You’ve likely seen the headlines proclaiming “Loyalty is dead,” reflecting declining customer and brand loyalty, exacerbated by post-pandemic shifts and uninspiring loyalty programs. As of 2022, active participation in loyalty programs has dropped, indicating a disconnect between consumer expectations and program offerings. The State of Loyalty. The issue lies with outdated and repetitive loyalty programs
Salesforce integration offers compatibility with a wide array of business tools, and this insight article from Tectonic zeroes in on the most advantageous integrations tailored for your sales teams. Salesforce Integrations for Sales Users encompass various areas from contract management tools to lead enrichment and marketing automation platforms, the focus is on enhancing the efficiency
Capitalizing on the public’s eagerness to travel post pandemic, the travel and hospitality industry finds its most lucrative opportunity may be in 2024. Salesforce and the Impact on Transportation and Hospitality industries is here to help. A significant 44% of Americans are anticipated to embark on leisure holiday trips this year, emphasizing the need for
An American chain store of bakery-cafe fast food restaurants with over 2,000 locations, all of which operate in 48 states, the District of Columbia and Canada. The restaurant offers a sit-down restaurants (some with drive-throughs) where customers can enjoy a variety of freshly made sandwiches on your choice of bread, accompanied by soup or salad.
The New Era of AI-Driven Sales Enablement The era of AI-driven sales is upon us. More than 60% of sales and service professionals believe that generative AI will enhance their ability to serve customers effectively. AI-powered tools are already transforming the sales landscape by automating routine tasks and boosting productivity, ultimately driving sales and improving
Salesforce Audience Insights By Tectonic’s Marketing Consultant, Shannan Hearne Salesforce Marketing Cloud is so much more than just an email sending platform. This insight explores how it can power your advertising.; Marketing Cloud offers robust audience segmentation capabilities, empowering marketers to effectively segment their customer base. The integration of AI through Audience Insights enhances this
How Einstein Lead Scoring Works on Your Prospect Data By Shannan Hearne, Tectonic Marketing Consultant The love hate relationship between sales and marketing is based on lead quality. Each party is tempted to blame the other for deals that fail to close. Either marketing thinks the sales team dropped the ball following up with the
Introducing Google Analytics with Heeet: A Solution for Holistic Insights Heeet serves as a connector between Salesforce and various channels, including Google Analytics and Google Ads. It goes beyond the limitations of existing connectors, providing detailed first and last touch data into Salesforce and recording essential conversion points in Google Analytics as “goals.” Heeet’s philosophy
Exploring High Velocity Sales (HVS) in Today’s Business Landscape In the fast-paced world of business, sales departments are constantly seeking strategies to enhance efficiency and boost revenue. One approach gaining significant traction is High Velocity Sales (HVS). This guide offers a comprehensive overview of HVS, its impact on sales processes, and how Salesforce has revolutionized
Explore the advanced productivity features accessible to sales representatives by integrating Inbox with Gmail. How Inbox Boosts Sales Productivity. Here’s a breakdown of common activities engaged in by reps and the corresponding features provided by Inbox: Scheduling Meetings: Inbox Feature: Embed open time slots directly from the calendar into an email, enabling recipients to choose
How does a Chief Information Security Officer (CISO) safeguard their organization against malware using Salesforce as an entry point into the corporate network? WithSecure™’s CISO faced this exact challenge in 2017 when transitioning from an alternate CRM application to Salesforce. How to secure data with Salesforce and WithSecure? During a security audit, our team discovered
Here are the key insights from the 2023 Global Customer Engagement Review regarding the current landscape of customer engagement in the financial services sector, along with recommended strategies for driving activation, monetization, and retention among brands in this space. Financial Services and Customer Engagement. Did you know that it takes an average of seven touchpoints for a
You might have caught wind of the latest addition to the Sales Cloud family – the “Unlimited” edition. In this exploration, we’ll delve into the core functionalities of Sales Cloud Unlimited, a robust offering designed to elevate day-to-day sales tasks within the Salesforce environment and boost overall productivity. Sales Cloud Unlimited is all about aiding
You might have glimpsed CEO Marc Benioff on CNBC or CNN or come across Salesforce’s cloud logo, friendly characters, or the distinctive headquarters dominating San Francisco. However, due to the diverse nature of theirr work, a common question arises: What does Salesforce do? In essence, Salesforce provides technology and services to help cultivate robust, enduring
Salesforce digital engagement refers to the interaction between an external consumer or customer and an organization through various online channels. In this insight, we will discuss Digital Engagement and the process of setting it up within the Salesforce platform. Salesforce Digital Engagement aims to involve customers at the right time across diverse digital channels, such
