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19Jan

Spring ’24 Enhancements for Salesforce Sales Cloud and Service Cloud

Enhancements for Salesforce Sales Cloud and Service Cloud in Spring ’24 release. Einstein Copilot Sales Actions Sales Cloud Introducing our conversational AI assistant for sales. Empower sellers to be more productive at every step of the sales cycle as they research customers and prospects, follow up after meetings, and keep the CRM current. Call Exploration Sales Cloud Analyze sales conversations with generative call exploration. The conversational interface helps you quickly understand more about a sales call and how to follow-up and move the deal along. Forecast Groups Sales Cloud Group forecasts to align with selling motions or business segments. With a single view, see total attainment across the business and sales organization to drive forecast accuracy. Seller Home Sales Cloud Allow a sales team to see their most important customer data in one place. Keep sales teams informed of their real-time contributions to the business, setting their own individual weekly goals and identifying where to accelerate connecting with their customers. Maps Lite Sales Cloud Visualize up to 50 accounts, contacts, or leads within your CRM with Maps Lite, now available in Sales Cloud Unlimited. You no longer need to manually look up where your customers are located before planning out events and focusing campaigns. Enablement for Partners Sales Cloud Onboard partners faster and help them gain relevant product knowledge with outcome-based enablement. Tie partner activities to performance and metrics within the Salesforce PRM (partner relationship management) experience. Build and implement partner enablement programs that motivate and engage them to learn as they generate revenue and move business. Search Answers Service Cloud Deflect more cases by surfacing answers to agents’ and customers’ questions directly in the Community Portal or Agent Console using generative AI. Rather than combing through multiple, lengthy knowledge articles, get precise answers grounded in trusted knowledge articles with Search Answers. We provide citations for the answers that Einstein generates. Service Cloud Einstein: Knowledge Enhancements Service Cloud Use generative AI to quickly draft knowledge articles based on case data, saving agents time. Once the knowledge article is drafted, it goes through a standard review and approval process to ensure accuracy and relevance, which helps formalize institutional knowledge. Service Intelligence Enhancements Service Cloud Allow agents to proactively take action with out-of-the-box Customer Effort Score and an AI-model for Propensity to Escalate. Meanwhile, Feature Management makes it easy to identify which knowledge articles deliver value and drive efficiency. Unified Messaging for WhatsApp Service Cloud Turn one-way marketing promotional messages into two-way service conversations within the same WhatsApp thread for better engagement, higher conversions, and faster resolutions. Meet your customers where they are–and go from “do not reply” to “please reply.” Document Builder Service Cloud Create impactful, tailored service documents with Document Builder, which adapts to various use cases like service reports, asset certificates, and quotes. User-friendly and loaded with Lightning web components, Document Builder lets you embed images, customize content, and go global with language localization. Tailor your documents to match your workflow, from one asset to many, and speak your customers’ language effortlessly. Stay tuned to Tectonic’s Insights for more details and news from Salesforce. Enhancements for Salesforce Sales Cloud and Service Cloud in Spring ’24. Like Related Posts Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Asset Management Salesforce Can Salesforce do asset management? You can manage assets in Consumer Goods (desktop) and in the Consumer Goods offline mobile Read more Lookup Relationship in Salesforce What is Lookup relationship in Salesforce? Salesforce’s lookup relationships is a significant capability that allows users to connect two objects Read more What is Salesforce? Salesforce is cloud-based CRM software. It makes it easier for companies to find more prospects, close more deals, and connect Read more

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January 19, 2024in Salesforce Sales Cloud, Salesforce Service Cloud
Salesforce Marketing Cloud Account Engagement
05Jan

