant and personalized content across email, mobile, social media, web experiences, and more. Whether dealing with a customer base of 100 or 100 million, marketing automation efficiently delivers personalized experiences. At scale. Marketing automation plays a pivotal role in crafting relevant content and messaging across diverse channels. It goes beyond mere personalization by dynamically customizing email subject lines, integrating mobile messaging with email and social campaigns, generating targeted digital ads, and automatically recommending suitable products on websites. Marketing Automation in Salesforce This approach allows businesses to engage customers throughout their journey, irrespective of where they are in the customer lifecycle — from acquisition to advocacy. Marketing automation ensures the delivery of timely, pertinent content that aligns with customer preferences, converting prospects into lifelong brand advocates. Emphasizing ease of use, marketing automation enables the creation of campaigns with a single click and centralizes control over all aspects of the digital marketing strategy. User-friendly interfaces and drag-and-drop functionality, reminiscent of everyday apps, make the process straightforward. Moreover, marketing automation with Salesforce serves as a central hub for customer data, ensuring a consistent brand identity across all teams — seamlessly bringing together marketing, sales, and customer service to create a unified and seamless customer experience. Automation Assistance Tectonic looks forward to assisting you in implementing a marketing automation platform, such as Marketing Cloud or Account Engagement (formerly Pardot), and providing consulting services to optimize your emails for maximum impact. Contact us today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 19, 2023in Data, Marketing Automation, Salesforce, Salesforce Communications Cloud, Salesforce Marketing Automation, Salesforce Marketing Cloud Advertising, Salesforce Optimization, Technology

Salesforce Quip Sales Cloud Service Cloud

17Jun

Salesforce Records in Quip

Integrate your Salesforce records directly into Quip, enabling streamlined collaboration and efficient workflows. With Quip, you can customize record views, perform bulk updates, and sync changes seamlessly to Salesforce. Additionally, you can add notes and define next steps to share with your team, keeping everyone aligned. The Salesforce Record Live App in Quip connects your free-form content with Salesforce data. This integration ensures your records stay up to date and readily accessible for collaboration. To enhance team productivity, import your Salesforce records into Quip and customize them to fit your needs. Using Salesforce Template Records in Quip Template Records allow dynamic integration between Salesforce data and Quip templates. When a document is created from an embedded template, the Template Records automatically populate with relevant data and stay synced to Salesforce. Control which fields are displayed to ensure information remains relevant, fostering better adoption of tools like Account Plans. Setting Up Salesforce Template Records Key Considerations By leveraging Salesforce Template Records in Quip, you can ensure your team has real-time access to relevant data while maintaining streamlined processes for document creation and collaboration. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

June 17, 2023in Data, Salesforce Development Services, Salesforce Optimization

13May

Channels and Tactics Redefine Customer Engagement

In today’s digital era, data is the core of enterprises, transforming actionable insights from a secondary role to a mission-critical element. Channels and Tactics Redefine Customer Engagement for nearly everyone. Marketers are investing heavily in tools and technologies that unify data, enabling brands to create unique customer profiles, automate campaigns, and scale personalized strategies effectively. While customer relationship management (CRM) systems are widely popular, marketers use a variety of tools to maintain relationships throughout the customer lifecycle. Notably, 89% of B2B and B2B2C marketers utilize account-based marketing platforms to conduct targeted campaigns in collaboration with their sales and service teams. To meet the growing demand for data-driven, personalized, and scalable customer experiences, over half of marketers have adopted artificial intelligence (AI). Additionally, 90% use CRM systems, 89% employ account-based marketing platforms, and 62% leverage AI. Marketers are keenly aware of customer trends and are experimenting with new digital channels to connect with their audience. Chief Marketing Officers (CMOs) cite customer preferences and expectations as the primary drivers of digital strategy. Recognizing the dominance of streaming services in the media landscape, marketers are increasingly using TV and over-the-top (OTT) platforms to reach prospects and customers. Video remains a crucial component of the marketing mix, with both pre-produced and livestream videos gaining traction. As customers show a growing preference for online engagement, marketers are leveraging a wide range of interactive and user-generated content to satisfy this demand. Interactive content and livestream videos, in particular, have experienced the most significant annual growth. Channels and Tactics Redefine Customer Engagement and that is not likely to change any time soon. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

