Salesforce CME: The Industry-Specific Cloud for Communications, Media & Energy
Transform Your Business with Tailored Industry Solutions
Salesforce Communications, Media & Energy (CME) Cloud is a purpose-built industry solution that empowers organizations in these sectors to digitally transform operations, accelerate revenue, and deliver superior customer experiences.
Built on the Salesforce platform, CME combines industry-specific workflows with powerful CRM capabilities to address unique challenges in:
✔ Telecommunications
✔ Media & Entertainment
✔ Energy & Utilities
Key Capabilities of Salesforce CME
1. Configure, Price, Quote (CPQ) for Complex Offerings
- AI-powered product recommendations
- Dynamic pricing for bundled services
- Automated approvals to accelerate deals
2. Enterprise Product Catalog (EPC)
- Centralized product management across all channels
- Real-time availability & pricing updates
- Simplified upselling/cross-selling
3. Intelligent Order Management
- End-to-end order orchestration from quote to fulfillment
- Service activation automation
- Proactive exception handling
4. Digital Commerce Transformation
- Omnichannel storefronts (web, mobile, agent-assisted)
- Self-service portals for customers & partners
- Personalized digital experiences
5. Contract Lifecycle Management (CLM)
- Automated contract generation
- AI-driven clause recommendations
- Renewal & amendment tracking
6. Low-Code Customization with OmniStudio
- Drag-and-drop process automation
- Industry-specific UI components
- Seamless legacy system integration
Industry-Specific Benefits
Communications Providers
- Reduce quote-to-cash cycle times by 30-50%
- Launch new services faster with digital catalogs
- Improve customer retention with proactive service management
Media Companies
- Monetize content across multiple platforms
- Personalize viewer experiences with AI
- Streamline rights management and royalties
Energy & Utilities
- Digitalize customer onboarding
- Optimize field service operations
- Manage complex billing for regulated markets
Implementation & Administration
✅ Managed package installation
✅ Pre-configured industry data models
✅ Granular permission controls
✅ Detailed Salesforce documentation
Typical Implementation Timeline:
- Phase 1: Core CPQ & Order Management (8-12 weeks)
- Phase 2: Digital Commerce & CLM (4-6 weeks)
- Phase 3: Advanced Automation (Ongoing)
Why Choose Salesforce CME?
- 100+ pre-built industry workflows
- Native integration with Salesforce CRM
- Proven ROI in regulated industries
- Future-proof architecture with OmniStudio
“After implementing CME, we reduced service activation time from 5 days to 2 hours while improving NPS by 18 points.”
— VP of Operations, Global Telecom Provider
Next Steps
Accelerate your digital transformation with Salesforce’s #1 industry cloud for Communications, Media & Energy.