Salesforce Marketing Cloud Engagement for Industries

Customer and stakeholder expectations for communication have reached unprecedented levels in 2024. Every message now demands personalization, targeting, and relevance to foster enduring and meaningful relationships. How can you ensure that you meet these heightened expectations and cultivate lifelong connections with your customers? With Salesforce Marketing Cloud Engagement for Industries. Enter Marketing Cloud Engagement for Industries, a solution crafted by Salesforce to assist companies and organizations of any size in crafting personalized customer and stakeholder experiences through scalable email campaigns and data-driven insights. This robust offering provides a foundational framework for leveraging Marketing Cloud, offering pre-built tools, templates, and assets customized for your specific industry. The result? The ability to engage with your customers and stakeholders swiftly and effectively. This suite of outreach marketing tools helps you communicate with and engage your supporters, customers, contacts, and prospects. With Marketing Cloud Engagement for Industries, you receive a tailored package that includes: Additional tools are at your disposal to expedite the implementation of Marketing Cloud Engagement and minimize setup time. A user-friendly Get Started page walks you through the configuration process, and industry-specific assets—such as sample email templates and journeys—empower you to extract greater value from Marketing Cloud more efficiently. And Tectonic is ready to be your implementation partner. Contact Tectonic today for more information. If you are already using Marketing Cloud you can still add the Get Started page and pre-built assets. Note that to use Marketing Cloud Engagement for Industries does require the implementation of Salesforce Lightning Experience and My Domain for a more specific domain name in your Salesforce org. Connecting Marketing Cloud Engagement with Salesforce can be a complex process. Tectonic can help. Like2 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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January 5, 2024in Data, Salesforce, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Marketing Cloud, Salesforce Sales Cloud
Salesforce Nonprofit
08Dec

Salesforce Donor Management for Nonprofits

The Salesforce donor management solution offers a comprehensive fundraising tool to support the continuous growth of nonprofit organizations and facilitate the tracking of donor-related data. Donor Engagement: Enhance donor engagement by providing a personalized self-service experience through Salesforce donor management software. Enable donors to explore the impact of their contributions, read stories, and stay connected with your mission. Empower Donors: Empower donors to stay connected by allowing them to access their donation history, update contact details, manage communication preferences, and handle recurring gifts. This ensures a seamless and interactive experience for donors. Development Staff Efficiency: Improve the efficiency of your development staff by managing donors at scale through a donor platform. Minimize time spent on routine tasks, allowing your team to focus on more personalized and impactful interactions with donors. Digital Spaces: Create private, secure, and branded digital spaces tailored to your nonprofit. Utilize the Salesforce platform and CRM data to engage any community on any device. Donation Management System: Utilize a donation management system strategically for fundraising efforts, handling data for past, current, and potential donors. This system acts as a cloud-based filing cabinet, tracking all relevant information about your organization, including names, emails, tasks, deadlines, and gift asks. Fundraising for Nonprofit Cloud: Salesforce’s Fundraising for Nonprofit Cloud offers tools specifically designed for the unique considerations of the nonprofit sector. It assists fundraisers in nurturing relationships, capturing supporter information, monitoring key metrics, and unifying teams with purpose-built tools for various fundraising roles and channels. Features of Salesforce Donor Management for Nonprofits: Additional Functionality: Salesforce Solutions for Nonprofits: Salesforce provides various solutions tailored for nonprofits, including Nonprofit Cloud, Marketing Cloud, Experience Cloud, Nonprofit Success Pack, and Account Subledger, enabling organizations of all sizes to achieve success. Like1 Related Posts Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more Asset Management Salesforce Can Salesforce do asset management? You can manage assets in Consumer Goods (desktop) and in the Consumer Goods offline mobile Read more Lookup Relationship in Salesforce What is Lookup relationship in Salesforce? Salesforce’s lookup relationships is a significant capability that allows users to connect two objects Read more

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December 8, 2023in Public Sector Solutions, Salesforce Experience Cloud, Salesforce for Nonprofits, Salesforce Implementation Services, Salesforce Nonprofit Cloud, Salesforce Sales Cloud
Salesforce the Pioneer of CRM
22Nov