May 13, 2023in Marketing Automation, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Optimization, Salesforce Sales Cloud

27Apr

Salesforce Inspector Chrome Reloaded

Salesforce Inspector Chrome Reloaded represents a significant advancement in the arsenal of tools available to Salesforce administrators and developers. As a Chrome extension, it seamlessly and easily integrates into the Salesforce user interface, offering a suite of productivity-enhancing features that streamline data and metadata inspection tasks. Developed as an evolution of the original Salesforce Inspector extension by Søren Krabbe, this reloaded version introduces several new functionalities designed to cater to the evolving needs of Salesforce professionals. One of the greatest features of Salesforce Inspector Chrome Reloaded is the Shortcut tab, which serves as a convenient hub for users to execute quick searches for specific flows, profiles, or permission sets. This functionality significantly reduces the time spent navigating through Salesforce menus, allowing users to locate essential components with ease. Additionally, the extension empowers administrators to manage the usage of Salesforce Inspector through a connected app, providing enhanced control over access and usage permissions. The introduction of the “Shortcut” tab adds another layer of efficiency to the user experience by providing instant access to key setup menu options. This intuitive interface redesign ensures that users can navigate through Salesforce configurations seamlessly, without the need for excessive clicks or searches. Moreover, the ability to copy Ids directly when exporting data and viewing all data pages further enhances the usability of the extension, allowing for smoother data management workflows. Furthermore, Salesforce Inspector Reloaded incorporates links to permission set assignments from the User tab, enabling administrators to efficiently manage user permissions and access levels. Additionally, the inclusion of new SObject setup links from the Object tab offers quick access to essential configuration settings, enhancing productivity and reducing the time required to perform administrative tasks. Beyond its user interface enhancements, Salesforce Inspector Chrome Reloaded also delivers an improved user experience through its redesigned interface. The updated design prioritizes clarity and accessibility, ensuring that users can navigate through the extension effortlessly and focus on their tasks without distractions. Overall, Salesforce Inspector Reloaded represents a significant leap forward in the realm of Salesforce productivity tools. By offering a comprehensive suite of features tailored to the needs of administrators and developers, this extension empowers users to maximize their efficiency and effectiveness when working with Salesforce data and metadata. Whether you’re a seasoned developer, a seasoned administrator, or a consultant, Salesforce Inspector Reloaded is poised to become an indispensable companion in your Salesforce journey, revolutionizing the way you interact with the platform and enhancing your productivity every step of the way. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

