Salesforce Announces Data Cloud Free Licenses at Dreamforce 2023

At Dreamforce 2023, Salesforce announced that free Data Cloud licenses are now included for all Enterprise Edition or above customers to help them familiarize themselves with new capabilities and develop use case ideas.

Starting September 19th, 2023, Enterprise Edition and above customers can get started with Data Cloud Provisioning at no cost by signing up under Your Account.

Data Cloud Provisioning includes:

• 250,000 Data Services credits
• 1 TB of data storage
• 1 Data Cloud admin
• 100 internal Data Cloud identity users
• 1,000 Data Cloud PSL
• 5 integration users

Unlimited Plus Edition customers will get access to 2,500,000 Data Service credits. Two Tableau Creator licenses are a separate line item and can be quoted by your Salesforce Account Executive.

Salesforce has been focusing on large data and AI tools for several years, acquiring Tableau, accelerating their Einstein AI tools, and significantly extending the Data Cloud product. Data Cloud allows you to easily harmonize data, analyze it in Tableau, and make it actionable across marketing, sales, and service.

What Can I Do with Data Cloud?

Data Cloud enables customers to start with one of three use cases:

1. Unify Prospects for Targeted Selling: Consolidate data across multiple orgs and data sources to identify opportunities with priority customers and increase revenue.
2. Unify Customers for Personalized Service: Empower service agents with a unified, 360-degree view of the customer by consolidating data across multiple orgs and data sources.
3. Unify Customers for Marketing Campaigns: Create a unified profile that provides an omnichannel view of each customer by consolidating data across multiple orgs and data sources.

Across these use cases, customers can ingest data from multiple sources, unify data with identity resolution, calculate insights, visualize data in Tableau (with the provisioning of the Tableau Cloud – Creator for Data Cloud SKU), and view consolidated data on the contact record.

Differences Between Data Cloud and Data Cloud Provisioning

Functionality: Data Cloud Provisioning includes all the features of the existing Data Cloud offerings, except Segmentation and Activation. Credits for Segmentation and Activation can be purchased as add-ons through Marketing Cloud account teams.

Capacity:

• Data Cloud Starter SKU: 10,000,000 Data Services Credits
• Data Cloud Provisioning SKU: 250,000 Data Services Credits for Enterprise and Unlimited editions, 2,500,000 Data Services credits for Unlimited Plus edition

Both include 1 TB of data storage, 1 Data Cloud admin, 100 internal Data Cloud identity users, 1,000 Data Cloud PSL, and 5 integration users.

Entitlement: Data Cloud Provisioning entitlement is the same for all Enterprise Edition and above customers.

Additional Information

Sandbox Availability: Data Cloud is not available in Sandbox orgs; it can only be provisioned to an existing production org.

Professional Edition Access: Data Cloud Provisioning is not available to Professional Edition customers.

Existing Data Cloud or CDP Customers: Those with an existing Data Cloud or CDP tenant cannot sign up for Data Cloud Provisioning.

Unlimited Edition Plus Bundle Customers: Data Cloud Provisioning is not available, as the bundle includes a Data Cloud tenant.

Edition Information: Check your Salesforce org’s edition in Setup > Company Information > Organization Edition.

Government Cloud: Data Cloud Provisioning is not available.

Non-Profit Customers: Data Cloud Provisioning is available.

Industry Cloud Customers: Industry Cloud customers with Enterprise Edition and above are eligible.

ISV Partners: Data Cloud Provisioning is not accessible via Your Account in ISV Enterprise Edition orgs. ISV Partners need to create a support case with the Partner Ops team to request provisioning.

Existing Tableau Customers: Tableau Cloud – Creator for Data Cloud is intended to provision a new Tableau tenant (aka site).

Multiple Instances: Only one Data Cloud Provisioning instance is allowed per account/tenant.

Access to Tableau Cloud – Creator for Data Cloud: To get access, you must have or include on the same quote any of the following:

• Data Cloud Provisioning
• Customer Data Cloud Starters (e.g., Tableau, Marketing, Health Cloud): Enterprise, Performance, or Unlimited editions
• Sales Cloud or Service Cloud: UE+ edition
• Marketing Cloud Customer Data Platform: Corporate, Enterprise, or Enterprise Plus editions
• ExactTarget – Corporate Edition for Marketing Cloud Customer Data Platform