Salesforce Sales Cloud Maps Lite

Keep your sales representatives focused on meeting and surpassing sales targets by utilizing Salesforce Maps Lite for planning in-person and virtual visits with accounts, contacts, and leads in key geographic areas. This location intelligence and map visualization tool streamlines territory management, aiding reps in planning routes with fewer miles and appointments with fewer schedule gaps. Salesforce Maps, integrated with your Salesforce CRM, offers a bird’s-eye view of data to enhance decision-making. It assists in identifying underperforming areas, optimizing field service technician schedules, and planning events more effectively. Why use Salesforce Maps? Salesforce Maps provides valuable insights for better decision-making, allowing you to identify performance gaps, optimize field service schedules, and plan events more efficiently. What is the difference between Salesforce Maps Basic and Advanced? The standard edition includes route optimization, scheduling, Salesforce data visualization, lead auto-assignment, and mobile app access. For additional features like priority scheduling and advanced Geo-Analytics, there is an advanced edition available for upgrade. What is the difference between Salesforce Field Service and Salesforce Maps? Reviewers found Salesforce Field Service easier to use and administer, while considering Salesforce Maps as more convenient overall. Both products were perceived as equally easy to set up. Description: Salesforce Maps Lite is not currently available as mentioned in the Winter ’24 Release Notes. Resolution: Stay tuned for updates on the availability of Salesforce Maps Lite by checking back in Insights. Like1 Related Posts Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more Asset Management Salesforce Can Salesforce do asset management? You can manage assets in Consumer Goods (desktop) and in the Consumer Goods offline mobile Read more Lookup Relationship in Salesforce What is Lookup relationship in Salesforce? Salesforce’s lookup relationships is a significant capability that allows users to connect two objects Read more

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November 22, 2023in Salesforce Manufacturing Automotive Energy, Salesforce Sales Cloud
Tectonic Salesforce Services
13Nov

Are You Ready for an End to Salesforce for Outlook?

Embracing Salesforce Change: Navigating the Transition from Salesforce for Outlook Salesforce has recently announced the sundowning of Salesforce for Outlook, presenting a significant shift that opens avenues for sales teams to reinvent their sales processes and discover new solutions that increase productivity. An end to salesforce outlook forces us to re-evaluate. As the transition looms in June 2024, it’s critical to pinpoint the capabilities your team requires beyond Salesforce for Outlook and identify a new solution. This approach ensures a smooth change, enabling your team to continue achieving sales objectives with Salesforce and the Outlook email platform. Salesforce has postponed the Salesforce for Outlook once, but don’t count on it being delayed again. Preparing for the death of Outlook: For existing Salesforce for Outlook users, consider these key steps to plan a seamless transition: The end to salesforce outlook is an opportunity to reassess sales tools and processes. Embracing automation and relationship intelligence. You can enhance efficiency, foster better relationships, and contribute to closing more deals.  Reach out to Tectonic today for assistance in the Salesforce for Outlook transition. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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November 13, 2023in Salesforce Managed Services, Salesforce Sales Cloud
Salesforce Sales Enablement
05Nov

Salesforce Permissions for Sales Enablement Team

Assigning Permissions to Your Sales Enablement Team in Salesforce: Salesforce Permissions for Sales Enablement teams make everyone’s access safe. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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November 5, 2023in Salesforce, Salesforce Sales Cloud
Salesforce Service Cloud Intelligence
03Nov