April 27, 2023in Salesforce, Salesforce Optimization

23Apr

The New Nonprofit Cloud

Salesforce.org recently announced the “New Nonprofit Cloud,” and Lori Freeman shared this update in the Trailblazer Community. Here’s a summary of the key points: Salesforce.org is rolling out an entirely new suite of technology solutions for nonprofits over the next few years, collectively named “Nonprofit Cloud.” These solutions will not be based on, nor compatible with, current offerings like NPSP. For now, there is no immediate need to focus on “Nonprofit Cloud.” Importantly, Nonprofit Pricing remains unchanged, with ten free licenses still available. However, licenses for the 11th and subsequent users under Nonprofit Cloud will be more expensive than standard licenses. There’s much more to this announcement, some of which wasn’t included in the official communication. It’s worth discussing these aspects in detail. Pricing Salesforce’s value for nonprofits lies in the Power of Us program, which donates the first ten licenses free of charge, and in the discounts applied to other Salesforce products. This remains unchanged. Before TrailblazerDX, assurances were given that this would not change. A question was raised during True To The Core, seeking a public commitment from Salesforce. Parker Harris’ response, along with Lori’s post and other communications, provide confidence in Salesforce’s ongoing support for nonprofits, though one should always remain cautious when relying on corporate commitments. However, pricing beyond the free licenses is not straightforward, likely due to Salesforce.org’s integration with Industries. Even Salesforce.org staff might not fully grasp the intricacies of licensing and pricing yet. What’s understood is that Nonprofit Cloud will be its own SKU, essentially bundling a Sales Cloud license, a Service Cloud license, and access to Industries-based functionality. All ten licenses granted to new organizations on the Nonprofit Cloud will include this entire bundle. This means that the P10 License Grant has expanded, as this bundle is more expensive and comes with additional technology. For the 11th license and beyond, organizations can choose: This pricing reflects no change from current rates. The uncertainty lies in what functionality will be unavailable to users with only a Lightning Enterprise Edition license compared to those on a Nonprofit Cloud license, and even more so for users on Platform licenses. The extent of “Industries” functions these users will lose, and what parts of the yet-to-be-seen Nonprofit Cloud application will be inaccessible, remain unknown. The Technology The newly announced Nonprofit Cloud is not yet ready for immediate use. Migration to this new platform should not be rushed, as it will be a significant undertaking with no immediate benefits. It’s expected that most organizations will delay this transition for several years, possibly more. If your current system is functioning well, there’s no need to fix it. If you are ready to make the jump, Tectonic is here to assist. For organizations starting fresh, the decision is challenging: This is not an easy choice, and one might be torn between the first and third options. To the extent that “it” can be purchased, few have seen what “it” truly is. When released, it will be a “minimum viable product,” with some cynics possibly viewing it as a “paid beta.” While one might hope for a “minimum lovable product,” it’s best not to hold your breath. Initial rollouts will include program management, followed by impact measurement, with fundraising features not expected until fall. It’s likely none of these will have full feature parity with their current equivalents, although they should offer some new, appealing features. Salesforce has also stated there are no plans for a new payment processing platform akin to Elevate. There’s still much uncertainty about what the actual Nonprofit Cloud product will offer. It’s barely available for anyone to test. Although there’s some way for partners to access a learning environment, it’s clear that what’s coming in the next few releases will be minimum viable, so there’s no urgency to adopt it. The only certainty is that Nonprofit Cloud will use Person Accounts, marking a significant data model shift. While this may require some adjustment, it’s not likely to be a major issue for most organizations due to storage increases in recent years. The plan is to ignore Nonprofit Cloud for at least a year, possibly two or three. Eventually, it might mature enough to consider adoption. Timing of Announcements It’s important to note that many did not learn of this on 3/14. Salesforce.org had embargoed meetings with Salesforce MVPs, partners, and possibly larger nonprofit customers starting in late fall 2022. Salesforce.org made some communication missteps that caused significant concern. There were initial fears about whether the Power of Us donation would disappear or if certain offerings would become more expensive. Then there were technical concerns about compatibility and the costs associated with migrating to the new platform, compounded by uncertainty over whether organizations would be forced to migrate. The layoffs at Salesforce, which seemed to disproportionately impact Salesforce.org, added to the anxiety. The absorption of Salesforce.org, the integration of the Power of Us Hub into the broader Trailblazer Community, the shift to Industries core architecture, and the layoffs all raised questions about whether nonprofits are now viewed as “just another industry vertical” by Salesforce. However, it’s clear from the above discussion that those fears and questions have been addressed. This detachment didn’t come immediately, so it’s understandable if others need time to reach this level of perspective. Holding this information under NDA was challenging, as it was more of a discussion opener than a concrete announcement. It’s a relief to finally discuss this openly. What Does this Announcement Signal About Salesforce.org? Salesforce—or even Salesforce.org—has never been an altruistic entity. Marc Benioff, in his books and keynotes, positions himself as a capitalist, believing that “business is the greatest force for good.” Salesforce is a capitalist enterprise, a multi-billion dollar corporation that exists to make money. It’s essential to recognize this reality. The 1-1-1 model and Salesforce’s support for nonprofits are commendable, but it’s crucial to see these actions for what they are—noblesse oblige. Salesforce.org was once a “social enterprise,” but perhaps its evolution has made this term

