Salesforce CME: The Industry-Specific Cloud for Communications, Media & Energy

Transform Your Business with Tailored Industry Solutions

Salesforce Communications, Media & Energy (CME) Cloud is a purpose-built industry solution that empowers organizations in these sectors to digitally transform operations, accelerate revenue, and deliver superior customer experiences.

Built on the Salesforce platform, CME combines industry-specific workflows with powerful CRM capabilities to address unique challenges in:

Telecommunications
Media & Entertainment
Energy & Utilities


Key Capabilities of Salesforce CME

1. Configure, Price, Quote (CPQ) for Complex Offerings

  • AI-powered product recommendations
  • Dynamic pricing for bundled services
  • Automated approvals to accelerate deals

2. Enterprise Product Catalog (EPC)

  • Centralized product management across all channels
  • Real-time availability & pricing updates
  • Simplified upselling/cross-selling

3. Intelligent Order Management

  • End-to-end order orchestration from quote to fulfillment
  • Service activation automation
  • Proactive exception handling

4. Digital Commerce Transformation

  • Omnichannel storefronts (web, mobile, agent-assisted)
  • Self-service portals for customers & partners
  • Personalized digital experiences

5. Contract Lifecycle Management (CLM)

  • Automated contract generation
  • AI-driven clause recommendations
  • Renewal & amendment tracking

6. Low-Code Customization with OmniStudio

  • Drag-and-drop process automation
  • Industry-specific UI components
  • Seamless legacy system integration

Industry-Specific Benefits

Communications Providers

  • Reduce quote-to-cash cycle times by 30-50%
  • Launch new services faster with digital catalogs
  • Improve customer retention with proactive service management

Media Companies

  • Monetize content across multiple platforms
  • Personalize viewer experiences with AI
  • Streamline rights management and royalties

Energy & Utilities

  • Digitalize customer onboarding
  • Optimize field service operations
  • Manage complex billing for regulated markets

Implementation & Administration

Managed package installation
Pre-configured industry data models
Granular permission
controls
Detailed Salesforce documentation

Typical Implementation Timeline:

  • Phase 1: Core CPQ & Order Management (8-12 weeks)
  • Phase 2: Digital Commerce & CLM (4-6 weeks)
  • Phase 3: Advanced Automation (Ongoing)

Why Choose Salesforce CME?

  • 100+ pre-built industry workflows
  • Native integration with Salesforce CRM
  • Proven ROI in regulated industries
  • Future-proof architecture with OmniStudio

“After implementing CME, we reduced service activation time from 5 days to 2 hours while improving NPS by 18 points.”
VP of Operations, Global Telecom Provider


Next Steps

Accelerate your digital transformation with Salesforce’s #1 industry cloud for Communications, Media & Energy.

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