Salesforce Service Cloud Service Intelligence Enhancements

Service Intelligence, a data-centric solution, showcases vital performance metrics within the contact center. Recent Service Intelligence Enhancements have given even greater insights. In a significant launch, Salesforce introduced Service Intelligence. Service Intelligence an advanced analytics app for Service Clou. It is aimed at boosting agent efficiency, reducing costs, and elevating customer satisfaction. Service Intelligence Enhancements and updates within this Salesforce product aim to bolster operational efficiency and take customer satisfaction to unprecedented heights. Representing a new milestone for Service Cloud, the Winter ’24 innovations redefine how businesses approach customer service and optimize operations. Fueled by Data Cloud, Salesforce’s real-time hyperscale data engine, Service Intelligence provides users with direct access to all their data within Service Cloud, eliminating the need to switch between screens for information. Pre-built and customizable dashboards in Service Intelligence offer a comprehensive view of essential metrics, including customer satisfaction and individual and team workloads. With Einstein Conversation Mining, service professionals can leverage AI to analyze customer chat and email conversations, uncover insights, assess the likelihood of complaint escalation, and proactively address issues with customers. The relevance of AI is emphasized, with an 88% increase in AI adoption among service professionals from 2020 to 2022. With 63% acknowledging that AI will help them serve customers faster. Service professionals are embracing AI enabling to make informed decisions swiftly, gaining a competitive edge. Service Intelligence Enhancements As of 2023, Service Intelligence is now generally available. Key features include pre-built service dashboards offering AI-powered insights through Einstein Conversation Mining, providing visibility into key metrics across cases. Einstein Conversation Mining employs AI to analyze customer conversations. Einstein Conversation mining enables quick identification of trends and top customer issues. Tableau integration allows users to seamlessly explore data in Tableau directly from a Service Intelligence dashboard, maintaining data context from their service console. Service Intelligence encompasses Data Cloud, CRM Analytics, and Einstein Conversation Mining. There by offering a wealth of information such as customer data and key performance indicators (KPIs) to help service teams enhance operations and reduce costs. Einstein for Service accelerates customer communication and satisfaction by generating email responses based on knowledge articles. The Winter ’24 release introduces the Lightning Article Editor and Article Customization in Salesforce Service Cloud, marking a significant advancement in knowledge management. The Lightning Article Editor simplifies content creation and editing. Thus enabling support and customer service teams to produce informative material efficiently. These enhancements in Service Cloud streamline operations, empower agent performance, and usher in a new era of customer satisfaction. Explore these exciting updates to transform your organization’s strategy. Embrace the future of service excellence with the Winter ’24 release for Service Cloud. Like Related Posts Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more Asset Management Salesforce Can Salesforce do asset management? You can manage assets in Consumer Goods (desktop) and in the Consumer Goods offline mobile Read more Lookup Relationship in Salesforce What is Lookup relationship in Salesforce? Salesforce’s lookup relationships is a significant capability that allows users to connect two objects Read more

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November 3, 2023in Salesforce Data Cloud, Salesforce Einstein, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Tableau
Salesforce Success Story
02Nov

Case Study: Leading Provider of Branded, Designed Solutions Worldwide-Manufacturing-Salesforce Sales/Service/Experience Clouds

Leading provider of branded, designed solutions (laminate) for commercial and residential customers worldwide.  The company has been surfacing spaces for 110 years. Client struggled with no real ability to see a 360 degree view of the business.

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November 2, 2023in Salesforce, Salesforce Development Services, Salesforce Experience Cloud, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Success Stories
How Good is Our Data
28Oct