April 23, 2023in Salesforce for Nonprofits, Salesforce Nonprofit Cloud, Salesforce Optimization

18Apr

Salesforce Slack for Financial Services

Enhance collaboration and streamline workflows in the financial services sector with Slack integration. “We believe that to become the number one bank, we need to be the number one tech team. To deliver on the expectations of our clients, we need to give our employees access to the best tools, and Slack is one of them.” Martin Wildberger, Executive Vice President of Innovation and Technology, RBC Access Records with Ease: Efficient Shortcuts and Slash Commands: Financial Services Cloud for Slack: Salesforce Financial Services Cloud: Modernize Operations: Accelerate Decision-Making: Deliver Exceptional Customer Experiences: Unite Teams: Slack connects with all your favorite tools, such as Salesforce, Smarsh, Global Relay and more. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Event Monitoring Salesforce Event Monitoring Salesforce: Leveraging API for Insights Event monitoring, an API-exclusive feature, isn’t accessible via the Setup area; instead, each Read more

April 18, 2023in Salesforce Financial Cloud, Salesforce Financial Services Solutions, Salesforce Optimization, Salesforce Slack

15Apr

Personalization and Third-Party Apps

Marketing Cloud Personalization: Integration Capabilities Marketing Cloud Personalization seamlessly integrates with various third-party solutions beyond Salesforce. These integrations span data management platforms, email service providers, third-party campaign detection tools, analytics products, content management systems, social media platforms, and tag managers. Personalization and Third-Party Apps. Data Management Platforms (DMP) Examples: Adobe Audience Manager, BlueKai, Neustar Functionality: Email Service Providers (ESP) Examples: Yes Lifecycle Marketing, Silverpop, Cheetah Mail, Adobe Campaign Functionality: Third-Party Campaign Detection Integration Type: UTM parameter mapping Functionality: Analytics Examples: Adobe Analytics, Google Analytics Functionality: Content Management Systems (CMS) Examples: Various CMS solutions Functionality: Social Integration Type: Generic segment sync Functionality: Tag Managers Integration Type: Custom implementation based on your needs Functionality: By leveraging these integration options, Marketing Cloud Personalization enables seamless data synchronization and enhanced targeting across multiple platforms and channels. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