How Data Cloud and Salesforce Success Depend on Data Quality

Optimizing AI’s Impact on Your Business: The Crucial Role of Data Quality in Salesforce In the ever-evolving digital landscape, the convergence of data quality and artificial intelligence (AI) is a linchpin for organizational success. Success depends on data quality within the Salesforce ecosystem. The synergy between Einstein, an advanced AI system, and Data Cloud underscores the pivotal role of high-quality, comprehensive, and real-time data. Thereby unleashing the full potential of AI-driven insights and interactions with customers and prospects. Let’s explore how data quality profoundly influences these two emerging features. This insight will be shedding light on the repercussions of poor data quality and how Einstein and Data Cloud can elevate your organization to greater levels of sales success. Understanding Data Value Depends on Data Quality: Quality data extends beyond merely addressing duplicate records or inaccurate phone numbers It isn’t just about ensuring the area code field doesn’t contain zip codes. It is more than aligning contacts to accounts. It encompasses factors such as completeness, accuracy, and timeliness in your CRM: Consequences of Bad Data: Poor-quality data leads to inefficiencies and wasted time. Oftentimes causing flawed decision-making and strains on organizational resources. More critically, these poor business decisions often lead to tangible financial losses. Transforming bad data into quality data is imperative. Quality is key for relying on it to enhance company performance, requiring ongoing strategies rather than a one-stop solution. The Financial Impact of Accurate Data: Accurate data holds immense value. With data volumes projected to exceed 180 zettabytes by 2025, organizations must harness the power of their data. Proactive handling of data quality not only ensures higher data quality but also mitigates the financial impact of poor data quality. The sooner a plan is implemented to enhance and sustain data quality, the fewer negative repercussions organizations face in leveraging their data for growth. Your next decision is based on your last data. Is it going to help you or hurt you? Salesforce Einstein and the GIGO Principle: Salesforce Einstein, positioned as Artificial Intelligence for everyone, underscores trust as a core value. The system’s ability to create relevant and timely content and interactions is contingent on the quality of the data it operates on. Similar to the historical concept of “Garbage In, Garbage Out” (GIGO), AI results are only as reliable and valuable as the completeness and accuracy of the input data. No surprise, right? Introduction to Salesforce Data Cloud: Enter Salesforce Data Cloud, a platform allowing the organization and segmentation of customer data from any source. This open, extensible platform enables data enrichment from various sources, creating an optimal customer record. This enriched record empowers Sales, Service, and Marketing teams to perform intelligently and swiftly, ultimately driving enhanced results for the company. The WIIFM Factor: Amidst discussions about AI and Data Cloud, addressing the “What’s in it for me?” (WIIFM) question is crucial for organization adoption. Individual organizations must evaluate the reliability and accuracy of their data and determine forward-looking strategies for maintaining quality data, regardless of the source. The common theme remains: for data to yield valuable insights, it must be complete, timely, relevant, and accurate. Ultimately, success depends on data quality. Like3 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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October 28, 2023in Artificial Intelligence, Data, Salesforce, Salesforce Data Cloud, Salesforce Einstein, Salesforce Financial Cloud, Salesforce Managed Services, Salesforce Sales Cloud
Salesforce Sales Enablement
13Oct

Sales Enablement from Salesforce

Sales enablement from Salesforce encompasses the utilization of content, coaching, training, and technology. By bringing it all together to facilitate the onboarding of sales representatives, enhance their skills, and optimize their selling capabilities.  The responsibility is on sales leaders to establish impactful enablement strategies that directly contribute to revenue goals and to demonstrate their effectiveness. In a business world where sales is increasingly complex, sales enablement proves indispensable in assisting sellers in overcoming key challenges inherent in their roles, such as the need to be subject matter experts, adapting to virtual selling in a hybrid environment, and navigating economic uncertainties. For effective sales enablement, companies must initiate the process by pinpointing a specific and measurable revenue goal, subsequently crafting custom training programs that propel sales reps towards achievement. The journey involves meticulous monitoring of progress as sellers modify their behavior, necessitating adaptability and continuous learning to streamline their path toward efficient growth. This demands the selection of a well-defined enablement goal, articulating the requisite behavioral changes, molding the desired behavior through targeted training initiatives, and vigilantly monitoring advancements. Ultimately, sales enablement must adopt a personalized approach, focusing on empowering sellers with the skills and tools essential for transforming them into adept closers. Before you get started with Sales Enablement from Salesforce, make sure that you understand the responsibilities required to build Enablement programs in Salesforce. Identify colleagues who can take on the responsibilities of managing, assigning, and analyzing Enablement programs. Doing so also helps your Salesforce admin assign permissions so that the appropriate team members can access necessary features. Discover more about Salesforce’s sales enablement tools by reaching out to Tectonic. Contact us today. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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October 13, 2023in Data, Salesforce, Salesforce Implementation Services, Salesforce Sales Cloud, Technology
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