April 15, 2023in Google Analytics, Salesforce, Salesforce Optimization

21Mar

Salesforce Solutions

Over time, innovation becomes the cornerstone of organizational growth, unlocking new opportunities. A crucial element in seizing these opportunities is automating and scaling operations with robust solutions. Harnessing Salesforce for Optimal Process Design and Customer Experiences Several factors can impede organizational growth, including strategy, culture, talent, and go-to-market channels. It’s vital to ensure that the tools used by the enterprise do not contribute to these limitations. Salesforce, renowned for its top-tier CRM solutions, is the preferred choice of high-performance companies due to its customer-centric approach, robust features, flexibility, and scalability. This cloud-based CRM platform surpasses traditional sales, customer service, and marketing functions. Successful companies integrate Salesforce as their core enterprise software, combining various CRM tools seamlessly with critical systems like accounting software and ERPs. With over 150,000 businesses worldwide relying on its scalable cloud-based platform, Salesforce significantly impacts business growth. How exactly does Salesforce influence your business growth? If your company utilizes Salesforce solutions, you’re constantly seeking ways to maximize its potential. A closer examination of this CRM platform unveils features that facilitate the establishment of strong customer relationships, foster collaboration across departments, and deliver exceptional customer experiences. Interested in optimizing your business processes with Salesforce? Keep reading! Salesforce Solutions for Streamlined Business Processes Thriving businesses place a premium on providing seamless and intuitive customer experiences. It’s vital to optimize business processes to meet customer demands at scale to uphold competitiveness and profitability. Yet, achieving this optimization is not without its challenges. Customer behaviors evolve with technological advancements and cultural shifts. Without integrated 360-degree customer experiences and customer service ingrained in business processes, scaling to the next level becomes a daunting task. While many companies collect customer interaction data, they often lack the algorithms to effectively utilize and process this data for deep customer insights. Salesforce, often praised as a “super CRM,” not only enables robust integration and analytics insights across all data formats but also empowers organizations to drive business growth. For instance, Salesforce offers significant benefits to the sales department. Sales processes have evolved, demanding high levels of personalization and customization. Savvy organizations utilize Salesforce to establish structured sales processes that encompass every customer touchpoint. By prioritizing the customer, Salesforce helps businesses cultivate mutually beneficial relationships, a core objective. Given the need for a unified system, Salesforce is a preferred choice for connecting functional areas like sales, customer service, marketing, and overall business management, providing a comprehensive 360-degree view of customers. Here’s how Salesforce products can enhance your business processes: Effective Sales Strategy and Customer Retention While many companies focus on using Salesforce solutions for lead acquisition, retaining customers and increasing their Customer Lifetime Value is equally important. Salesforce offers various products to support customer retention: Employees obtain a holistic perspective of each customer, enhancing decision-making and service delivery through insights from their interaction history. Comprehensive customer views support the development of effective strategies and tactics for customer interactions and content creation. Automations, tasks, and reminders can be deployed to initiate actions or nurturing campaigns when customers have not made purchases recently. Salesforce’s data aggregation capabilities and flexible architecture enable customization to address sales and retention requirements. Over time, accumulated data yields profound insights into customer behavior and the efficiency of sales initiatives, facilitating continuous optimization. Employee Productivity Adopting the right technology is pivotal for success. Aside from strengthening customer relationships, Salesforce solutions enhance business progression by: By substituting manual data entry with a user-friendly, cloud-based platform boasting robust data storage, tedious tasks are streamlined. Automated reminders and tasks tailored to lead and opportunity stages lessen managerial supervision. This automation liberates employees’ time, allowing for increased focus on customer interactions and closing deals. Additionally, seamless information access and idea exchange among team members foster collaboration and superior customer service. In essence, Salesforce products empower companies to operate more intelligently through data-driven insights, automated workflows, and elevated customer service, thereby fueling business growth. Scaling Your Business with Premier Salesforce Products Salesforce stands out as a market leader in enterprise SaaS technology and solutions, offering a comprehensive ecosystem to support various business aspects, from sales and marketing to customer service, and beyond. Specialized Salesforce solutions are designed to meet the unique needs of various industries, including manufacturing, high-tech, SaaS, finance, nonprofits, and more. By allowing departments to collaborate and share data, Salesforce promotes efficiency, fosters economies of scale, and breaks down silos between departments. Leveraging Salesforce to its maximum capability enhances user experience and provides personalized customer service seamlessly. Customizable reports facilitate real-time trend analysis and informed decision-making, enabling businesses to maintain a competitive edge. At Tectonic, our team of Salesforce consultants help clients adopt an integrated approach, aligning Salesforce optimization with business strategy and objectives to achieve efficiency, growth, and scalability. Some of the top Salesforce solutions we provide for our clients include: Salesforce Personalization: Creates amazing customer experiences combining real-time data with scalable personalization across platforms. Salesforce Sales Cloud: Enhances sales team productivity, automates tasks, provides real-time sales visibility, and supports scalable sales and business growth. Salesforce Service Cloud: Delivers seamless customer experiences, streamlines service operations, and empowers service agents with tools for efficient customer service delivery. Salesforce Marketing Cloud: Enables personalized marketing campaigns, audience segmentation, and real-time analytics to drive customer engagement and brand loyalty. Salesforce Account Engagement: Leverages powerful customer engagement for B2B companies with great marketing analytics. By leveraging Salesforce solutions tailored to their specific industry needs, businesses can streamline operations, enhance customer experiences, and achieve sustainable growth. Whether you’re in manufacturing, high-tech, financial services, or the nonprofit sector, Salesforce offers solutions to address your unique challenges and drive success. Tectonic is pleased to announce Salesforce Implementation Solutions – to get you started with Salesforce fast. Content updated May 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce

March 21, 2023in Data, Enterprise, Salesforce, Salesforce Marketing Cloud, Salesforce Optimization, Salesforce Personalization, Salesforce Sales Cloud, Salesforce Service Cloud, Snowflake, Technology

18Feb

Case Study: Salesforce Innovation for Hospitality

Major hospitality management firm, moves to the cloud and adopts Google Cloud and Salesforce to improve operational insights and decision-making. Tectonic assisted them to move to the cloud and obtatin quicker, actionable insights with business intelligence. Salesforce Innovation for Hospitality.

February 18, 2023in Google Analytics, Salesforce, Salesforce Development Services, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Optimization, Salesforce Success Stories

03Jan

Differences Between Salesforce Sales Cloud and Salesforce Service Cloud Explained

Salesforce Sales Cloud focuses on the sales process, while Salesforce Service Cloud is dedicated to customer service and support. Sales Cloud is designed for managing leads, opportunities, and sales forecasts, whereas Service Cloud is tailored for handling customer inquiries and cases. Both Sales Cloud and Service Cloud share critical features as they are built on the core Salesforce Platform. If your business primarily emphasizes sales, Sales Cloud is the ideal choice. If your focus is more on customer service, then Service Cloud is the preferred option. For businesses involved in both sales and customer service, both Sales Cloud and Service Cloud may be the best Salesforce solution. Difference Between Sales Cloud and Service Cloud: Sales Cloud streamlines sales and marketing efforts, focusing on lead management and increasing sales. Service Cloud helps support agents provide excellent customer service, resolving issues proactively. Functions Included in Service Cloud but not in Sales Cloud: Service Cloud includes specialized functions for customer support, such as omnichannel case routing, Web-to-Case and Email-to-Case conversion, and configurable assignment rules to streamline support agents’ work. Sales Cloud Features: Service Cloud Features: Agent Productivity (Service Cloud): Call Center Management (Service Cloud): Live Chat (Service Cloud): Customer Portal (Service Cloud): Ticket Management (Service Cloud): Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

January 3, 2023in Data, Salesforce, Salesforce Experience Cloud, Salesforce Optimization, Salesforce Sales Cloud, Salesforce Service Cloud

19Oct

Salesforce Genie Announced

Salesforce Genie announced this year is an innovative data platform recently unveiled at Dreamforce 2022, heralding the world’s first real-time CRM. Genie is the driving force behind Salesforce’s entire Customer 360 platform, delivering hyper-scale, real-time data capabilities. With Genie, any business can harness the power of data to create magical customer experiences, offering seamless, personalized interactions across sales, service, marketing, and commerce. It adapts effortlessly to evolving customer needs. Consider scenarios we encounter daily: the frustration of lengthy customer support calls navigating purchase history, or the challenge of locating specific items on cluttered e-commerce websites. These situations underscore the demand for real-time updates in every customer interaction, a demand that Genie aims to fulfill. In the last 12 hours alone, the volume of stored customer data worldwide has doubled, explaining the delays in customer support. However, with Salesforce Genie, businesses can make sense of their data regardless of source, system, or channel. This unified data drives unprecedented levels of personalization, akin to magic. Salesforce Genie’s Key Features: Genie is pivotal for various industries leveraging Salesforce, like banks managing vast customer records and administrative tasks. Salesforce aims to enhance data utilization without altering existing approaches. Comparison with Salesforce CDP: Genie transcends traditional Customer Data Platforms (CDPs) by: How Genie Works: Genie ingests and stores real-time data streams at scale, integrating them seamlessly with Salesforce data. It consolidates data from diverse channels, legacy systems via MuleSoft, and proprietary data lakes through connectors. Core Pillars of Salesforce Genie: Salesforce Genie’s Extensibility: Genie partners with leading data providers such as Snowflake and Amazon SageMaker, enabling seamless integration and real-time data sharing without data movement. Unified Customer 360 Use Cases: Genie unifies data across Salesforce’s Customer 360 products for various departments: In essence, Salesforce Genie revolutionizes data integration and utilization, enabling businesses to deliver unparalleled customer experiences across all touchpoints. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

October 19, 2022in Hyperforce, Mulesoft, Salesforce, Salesforce Data Cloud, Salesforce Marketing Cloud, Salesforce Optimization, Salesforce Sales Cloud, Salesforce Slack, Snowflake

10Oct

Salesforce Partner Portals Built on Salesforce Experience Cloud

In the pursuit of strengthening partner relationships and expanding market reach, the adoption of a robust partner portal is crucial. Salesforce Experience Cloud presents an optimal solution that empowers organizations to craft customized and collaborative partner portals. All with the security and flexibility you expect from Salesforce. Salesforce Partner Portals Built on Salesforce Experience Cloud. To realize the full potential of this platform and ensure a seamless implementation, adhering to best practices aligned with specific business objectives is necessary. Let’s explore key strategies and recommendations for a successful Salesforce Experience Cloud partner portal implementation, guiding you on the journey to unlocking the portal’s comprehensive capabilities. Exploring Salesforce Experience Cloud Partner Portals: Within Salesforce Experience Cloud, partner portals, also known as Salesforce PRM portals, play a pivotal role in fostering collaboration and communication between companies and their external partners. These dedicated gateways offer secure access to resources, information, and tools, facilitating seamless data sharing, streamlined processes, and effective management of partner relationships. Utilizing Salesforce PRM Portals: The Salesforce PRM portal facilitates the following functions: Salesforce Partner Portals Built on Salesforce Experience Cloud Key Features and Functionalities: Experience Cloud partner portals incorporate a range of components and functionalities designed to adapt to the evolving partner ecosystem. Essential standard features include: Best Practices for Implementation Success: Define Clear Goals and KPIs: Engage with Your Partners: If you are looking for a partner portal solution for your business, contact Tectonic today. Like1 Related Posts Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

October 10, 2022in Salesforce Experience Cloud, Salesforce Hospitality Travel and Transportation, Salesforce Managed Services, Salesforce Manufacturing Automotive Energy, Salesforce Optimization, Salesforce Public Sector Solutions

17Aug

Custom Fiscal Forecasts in Revenue Insights

Custom Fiscal Years in Salesforce: A Complete Guide Many companies customize their fiscal years, quarters, and weeks to align with their financial planning needs. Salesforce supports this customization by allowing the definition of Custom Fiscal Years. When to Use Custom Fiscal Years in Salesforce If your company follows the Gregorian calendar year but simply wants to change the fiscal year start month, the standard fiscal year option in Salesforce will suffice. However, if your company uses a non-standard fiscal year structure, enabling Custom Fiscal Years in Salesforce is necessary to accurately define your unique fiscal timeline. Enabling a Custom Fiscal Year in Salesforce impacts your forecasts, quotas, and reports. It’s important to note that configuring a Custom Fiscal Year will delete all existing forecast history and records from the first period of the fiscal year onward. Using Custom Fiscal Forecasts in Revenue Insights If your forecast types are configured with custom fiscal quarters or periods, you can leverage them in Revenue Insights. For instance, you can analyze the total amount of closed-won opportunities for a custom fiscal period defined for your team. Where: This feature is available in Sales Cloud within Lightning Experience in Enterprise and Unlimited editions, but it comes with an additional cost. How: To use this feature, you must enable custom fiscal year usage in Data Prep. Navigate to Data Prep Settings in Analytics Object Manager, then click “Enable Date Settings.” The Importance of Sales Forecasting Sales forecasting is essential for businesses as it helps anticipate future sales and enables informed decision-making. Accurate sales forecasts lead to better resource allocation, inventory management, and financial planning. Salesforce, a leading CRM platform, is widely used by sales teams to enhance their sales operations. Its robust sales forecasting capabilities allow businesses to create precise revenue forecasts, driving growth. However, for companies with revenue from usage-based products, bookings, or subscriptions, there are challenges in fully leveraging Salesforce’s revenue forecasting potential. Why Salesforce is a Powerful Tool for Sales Teams Salesforce’s extensive CRM capabilities and the AppExchange marketplace, offering numerous solutions to extend its functionality, contribute to its effectiveness in forecasting. The platform allows businesses to manage both existing clients and potential leads, track customer behavior, and create targeted sales strategies. Salesforce’s forecasting tools enable sales teams to predict both short-term and long-term performance, which is crucial for making informed business decisions. By leveraging these tools, businesses can set team quotas, continuously monitor sales progress, and work toward achieving their company goals. However, companies with revenue spread over time, such as through bookings or subscriptions, may face challenges in extracting accurate financial insights from Salesforce for planning and analysis. Automating revenue forecasting can help reduce manual errors and lead to smarter decisions. Sales Forecasting in Salesforce Salesforce Sales Team Sales Cloud Salesforce Implementation SolutionSalesforce offers customizable forecasting, allowing users to create custom fields, adjust forecast settings, and modify forecast categories as needed. The native Salesforce Sales Cloud forecasts page displays forecast amounts based on the totals and subtotals of opportunity stages. Salesforce’s forecast categories classify sales opportunities based on the sales team‘s confidence level in closing the deal. Typical forecast categories include: Customizable forecasting and forecast categories in Salesforce enable sales teams to create more accurate revenue forecasts and plan more effectively for the future. Revenue Forecasting in Salesforce While Salesforce’s forecasting tool is effective for estimating future sales revenue, it has limitations in revenue forecasting. Often, revenue forecasting in Salesforce is done manually through spreadsheets, which can be error-prone and time-consuming. This can lead to visibility issues for financial planning and analysis, as well as for sales operations teams. Manual creation of revenue forecasts and reports increases the risk of inaccuracies due to human error. Cloud-based integrations like revVana’s Salesforce Revenue Forecasting can help. By converting forecasts from pipeline and closed opportunities into revenue streams, revVana automates and streamlines revenue forecasting, providing real-time insights on CRM data and reducing manual errors. Conclusion Custom Fiscal Years in Salesforce allow for precise data analysis over extended periods, aiding in the effective analysis of revenue, earnings, and other expenses. By understanding and leveraging Salesforce’s advanced capabilities, businesses can enhance their forecasting processes and make more informed financial decisions. Content updated June 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. 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August 17, 2022in Salesforce Optimization, Salesforce Sales Cloud

13Jul

Salesforce Queues

Salesforce Queues streamline the prioritization, distribution, and assignment of records among teams that collaborate on shared workloads. They function as holding areas within Salesforce where records wait for team members to pick them up and take ownership, either for themselves or on behalf of another user. Key Benefits of Salesforce Queues: How Salesforce Queues Work: In Salesforce, queues act as record owners instead of individual users. Records awaiting action are associated with a queue until a team member takes ownership. Components of a Salesforce Queue: Difference Between Queues and Groups in Salesforce: While both serve as ways to share records, queues and groups differ in their functionality. Creating a Salesforce Queue (Lead Queue Example): Step 1: Create a Queue Step 2: Create or Edit Assignment Rules Step 3: Test It Out Using Salesforce Queues Efficiently: Additional Salesforce Queue Examples: Salesforce Queues optimize team collaboration by facilitating record prioritization, distribution, and assignment. Organizations can leverage queues to enhance visibility and streamline workload management across teams effectively. With no limit to the number of queues you can create, Salesforce Queues empower teams to work smarter and collaborate efficiently. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

July 13, 2022in Salesforce, Salesforce Implementation Services, Salesforce Optimization, Salesforce Sales Cloud, Salesforce Service Cloud

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